Casey Liss

And it put Apple in this strange, somewhat uncomfortable position of having to tell people who just bought a brand new phone last year that, yeah, you can't run Apple intelligence.

I think they are barely fitting it in the 8 gig phones. It's been a lot of hard work to get it to fit in the 8 gig phones. And you can argue whether they were late to the game on LLM or because the lead time just fell on them, they just couldn't help it. But this is another side effect of always being stingy with RAM. It's the unforeseen thing, right? It's like, we don't need this.

I think they are barely fitting it in the 8 gig phones. It's been a lot of hard work to get it to fit in the 8 gig phones. And you can argue whether they were late to the game on LLM or because the lead time just fell on them, they just couldn't help it. But this is another side effect of always being stingy with RAM. It's the unforeseen thing, right? It's like, we don't need this.

Why would we ever give ourselves any kind of buffer? Let's cut it as close as we possibly can, save every penny, because... Why would we give any excess RAM if we think the low-end phone doesn't need that? We want to provide product differentiation.

Why would we ever give ourselves any kind of buffer? Let's cut it as close as we possibly can, save every penny, because... Why would we give any excess RAM if we think the low-end phone doesn't need that? We want to provide product differentiation.

And the answer is, you never know when something might come along that makes your stinginess hurt you more than your stinginess is currently helping you. Now, Apple would probably argue, well, we're stingy 90% of the time, and we only lose out on it 10% of the time, so it's still a win. But, you know, I still think that...

And the answer is, you never know when something might come along that makes your stinginess hurt you more than your stinginess is currently helping you. Now, Apple would probably argue, well, we're stingy 90% of the time, and we only lose out on it 10% of the time, so it's still a win. But, you know, I still think that...

being that stingy with RAM, like setting aside the AI thing, we've always said, when we talk about the Macs, selling them with too little RAM and having people upgrade or whatever, you want to give your users a better experience. And in general, more RAM gives a better experience. There are so many things more RAM does for you. Even on the 15 Pro, the fact that they had to work so hard

being that stingy with RAM, like setting aside the AI thing, we've always said, when we talk about the Macs, selling them with too little RAM and having people upgrade or whatever, you want to give your users a better experience. And in general, more RAM gives a better experience. There are so many things more RAM does for you. Even on the 15 Pro, the fact that they had to work so hard

So you get Apple intelligence into 8 gigs. That was their highest-end phone. Even on that one, they could have still provided differentiation and given the Pro 10 and the non-Pro 8 instead of 8 and 6. Anyway, they seem to have snapped out of that with the 16s, which are rumored to all have the same amount of RAM, and the 17s are rumored to all have even more RAM, so we'll see how this goes, but...

So you get Apple intelligence into 8 gigs. That was their highest-end phone. Even on that one, they could have still provided differentiation and given the Pro 10 and the non-Pro 8 instead of 8 and 6. Anyway, they seem to have snapped out of that with the 16s, which are rumored to all have the same amount of RAM, and the 17s are rumored to all have even more RAM, so we'll see how this goes, but...

This is, you know, like I said, I'm going to remember the 1515 Pro line with this one specific fact. Marco will remember it for USB-C, and I will remember it for the time that the non-Pro phone got left behind prematurely.

This is, you know, like I said, I'm going to remember the 1515 Pro line with this one specific fact. Marco will remember it for USB-C, and I will remember it for the time that the non-Pro phone got left behind prematurely.

No, but it's like, again, this is the pro line, you know? You can give them a little bit more, which allows you to give the non-pro line eight, which apparently is okay, you know? Because the pro's got eight, and their battery life is okay with an even hungrier SoC, right? So the plain 15 would also have been fine with eight.

No, but it's like, again, this is the pro line, you know? You can give them a little bit more, which allows you to give the non-pro line eight, which apparently is okay, you know? Because the pro's got eight, and their battery life is okay with an even hungrier SoC, right? So the plain 15 would also have been fine with eight.

Like, you're right, it does take more RAM, but we're not asking for double. We're not asking double the RAM. Just a little bit more. Just give yourself a little bit of headroom. Just don't be as stingy. You can still be stingy, but just not quite as stingy, because you never know when that's going to pay off.

Like, you're right, it does take more RAM, but we're not asking for double. We're not asking double the RAM. Just a little bit more. Just give yourself a little bit of headroom. Just don't be as stingy. You can still be stingy, but just not quite as stingy, because you never know when that's going to pay off.

I have to say that this whole deal, like with EVs, we don't have an established culture the way we do with internal combustion engine cars about...

I have to say that this whole deal, like with EVs, we don't have an established culture the way we do with internal combustion engine cars about...

the various levels of severity of things that can happen and i know the culture is not consistent you'll know people who drive their car with a check engine light on forever and ever but most people who know something about cars if the check engine light comes on it's a sign that you should do something not like i'll do it in a few i'll look at it in a few months it's probably fine maybe it's fine or maybe your engine's about to blow up right whereas with evs