Callum McKeefery

You've had a great experience.

Why don't you leave a review?

And those people would leave those first couple of reviews and that helped that page rank.

And then we'd be reaching out to that business.

So if you wanted your rating to show up on your Google ads, gold stars next to your ads, you had to work with one of the Google seller ratings partners.

And we were one of those partners.

Now, originally there was only about five partners.

Now I think there's about 20.

Google seller ratings license was super, super important in the early days.

No.

The numbers to me, I never really focused.

And this sounds crazy as a bootstrap founder, but I was so focused on the product.

I was so focused on making, I'm a product person, so I was focused on making a really good product.

And I thought the revenue was secondary to me.

I think it says 9,000 on there now.

I think we probably had about 7,000, 8,000 clients then.

We were a low ACV business.

We did everything.

In those early days, I'm going to tell you, we did everything.

What you shouldn't do in a low ACV business.