Chase Hughes
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The title, Fake It Till You Make It, automatically carries some negative connotation. Yes. Where I think we should maybe replace that with just give yourself permission to do it because that's the threshold. That's the threshold between faking it and doing it for real. The moment you give yourself permission, no one else cares.
Well, collecting the data is done on an unconscious level. Your brain is saying, well, you really pushed yourself out of your comfort zone, but it actually worked. So next time it'll be a little bit easier. You're not going to have to fight the little kid and they're worried about tigers anymore.
He might still have a voice, but his voice is going to get quieter and quieter because we're looking for evidence and proof before we act confident, which is never going to come.
It started with a mentor I had. It was a 72 year old intelligence guy, a military intelligence guy. And I had bought this book. I won't say the name of it because I'm going to talk poorly about it. But it was on like these tactics to meet women. I was 20 years old. I was a naive kind of a douchebag. And I tell this guy, we're having lunch together. And I'm a kid. He's agreed to mentor me.
And I bring the book. I've got it in a bag. I'm telling him about this book. I'm excited about it. And he goes, do you have it with you? I said, yeah. He said, put it on the table. So I brought it up there. It's got a girl on the cover. And he said, I want you to flip through there and find one technique that isn't a way to fake or pretend like you have your shit together. Ooh.
And I couldn't do it. And at that point, I was done. But I still understood that all of those things in that book were, if you have your stuff together and you work at a certain level, you are confident. All those fake things are just byproducts of a good person. So once you level up, those things are just a byproduct of your personality or your character.
So I started working in the correctional part of the military in detention facilities. And I initially got on as a counselor and just talking to people and started seeing that this stuff is working. I'm seeing interrogators come in and out. And it got to a point where that stuff became just for this one little facility, it became something that people started to use.
And I thought, wow, I'm going to just figure out a way to package this up and I can replicate it to other people because it started doing a lot of good. And that's kind of how it came into the military side of it.
The whole transferring confidence came about when we had a guy who worked for me and he was one of the guys who talked to these prisoners regularly. I'll just say that. But he was super confident. Everyone would describe him like, oh, he's extremely confident, but he didn't transfer it to anybody else. He was the guy that was confident and kind of pushed other people down.
The more confident he was, the further down he made other people feel. So that's not confident.
Yeah. That's not confidence. So what you see in a situation like this is that person believes in themselves. They might have a high self-esteem, but their confidence is low because it relies on the external world. So esteem and confidence, of course, you know, are absolutely different things.
But the true power of confidence, the guys who did really well talking to detainees, the guys who do well in sales, the guys who are good therapists or good clergy or good parents are very confident and they make other people confident. So even somebody that's around you with social anxiety, we think, oh, if I just kind of crumble down a little bit, it'll make them more comfortable.
Yeah, glad to be here. Thanks for having me, Heather.
But it works the opposite. You know, it makes them feel bad, too. Now it's like double awkward. So somebody who has a natural confidence, even if they're around somebody that has social anxiety, they lift them up and they bring them up. So I noticed that that was one of the key things. And it wasn't just military. It took me a while to realize that it wasn't just interrogations or stuff like that.
It was everything. And I realized I wasn't learning everything. hardcore intelligence skills. I was learning human. This is just applied to all humans. It took me a long time to figure that out, but I didn't think anybody outside of the military would ever be interested in this stuff.
I know, I still, it doesn't feel real at all.
I think that that might be that I don't think they're talking about confidence because if confidence made you ruin relationships, Emma Stone would not be a badass. Yeah. She's one of the most naturally confident people on camera, off camera that I've ever met. And that's true confidence. So that doesn't need to put anybody else down.
And I think the trouble comes when you have a confident person who is unconsciously thinking about status on a very regular basis. They walk into a new conversation and they think, where am I? Am I on top? Am I a little below? They may not be trying to climb. They may not feel the need to be on top all the time, but they're thinking about status probably more than they should.
I don't know. I've been waiting for some kind of an access card to Tesla or something. I haven't gotten anything yet.
And that bleeds into their behaviors.
No, I absolutely do because there's no such thing as faking it. If you act confident, then you're confident because other people will see confidence. So I think fake it just means that I'm doing something without mental permission from myself to do it.
