Chad Peets

I would likely have had to call friends and family to raise money, and I was never going to do that. I just simply was not comfortable doing that. At the time, I had a client that came in. I was doing some financial planning for him and his wife said to him, you should hire this kid. And I was all arrogant and shit at the time. I was like 22.

I think I made a hundred grand my first year out of school. I thought it was all the money in the world. And I kind of chuckled. I said, shit, man, you can't afford me. Just arrogant and smug. And he's like, how much money do you make? I said, I make a hundred grand this year. He started laughing at me. He said, you don't even know what real money is. You have no idea.

I think I made a hundred grand my first year out of school. I thought it was all the money in the world. And I kind of chuckled. I said, shit, man, you can't afford me. Just arrogant and smug. And he's like, how much money do you make? I said, I make a hundred grand this year. He started laughing at me. He said, you don't even know what real money is. You have no idea.

I think I made a hundred grand my first year out of school. I thought it was all the money in the world. And I kind of chuckled. I said, shit, man, you can't afford me. Just arrogant and smug. And he's like, how much money do you make? I said, I make a hundred grand this year. He started laughing at me. He said, you don't even know what real money is. You have no idea.

Put me right in my fucking place. He said, look, I run the largest software sales recruiting firm in the country. I think you could do it. You should come talk to me. Oh, okay. So I went and talked to him and decided I'm going to get into software sales recruiting at 22 years old. Changed my entire path. I had a wife at home.

Put me right in my fucking place. He said, look, I run the largest software sales recruiting firm in the country. I think you could do it. You should come talk to me. Oh, okay. So I went and talked to him and decided I'm going to get into software sales recruiting at 22 years old. Changed my entire path. I had a wife at home.

Put me right in my fucking place. He said, look, I run the largest software sales recruiting firm in the country. I think you could do it. You should come talk to me. Oh, okay. So I went and talked to him and decided I'm going to get into software sales recruiting at 22 years old. Changed my entire path. I had a wife at home.

I was going from making $100,000 to being a recruiter with no base salary. And it was all going to be on me. And my wife said, you're going to do what? I said, yeah, we're going to give this a shot. And first year there, they were the largest firm in the country. I was the number one guy at the company first year there. I was the number one guy at the company every year I was there.

I was going from making $100,000 to being a recruiter with no base salary. And it was all going to be on me. And my wife said, you're going to do what? I said, yeah, we're going to give this a shot. And first year there, they were the largest firm in the country. I was the number one guy at the company first year there. I was the number one guy at the company every year I was there.

I was going from making $100,000 to being a recruiter with no base salary. And it was all going to be on me. And my wife said, you're going to do what? I said, yeah, we're going to give this a shot. And first year there, they were the largest firm in the country. I was the number one guy at the company first year there. I was the number one guy at the company every year I was there.

And then in 2001, the bubble burst. The partners turned on each other and basically both tried to hire me away from the others. And I said, hey, look, I can't be in business with people that are – if you guys are going to do this to each other, you're going to do it to me. So I started Pete's & Associates in 2001.

And then in 2001, the bubble burst. The partners turned on each other and basically both tried to hire me away from the others. And I said, hey, look, I can't be in business with people that are – if you guys are going to do this to each other, you're going to do it to me. So I started Pete's & Associates in 2001.

And then in 2001, the bubble burst. The partners turned on each other and basically both tried to hire me away from the others. And I said, hey, look, I can't be in business with people that are – if you guys are going to do this to each other, you're going to do it to me. So I started Pete's & Associates in 2001.

You can't teach. Someone either can sell or they can't. You can teach someone to be better, but if they don't have the innate ability to sell, some people are petrified of the phone, right? You'll say, pick up the phone, and they're like, oh, God. You mean I have to speak to somebody on the other side? I just did not have that fear. Right.

You can't teach. Someone either can sell or they can't. You can teach someone to be better, but if they don't have the innate ability to sell, some people are petrified of the phone, right? You'll say, pick up the phone, and they're like, oh, God. You mean I have to speak to somebody on the other side? I just did not have that fear. Right.

You can't teach. Someone either can sell or they can't. You can teach someone to be better, but if they don't have the innate ability to sell, some people are petrified of the phone, right? You'll say, pick up the phone, and they're like, oh, God. You mean I have to speak to somebody on the other side? I just did not have that fear. Right.

I was very comfortable getting somebody on the phone, you know, thinking three steps ahead. I can understand, I think, what your needs are before we start the conversation. And I can think about the objections I think you're going to have before you have them. Use those skills. And I just worked my ass off.

I was very comfortable getting somebody on the phone, you know, thinking three steps ahead. I can understand, I think, what your needs are before we start the conversation. And I can think about the objections I think you're going to have before you have them. Use those skills. And I just worked my ass off.

I was very comfortable getting somebody on the phone, you know, thinking three steps ahead. I can understand, I think, what your needs are before we start the conversation. And I can think about the objections I think you're going to have before you have them. Use those skills. And I just worked my ass off.

Focus, right? So focus is number one. So all I did was software sales recruiting. So the only people I was calling were software sales reps. So you learn your audience. So if you're a software sales rep and I study you enough, I know what motivates you. I know why you got into software sales. I know why you're sticking with your job. I know what's going to turn you on about the next job.