Bully Ray

And the way they built up the match, Dave, did you think Max was going to have to cheat to win?

That's how you keep your heel heat.

And this is where I can appreciate Max.

It would be very easy for Max.

And the point I was trying to get to before about Kenny's talking, it would have been easy for Max to guzzle Kenny Omega last week on the microphone.

It would have been easy for Max to book himself in a scenario where he beat Kenny Omega clean last night.

But that's not best for business, and it's not best for Max.

Because in the long run, the more Max cheats, and despite how good of a job Max is doing in the ring, the more he cheats, the more he lies, the more he steals, the more Max stays true to Max, the more it's going to mean when Will Ospreay beats him.

I'd start off my promo with, I'm Maxwell Jacob Friedman.

I'm the AEW World Heavyweight Champion, and I kicked out of the one-winged Angel.

For those of you in the back who didn't hear me and have him repeat himself, have him just say it over and over again.