Cameron

And so the crazy thing about like the outcome that Sam had is nobody saw that for the first five years of his life, he had a single store. One store. He was trying to figure out, what is this retail thing? What am I good at? What's the merchandise I should do? How do I do this? How's the marketing?

And so the crazy thing about like the outcome that Sam had is nobody saw that for the first five years of his life, he had a single store. One store. He was trying to figure out, what is this retail thing? What am I good at? What's the merchandise I should do? How do I do this? How's the marketing?

And so the crazy thing about like the outcome that Sam had is nobody saw that for the first five years of his life, he had a single store. One store. He was trying to figure out, what is this retail thing? What am I good at? What's the merchandise I should do? How do I do this? How's the marketing?

And there's a great line in his biography where it talks about the fact that his first store that he owned for five years was so successful that he made a mistake, a rookie mistake. He had a lease And the lease could be terminated at any time. There was no option. He didn't have the option to renew. The landlord would have to say, yeah, I want you back in here.

And there's a great line in his biography where it talks about the fact that his first store that he owned for five years was so successful that he made a mistake, a rookie mistake. He had a lease And the lease could be terminated at any time. There was no option. He didn't have the option to renew. The landlord would have to say, yeah, I want you back in here.

And there's a great line in his biography where it talks about the fact that his first store that he owned for five years was so successful that he made a mistake, a rookie mistake. He had a lease And the lease could be terminated at any time. There was no option. He didn't have the option to renew. The landlord would have to say, yeah, I want you back in here.

The landlord realized that, oh my God, this store that was making $20,000 a year is now making 300,000 in a tiny little town. I'm just going to say, Sam, nice to know you. I'm taking over your store. And so he's forced to then go look for another store. That's where he discovers Bentonville, Arkansas. So he buys a store there. But there's like a multiple month timeframe.

The landlord realized that, oh my God, this store that was making $20,000 a year is now making 300,000 in a tiny little town. I'm just going to say, Sam, nice to know you. I'm taking over your store. And so he's forced to then go look for another store. That's where he discovers Bentonville, Arkansas. So he buys a store there. But there's like a multiple month timeframe.

The landlord realized that, oh my God, this store that was making $20,000 a year is now making 300,000 in a tiny little town. I'm just going to say, Sam, nice to know you. I'm taking over your store. And so he's forced to then go look for another store. That's where he discovers Bentonville, Arkansas. So he buys a store there. But there's like a multiple month timeframe.

where he has to run two stores for the first time in his life. And this is really important because one, he realized, oh, I don't have to have just one store. I can run two stores at a time. But he's also driving back and forth over between these like mountainous roads.

where he has to run two stores for the first time in his life. And this is really important because one, he realized, oh, I don't have to have just one store. I can run two stores at a time. But he's also driving back and forth over between these like mountainous roads.

where he has to run two stores for the first time in his life. And this is really important because one, he realized, oh, I don't have to have just one store. I can run two stores at a time. But he's also driving back and forth over between these like mountainous roads.

So even though the stores are, let's say they're 300 miles away from each other, it's like an eight hour drive or something there each way. And so he's like, man, there's gotta be a more efficient way to do this. And one day he's driving and he hears a plane overhead. And he's like, oh, it's a Cessna. So he goes to the airfield.

So even though the stores are, let's say they're 300 miles away from each other, it's like an eight hour drive or something there each way. And so he's like, man, there's gotta be a more efficient way to do this. And one day he's driving and he hears a plane overhead. And he's like, oh, it's a Cessna. So he goes to the airfield.

So even though the stores are, let's say they're 300 miles away from each other, it's like an eight hour drive or something there each way. And so he's like, man, there's gotta be a more efficient way to do this. And one day he's driving and he hears a plane overhead. And he's like, oh, it's a Cessna. So he goes to the airfield.

He says, hey, how much would it cost to hire a Cessna to fly me from Bentonville to I think Newport is where the other store was. And it was, you know, whatever, 50 bucks, $100 back in the day. And then he realizes, hey, I don't want to keep having this expense of like having to charter a plane every time, like have somebody else drive. I'll just teach myself how to fly. And why is that important?

He says, hey, how much would it cost to hire a Cessna to fly me from Bentonville to I think Newport is where the other store was. And it was, you know, whatever, 50 bucks, $100 back in the day. And then he realizes, hey, I don't want to keep having this expense of like having to charter a plane every time, like have somebody else drive. I'll just teach myself how to fly. And why is that important?

He says, hey, how much would it cost to hire a Cessna to fly me from Bentonville to I think Newport is where the other store was. And it was, you know, whatever, 50 bucks, $100 back in the day. And then he realizes, hey, I don't want to keep having this expense of like having to charter a plane every time, like have somebody else drive. I'll just teach myself how to fly. And why is that important?

Because this goes back to the public praises people for what they practice in private. They say, look, Sam, you built a $200 billion fucking fortune. Look at all the stuff you did. They don't see all the stuff that happened. What he realized is like, hey, now I can fly my own plane. So this, what was a problem, was problems are just opportunities and workflows.

Because this goes back to the public praises people for what they practice in private. They say, look, Sam, you built a $200 billion fucking fortune. Look at all the stuff you did. They don't see all the stuff that happened. What he realized is like, hey, now I can fly my own plane. So this, what was a problem, was problems are just opportunities and workflows.