Catherine Nakalembe

Very different.

Because it's like any model that you can imagine.

It is so far, far away from...

the reality of an everyday person.

All this obsession with, you know, oh my God, I wrote this, or this model works better than this, and everybody's LinkedIn posts are getting more polished and longer, et cetera, like that kind of thing.

But when you go to this scenario I was describing in Madagascar, there was not a single person who worked at a farm who had a smartphone.

And so they do not know ChatGPT.

ChatGPT has not done anything in their life

And what that means is that all of these things literally do not change anything for them.

So if I'm like, we are going to figure out how to make this farmer find what we're doing relevant.

We don't want to waste their time.

So we need to think about their context and then we can build from their context.

Figuring out where the things that are accessible in their context

if you can receive information via text message or if you have to call somebody or if there's like some kind of village structure where people meet.

And my coolest idea that I had recently was using my knowledge, tools, et cetera, and getting somebody who runs a radio program to help translate it.

Not translate it in a language, but like explain it the way they would explain it.

to the farmer.

They have listeners who will get that information.

They'll say, well, we know there's a drought coming.

Information shows all of this area will be affected.