Cathy Engelbert

of our teams because revenue is up whether it's from gate whether some corporate partnerships whether it's from merch um you know there's a lot of things that lead into a multiple on revenue and a confidence in the risk underlying that being in the league yeah that always helps um i feel like so you have 40 game season 44 this year so most of it up 44. That's the max under the CBA.

We can play 44. So last year it was hard to play that because it was an Olympic year and we had to break for the Olympics in the middle of our season. But this year, no international competition. We can comfortably play 44 with our footprint.

We can play 44. So last year it was hard to play that because it was an Olympic year and we had to break for the Olympics in the middle of our season. But this year, no international competition. We can comfortably play 44 with our footprint.

We can play 44. So last year it was hard to play that because it was an Olympic year and we had to break for the Olympics in the middle of our season. But this year, no international competition. We can comfortably play 44 with our footprint.

You're looking at playoffs this year. We have a little evolution as well. The first round. So we're a three, five, seven now. First ever. You went seven. I missed that. Wow. That's exciting. Seven games. And Bill, you came to that Minnesota, New York game. Can you imagine that went. full five games to overtime. Can you imagine if that had been a seven game?

You're looking at playoffs this year. We have a little evolution as well. The first round. So we're a three, five, seven now. First ever. You went seven. I missed that. Wow. That's exciting. Seven games. And Bill, you came to that Minnesota, New York game. Can you imagine that went. full five games to overtime. Can you imagine if that had been a seven game?

You're looking at playoffs this year. We have a little evolution as well. The first round. So we're a three, five, seven now. First ever. You went seven. I missed that. Wow. That's exciting. Seven games. And Bill, you came to that Minnesota, New York game. Can you imagine that went. full five games to overtime. Can you imagine if that had been a seven game?

And that was one of my goals is to get our finals to seven game series because sports leagues play seven game series like you're seeing in the NBA right now. So in game sevens are one of the most exciting things I think in sports. So we'll have seven games and even our first round now will be 1-1-1 instead of 2-1. So everybody will get a home game that makes the playoffs.

And that was one of my goals is to get our finals to seven game series because sports leagues play seven game series like you're seeing in the NBA right now. So in game sevens are one of the most exciting things I think in sports. So we'll have seven games and even our first round now will be 1-1-1 instead of 2-1. So everybody will get a home game that makes the playoffs.

And that was one of my goals is to get our finals to seven game series because sports leagues play seven game series like you're seeing in the NBA right now. So in game sevens are one of the most exciting things I think in sports. So we'll have seven games and even our first round now will be 1-1-1 instead of 2-1. So everybody will get a home game that makes the playoffs.

So yeah, we're evolving that with the footprint we have.

So yeah, we're evolving that with the footprint we have.

So yeah, we're evolving that with the footprint we have.

Yeah, one of the things I looked at when I came in, I said, like, we need a strategy. I do everything in threes, Bill. So I said, we got to be player first, stakeholder success, including owners and players, et cetera, and fan engagement. We had to make it easier to be a fan.

Yeah, one of the things I looked at when I came in, I said, like, we need a strategy. I do everything in threes, Bill. So I said, we got to be player first, stakeholder success, including owners and players, et cetera, and fan engagement. We had to make it easier to be a fan.

Yeah, one of the things I looked at when I came in, I said, like, we need a strategy. I do everything in threes, Bill. So I said, we got to be player first, stakeholder success, including owners and players, et cetera, and fan engagement. We had to make it easier to be a fan.

So we set off on this path, but that sat on the foundation called The Game, which I thought had never been better, both at college and into the WNBA. The brand, which was really strong. The organization, team and league, which were a total mess and we needed to transform and hire human capital. Right.

So we set off on this path, but that sat on the foundation called The Game, which I thought had never been better, both at college and into the WNBA. The brand, which was really strong. The organization, team and league, which were a total mess and we needed to transform and hire human capital. Right.

So we set off on this path, but that sat on the foundation called The Game, which I thought had never been better, both at college and into the WNBA. The brand, which was really strong. The organization, team and league, which were a total mess and we needed to transform and hire human capital. Right.

And then the ecosystem, think media companies, corporate partners, where less than 1% of all corporate partnership dollars in sports back in 2019 were going to women's sports and less than 5% of all media coverage going to sports was going to women's sports. So what changed is this confluence that I was talking about of capital coming into the league, confidence building, valuations going up.