Cameron

So the whole book, the autobiography, which I think he wrote when he was close to 80 years old, is now him recounting this for the reader. And there's just so many times where he's just like he hit a like there's a problem he can't figure out how to solve, you know, problems with partners, with contractors, with financing. all kinds of like, you know, basically unresolved issues.

And he's laying up late at night and there's interviews with his wife, which is fantastic because they were married through this whole thing this whole time. They're still married to this day. And she recounts where like she would wake up at like two in the morning and he's just sitting there right wide awake, hands behind his head, looking up at the, at the ceiling, just like can't sleep.

And he's laying up late at night and there's interviews with his wife, which is fantastic because they were married through this whole thing this whole time. They're still married to this day. And she recounts where like she would wake up at like two in the morning and he's just sitting there right wide awake, hands behind his head, looking up at the, at the ceiling, just like can't sleep.

And he's laying up late at night and there's interviews with his wife, which is fantastic because they were married through this whole thing this whole time. They're still married to this day. And she recounts where like she would wake up at like two in the morning and he's just sitting there right wide awake, hands behind his head, looking up at the, at the ceiling, just like can't sleep.

depressed, agonizing over this, like this relentless pursuit of a goal. And so he's the one that said that, that coined the term, you know, excellence is the capacity to take pain. I was like that. And I think by that point I had read like 180 biographies and autobiographies of history, like that's exactly what I see in every single book. There's never a book.

depressed, agonizing over this, like this relentless pursuit of a goal. And so he's the one that said that, that coined the term, you know, excellence is the capacity to take pain. I was like that. And I think by that point I had read like 180 biographies and autobiographies of history, like that's exactly what I see in every single book. There's never a book.

depressed, agonizing over this, like this relentless pursuit of a goal. And so he's the one that said that, that coined the term, you know, excellence is the capacity to take pain. I was like that. And I think by that point I had read like 180 biographies and autobiographies of history, like that's exactly what I see in every single book. There's never a book.

No life story, no book starts with, hey, this guy had an idea. He did the idea. Everything went well. End of story. It is all like, hey, I have this idea. I want to do something. And it's just one problem, one obstacle.

No life story, no book starts with, hey, this guy had an idea. He did the idea. Everything went well. End of story. It is all like, hey, I have this idea. I want to do something. And it's just one problem, one obstacle.

No life story, no book starts with, hey, this guy had an idea. He did the idea. Everything went well. End of story. It is all like, hey, I have this idea. I want to do something. And it's just one problem, one obstacle.

And it's essentially emotional and mental and in some cases physical pain to persevere and push through to until they can get to the other side and actually achieve what they're trying to achieve.

And it's essentially emotional and mental and in some cases physical pain to persevere and push through to until they can get to the other side and actually achieve what they're trying to achieve.

And it's essentially emotional and mental and in some cases physical pain to persevere and push through to until they can get to the other side and actually achieve what they're trying to achieve.

Yeah, there's no such thing as like an important goal or an audacious goal that comes easily. I think Jeff Bezos has his own way of saying this. And there's this great book called Invent and Wander. And it's the collected writings of Jeff Bezos. So they take his shareholder letters and they take transcripts of his speeches.

Yeah, there's no such thing as like an important goal or an audacious goal that comes easily. I think Jeff Bezos has his own way of saying this. And there's this great book called Invent and Wander. And it's the collected writings of Jeff Bezos. So they take his shareholder letters and they take transcripts of his speeches.

Yeah, there's no such thing as like an important goal or an audacious goal that comes easily. I think Jeff Bezos has his own way of saying this. And there's this great book called Invent and Wander. And it's the collected writings of Jeff Bezos. So they take his shareholder letters and they take transcripts of his speeches.

And you really get to understand how he was thinking as he was building Amazon and all the stuff that he's learned. And his whole thing was, you know, I have unrelenting, uncompromising standards for excellence and the talent of the people around me. And if you're coming to work at Amazon, like, I'm not going to bend. You are going to raise to my expectations, my standards.

And you really get to understand how he was thinking as he was building Amazon and all the stuff that he's learned. And his whole thing was, you know, I have unrelenting, uncompromising standards for excellence and the talent of the people around me. And if you're coming to work at Amazon, like, I'm not going to bend. You are going to raise to my expectations, my standards.

And you really get to understand how he was thinking as he was building Amazon and all the stuff that he's learned. And his whole thing was, you know, I have unrelenting, uncompromising standards for excellence and the talent of the people around me. And if you're coming to work at Amazon, like, I'm not going to bend. You are going to raise to my expectations, my standards.

It is not easy to work here. I'm going to tell you that up front because we're trying to do something that we can tell our grandkids about, that we can be proud to say, this is what granddad did. This is how I spent my life. And he says, he's like, things that you could tell your grandkids about are not meant to be easy.