Caroline Frost

And in years gone by, they were behind everything.

castle walls.

You got to see them occasionally.

I know a glimpse of a décolletage or an ankle, somebody like Lana Turner on the arm of somebody in LA.

Occasionally, private photos got out.

Of course, social media has changed everything.

It means that the value of people like the wonderful Nicole Kidman has diluted because she's on Instagram every single day telling her story.

So we really don't need to see her on that red carpet.

It's

Equally, in the meantime, you've got the social influencers have made Instagram and social media their screen.

That's their showreel.

So they've become as famous as any of these big, big, formerly A-list names.

It's funny, isn't it?

The idea that once you're a television star, that suddenly that you're no longer your star wattage.

I mean, yes, that's happened for a lot of them.

I mean, she's not alone.

I think there are a couple of actors, Tom Cruise and Leonardo DiCaprio, are still holding out for the big screen.

But pretty much everyone has realised that the good scripts and the budgets are all to be found over on the streamers.

And of course, it's a way of future-proofing your career.

I mean, full play to Nicole Kidman for future-proofing