Bryan Curtis

And that's a funny one, right?

Because we know when the NFL came for Christmas Day, they wanted to stomp on the NBA.

When they started programming those Saturdays in December with really good games, they wanted to stomp on the college football playoff.

Who were they stomping on on Thanksgiving Eve?

It's just attention, the attention economy.

It goes to your point, though.

They just want to be in front of us on another night and get the money they can get because you open up a new window and somebody's going to pay for it.

Money and attention, which you can see because all these games on Thanksgiving are bangers.

Packers-Rams, Bears-Lions, Eagles-Cowboys, Chiefs-Bills, and then the Black Friday game is Broncos-Steelers.

So you're not just trying to dominate a holiday when you have a captive audience.

You're trying to post a huge number, which really started last year.

Remember they put Cowboys-Chiefs on Thanksgiving?

And what people forget is that game had more viewers than either of the conference championship games last year.

Unbelievable.

It was the highest rated non-Super Bowl game of the season.

Right.

57 million people watched that game.

So it's almost just like you're, you know, shock and awe, trying to get fireworks.

You know, you could put a crappy game on there and it would do very well because it's Thanksgiving, people are at home, they want to watch football.

The NFL's not trying to do that anymore.