Yeah. And I always ask people, where's the line? Where's the line from faking it to reality? Are you judging this by how other people respond? Then if that's the case, then faking it is for the rest of your life.
And I think the whole concept or the title fake it till you make it automatically carries some negative connotation where I think we should maybe replace that with just give yourself permission to do it because that's the threshold. That's the threshold between faking it and doing it for real. The moment you give yourself permission, no one else cares.
They care so little whether or not, hey, does he really feel this way? No one gives a shit. So I think that's the threshold. When you talk to a human, even if you're faking confidence until you make it, there's no graduation ceremony where you get a certificate. Okay, you're not faking it anymore. Heather is officially confident. Hang it on the wall.
If we're outside our comfort zone, I think it's a good thing.
All the time. Two days after I retired, I did 20 years in the military. Two days after I retired, I retired on a plane on the way to London. And I'd never been to London before. And I was doing a seminar there. And I'd never taught civilians in my life. I've never done a keynote. I didn't do anything. And I had 100 people sign up for this big thing.
It should be cool.
I rented out the entire Winston Churchill underground war bunker for this.
Yeah, I had a major imposter syndrome for that. Like, well, I'm not qualified because I haven't taught civilians before. I'm not qualified because I'm used to teaching in uniform and now I'm wearing a suit. I'm not wearing camouflage anymore. I'm not qualified because I don't bring my body armor overseas. There's so many things that I tried to convince myself.
I looked for evidence and proof that I wasn't qualified instead of just ignoring that that stuff doesn't matter.
I think the difference between me and the average Joe is that I'm looking at myself like, what a dipshit. As I'm experiencing the thoughts, I'm like, I know that it's happening. I know I'm experiencing it. And it's down there in that little mammalian part of the brain. And I know that it's a completely irrational part of my brain, but it's got a visceral, like you said, it's a visceral effect.
And it's also the part of the brain that's making your heartbeat. It's making your intestines work right now. And it's powerful. And if you start pissing it off and start getting out of your comfort zone, it's going to say, okay, dude, I'm just going to make your body feel like crap for the next 15 minutes.
Two years. Yeah.
I write every day from 4 to 11 a.m. And I'm booked in 15 minute increments until 9 p.m. after that on calls and stuff. And I take one day off a week, but I still write from 4 to 11. So 4 to 11 is the sacred writing time every day.
Yeah, that's why we feel so stressed out when we do something. We're faking confidence, for example, or we do something out of our comfort zone. That thing stresses us out so much. We feel like crap. So we'll go back to safety. It's a little kid. I want you to try to imagine that part of your brain as a little nine year old kid.
I think, you know, a lot of people assume that, but most guys in the military, and I'll be the first to admit it, you're waking up early because you don't want to get in trouble. You don't want to get your ass handed to you. So you get up early. So a lot of what we think is discipline is actually habit.
who doesn't know any better and is trying to pull you back into safety. And you understand that you can speak back to that part of you like an authority figure and say, well, I appreciate you're trying to do the right thing here, but I'm going to make the decisions as a human instead of an animal.
Six Minute X-Ray is a new book that just came out. And I spent 20 years developing this system because everybody says, I trained the military with a six-week course. And everybody says, oh, we need a shorter course. Chase, we need a shorter course, shorter course. And so I had to get a system down to eight hours for intelligence agencies.
to read a person on an extremely deep level that is more than any psychiatrist or psychologist is trained to do, what are the essential things that make this person tick? What are their insecurities, their secret fears? What are they hiding behind? What does their mask look like? And we're all wearing, everyone wears a mask, everybody. And how do they run on the inside?
And I wanted to be able to teach these intelligence people to be able to profile a human in a conversation in six minutes or less. And that's what my courses teach. And that's what the book is all about.
Yeah. And I teach this to law firms when they're doing jury selection and things like that as well. So I teach it to police departments, law firms, intelligence agencies, and civilians now.
Yeah. One of the courses that we have is a course designed for women, but anybody can take it. It's got a lot of this in here and then it's a huge bonus throughout the entire course on how to unmask and reveal narcissists on a first date. And how would you be able to unmask and spot a narcissist or a manipulator within the first six minutes, within that six minute window?
