Carlo Cisco
👤 SpeakerAppearances Over Time
Podcast Appearances
Yeah, that's a great question.
As long as we can break even, that's what's good for us.
Right now, our blended CPA is actually about 154, so at a pretty nice profit.
Yeah, exactly.
So that includes viral referrals, that sort of stuff.
Paid ad spend.
Everything.
What about headcount?
Um, marketing team headcount.
Uh, it doesn't, well, the marketing team right now is basically me, but, uh, your salary is not included in that.
No.
Okay.
Yeah, so we're thinking on average it's going to be around three years.
So the lifetime value we've got calculated right now is around, it's just over 900.
It's 920, I think.
The reason it goes up a little bit from 750 is because we're also getting a little bit of revenue from affiliate commission and from events and sponsorships.
Those aren't our focus.
The membership fee is kind of what the bulk of the business is, but they do kind of add to the bottom line.
Yeah.
How big is the team?