Carl

He's literally here just talking about stuff and he just keeps going and keeps going.

Very light editing.

But he would have not worked out, I would say, six, seven years ago.

He would have needed like...

To stand out, you would need to do a lot more, but now I don't think you do.

It's the opposite, right?

And in creators, it's a little bit harder to kind of, you invested all this gear, you have editorly stuff, right?

And there's still a place for that.

Like I was talking to my business partner yesterday.

He's like, yeah, well, you know, I don't think like we were joking.

It's like, you know, for a car commercial, the last thing you want to do is have like a car commercial, someone in the, in another car, taking a video of it.

You go on a safe, right?

That's not.

That still doesn't work, right?

Like they actually want a car commercial that shows you in an open road.

So it would not stand.

But on a regular, I think for most content, they want that.

And it was always a fight with some other people back in 2021, 22.

Oh, we need it highly produced.

We need, you know, the...