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Cassie Petrey

👤 Person
174 total appearances

Appearances Over Time

Podcast Appearances

The Action Catalyst
CLIP: Find a Problem and Own It

It's just not the same as being an employee. So really think about that. when you're starting a business, if you want to do that. I'd say that's part one. And part two, probably the hardest part of your job is not going to be the service you offer or the product you're making.

The Action Catalyst
CLIP: Find a Problem and Own It

It's just not the same as being an employee. So really think about that. when you're starting a business, if you want to do that. I'd say that's part one. And part two, probably the hardest part of your job is not going to be the service you offer or the product you're making.

The Action Catalyst
CLIP: Find a Problem and Own It

The hardest part of the job for me, and I think a lot of other people who run a business, is the personnel and staff side of it. It's really tough. I feel like there's not a lot of education on how to, while you're in school anyway, on how to hire the right people, manage them the correct way, and then That evolves per generation too in what's happening in the world.

The Action Catalyst
CLIP: Find a Problem and Own It

The hardest part of the job for me, and I think a lot of other people who run a business, is the personnel and staff side of it. It's really tough. I feel like there's not a lot of education on how to, while you're in school anyway, on how to hire the right people, manage them the correct way, and then That evolves per generation too in what's happening in the world.

The Action Catalyst
CLIP: Find a Problem and Own It

How you manage people before and after COVID is pretty different. How you manage people in the office versus work from home, very different. And I would say that's definitely the hardest part of my job. It was a hard journey, one, from a business standpoint, but two, emotionally, because it's hard to not take things personal when...

The Action Catalyst
CLIP: Find a Problem and Own It

How you manage people before and after COVID is pretty different. How you manage people in the office versus work from home, very different. And I would say that's definitely the hardest part of my job. It was a hard journey, one, from a business standpoint, but two, emotionally, because it's hard to not take things personal when...

The Action Catalyst
CLIP: Find a Problem and Own It

somebody that's worked for you for five years quits that you really liked and you felt like you had a friendship with two or somebody leaves and goes to another company or it can even be like emotionally daunting sometimes when you delegate a task to somebody and they don't do it you get in your head and you're like am I not delegating right do they just not like me do they just not care and

The Action Catalyst
CLIP: Find a Problem and Own It

somebody that's worked for you for five years quits that you really liked and you felt like you had a friendship with two or somebody leaves and goes to another company or it can even be like emotionally daunting sometimes when you delegate a task to somebody and they don't do it you get in your head and you're like am I not delegating right do they just not like me do they just not care and

The Action Catalyst
CLIP: Find a Problem and Own It

It really has taken a lot of work to be able to have a better emotional relationship with employees leaving or not doing their jobs correctly.

The Action Catalyst
CLIP: Find a Problem and Own It

It really has taken a lot of work to be able to have a better emotional relationship with employees leaving or not doing their jobs correctly.

The Action Catalyst
Crowd Surfing, with Cassie Petrey (Social Media, Music, Marketing, Business)

i don't want people to think they're right about me i don't want the naysayers to think they're right about me if somebody thinks i can't do something it's you know kind of secretly like a not a negative motivator but kind of a fun motivator like but that's kind of how i am it's motivating to be like hi i'm here i know you didn't want me to be but here i am you can't get away from me and i'm gonna change your mind because i'm gonna do great things for this project that are gonna make you look great too and it's gonna happen one way or another

The Action Catalyst
Crowd Surfing, with Cassie Petrey (Social Media, Music, Marketing, Business)

i don't want people to think they're right about me i don't want the naysayers to think they're right about me if somebody thinks i can't do something it's you know kind of secretly like a not a negative motivator but kind of a fun motivator like but that's kind of how i am it's motivating to be like hi i'm here i know you didn't want me to be but here i am you can't get away from me and i'm gonna change your mind because i'm gonna do great things for this project that are gonna make you look great too and it's gonna happen one way or another

The Action Catalyst
Crowd Surfing, with Cassie Petrey (Social Media, Music, Marketing, Business)

Yeah, I would say like today's version of that would be if I had a TikTok about an artist or a Twitter slash X or Instagram account that was dedicated to an artist, but we didn't have that at that time. So the way that a lot of younger people who were big fans and liked digital showed their

The Action Catalyst
Crowd Surfing, with Cassie Petrey (Social Media, Music, Marketing, Business)

Yeah, I would say like today's version of that would be if I had a TikTok about an artist or a Twitter slash X or Instagram account that was dedicated to an artist, but we didn't have that at that time. So the way that a lot of younger people who were big fans and liked digital showed their

The Action Catalyst
Crowd Surfing, with Cassie Petrey (Social Media, Music, Marketing, Business)

appreciation for the artists they love was by basically making a newsletter we all called them zines so i had a zine that i ran um and would curate several times a week and send it out to you know other people in the fandom who had subscribed and it was it was a really good like sort of business learning experience for me because i learned a lot about um the first thing you learn about when you run an email list is about rules and regulations around spam and

The Action Catalyst
Crowd Surfing, with Cassie Petrey (Social Media, Music, Marketing, Business)

appreciation for the artists they love was by basically making a newsletter we all called them zines so i had a zine that i ran um and would curate several times a week and send it out to you know other people in the fandom who had subscribed and it was it was a really good like sort of business learning experience for me because i learned a lot about um the first thing you learn about when you run an email list is about rules and regulations around spam and

The Action Catalyst
Crowd Surfing, with Cassie Petrey (Social Media, Music, Marketing, Business)

So in order for me to be able to send that amount of emails out at once, because at this time, we didn't have things like MailChimp and tools to send email. So you would send it from AOL, from the email account. And I had to apply and be on a whitelist to be allowed to do that. So I learned a lot about the rules of spam and the internet at an early age because of that.

The Action Catalyst
Crowd Surfing, with Cassie Petrey (Social Media, Music, Marketing, Business)

So in order for me to be able to send that amount of emails out at once, because at this time, we didn't have things like MailChimp and tools to send email. So you would send it from AOL, from the email account. And I had to apply and be on a whitelist to be allowed to do that. So I learned a lot about the rules of spam and the internet at an early age because of that.

The Action Catalyst
Crowd Surfing, with Cassie Petrey (Social Media, Music, Marketing, Business)

But I'm really grateful for that experience.

The Action Catalyst
Crowd Surfing, with Cassie Petrey (Social Media, Music, Marketing, Business)

But I'm really grateful for that experience.