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Cem Atik

๐Ÿ‘ค Speaker
451 total appearances

Appearances Over Time

Podcast Appearances

Proven Podcast
Generated $2.5B With Performance Marketing - Cem Atik

And they are usually not more expensive than service providers who don't.

Proven Podcast
Generated $2.5B With Performance Marketing - Cem Atik

That's a big myth, yeah.

Proven Podcast
Generated $2.5B With Performance Marketing - Cem Atik

Yeah, so there is one thing that is really great in SaaS, and that is if you're just solving an issue from an audience that has money.

Proven Podcast
Generated $2.5B With Performance Marketing - Cem Atik

Right.

Proven Podcast
Generated $2.5B With Performance Marketing - Cem Atik

So...

Proven Podcast
Generated $2.5B With Performance Marketing - Cem Atik

That's a huge... I mean, if you just do anything for veterans, as example, with your SaaS, the chance that you just will fail or your audience is much likely smaller is... I mean, it's pretty obvious because veterans are...

Proven Podcast
Generated $2.5B With Performance Marketing - Cem Atik

I mean, how many veterans or the biggest popularity of veterans, you know, that they are maybe not interested in doing that because they don't care, right?

Proven Podcast
Generated $2.5B With Performance Marketing - Cem Atik

So if I just go to handymans and try to sell them a SaaS solution for their phone, they will say, like, I use my phone since 20 years.

Proven Podcast
Generated $2.5B With Performance Marketing - Cem Atik

Why should I use now your solution, right?

Proven Podcast
Generated $2.5B With Performance Marketing - Cem Atik

Absolutely.

Proven Podcast
Generated $2.5B With Performance Marketing - Cem Atik

But...

Proven Podcast
Generated $2.5B With Performance Marketing - Cem Atik

But there's Charles, and he's buying real estate, and he has issues to manage all the 500 apartments that he has.

Proven Podcast
Generated $2.5B With Performance Marketing - Cem Atik

And if I can solve his issue there, it's huge.

Proven Podcast
Generated $2.5B With Performance Marketing - Cem Atik

As an example, I'm Ryanair right now, right?

Proven Podcast
Generated $2.5B With Performance Marketing - Cem Atik

And I can save five or even 10 minutes for every flight.

Proven Podcast
Generated $2.5B With Performance Marketing - Cem Atik

It's a no-brainer because they save millions of dollars.

Proven Podcast
Generated $2.5B With Performance Marketing - Cem Atik

Right, right.

Proven Podcast
Generated $2.5B With Performance Marketing - Cem Atik

If your SaaS solution can save people a ton of money, that's a huge thing and a huge no-brainer.

Proven Podcast
Generated $2.5B With Performance Marketing - Cem Atik

But you always need to be able to explain that properly that they understand it.

Proven Podcast
Generated $2.5B With Performance Marketing - Cem Atik

Honestly, I would love it more than everything else if everyone would care about their unit economics as like they care, like a family member, because this is more important than everything else.