Chapter 1: Who is Bruce Buffer and what is his significance in the UFC?
All right, guys, we got a legend, Bruce Buffer, on the podcast this week. Before we get into it, if you guys have not tried out the PrizePix app, you've got to try it out. I have tried every app when it comes to firing on sports, and PrizePix is by far my favorite. The app's so easy to use. You hop on the app.
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I'm sorry. Kyle. Kyle. Salim. Salim. I got to write it on three by five cards.
Yeah, you can just say bro if you want to. Yeah, you don't got to. I'm respectful. Yeah, don't worry.
You and I flew back from Abu Dhabi one time.
Yeah.
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Chapter 2: What unique experiences does Bruce Buffer share from his early career?
8.
Where was that? My first one I attended was UFC 6.
Wow.
because i have my brother michael um you know i know you got are we on the show yeah oh hey we just go okay sometimes yeah ufc six um was uh the first one i attended and that's the one that they brought out tank habitat right and um michael i had him announce it because you know when i started when i managed started managing michael i put him in every big event there was and back then
When the UFC came on the scene, it was like the top 10 grossing pay-per-view. You know, it was just knocking down doors. And then Senator McCain started the, which with all respect to Senator McCain, because I have nothing to respect for him, but you know, we were called human cockfighting and got taken off in demand.
So we went from being available in like 70 million homes to 16 million homes on DirecTV. But I had Michael announce the six, seven, and ultimate ultimate. And then we had a big contract with WCW Wrestling. I couldn't have him continue with UFC. And it was such a spectacle back then, right? I knew it was gonna be the biggest thing in sports. I knew it, because being a martial artist,
know since i was 12 and all the training and my own form of fighting and everything i've done in my life i knew was a home for me and basically after i had to pull him i had to convince robert meyer was the owner then i said you need a buffer in the octagon i will help you not just be the octagon announcer i want to grow as that but i have the media contacts many of which you don't have because i've been working with my brother for so many years and developing so many contacts in sports and entertainment
I said, I'll do my best to help you build this brand. I don't want to dime for that. You know, pay me to be the announcer, but let me grow with it. Because I know this is going to be the biggest thing if you do this right. And my first show was UFC 8. And when I got that, I got a VHS tape. This is back in the VHS tape days.
in the mail from a guy named Scott Ferrazzo, who is like 6'1", 340 pounds, hands down to his ankles, just the perfect guy for the UFC back then. And I sent the tape off to Robert Meyerowitz, and I said, look, would you put him in the show? But I had a ploy. I didn't want to manage fighters. So I got him on UFC 8.
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Chapter 3: How did Bruce Buffer transition from managing fighters to becoming an announcer?
And this is it. I'm going to ask one more time, you know, let me be the octagon announcer. Let me grow with the sport. I think it's going to be the biggest thing ever. And the answer was yes.
I just don't get it. The other guy must have been pretty fucking good, right?
The other guy was good. The guy they brought in was, I never put down an announcer. They're all in there doing their thing, right? Yeah. The other guy had an excellent voice, a little nervous in the service, mispronounced a couple names, you know, whatever. But I'm not going to call to say that kind of stuff. It's either you want me or you don't.
What did you mean by growing with the sport? Like, was that part of your business deal at the time?
i knew that the sport was going to grow it wasn't called mixed martial arts back in the beginning that's a that's a term that jeff blatnik and john mccarthy will tell you that came about later you know years in um at first let's face it guys it was like blood sport it was like what style is the best style right and um i had a sparring session with hoist gracie in 91 when i was kickboxing a lot
I went to his dojo and he took me into a private room and said, I understand you're a kickboxer. He goes, come at me, take my head off, you know, and we had this little private
thing together wow and i said you won't put on gloves and he goes no let's just do this right and that's hoist um i said fine let's go so we went at it and i'm not embarrassed to say but you know 45 seconds into it he gets under my punches he takes me down on the ground um gets me in a side choke starts going tap tap so i tapped and it's the i'll never forget it he gets up in the guard straightens out his ski and says see isn't it nice not to get hit in the face right
yeah now i knew jiu-jitsu because i trained in different styles but the grace of jiu-jitsu was so unique so then in 93 when he came out um with his arms in the back of his family member whoever brothers whatever it was i told everybody was watching with i said see that little skinny kid because everybody was like behemoths and this that and that he's going to beat everybody and we all know what happened from that point forward so in answer to your question
Everything, and I've owned my own businesses since I was 19. I'm, you know, entrepreneur, done a lot of different things. Everything takes growth. Everything takes a process. So I knew there was gonna be an evolutionary process where they needed to refine it, put in the rules better, you know, and it would grow as it did.
