Caroline Adams Miller

So if I were coming up with an organization controlling idea, it might be as veterans get older, they tend to be ignored and we think they should be elevated. That's a controlling idea. And what the controlling idea gives you is a filter

So if I were coming up with an organization controlling idea, it might be as veterans get older, they tend to be ignored and we think they should be elevated. That's a controlling idea. And what the controlling idea gives you is a filter

So if I were coming up with an organization controlling idea, it might be as veterans get older, they tend to be ignored and we think they should be elevated. That's a controlling idea. And what the controlling idea gives you is a filter

through which you're going to throw out everything that doesn't serve the controlling idea so it gives you a in or out filter if you want to say well we're going to start a bowling league for the children of veterans we would say that doesn't serve the controlling idea so we that's a great idea but it's its own controlling idea and you need to do that separately it doesn't get to go here

through which you're going to throw out everything that doesn't serve the controlling idea so it gives you a in or out filter if you want to say well we're going to start a bowling league for the children of veterans we would say that doesn't serve the controlling idea so we that's a great idea but it's its own controlling idea and you need to do that separately it doesn't get to go here

through which you're going to throw out everything that doesn't serve the controlling idea so it gives you a in or out filter if you want to say well we're going to start a bowling league for the children of veterans we would say that doesn't serve the controlling idea so we that's a great idea but it's its own controlling idea and you need to do that separately it doesn't get to go here

And that's really important if you want to lead anything as to what to say no to and what to say yes to. So the controlling idea is now in the book. There's a lot more on the villain, what opposes the objective of the hero. There's a lot more in that. But the main thing for building a story around 2.0 is there's about 10,000 words, which is about 100 pages.

And that's really important if you want to lead anything as to what to say no to and what to say yes to. So the controlling idea is now in the book. There's a lot more on the villain, what opposes the objective of the hero. There's a lot more in that. But the main thing for building a story around 2.0 is there's about 10,000 words, which is about 100 pages.

And that's really important if you want to lead anything as to what to say no to and what to say yes to. So the controlling idea is now in the book. There's a lot more on the villain, what opposes the objective of the hero. There's a lot more in that. But the main thing for building a story around 2.0 is there's about 10,000 words, which is about 100 pages.

more stories and examples than there were in building a StoryBrand 1.0. Stories from national security, from pet food companies, from all the different people that I've met with who we've been able to help. So it's a lot easier for somebody to get their mind around building a StoryBrand 2.0 and the concepts than it was building a StoryBrand 1.0.

more stories and examples than there were in building a StoryBrand 1.0. Stories from national security, from pet food companies, from all the different people that I've met with who we've been able to help. So it's a lot easier for somebody to get their mind around building a StoryBrand 2.0 and the concepts than it was building a StoryBrand 1.0.

more stories and examples than there were in building a StoryBrand 1.0. Stories from national security, from pet food companies, from all the different people that I've met with who we've been able to help. So it's a lot easier for somebody to get their mind around building a StoryBrand 2.0 and the concepts than it was building a StoryBrand 1.0.

The biggest difference, though, is the addition of AI. So building a StoryBrand 2.0 leads you to StoryBrand.ai where we've created a free way to get seven sound bites that help you invite people into a story and also a tagline that can help you summarize what your offer is in just a few words. Eat more chicken is the tagline for Chick-fil-A.

The biggest difference, though, is the addition of AI. So building a StoryBrand 2.0 leads you to StoryBrand.ai where we've created a free way to get seven sound bites that help you invite people into a story and also a tagline that can help you summarize what your offer is in just a few words. Eat more chicken is the tagline for Chick-fil-A.

The biggest difference, though, is the addition of AI. So building a StoryBrand 2.0 leads you to StoryBrand.ai where we've created a free way to get seven sound bites that help you invite people into a story and also a tagline that can help you summarize what your offer is in just a few words. Eat more chicken is the tagline for Chick-fil-A.

I gave an organization the tagline, kids love aquariums. They were a pet food, fish food slash aquarium company, dominates the American market in pet stores.

I gave an organization the tagline, kids love aquariums. They were a pet food, fish food slash aquarium company, dominates the American market in pet stores.

I gave an organization the tagline, kids love aquariums. They were a pet food, fish food slash aquarium company, dominates the American market in pet stores.

does about a hundred million and when they started using in a test market the tagline kids love aquariums they saw a ninety nine percent increase in sales so the words we use matter and we have i wrote over a hundred pages of single space text with instructions for OpenAI. We put it inside of an interface at storybrand.ai.

does about a hundred million and when they started using in a test market the tagline kids love aquariums they saw a ninety nine percent increase in sales so the words we use matter and we have i wrote over a hundred pages of single space text with instructions for OpenAI. We put it inside of an interface at storybrand.ai.