Caitlin Whyte
Appearances
Cult of Body & Soul
1. "Made in LA"
Oh, I mean, I could pick something like, I don't know, famously bad movie Miami Connection. And we could have a good time watching something that I love that's kind of terrible. Or I could pick something incredibly good like Jacob's Ladder, which is my favorite movie of all time.
Cult of Body & Soul
3. "Noon on Monday"
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Cult of Body & Soul
3. "Noon on Monday"
We had all the phones set up, ready to go. We had a fully staffed midday shift. So the midday shift is when there's no classes, just busy work, maintenance. And we'd have a full staff with the phones and emails and classes ready because classes would fill up, wait lists would start, people would call to book their bikes.
Cult of Body & Soul
3. "Noon on Monday"
Once upon a time, you used to be able to call the studio, give them your information and have the studio book you in. And people loved it. And they used it because it was like it was a direct line to the front of the line.
Cult of Body & Soul
3. "Noon on Monday"
We had a genuine science to these classes where, especially these master instructors, they had their writers, right? The instructor knows where they like them. So some days, every Sunday ahead of Monday at noon, we would have our staff go through one instructor's class and hold all the front row bikes. which is not normal. It wasn't part of anyone's job description.
Cult of Body & Soul
3. "Noon on Monday"
It was specific to this one instructor, where we'd hold every single front row bike this way that instructor could pick who rides in the front row.
Cult of Body & Soul
3. "Noon on Monday"
Imagine you're in the SoulCycle app looking at a class Monday at noon. What we would do before that class opened up to the public, we'd go through and hold. There's no rider on the bike. It's just blocked. It's like when you look at the airline and you go to pick your seat and there's some seats that have X's on them and they tell you, there's no one sitting here. We're just holding this seat.
Cult of Body & Soul
3. "Noon on Monday"
We'd go through and block every single bike in the front row. This way, the instructor could come in before class on Tuesday morning and pick who was going to ride in the front row based on how well they knew the rider or how strong of a rider that person was.
Cult of Body & Soul
3. "Noon on Monday"
She wanted it to be exclusive. She wanted people to earn their way up to the front row, right? Whereas most instructors really don't care. If you want to be in the front row in your first class, it's not preferred, but do you, rock star, get up there.
Cult of Body & Soul
3. "Noon on Monday"
Of course, they're like obsessed with them. You know, the lights were dark, the music was loud, the energy was high. When you do find that and it hits, it is like you're flying.