Cameron Herold
speaker
284 appearances
2 recordings
2 series
first heard Jan 2025
last heard Mar 2025
Cameron Herold’s voice in public audio — every appearance, attributed to the second.
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Appearances
We went up to the North Pole with 180 entrepreneurs for 10 days.
and someone was talking about the election and i kind of put my hand up as a joke and i went 193 countries which one are we talking about and he goes oh god you're right because there were like 60 countries worth of people on this boat and we and this person was like a very american-centric kind of mindset and all of a sudden he realized yeah you're you know what we could be talking about the uk election or the one in indonesia like you become very global yeah which is kind of cool yeah
And then you see the benefits of North America, but you see the downsides, right? You see the benefits of Canada, but you see the downsides.
I was in Cairo in 1991, and then I was there two years ago, and it's just turned upside down. It's terrible now.
I know Steve very well. Yes, I've spoken at one of his distillery events. He and I were in the Genius Network together. We spent a day in a maximum level four state penitentiary prison system together.
I was at the one that he went to for the first time eight years ago. Yeah, it's great.
No, no, this is great. And this is interesting, and it's actually tied to innovation. The idea of the Vivid Vision was not my idea. It was sitting and meeting with an Olympic coach back in 1998, who was a high performance sports psychologist. And he talked about how athletes used visualization in their events to perform at the highest level.
And he said, if we could take that same concept and bring it into the business world, then we would win. So the idea of the Vivid Vision is this. It's leaning out into the future. Let's say that you lean out three years from now, no more than three years. So you lean out to December 31st, 2027, and you describe everything about your business.
You describe what your business looks like, acts like, and feels like three years from now. Or you do one for your personal life. You describe yourself as a human and what you as a human are showing up like three years from now.
So if you were describing your company's vivid vision, you might describe how operations acts and sales and marketing, how your company interacts with customers and suppliers, what your employees are writing about you online, what the media is writing about you and covering you.
You describe your office environment and your meeting rhythms almost like you're walking around your company writing down what you see. Then you take all of those rough notes and you kind of craft the first draft, like a Word document draft, and you pop it into ChatGPT and polish it. And then you can get a designer to add some design elements to it so it looks and feels like your brand.
Basically, it takes all the ideas that the entrepreneur has for their company, and it lets everyone read and see what the entrepreneur can see. It gets us all on the same page.
If I'm writing one for myself, which I've done, I write what I am as a dad and a friend and a husband, a lover, what I do for fun, where I travel, what my vacations are like, what my hobbies are like, how I interact with fitness and health and diet. And I describe all of those things without knowing how I make them come true.
If you were building a home, you know what you want your home to look like, but you don't have the skills to do the electrical and the plumbing and the design and put in the cabinets. But you can describe the finished state and then you can get a contractor to come up with the plans to make your dreams come true. So the vivid visions is the dream.
And then you get the team and the people around you to come up with the plans to make it come true.
Well, and what's interesting is when I share my vivid vision for my company or for myself, or even the one that my wife and I have written for our marriage, when we share that with more people, when we share it online, when we share it on our websites, when we share it from speaking event stages, the more people that can see what we're trying to make happen, the more they end up trying to help us make one or two of those sentences come true.
know i had a friend recently and they said to me hey i was reading your vivid vision that says you like to golf and go hiking so instead of going to get together for dinner do you want to go golf together like yes that's exactly what i would do right because so often we default to hey do you want to get together for a coffee not really no like i i would rather go for a walk or go for a hike or go spend time with you exploring the city especially when i'm a nomad traveling the world like i'd actually rather go and
let's go for a one hour walk through the city together. That would be cooler than just sitting in a coffee shop.
Have you spent much time in Budapest?
What a super cool experience that is, right? To really, truly understand instead of just like celebrating with madness. Yeah, Budapest is on my list of cities. I have a long list of cities that I want to be able to spend, you know, one or two months in and it's on the list for sure. I've been there for just a short few days, but I want to know these cities, right? I want to go and
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