That's it. Yeah. So you just need a little teaspoon of discipline and then the habit starts. Like, you know, you see somebody going to the gym, working their butt off every day. You know, you hear people say, oh, I wish I had that kind of discipline. That's not discipline. That's just a habit.
Sure. I'll share a couple. So one thing you'll see with narcissists, especially on that first date, I'll do three. Their friends are all out of town. They live in another state, another city, another country. They don't really have a lot of local friends. Their friends are elsewhere. Second, you'll see just asking a small question. You'll hear their past relationships.
Everything was someone else's fault. They were a perfect human being. And you'll hear a lot of that type of language. But most of all, if you want to spot like someone who's a malignant narcissist. who preys on the weakness of others is if you say something that's really exciting and your face lights up, see how your eyebrows just went up when mine did? That's called reflective empathy.
So your face lit up the same way mine did. And if I'm saying something sad, like if I'm talking about a relative of mine who was just diagnosed with some illness or whatever, you'll see their face change to a little bit of more sympathetic tone to match yours.
And when you're dealing with someone who's a malignant narcissist, you won't see reflections of emotions in their face when you do those things.
That's right. And that's why you got to look for a cluster of things and not just one or two, because you can't manage all of them.
I'm an arms dealer, I guess. 99% of the people are going to use it for good stuff. And you got to remember, all psychopaths are narcissists, but not all narcissists are psychopaths.
It depends, especially if you work with people on the spectrum. The way that they cope as they're growing up is to mimic facial expressions. And if you send a narcissist to a psychotherapist for treatment, there's no treatment. What they're going to do is learn how to wear a better looking mask.
It's a little bit just to get it started off. Yeah.
No, everyone has a mask that they present. And that's typically one of the biggest mistakes that I identified in my career is that I'll just use the word selling instead of getting someone to confess to a crime. Sure. Provided it's eligible.
So if I'm selling to a person, the best advice I could give somebody is due to the fact that every sales training, every influence, every persuasion training teaches you how to sell to the mask instead of the person behind it.
So the person that's behind it is typically what makes the decisions because our brains are extremely driven by the subconscious, by that mammalian emotional part of the brain that And then we'll go do something, stupid or not, and then reverse rationalize it after we've already done it.
So we'll come up, you stop somebody walking out of a Best Buy with a big ass TV and you're like, hey, why did you buy that TV? And they're going to say, oh, they're going to list off all these logical things. And they're going to say, I've never been influenced by a commercial before. None of those things. My neighbor's TV, no, that did not make me want to buy a bigger TV.
like all these little emotions happen. And it's so powerful. Listen to this. They did a study where they opened someone's skull, put electrodes down into the brain and moved a person's arm with the electrodes. So they made them reach forward, they made them reach up. So they moved their arms around
Even then, the person knowing full well that there's a neuroscientist back there doing the stuff, swear up and down, they absolutely affirm they chose to do those things. That's how powerful that conscious brain is that tries to take credit for a lot of stuff that goes on down in the basement.
Yeah.
Correct.
Well, the system that I teach is to identify who the person is within six minutes, what their social needs are, what are the things that drive them on a social level. Because if I'm in a conversation, if I'm talking to you right now, we are in a social situation here. So I'm not worried about your actual needs and whether or not you're hungry or hungry.
Yeah, I got that from Dan Brown, the guy who wrote The Da Vinci Code. That's his routine, so I just copied it. I figured if he can write a bestselling book, then I'll do the same.
You know, this pyramid of needs, that goes to the side. This is a social situation. So I'm worried about what do you need socially? Do you need to feel intelligent? Do you need to feel accepted or do you need approval? Do you need to feel significant? Do you need other people to feel pity for you or to acknowledge how bad you have it more than everybody else?
So all of these little social drivers are really important and they help us to expose what the person is very privately afraid of in a lot of their decisions because our decisions are emotional and social and they take place on that level that's way behind the mask. And that's one of the things I teach to start peeling that mask off.
It's a ton of theories. I majored in psychology too.
And it's like, oh, here's a study that says that humans typically tend to do X, Y, and Z. And I've always got to the ends of those things and just praying that I would see another like, okay, and here's the end of the article. Here's 15 ways you can actually use this shit.
It never happens.
