Bryan Calcott

Because it doesn't give their viewers the fucking Bloodsport.

Is that what you just said?

Well, I tell people, too, that if you want to monetize a following, TikTok's the worst.

YouTube is the best.

TikTok is more about engagement and entertainment, but you're not really going to be able to monetize that following.

And the other thing, too, is how the content even finds you.

It's one thing if you're scrolling through an algorithm.

It's another thing if you're going in YouTube, you have a genuine problem.

How do I build resilience?

How do I become a better entrepreneur?

Things of that nature.

And so now you're finding that content through your action, through a search volume.

And then if a person is speaking with authority, that's the kind of engagement you want.

I tell people this all the time.

I would rather have 10,000 subscribers on YouTube than a million on TikTok.

And I guarantee you will make more off of YouTube because it's honest information.

It doesn't have the same smoke and mirrors, you know what I mean, that TikTok does.

But you look at a lot of these creators on TikTok and they might have millions.

But part of the reason why they're pushing live so much is because they're monetizing their lives.

If I send you a galaxy and it costs me $15, you as the creator get $7.50 and TikTok gets $7.50.