Casey Newton

And if a bunch of webpages link to that webpage, that was a really strong signal that it was valuable. So if as they're crawling, they see 100 different webpages linking to the New York Times, that's going to rise up in search results as people search for the New York Times. And in fact, it is the website of the New York Times. And so everybody sort of gets what they want.

And if a bunch of webpages link to that webpage, that was a really strong signal that it was valuable. So if as they're crawling, they see 100 different webpages linking to the New York Times, that's going to rise up in search results as people search for the New York Times. And in fact, it is the website of the New York Times. And so everybody sort of gets what they want.

And if a bunch of webpages link to that webpage, that was a really strong signal that it was valuable. So if as they're crawling, they see 100 different webpages linking to the New York Times, that's going to rise up in search results as people search for the New York Times. And in fact, it is the website of the New York Times. And so everybody sort of gets what they want.

So that was a really good and useful thing. And it enabled them to become the default search engine for most of us. And after that, it turned into basically the greatest advertising business that anyone's ever seen. And why did it turn into the greatest advertising business that anyone's ever seen? Because it turns out that what search engines do is they capture intent and desire.

So that was a really good and useful thing. And it enabled them to become the default search engine for most of us. And after that, it turned into basically the greatest advertising business that anyone's ever seen. And why did it turn into the greatest advertising business that anyone's ever seen? Because it turns out that what search engines do is they capture intent and desire.

So that was a really good and useful thing. And it enabled them to become the default search engine for most of us. And after that, it turned into basically the greatest advertising business that anyone's ever seen. And why did it turn into the greatest advertising business that anyone's ever seen? Because it turns out that what search engines do is they capture intent and desire.

If you are typing in new car, you might be in the market for a new car. If you're typing in shoes, you might be in the market for new shoes. And so really quite easily, Google could just go out to people who wanted to advertise to people who were in the market for various products and services.

If you are typing in new car, you might be in the market for a new car. If you're typing in shoes, you might be in the market for new shoes. And so really quite easily, Google could just go out to people who wanted to advertise to people who were in the market for various products and services.

If you are typing in new car, you might be in the market for a new car. If you're typing in shoes, you might be in the market for new shoes. And so really quite easily, Google could just go out to people who wanted to advertise to people who were in the market for various products and services.

And it started, it actually had this idea of running an auction so that advertisers could bid to be above all of the search results. And it just worked incredibly well. And I would argue it was actually just a really fair bargain for anyone. If you are looking for shoes, it probably actually doesn't hurt you too much to see one ad for shoes on top of a list of links to other websites.

And it started, it actually had this idea of running an auction so that advertisers could bid to be above all of the search results. And it just worked incredibly well. And I would argue it was actually just a really fair bargain for anyone. If you are looking for shoes, it probably actually doesn't hurt you too much to see one ad for shoes on top of a list of links to other websites.

And it started, it actually had this idea of running an auction so that advertisers could bid to be above all of the search results. And it just worked incredibly well. And I would argue it was actually just a really fair bargain for anyone. If you are looking for shoes, it probably actually doesn't hurt you too much to see one ad for shoes on top of a list of links to other websites.

So I think it's important to say that the first decade or so of Google, while it had various problems, it just fundamentally felt like a good bargain for everyone. People got to the webpages they were going to, it was paid for by ads, and that seemed fine.

So I think it's important to say that the first decade or so of Google, while it had various problems, it just fundamentally felt like a good bargain for everyone. People got to the webpages they were going to, it was paid for by ads, and that seemed fine.

So I think it's important to say that the first decade or so of Google, while it had various problems, it just fundamentally felt like a good bargain for everyone. People got to the webpages they were going to, it was paid for by ads, and that seemed fine.

Yeah, and we should say it really helped the web grow and establish itself. Google made the web much more useful, and the more useful the web became, the more people rushed into it. Google started showing ads on other websites.

Yeah, and we should say it really helped the web grow and establish itself. Google made the web much more useful, and the more useful the web became, the more people rushed into it. Google started showing ads on other websites.

Yeah, and we should say it really helped the web grow and establish itself. Google made the web much more useful, and the more useful the web became, the more people rushed into it. Google started showing ads on other websites.

And so if you were a publisher or even just a blogger that had decent traffic, you could just run ads that Google would manage, and you could begin to make money on the web as a creator. So you just see this huge rush of talent and capital into the web as Google leads the charge in making it more useful for all of us.

And so if you were a publisher or even just a blogger that had decent traffic, you could just run ads that Google would manage, and you could begin to make money on the web as a creator. So you just see this huge rush of talent and capital into the web as Google leads the charge in making it more useful for all of us.