Cal Newport

If we ever start selling products related to this show, I know exactly what platform we'll use.

Shopify.

So it's time to turn those what ifs into with Shopify today.

Sign up for your $1 per month trial today at shopify.com slash deep.

Go to shopify.com slash deep.

That's shopify.com slash deep.

Hey, going online without ExpressVPN is like forgetting to mute yourself on a Zoom meeting.

Sometimes it might end up okay, but eventually your colleagues are going to hear you talking trash about them to someone in the next room.

All right, let me get into the weeds a little bit about what I mean by that.

When you go online, you request the websites and services are included in little bundles that are called packets.

Now, the contents of these packets might be encoded, but the address of where those packets are being sent is not.

And this means that your internet service provider knows exactly what sites and services you are using.

And in the U.S., they are legally allowed to collect and sell that information to advertisers.

A VPN helps you reclaim your privacy.

It works by encoding your entire packet and then sending it to a VPN server that then decodes it and talks to the site and service on your behalf.

Then it encodes the answer and sends that back to you.

So all your internet service provider learns is that you're communicating with a VPN server, not what specific sites and services you're actually talking to.

Your actual traffic is hidden.

Now, if you're going to use a VPN, I recommend ExpressVPN.

Why?