You could just Google Chase Hughes anywhere, or you can go to chasehughes.com. Pretty simple. And you can check out our YouTube channel I have with three other behavioral experts where we dissect true crime interviews, people that say they were impregnated by aliens and tell you whether or not they're telling the truth or not.
And with science-based, research-based things, we'll break it down and teach you how to do it in your daily life. Whether or not you're interviewing a babysitter, when stuff like that is really critical, you can learn to do that yourself. And that is called the Behavior Panel on YouTube.
Likewise. Thanks for having me, Heather.
Tremendous. Yeah. I just kind of learned to mask it growing up. I got my start doing that in my whole career. Like some girl... Turned me down one night and I just asked her on a date and I went home and I literally typed into Google how to tell when girls like you and printed out a giant stack of stuff, went down the wormhole and got addicted to reading behavior.
And I got addicted to behavior profiling because I could see people's insecurities, their fears. I could see all kinds of stuff way behind the curtain after a while. And I started realizing that everybody else is screwed up too. Everybody's screwed up. Everybody's suffering. Everybody's insecure. Then I'm like, oh, it's not just me. And I didn't feel superior to anybody.
It was just, it made people more human. And I think it just injected some empathy into me that I think that's the number one thing that's lacking in people with social anxiety is that empathy factor that that guy's screwed up too. That guy has insecurities or that woman does just as well as anybody else.
It seemed like a superpower. So I wanted to study reading people. And then once you can read people, you can persuade them on a completely different level. It's not just the normal, here's a persuasion technique. That technique becomes surgically sharp when I know the exact way that this person's brain works. So I wanted to compound this into a superpower and I couldn't find it.
So I wound up spending my life putting this stuff together and eventually started bringing this into education. intelligence operations and overseas interrogations. And I wanted to make this a tool to where it wasn't just something that I did, but something that was saving people's lives.
And that's what really pushed me over the edge to really get obsessed with this stuff because it was so effective.
It's hard only because they've got a we've got it figured out mentality. We've paid some guy a bunch of money, which means that your information, it's free, so it couldn't be very valuable. which I was offering it for free. And at that time, there was a lot of budget constraints and things like that. But bringing it in, I only asked that you test it out. If it doesn't work, then don't use it.
I'll teach 10 people. And if it's not the best, then don't ever use it again.
It did. And it does. Yes.
One thing I think that's an essential ingredient in doing any of this stuff, surprisingly, is confidence. And I think that confidence is a manufacturable trait or skill, whatever the heck label you want to stick on it. But it's so hardwired into us to feel unconfident because it's a default to safety.
And if you go back 100 million years, when our brains were evolving, go back 200 million years, our brains were still evolving back then. You know, the average group of people was about 100 to 150 in a little tribe. And if you were overly confident and got smacked down, you had social consequences, which means you probably wouldn't have sex or reproduce.
Your DNA stops existing the moment you become too confident for your britches, we say in Texas. But that moment also happens when if I'm overconfident and I piss off the wrong guy, now I'm just dead. I get thrown off a cliff or I get my head smashed with a club. That was millions of years of that stuff happening. And so we have an existential fear that happens there.
And it's the same part of our brain. If you stick your fingers in your ears, that's the part of the brain that we're working with. It's all in the limbic system. So all of our fear is right in there.
And back in this time, a million years ago, if you didn't feel that fear, like if you're walking past a bush and a stick breaks and you don't care about it and it's a saber-toothed tiger, it's kind of a big deal. Luckily, none of our ancestors died a virgin. None. So, you know, we all got that instinct passed down.
So literally the exact same part of the brain that's afraid of a saber tooth tiger is the same part of the brain telling you, no, you shouldn't ask for a discount on that coffee. Don't do it. So our brain is thinking there's a tiger. I will get killed or I won't reproduce.
So it's interesting in that regard, thinking of it from an evolutionary perspective, just understanding and just getting a grip on the knowledge that there is a little animal in there that's afraid of tigers standing with you in Starbucks. And it's trying to tell you like the tiger is going to get you if you ask for a discount on your coffee or whatever.
And I think it helps to just understand that there's no tigers. There are no tigers. And just repeating that and understanding that there's a little piece of my brain. It's not my conscious human part of my brain that's doing that. It's an evolutionary holdover. It's a little residue from how we evolved.
