Bloomberg Talks
Tom Freston, Principal of Firefly3 and former CEO of Viacom, on his book, âUnplugged: Adventures from MTV to Timbuktuâ
I thought you were going to start with Beavis and Butthead.
Bloomberg Talks
Tom Freston, Principal of Firefly3 and former CEO of Viacom, on his book, âUnplugged: Adventures from MTV to Timbuktuâ
Well, speaking of those deals, the fate of Warner Brothers Discovery.
Bloomberg Talks
Tom Freston, Principal of Firefly3 and former CEO of Viacom, on his book, âUnplugged: Adventures from MTV to Timbuktuâ
David Zaslav mentioned in your book a few times.
Bloomberg Talks
Tom Freston, Principal of Firefly3 and former CEO of Viacom, on his book, âUnplugged: Adventures from MTV to Timbuktuâ
Do you have a view on whether that company should go to Netflix or Paramount Skydance?
Bloomberg Talks
Tom Freston, Principal of Firefly3 and former CEO of Viacom, on his book, âUnplugged: Adventures from MTV to Timbuktuâ
What about, you know, a lot of your book goes into your relationship with Sumner Redstone.
Bloomberg Talks
Tom Freston, Principal of Firefly3 and former CEO of Viacom, on his book, âUnplugged: Adventures from MTV to Timbuktuâ
We're going to get to some of that in a minute.
Bloomberg Talks
Tom Freston, Principal of Firefly3 and former CEO of Viacom, on his book, âUnplugged: Adventures from MTV to Timbuktuâ
What do you think he would think about today with what's going on at Paramount Skydance?
Bloomberg Talks
Tom Freston, Principal of Firefly3 and former CEO of Viacom, on his book, âUnplugged: Adventures from MTV to Timbuktuâ
You describe him as being just so obsessed with the company stock price and always trying to buy more shares.
Bloomberg Talks
Tom Freston, Principal of Firefly3 and former CEO of Viacom, on his book, âUnplugged: Adventures from MTV to Timbuktuâ
You describe him as always being on the phone with his stockbroker at the time because that's how it worked at the time.
Bloomberg Talks
Tom Freston, Principal of Firefly3 and former CEO of Viacom, on his book, âUnplugged: Adventures from MTV to Timbuktuâ
What do you think he would think of what's happening at Paramount Skydance?
Bloomberg Talks
Tom Freston, Principal of Firefly3 and former CEO of Viacom, on his book, âUnplugged: Adventures from MTV to Timbuktuâ
We're speaking with Tom Freston.
Bloomberg Talks
Tom Freston, Principal of Firefly3 and former CEO of Viacom, on his book, âUnplugged: Adventures from MTV to Timbuktuâ
He's the author of Unplugged, Adventures from MTV to Timbuk2.
Bloomberg Talks
Tom Freston, Principal of Firefly3 and former CEO of Viacom, on his book, âUnplugged: Adventures from MTV to Timbuktuâ
He's a co-founder of MTV.
Bloomberg Talks
Tom Freston, Principal of Firefly3 and former CEO of Viacom, on his book, âUnplugged: Adventures from MTV to Timbuktuâ
Tom, on that, I was surprised when I was reading the book,
Bloomberg Talks
Tom Freston, Principal of Firefly3 and former CEO of Viacom, on his book, âUnplugged: Adventures from MTV to Timbuktuâ
As like an elder millennial, I grew up with MTV, so it totally, everything you wrote about made a lot of sense.
Bloomberg Talks
Tom Freston, Principal of Firefly3 and former CEO of Viacom, on his book, âUnplugged: Adventures from MTV to Timbuktuâ
I remember all the shows that launched on MTV and on Comedy Central too.
Bloomberg Talks
Tom Freston, Principal of Firefly3 and former CEO of Viacom, on his book, âUnplugged: Adventures from MTV to Timbuktuâ
You mentioned though a few minutes ago, this kind of common refrain that we had about MTV, even in the 90s, which is, it doesn't show music videos anymore.
Bloomberg Talks
Tom Freston, Principal of Firefly3 and former CEO of Viacom, on his book, âUnplugged: Adventures from MTV to Timbuktuâ
What I was surprised to find was how strategic of a decision and how important of a decision that was and what you found sort of early on in showing one music video after another and why that didn't necessarily keep viewers for extended periods of time.
Bloomberg Talks
Tom Freston, Principal of Firefly3 and former CEO of Viacom, on his book, âUnplugged: Adventures from MTV to Timbuktuâ
Explain how that transformation started and why it did become a place that wasn't just music videos.
Bloomberg Talks
Tom Freston, Principal of Firefly3 and former CEO of Viacom, on his book, âUnplugged: Adventures from MTV to Timbuktuâ
Tom, you know, you're known for creators at MTV, but I do want to talk a little bit about Comedy Central, too.