Charlotte Gallagher (host / presenter)

Film tourism is now a multi-million dollar global business, as Tom Brook has been finding out in London.

Come on, come on, join the tour now.

Outside Charing Cross Station, I witnessed film tourism in action, joining a group of James Bond enthusiasts and our guide, Jonathan Coote, for a two-and-a-half-hour tour, visiting some of Bond's most memorable London locations.

Have you come from all over the world?

Yes.

Raoul Silver in his prison fatigues coming down the stairs behind me there.

It's not just Bond films, but all kinds of movies that have inspired walking tours from Harry Potter pictures... How about a drink at my place?

..to romantic comedies like Bridget Jones.

How much do movie locations nowadays drive tourism, in a way, do you think?

I think it's a really great way of seeing London from a different perspective.

Generally, people will come here to see Buckingham Palace and so forth, but this is a way of seeing little different parts of London which you wouldn't ordinarily visit.

because I work for a kind of government organisation.

Simon McCaughey, a director with London and Partners, an organisation that helps promote London globally, knows a lot about film tourism.

Traditional community seems to be breaking down in many parts of the world, but this kind of activity, film tourism, gives people a sense of belonging.

Yeah, a sense of belonging, but I think film also can break down barriers.

So actually, people who watch Paddington, they may be young, they may be old, they're from all over the world.

We don't just see that it's US visitors.

We see visitors from China, from Europe.

So film translates in a way that other stories perhaps don't and bring different communities together.

This time we see her...