Carolyn Yoon
speaker
3 appearances
1 recordings
1 series
first heard Dec 2024
last heard Dec 2024
Carolyn Yoon’s voice in public audio — every appearance, attributed to the second.
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Appearances
The human brain has essentially evolved to feel first and think next.
Whenever you see anything like some stimulus, like a chocolate chip cookie that smells really great, that immediately activates your nucleus accumbens, which is a part of this area called the ventral striatum, which is a key part of the reward circuitry.
Humans don't go and buy everything because they realize that they're thinking about their finances. So the ability to think can override the emotional state. But when people are stressed out or it's the holidays, it requires that much more cognitive resources, which is why I think when people go shopping under stress, that can be quite dangerous.
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