Casey Liss

So to me, I would say like that additional complexity, even if the product is free, you know, setting aside any kind of cost, the additional complexity of having another thing being involved.

That's another moving part.

That's another company that can go out of business or another thing I have to keep updated or that might break in three years with new, you know, OS update that Apple gives or whatever.

Every one of those moving pieces, I evaluate, like, is this giving me enough benefit over my current situation to be worth its additional risks and complexity?

And because my needs for these are so simple, the answer to that for a lot of these things is no.

Now, not for everything.

And again, like, software updates are the big thing that I definitely would like to be automated better.

But adding any other layers, any other packages, any other products, they all have to pass that test before they're going to be worth it for me.

And they're going to be worth it for a lot of businesses before they're going to be worth it for me.

No, I think I'm just, I'm working through all the, you know, bugs and reports and feet.

The other thing is I said, uh, that, you know, that I was, I had spent a huge amount of time last summer, um, getting an algorithm to fingerprint the audio so that I can align it around a dynamic ad insertion.

Uh,

I did not realize that Shazam kit was an API, and it offers exactly that functionality.

Oh, no.

So I haven't actually, like, I'm going to try it.

I'm going to see, like, you know, is their signature better than mine?

Like, is their fingerprinting, is it better?

I don't actually know.

So I'm going to experiment.

I'm not going to do that, like, this week or anything, but sometime soon I'm going to experiment with that to see, like, should I basically start using their alignment instead or in addition to mine?