César Couto Ferreira
👤 PersonAppearances Over Time
Podcast Appearances
Exactly. It's like when you're the first person in the world to do something, you're touching the wall. It's not like I'm not going to face the wall. I'm touching the wall and I'm trying to understand the texture of the wall and how I can grasp between the branches of the wall.
Exactly. It's like when you're the first person in the world to do something, you're touching the wall. It's not like I'm not going to face the wall. I'm touching the wall and I'm trying to understand the texture of the wall and how I can grasp between the branches of the wall.
I'm a designer for society. That's what I did. Why did it happen and how did it happen? And I need to go back a little bit because Portugal was such a small country, such a small country, and we were an event country. As I see it, and from my own experience, in 98, Portugal did the Expo and that changed Lisbon, changed the perception. We understood the rules.
I'm a designer for society. That's what I did. Why did it happen and how did it happen? And I need to go back a little bit because Portugal was such a small country, such a small country, and we were an event country. As I see it, and from my own experience, in 98, Portugal did the Expo and that changed Lisbon, changed the perception. We understood the rules.
We understand how to create huge events. After that, 2004, we have the Euro Cup. Again, a lot of tourism coming by. A lot of people come to Portugal. People, they saw something, some paradise. And then 2005, this is my moment. This is when I feel that I had something to do with this. Because we have the European Music Awards. European Music Awards in Portugal. And this is Lisbon, come on, 2005.
We understand how to create huge events. After that, 2004, we have the Euro Cup. Again, a lot of tourism coming by. A lot of people come to Portugal. People, they saw something, some paradise. And then 2005, this is my moment. This is when I feel that I had something to do with this. Because we have the European Music Awards. European Music Awards in Portugal. And this is Lisbon, come on, 2005.
And we had everyone. We had Madonna, Coldplay, Robin Williams. We had Borat as the host of that EMAs. And we had, we were live for 1 billion people. And Madonna came to Portugal and she fell in love by Portugal.
And we had everyone. We had Madonna, Coldplay, Robin Williams. We had Borat as the host of that EMAs. And we had, we were live for 1 billion people. And Madonna came to Portugal and she fell in love by Portugal.
And she started living in Portugal. And suddenly Portugal just comes in the map. It was a process to go to the Web Summit. And I said before, we need to follow the Irish portal. The Web Summit was born in Dublin. Paddy, Paddy was the guy and was the girl. Now he's not the CEO, but he still owns the company.
And she started living in Portugal. And suddenly Portugal just comes in the map. It was a process to go to the Web Summit. And I said before, we need to follow the Irish portal. The Web Summit was born in Dublin. Paddy, Paddy was the guy and was the girl. Now he's not the CEO, but he still owns the company.
And Paddy, when he made a deal with the government, with the prime minister, at the time with everyone that was involved in innovation, but in the tourism of Portugal. And they were able to brought the web summit that at the time was considered the biggest tech event in the world. We work along with the government.
And Paddy, when he made a deal with the government, with the prime minister, at the time with everyone that was involved in innovation, but in the tourism of Portugal. And they were able to brought the web summit that at the time was considered the biggest tech event in the world. We work along with the government.
We work along with the secretary of innovation and meetings in Brazil with ministers. For me, that was when you're working with a country that has 220 million people and needs to be helped and needs transformation. That is unbelievable. And connecting the dots here, the web summit When PortoLeg, they called me and said, look, we want to apply to be a host city to the Web Summit.
We work along with the secretary of innovation and meetings in Brazil with ministers. For me, that was when you're working with a country that has 220 million people and needs to be helped and needs transformation. That is unbelievable. And connecting the dots here, the web summit When PortoLeg, they called me and said, look, we want to apply to be a host city to the Web Summit.
This was like last minute and immediately I called and I overrun the VP of Portugal. I overrun it because I knew the global media partnerships of the Web Summit and I call her and say, look, what do you like wants to run for the Web Summit? But suddenly there was 70,000 people coming. It's crazy. And then I'm going to mention Philip Stark. Don't let me go without Philip Stark mentioning this.
This was like last minute and immediately I called and I overrun the VP of Portugal. I overrun it because I knew the global media partnerships of the Web Summit and I call her and say, look, what do you like wants to run for the Web Summit? But suddenly there was 70,000 people coming. It's crazy. And then I'm going to mention Philip Stark. Don't let me go without Philip Stark mentioning this.
One of the biggest design in the world. He lives in Portugal. There's a reason why we are the most secure country. in the continent. I think we're the third right now in the world. I think we're behind Iceland and New Zealand. Our confidence is changing and we learn the empathy and the compassion to embrace other people.
One of the biggest design in the world. He lives in Portugal. There's a reason why we are the most secure country. in the continent. I think we're the third right now in the world. I think we're behind Iceland and New Zealand. Our confidence is changing and we learn the empathy and the compassion to embrace other people.
And Philip Stark was saying this, I don't even want to work in Portugal because I don't want to destroy my paradise. And this was such a loving, caring way of saying this. Obviously, I'm not stupid. Because we are a very aged country, we are surrounded by really old people, very knowledgeable, but we need younger generation. We're not able to have kids.
And Philip Stark was saying this, I don't even want to work in Portugal because I don't want to destroy my paradise. And this was such a loving, caring way of saying this. Obviously, I'm not stupid. Because we are a very aged country, we are surrounded by really old people, very knowledgeable, but we need younger generation. We're not able to have kids.