Carlo Cisco

We wanted to have enough people in the system to keep the partners happy, and then started doing a lot more direct-to-consumer on top of that.

And then the direct-to-consumer prices increased over time.

It was initially 150, and now we're up to 250, and it'll probably continue to increase.

probably around a two and a half to three.

That's really impressive.

Yeah.

Yeah.

So we're, so we're over a million dollar run right now.

Yeah.

So, so all of our memberships are annual.

Um, but the annual retention rate right now is over 75%, which is way ahead of what we were expecting for the first year.

that high for the industry i know i don't know what industry standard is here it's high so it would be normal for sort of like later years in the program it sort of puts us in like the top 20 or so um of programs like this top 20 you said yeah yeah so like you know kind of up there with like a lot of the credit cards but obviously the credit cards have a different use beyond benefits um you know it's how people pay for things

Um, so to be coming in at 75% in the first year is, is pretty unusual.

We were expecting like 60 to 65.

Um, and, and we'll see where it stays, but I think it's going to stay above 70 for sure.

And is only going up from here as we continue to add value and continue to improve all of our systems and everything that we do.

So we've raised capital, but I guess minimal amount for our stage.

So we've raised just under 800,000.

And that was a seed round?

Yeah, it was in like multiple sort of like note rounds and seed rounds.