Bryan Power
👤 PersonAppearances Over Time
Podcast Appearances
We just really believe that Nextdoor is a way for people to come out of their house and get to know who's living around them. Maybe you connect online, but you will meet each other in the offline or in the real world. It's very different from the way other platforms are based on who you know, regardless of where they might live.
We just really believe that Nextdoor is a way for people to come out of their house and get to know who's living around them. Maybe you connect online, but you will meet each other in the offline or in the real world. It's very different from the way other platforms are based on who you know, regardless of where they might live.
Well, I think the most important thing is the community is kind of already there. We find people who are active on Nextdoor, the people who are telling neighbors, hey, you know, this is going on where I live in the East Bay. The power is out or no, that fire is not a real fire. Don't worry about it.
Well, I think the most important thing is the community is kind of already there. We find people who are active on Nextdoor, the people who are telling neighbors, hey, you know, this is going on where I live in the East Bay. The power is out or no, that fire is not a real fire. Don't worry about it.
There's certain people who are like these neighborhood leaders or community leaders, like they're naturally inclined to operate like this. Nextdoor is just giving them a platform to be able to do what's already their natural instinct that much easier. We don't need to create all of these leaders.
There's certain people who are like these neighborhood leaders or community leaders, like they're naturally inclined to operate like this. Nextdoor is just giving them a platform to be able to do what's already their natural instinct that much easier. We don't need to create all of these leaders.
We just need them to learn this is an easier way for them to connect with their neighbors in their neighborhood. Again, I think almost everyone has at least some level of shared identity with the people that live around them. Sometimes it's just crisis-driven. It's like there is a fire nearby or there's a hurricane coming. But in those moments, everyone is worried about their local community.
We just need them to learn this is an easier way for them to connect with their neighbors in their neighborhood. Again, I think almost everyone has at least some level of shared identity with the people that live around them. Sometimes it's just crisis-driven. It's like there is a fire nearby or there's a hurricane coming. But in those moments, everyone is worried about their local community.
We've seen everywhere in the U.S. in particular, when there's a hurricane warning or a flood warning, our usage goes up because people are now, their neighborhood is now top of mind for them. It's an urgent, time-sensitive situation. And so we're a great way for them to connect to the other people who really care, where if you're in Maine, you're not as worried about a hurricane in Florida.
We've seen everywhere in the U.S. in particular, when there's a hurricane warning or a flood warning, our usage goes up because people are now, their neighborhood is now top of mind for them. It's an urgent, time-sensitive situation. And so we're a great way for them to connect to the other people who really care, where if you're in Maine, you're not as worried about a hurricane in Florida.
So that's why the experience of the neighborhoods in Florida getting online when there's a hurricane, it's just much easier and intuitive for them to think about what's going on locally with Nextdoor.
So that's why the experience of the neighborhoods in Florida getting online when there's a hurricane, it's just much easier and intuitive for them to think about what's going on locally with Nextdoor.
We see lots of little moments. What I mean by that is that what's harder for our platform is, you know, when the local neighborhood rallies around an event, like we're famous for finding lost pets, which is a deeply personal, terrifying experience when someone can't find their dog, you know?
We see lots of little moments. What I mean by that is that what's harder for our platform is, you know, when the local neighborhood rallies around an event, like we're famous for finding lost pets, which is a deeply personal, terrifying experience when someone can't find their dog, you know?
I'm not sure that many people care hundreds of miles away about a dog that went missing, but everyone who knows the neighborhood, like they're all gonna go help find the dog, right? What was unique to COVID was that was a moment where the whole world cared about their local community. Everyone was worried about the elderly from getting exposed.
I'm not sure that many people care hundreds of miles away about a dog that went missing, but everyone who knows the neighborhood, like they're all gonna go help find the dog, right? What was unique to COVID was that was a moment where the whole world cared about their local community. Everyone was worried about the elderly from getting exposed.
Who can I help go to the grocery store with who might be immunocompromised? Like that was a global local moment, which was totally rare. Like I said, we've seen these local moments, but they tend to be driven by some type of local event. And so what struck me, which was really confirming was, no, yeah, this is a whole world thing.
Who can I help go to the grocery store with who might be immunocompromised? Like that was a global local moment, which was totally rare. Like I said, we've seen these local moments, but they tend to be driven by some type of local event. And so what struck me, which was really confirming was, no, yeah, this is a whole world thing.
It just depends on what's going on in the community during that time. That's what was really unique about the COVID experience being in Nextdoor.
It just depends on what's going on in the community during that time. That's what was really unique about the COVID experience being in Nextdoor.