Caitlin V

Like what is hard?

What is soft?

What is fast?

What is slow?

We may have a very different definition of what hard and soft are.

And so I have a client come in and they say, well, we started really slow.

Okay, and then we did this and we did this and we did this and then this happened, right?

10 seconds of video, I know way more than they're able to put into words.

And we don't have to argue over what's slowest.

Because we can now have an exact conversation where I could pinpoint, here is the moment where this shifted.

And if you had gone in a different direction, you would have gotten a different result.

So that part was really, really powerful.

And I enjoyed that part of the show.

But yeah, they came to me and asked me if I wanted to be involved.

And I'd done so many of these casting calls at this point.

And they were all just like Zoom interviews.

that on that one in particular, I was just like, here's what we gotta do.

And I just laid it all out.

Like, if you wanna make that show succeed, here's exactly how I would do it.

And they were like, when can you come to LA?