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Chapter 4: What challenges did Bruce Buffer face in the early days of the UFC?
I blew my ACL announcing George St. Pierre.
Really? Yeah. Oh yeah. I've heard that story. What happened? Sorry.
I'm going to laugh, but that's how married in the game you are.
That is passion.
terry so how did that happen i you guys know or maybe you don't that i'm i'm a i love playing poker and i i final table the world series you know i've been up there i actually i love this i got called the one of the top 10 best celebrity poker players in the world about 12 years ago by car players so that's my one little braggadocio okay but i just love playing poker i'm very competitive and
Instead of going after somebody now, it's like, let me take all your chips and knock you off the table. You know, that kind of thing.
Hold'em's your favorite game?
Hold'em, yeah. Hold'em.
No PLO? I'll play PLO.
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Chapter 5: How has Bruce Buffer's announcing style evolved over the years?
His name was Cassius Clay. Right? That had an impression on me who became, for those who don't know, Muhammad Ali. And that had a huge impression on me. And I remember that to this day. And I remember when I met John Wayne, I remember the impression that had on me at like 10 years old during a premiere of True Grit. So-
I don't care when I'm walking through the audience, I see that little hand sticking out, you know, I, no matter what, I will make sure to give him the time of day.
You ever have anybody, you ever have anybody, uh, you always hear the stories of the athlete that said no photo and it like breaks the kid heart. I would never do that. That's horrible. I think I had that happen to me when I was younger from an athlete. Yeah. I swear it was Kobe, RIP, but I swear Kobe, but he was too busy.
But when that happens or a fighter comes up and as has happened many times, you know, you really got me going. I mean, that's the ultimate compliment. Yeah.
Yeah.
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Who's the most intimidating fighter you stood next to in the cage?
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Chapter 6: What does Bruce Buffer say about the importance of branding in sports?
I mean, when I did this, because he made it sound like she was getting a new car or a new job.
right so i did it and then it came out like that and then it went viral it got picked up by you know the the post in london and the times and tmz and all this and hate to say it i kind of boosted the business but it's like that's not what i want to be known for so and i got he even wrote me again three years later he wanted another breakup for another girl and i said you know dude you got one that's it
How many of you done? Do you know cameos? Thousand. Yeah.
Yeah. A lot. How many think you do like a week? It depends. I mean, a busy week, you know, I did, I did seven before I came here earlier today. So yeah, they told me I'm in like the top 5%, which is very cool.
Makes sense. Makes sense. We talked downstairs a little bit about how not only you like to commentate or sorry, not commentate, announce the fights, but you're a scrapper yourself. And I've heard this video or Dana's talked about this. Oh, I know where you're going. Okay. He talked about a video and it pops up for me randomly where he got in an elevator with you and somebody else.
And in the elevator, you and the other guy, and I don't know if we can say his name, but Dana says his name. Frank Trigg. Yeah. Yeah. And you guys fight it, right? Frank Trigg was a top 10 welterweight.
Mm-hmm.
And you guys got in the elevator, and you and him started fucking throwing punches and got in a full-on fight in the elevator, which is a true story. Imagine if Dana told it.
God bless Dana. You know, if I get in a scrap, I don't talk about it. You know, I might tell my friends or my family, but here's what happened. We were doing, I think I had to stay in town for two UFCs and it was a fight night. And we went back to the room and Mike Goldberg, the commentator, fantastic commentator that was doing UFC back then, Frank and I, we're all friends, right?
