Cameron Johnson

And you also have to come up with a new design to get people to upgrade.

Nobody's going to trade in their 6,000-mile Tesla for the same car with just a lower odometer.

So that's what gets so expensive in the car business.

It's time for the Famous Five, baby.

What's your favorite business book?

My favorite business book is actually any book about a successful entrepreneur.

Okay.

So that's where I grew up reading Michael Dell, Bill Gates, Donald Trump, and Richard Branson, and I enjoy reading books about successful entrepreneurs.

Could we pin down one, Art of the Deal?

Art of the Deal was obviously my start, but I haven't read it in 20 years.

Yeah, exactly.

His hair was more natural.

You know, I really like Direct from Dell.

It really follows Dell's entire story of starting by selling one computer out of his dorm room, and then he was moving office space every two months into something bigger.

And the thing, though, too, about most of these entrepreneurs is that they couldn't do the same thing today.

You're not going to, I mean, technically, you're not going to go create a new operating system that's going to compete with Microsoft and Apple today.

You just wouldn't even try the same way you wouldn't start selling computers in your dorm room today.

So it's just amazing how much things have changed.

Right this second.

Again, I follow a lot.