Carl Peel

And I learned a lot from that experience and I started Lost in London.

And we created a social platform for language schools.

So we were selling events, nightclubs, attractions, tours, and activities to those schools.

And we were printing tickets in our office and giving them to the schools.

So they never had the right amount of tickets.

It was always complicated to manage.

And, uh, we decided to go digital.

Uh, we went to a ticketing company.

They charged us a 20 K set up fee and a 200,000 ticket a year, a minimum, um, at a set fee.

And, uh, none of our clients wanted to use it.

And they tried to sue us to, um, because we didn't actually do the numbers.

And, uh,

So then I went back to the drawing board.

I hired a developer and he built this backend for all the schools to log in.

And we bought a company called Minicards that are advertising displays in hotels and hostels.

Almost nothing because it was pretty much not working.

So I probably paid like 15, 20K to buy it.

I don't remember.

That was probably 2000...

I think something like that.