Casey Newton

We are talking about the beginning of a future where all of those web pages, whatever all those other businesses are doing to sort of wave their hands and say, hey, we exist. That is all just getting subsumed into an even more complicated and mysterious set of algorithms that's just going to be spat out. And you're just going to be told, yeah. Here's the three dry cleaners in your town.

We are talking about the beginning of a future where all of those web pages, whatever all those other businesses are doing to sort of wave their hands and say, hey, we exist. That is all just getting subsumed into an even more complicated and mysterious set of algorithms that's just going to be spat out. And you're just going to be told, yeah. Here's the three dry cleaners in your town.

We are talking about the beginning of a future where all of those web pages, whatever all those other businesses are doing to sort of wave their hands and say, hey, we exist. That is all just getting subsumed into an even more complicated and mysterious set of algorithms that's just going to be spat out. And you're just going to be told, yeah. Here's the three dry cleaners in your town.

And hopefully, one of those will be good. So I don't want to overly romanticize the present state of affairs because I do think that SEO has ruined a lot of things. But... It still seems preferable to me to a world where there is just this kind of mystery AI giving you the answer to everything and actively discouraging you from visiting websites to make up your own mind.

And hopefully, one of those will be good. So I don't want to overly romanticize the present state of affairs because I do think that SEO has ruined a lot of things. But... It still seems preferable to me to a world where there is just this kind of mystery AI giving you the answer to everything and actively discouraging you from visiting websites to make up your own mind.

And hopefully, one of those will be good. So I don't want to overly romanticize the present state of affairs because I do think that SEO has ruined a lot of things. But... It still seems preferable to me to a world where there is just this kind of mystery AI giving you the answer to everything and actively discouraging you from visiting websites to make up your own mind.

And I just keep going back to like at this conference this week, they just kept coming back to this phrase, let Google do the Googling for you. And what they were telling us was, searching the web is a chore, using the internet is a chore, Google is now the thing that stops you from having to do that chore.

And I just keep going back to like at this conference this week, they just kept coming back to this phrase, let Google do the Googling for you. And what they were telling us was, searching the web is a chore, using the internet is a chore, Google is now the thing that stops you from having to do that chore.

And I just keep going back to like at this conference this week, they just kept coming back to this phrase, let Google do the Googling for you. And what they were telling us was, searching the web is a chore, using the internet is a chore, Google is now the thing that stops you from having to do that chore.

Google is just going to be the Star Trek computer, it's going to tell you whatever you need to know, don't worry about visiting the web anymore.

Google is just going to be the Star Trek computer, it's going to tell you whatever you need to know, don't worry about visiting the web anymore.

Google is just going to be the Star Trek computer, it's going to tell you whatever you need to know, don't worry about visiting the web anymore.

And while they protested, that's not really what we meant, and we're still going to send lots of traffic, and we believe in the web, at the end of the day, I was like, no, you're telling us what you want to do, you've been building it for 20 years, and now you're really close. So I just think it's time that we take them seriously about that.

And while they protested, that's not really what we meant, and we're still going to send lots of traffic, and we believe in the web, at the end of the day, I was like, no, you're telling us what you want to do, you've been building it for 20 years, and now you're really close. So I just think it's time that we take them seriously about that.

And while they protested, that's not really what we meant, and we're still going to send lots of traffic, and we believe in the web, at the end of the day, I was like, no, you're telling us what you want to do, you've been building it for 20 years, and now you're really close. So I just think it's time that we take them seriously about that.

I have the best, worst, dorkiest answer to that question, PJ, which is that we have to finish building the Fediverse. Really? Yes. You're already so upset that I'm making you talk about this, and that's fine.

I have the best, worst, dorkiest answer to that question, PJ, which is that we have to finish building the Fediverse. Really? Yes. You're already so upset that I'm making you talk about this, and that's fine.

I have the best, worst, dorkiest answer to that question, PJ, which is that we have to finish building the Fediverse. Really? Yes. You're already so upset that I'm making you talk about this, and that's fine.

We should all be upset that we have to talk about the Fediverse, but that's where Google has driven us to.

We should all be upset that we have to talk about the Fediverse, but that's where Google has driven us to.