Casey Newton

And it started, it actually had this idea of running an auction so that advertisers could bid to be above all of the search results. And it just worked incredibly well. And I would argue it was actually just a really fair bargain for anyone. If you are looking for shoes, it probably actually doesn't hurt you too much to see one ad for shoes on top of a list of links to other websites.

And it started, it actually had this idea of running an auction so that advertisers could bid to be above all of the search results. And it just worked incredibly well. And I would argue it was actually just a really fair bargain for anyone. If you are looking for shoes, it probably actually doesn't hurt you too much to see one ad for shoes on top of a list of links to other websites.

And it started, it actually had this idea of running an auction so that advertisers could bid to be above all of the search results. And it just worked incredibly well. And I would argue it was actually just a really fair bargain for anyone. If you are looking for shoes, it probably actually doesn't hurt you too much to see one ad for shoes on top of a list of links to other websites.

So I think it's important to say that the first decade or so of Google, while it had various problems, it just fundamentally felt like a good bargain for everyone. People got to the webpages they were going to, it was paid for by ads, and that seemed fine.

So I think it's important to say that the first decade or so of Google, while it had various problems, it just fundamentally felt like a good bargain for everyone. People got to the webpages they were going to, it was paid for by ads, and that seemed fine.

So I think it's important to say that the first decade or so of Google, while it had various problems, it just fundamentally felt like a good bargain for everyone. People got to the webpages they were going to, it was paid for by ads, and that seemed fine.

Yeah, and we should say it really helped the web grow and establish itself. Google made the web much more useful, and the more useful the web became, the more people rushed into it. Google started showing ads on other websites.

Yeah, and we should say it really helped the web grow and establish itself. Google made the web much more useful, and the more useful the web became, the more people rushed into it. Google started showing ads on other websites.

Yeah, and we should say it really helped the web grow and establish itself. Google made the web much more useful, and the more useful the web became, the more people rushed into it. Google started showing ads on other websites.

And so if you were a publisher or even just a blogger that had decent traffic, you could just run ads that Google would manage, and you could begin to make money on the web as a creator. So you just see this huge rush of talent and capital into the web as Google leads the charge in making it more useful for all of us.

And so if you were a publisher or even just a blogger that had decent traffic, you could just run ads that Google would manage, and you could begin to make money on the web as a creator. So you just see this huge rush of talent and capital into the web as Google leads the charge in making it more useful for all of us.

And so if you were a publisher or even just a blogger that had decent traffic, you could just run ads that Google would manage, and you could begin to make money on the web as a creator. So you just see this huge rush of talent and capital into the web as Google leads the charge in making it more useful for all of us.

A big reason is just that the more that people used Google, the better that it got. So for example, I used an example earlier of somebody trying to find the New York Times website, and Google starts out with this thing, PageRank, that says, we actually have a pretty good idea of what you're looking for right now.

A big reason is just that the more that people used Google, the better that it got. So for example, I used an example earlier of somebody trying to find the New York Times website, and Google starts out with this thing, PageRank, that says, we actually have a pretty good idea of what you're looking for right now.

A big reason is just that the more that people used Google, the better that it got. So for example, I used an example earlier of somebody trying to find the New York Times website, and Google starts out with this thing, PageRank, that says, we actually have a pretty good idea of what you're looking for right now.

Well, then think about all of the people who start visiting Google and they search for the New York Times and they click the link and they go to the New York Times and they don't go back to Google. And Google says, aha, we served them the right link. And it starts feeding that model. And it does that across every category of search for every single thing.

Well, then think about all of the people who start visiting Google and they search for the New York Times and they click the link and they go to the New York Times and they don't go back to Google. And Google says, aha, we served them the right link. And it starts feeding that model. And it does that across every category of search for every single thing.

Well, then think about all of the people who start visiting Google and they search for the New York Times and they click the link and they go to the New York Times and they don't go back to Google. And Google says, aha, we served them the right link. And it starts feeding that model. And it does that across every category of search for every single thing.

And so all of a sudden, Google has the most accurate index by far of any of the search engines. And the longer that it goes, that just becomes more and more true. So it starts to gain this momentum that nobody else can really match.

And so all of a sudden, Google has the most accurate index by far of any of the search engines. And the longer that it goes, that just becomes more and more true. So it starts to gain this momentum that nobody else can really match.