Carrington Clarke

And so on one hand, there is competition.

But as you say, they're also so massive that they have huge power, particularly when it comes over suppliers.

And for a lot of Australians, they are the kind of only option

when you're going to go and do a big supermarket shop, which is why there is a consumer watchdog keeping an eye on it.

The ACCC did have a lot riding on this.

There was concern that if they lost this case and, you know, we still don't know what's going to happen with Woolworths.

People are trying to draw a lesson.

We'll wait to see what happens.

But if they had lost these two cases, then potentially there would have been a real question mark over how much power it did have to regulate this type of practice, the power to keep an eye on how pricing is happening.

This does seem to be a big win for them.

What it also means is they're probably going to be more courageous in going after other pricing practices.

So perhaps we are going to see even more legal matters coming to the fore as the ACCC flexes this muscle.

It'll be interesting to see what both the big supermarket giants end up saying.

Again, the Woolworths case hasn't been decided yet, but whether or not we will see a major change in their practices of discounting.

I mean, the Coles slogan, down, down, I think is pretty ingrained in most people's... Yeah, but we just heard that the chair of HLC asked about whether or not it should be retired.

She said that's the decision for them.

It now carries a certain amount of baggage.

Will we see it retired?

Will we move to a system where we don't have such constant sales?

Anyone who goes into a supermarket will see such an array of different stickers with different types of discounts.