Charlie Ward

And that's a lot of it.

But we haven't done much like original content, we haven't really done ads.

So there's actually quite a lot of like, you know, avenues or levers to grow, I think.

Yeah, I mean, I'm not as familiar with brand communities, like businesses launching community.

There's a really good book on this called The Business of Belonging by David Spinks, like deep dives on this.

But generally speaking, I think the key is just to kind of be clear on like,

you know, who the audience is this, why they are building a community, like, you know, giving people a reason to be getting together and just making sure it's not like too transactional, basically.

It takes a long time to build an actual community where people feel like a sense of belonging and just really kind of think long-term about it and understand it is an investment, but it can really pay off.

It can pay off in terms of like,

um like helping with churn helping reduce costs and customer feedback um can be helpful for marketing um and you know i think there's an example of duolingo like they get their members to create their own events to practice like languages and they there's like tens of thousands of these events a year and there's no way they could do this but with employees the only way you can do it is with community so they're starting to get like

I think I'd have to think about it.

I mean, we've had an acquisition offer in the past, but I don't think we've really spoken to investors yet.

But I'd probably consider it, you know, see what the terms are and that kind of thing.

You know, I'm enjoying my kind of freelancing at the moment.

But like, ultimately, you know, I can't unless I'm full time and we can club, I'm not going to take it take us to the next level.

Well, um, you know, I didn't, um, I rejected, um, so we didn't go into like the real details, but it was basically, I, I think the times would be, so they would acquire like, you know, obviously we can club and the contracts and the customers, et cetera, but I would continue to run it.

So I imagine there'll be some kind of, I don't know if there'll be an iron out or whatever it would be, but we didn't get that far, but it would be for me to continue running it basically.

I mean, a pretty obvious one, like The Lean Startup, but everyone's read that at this point, right?

Yeah.

All right.