Carl

And at this stage, what you'll see is that your charts, your dashboards, your analytics become entangled with the day-to-day workflows.

they burst out of your typical one-page analytics tab.

Now they start appearing in different places in your platform where you need to make decisions, where multiple scenarios need to be presented.

And so an example that we have here, it's a marketing technology agency where visually their users can segment and slice and dice according to historical behavior, according to demographics, according to other dimensions.

And the result they can actually use as a new target list for their campaign, which makes data-driven decision making a reality.

Here, 2i is the case.

And the cake, what you can do is alerting.

So when thresholds are met, let them know.

But also collaboration features.

They've uncovered some insights.

Let them share with their colleagues and peers.

And that brings in the community effect.

Of course, the last level, that's the wallhalla.

That's the ultimate level.

It's like with the levels of fully autonomous driving, level five is where you want to go.

What is level five?

Well, level five is about laser-focused automation, and that combined with large degrees of freedom.

So what you'll be doing here is you'll continuously be monitoring your end user's business context.

And the result of that, you will want to proactively signal to them at that moment in time when they need to make a decision.

And by doing so, you'll create a premium user experience in which they can swiftly operate in your platform, which makes them win a huge amount of time, but also which leads to fully data-driven decision making.