Cameron Johnson
👤 SpeakerAppearances Over Time
Podcast Appearances
We still do, you know, I would say 20% radio, 20% maybe TV, and 10% direct mail.
Got it.
That's probably the breakdown.
But the thing, too, is that we could probably spend less and not lose maybe but a handful of sales.
So it's a balancing act.
Totally, exactly.
Okay, let's do that.
So TV and radio, you got 40% spend, but nobody comes in and says, it's all your TV ad.
You know, we're not Taco Bell where you can be driven for fourth meal at nine o'clock.
Okay.
You don't just go say, you know what?
I'm going to buy a car today.
So online, we can break it down into AdWords and we can track down the lead funnel.
So what we basically do if we're paying $2 a click, right?
So that's going to be for 10 clicks, we're going to get $20 invested in that.
And we're going to get one out of 10 to actually send in a lead.
So now you're at $20 per lead.
And then if we close at 10%,
you're at $200 per sale.
One lead and give me their information.