Cal Newport

Now, this isn't fully new.

So I had long heard about Josh Waitzkin, who was the chess prodigy that was featured in the movie Searching for Bobby Fischer, who started, from my understanding, is that Waitzkin does this type of training.

He does thinking training for people for whom being able to think clear is vital to their success.

I think his early clients were in finance, where if you're running a hedge fund,

The difference between being exceptional at thinking and kind of good could be like a $500 million delta.

Like it really matters.

Of course, we're going to hire a trainer.

We don't want to leave any stone unturned.

You know, I think this is going to become more common.

Why don't we actually load up his page, Jesse, just to see what he's talking about.

So he calls his company now Stoke Ventures.

He's very into foil surfing, so it's probably connected to that.

Let's read his quote here.

All right, that's pretty...

but let's go and talk about what their training actually includes.

Areas of focus and training with Whitskins Company involves training to love training and the growth it unlocks, embodying quality as a way of life, cultivating presence and mindfulness, the systematic cultivation of the art of focusing on what matters most, developing introspective sensitivity,

Identify and supporting windows of peak creativity and flow, developing, let's see, non-local and parallel learning, training to learn the mini from the one, and so on.

So this is just an offering where they're going to help you get more out of your brain.

I think weight skins on to something because in a lot of industries, that is a huge difference.

We'll pay money for software or tools or productivity ideas, but getting your brain sharper is the ultimate productivity hack.