Chamath

Yeah, joined.

I guess, what does that do in terms of the creative friction that you deal with now running the talent?

Because they have their own blueprints in their mind about where they want to go with their career, but you, as running the overall creative, have a direction where they want to go.

How much friction does that create?

I just want to be clear that I love you.

Neil, let me just up-level this in a more general question.

10 years ago, 15 years ago, the cable channels and the way that we consumed content was largely live.

You know, we would tune in for shows.

And one of the byproducts of that was national culture, right?

There would be these things that would enter the zeitgeist, and we'd all talk about it, and we would be unified by it.

And on the plus side of all of this infinite distribution is you get to watch what you want.

The downside of it is there's really no connective thread almost that we all talk about that's the same.

How does YouTube view that problem?

Is it a problem?

Is there a responsibility or are there things that you can do to kind of make things that are a little bit less on demand, a little bit more appointment viewing that kind of builds identity and culture?

I think the interesting question is how do you organize yourself across all the different countries that you're in and the scale that you're at to deal with the cultural nuances of every different country and then to deal with the laws of every different country and then to deal, as David said, sometimes the vicissitudes.

of social policy in every country.

How do you deal with that organizationally?

Like, what does that actually look like?

Are there people that are writing policies that then some folks just have to understand and they're manually trying to react to?