Carmi Levy

And this is an app that only pulled in about $2 million in revenue since it was updated last September to the Sora 2 standard.

As it turns out, they tried to create this social media TikTok-like experience around Sora, and apparently people are bored by it.

We don't watch Sora videos the same way we watch TikTok videos.

There's no human connection.

These aren't digital creators or influencers that we follow and are interested in.

And so I think a lot of people downloaded it for the novelty factor, but then it just didn't sustain itself.

And the economics simply didn't work, certainly not for a company that wants to go public later this year.

So they're not just getting rid of SOAR.

They're getting rid of instant checkout.

They're getting rid of a lot of the consumer-focused tools that they had built into or built onto on top of JATGPT.

And they're going to pivot to the enterprise.

And I think it's a reminder here that, yeah, you may be an AI company, you may be the leading AI company, but you still got to make money.

And if some of your tools don't make money, they got to get killed.

AI kind of has a hardware problem.

Like we haven't, we don't have the fast enough chips to generate, to prop up all these AI companies.

And they're all operating at a loss pretty much.

The hardware hasn't met the software needs.

So of course they're giving all these tools to consumers.

That's what early startups do.

They get everyone on the platform.