Casey Newton

But it's actually much bigger than that because the real idea here, PJ, is that whereas browsing the web used to be considered something of a pastime to older folks like you and me, now it's being sort of presented as a chore, something that you shouldn't have to do. something that you should just let Google read the web for you, show you a bunch of results, and you'll never have to leave Google.

So the reason that this is so important is this is really the first step toward you not having to visit the web anymore because Google is going to read the web for you. And like,

So the reason that this is so important is this is really the first step toward you not having to visit the web anymore because Google is going to read the web for you. And like,

So the reason that this is so important is this is really the first step toward you not having to visit the web anymore because Google is going to read the web for you. And like,

Yes. So I hated what Perplexity was doing. I hated what ArcSearch, another company, was doing that was basically exactly the same thing. And the reason I hated it so much was that I knew that Google would do it. because in some ways it is a better user experience, right? There's a reason that people really like asking ChatGPT questions.

Yes. So I hated what Perplexity was doing. I hated what ArcSearch, another company, was doing that was basically exactly the same thing. And the reason I hated it so much was that I knew that Google would do it. because in some ways it is a better user experience, right? There's a reason that people really like asking ChatGPT questions.

Yes. So I hated what Perplexity was doing. I hated what ArcSearch, another company, was doing that was basically exactly the same thing. And the reason I hated it so much was that I knew that Google would do it. because in some ways it is a better user experience, right? There's a reason that people really like asking ChatGPT questions.

And it is that they do not get a big research project back when they say, show me the best shoes, right? ChatGPT will just say, oh, if you're a man, here's like 10 kinds of shoes that should be in your wardrobe. Google will show you 4,800 links to websites. It's clear to me what is the better user experience, right?

And it is that they do not get a big research project back when they say, show me the best shoes, right? ChatGPT will just say, oh, if you're a man, here's like 10 kinds of shoes that should be in your wardrobe. Google will show you 4,800 links to websites. It's clear to me what is the better user experience, right?

And it is that they do not get a big research project back when they say, show me the best shoes, right? ChatGPT will just say, oh, if you're a man, here's like 10 kinds of shoes that should be in your wardrobe. Google will show you 4,800 links to websites. It's clear to me what is the better user experience, right?

So I knew when I saw what Perplexity and Arc and some of these others were doing that Google was going to feel pressure to do the same thing. But still, it had to happen. And then this week it happened.

So I knew when I saw what Perplexity and Arc and some of these others were doing that Google was going to feel pressure to do the same thing. But still, it had to happen. And then this week it happened.

So I knew when I saw what Perplexity and Arc and some of these others were doing that Google was going to feel pressure to do the same thing. But still, it had to happen. And then this week it happened.

Yeah, and I do think that they will move a little cautiously here because to some degree that is almost certainly true. If truly every publisher in the world went away and restaurants stopped creating websites and dry cleaners stopped posting their phone numbers online, this does create a problem for Google.

Yeah, and I do think that they will move a little cautiously here because to some degree that is almost certainly true. If truly every publisher in the world went away and restaurants stopped creating websites and dry cleaners stopped posting their phone numbers online, this does create a problem for Google.

Yeah, and I do think that they will move a little cautiously here because to some degree that is almost certainly true. If truly every publisher in the world went away and restaurants stopped creating websites and dry cleaners stopped posting their phone numbers online, this does create a problem for Google.

I'm just not sure, one, that it's as big a problem for them as a journalist I would like it to be. And two... they are going to be in control of this entire process, right? Like they have their fingers on the knobs and the levers. And so they can just tweak it like 5% this way or 10% that way. They can see what happens.

I'm just not sure, one, that it's as big a problem for them as a journalist I would like it to be. And two... they are going to be in control of this entire process, right? Like they have their fingers on the knobs and the levers. And so they can just tweak it like 5% this way or 10% that way. They can see what happens.

I'm just not sure, one, that it's as big a problem for them as a journalist I would like it to be. And two... they are going to be in control of this entire process, right? Like they have their fingers on the knobs and the levers. And so they can just tweak it like 5% this way or 10% that way. They can see what happens.

And if nothing really breaks for them, then they can dial it another 5% or 10%. Every other business on the internet might be kicking and screaming the whole time, but there is almost truly nothing they can do because Google is in control.