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Chapter 7: What are Bruce Buffer's thoughts on the future of the UFC and its fighters?
No, just one of those things, you know, where I think the last time he saw him was two and a half, you know, a divorce ensued.
And I can't question that beyond a certain point. It's just like those things.
guess what i'm saying too is when you're watching mike tyson fight like did you fall more in love with fighting or when did you decide i want to be the announcer in the ring one little additive to that when i when i met michael we all got together my dad and him my dad called him when he was doing an event in california they got together for lunch turned out to be his son they got along great and then we all got together and we all got along great and then it was basically about
four years later um i saw michael growing with the let's get ready to rumble and he never even made a hat or t-shirt right and i just realized that you know this needed to be trademarked properly so it couldn't be you know totally his um when you trademark something it's not just in one area it's in multiple areas
and i was making great money beach house the whole bit in the telemarketing industry and but i was burned out on what i was doing and i just had this epiphany uh when riddick bow fought evander holyfield in 1992 for the first time they fought i was at the event i saw everybody go crazy that night you know when michael would go into his rumble
whether it was hulk hogan jack nicholson whatever just going nuts and i went back to my hotel room instead of going out in vegas and doing what we all like to do in vegas and you know party blackjack whatever the case might be and i incessantly wrote three pages of notes you know trademark the phrase put them in football fields basketball toys video games all this kind of stuff i thought i could create and make happen and i met with michael and i said you know
I want to roll the dice. I mean, I'm doing great, but I'm burned out. I mean, I love the money I make and everything, but I'd rather, I want to sell both my companies. I want to quit with the money I have in the bank.
I want to be your manager and your business partner and make this five words, you know, part of American culture, you know, and build the brand with you and, and put you in every area of sports and entertainment possible. Was he doing it at Caesars? Like back in the day when they used to fight?
Oh yeah, the Caesars Palace fights, all that.
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Chapter 8: How does Bruce Buffer maintain his passion for announcing after 30 years?
I mean, I remember there was an after party one time. I forget the number of the UFC. I was talking to Tank Abbott and Wally Ishmael, all of a sudden he walks over and just throws an overhand right into Tank's face and all hell breaks loose. Everybody's just brawling, going at it. So I get my back. Whenever in a group fight like that, you want to get your back against the wall.
you don't want to be in the middle you want to make sure you're only looking at three areas you don't want people coming up behind you and i remember one time one of the fighters turned around he was you know getting ready to throw he goes oh sorry bruce and then he goes back into the melee right all these little things then the fight ended and mark coleman burst through the front door you know the double door is ready to just take on everybody but the fight's already calming down
there's been a lot of situations you know who are some of your favorite fighters from like the spike tv era rashad evans um i mean i i always enjoyed stephen bonner forrest griffin always brawled like crazy you know uh let's get let's get down to basics i mean you take great fighters like anderson silva you know chuck liddell and george and they weren't the ultimate fighters but you know they were all fighting during that period every every period every there's just a whole array of fighters yes
you have fighters that come into the ufc as like you could say probably about boxing too that rarely have what they call the it factor those those kind of fighters come along every few years right so like patty pimblett has the it factor right conor mcgregor has the impact ronda rousey has the it factor you know she basically helped make female mixed martial arts um george st pierre had the impactor you know that's why when i see fighters and they do their interviews
the way that i always say listen the mark of a fighter is not just how you fight in the octagon it's how you handle yourself outside of the octagon in interviews and everything else you got sponsors that want to come at you and throw a bunch of money at you so don't be dropping f-bombs all over the place and putting fingers in the air you know you're gonna you're gonna push away certain potential sponsors you can have and you know keep it classy i mean i could build if i was a fighter i could build a fight without a single curse word and if i curse
When I do say that, you're going to know I mean it, right?
Yeah. Instead of throwing it out 25 times during a speech. Yeah. I think McGregor did a good job of that. Even though he did curse, like he knew what to say and he knew what worked. Conor knows how to build a fight.
Yeah. I'm not saying everybody should do it like Conor because they're going to probably look a little ridiculous trying to be like Conor.
Yeah.
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