And just the knowledge that that is in there really does help to understand, well, that thought wasn't real. And you had a quote in an interview. I don't remember where it was. I stalked you on YouTube, you know, before we did our recording here. But you had a quote. You said fear is a lie or fear is a liar. One of those two.
Yeah, that really rang true because it's not a truthful fear that's going to represent I'm in some kind of danger. And what we're doing is like what we need to feel confident in these tribes when our ancestors are growing up. is proof. If this guy respects me, this guy's always respected me, and everyone's always listened to everything I say, I have evidence and proof.
Those are the two things that we're scanning for, and that gives me permission. And that's the key word. Once I see evidence and proof, now I have permission to act a certain way. I can be more confident. But most of us and people who lack confidence, of course me on many occasions, We're looking and waiting for evidence and proof or permission that is never going to come.
No one's going to come tap you on the shoulder and say, hey, hey, Heather, you've got permission to be confident today. That's never going to happen. And no one needs to. You can do that yourself. Or if you need it from me, you've got permission. And that's the thing, that we need some kind of permission.
And that's where the confidence ladder really starts. And there's three things internally and two things externally in my estimation that happen when confidence occurs. We have an internally assumed permission to act. So I just think there's no tigers, nobody's gonna give me permission, I'm gonna start acting a certain way.
And that produces the next phase internally for us is a lack of reservation and doubt. So it reduces reservations, it reduces the amount of doubt that we experience. And the third thing is it gives us a sense of authority. And I want you to think of the word authority a little bit different. Like the first part of that word is author. I'm creating what's happening right now. I'm not responding.
I'm involved in the creation of what's happening right now. And once you feel like the author of this situation or this part of your life, then it goes external. And that there's an external acceptance from the other person. Because guess what? Those other people around you, they won't act confident without proof either.
So they will assume automatically assume that if you're acting a certain way, you have proof other places. You have already gotten proof from other people. If he's acting this way or she, they must be respected by everybody. So they automatically get something called social proof just from that confident behavior. And the true essence of confidence is the final stage here.
So it started with internal permission. And now we're passing the permission over to the other person to act in a different way. So the true power of confidence is in your ability to transfer it to someone else and not just possess it. If you go to the dark side of that, like Frank Abagnale, catch me if you can, his true power of confidence was to give it to others.
He made other people confident in him. And that turns into a chain reaction because the moment that it works just for a little bit, your brain collects a piece of data. And we're looking for evidence and proof. And your brain starts to collect that from the first time that you just push yourself and get that done.
It was like just a couple of paragraphs. Who put it out? I don't remember. I don't know. But you just probably type in government statement drones and it'll it'll be coming up. But if you're seeing it's close to a political event, it's being repeated. And then the final way to tell if something is a psyop is stories evolve over time.
And that was all under Sidney Gottlieb, who's the OSS director, I think, at that time. Was that his position? No. Was he? I think he was. He was the head of MKUltra.
If you never hear anything about it, if something is a psyop, it tends to go away after it has served its purpose. So you're not going to hear any more about the drone. If it's a psyop, you're not going to keep hearing about it if it's serving its purpose. Because when psyops are in play, they're in play and then they're out.
Then they're done with the news cycle because someone's influencing the news cycle to serve a purpose and it no longer serves the purpose. So now go back to talking about whatever, something else. So you see something disappear from the news cycle, just rewind and look at what the event was that was hiding underneath it.
Wow. The whole thing says nothing.
So a nuke or a piece of nuclear material went missing. So even if like, let's say a dentist's office gets robbed and they get an x-ray machine stolen, that machine most likely runs off of something called cobalt, which is a radioactive element. Okay. And that has to get reported. It's a big deal. Oh, really? Yeah. So there are, even if you like you order, let's say you ordered,
Yeah. But I think he ran that with, and Hoover was kind of sideways involved in that.
30 elevator counterweights go up Steve so you know have you ever been in an elevator and you see the like a glass elevator you see those giant stack of like lead weights that kind of go up and down the counterweight the elevator right if you order a bunch of those you'll be on an FBI watch list
because you can shield these things and hide these things using big thick pieces of lead and the cheapest and most effective way to do that is using elevator counterweight so you can buy at a junkyard and a lot of times if you go to a place that makes granite countertops or anything like that granite can set off a large concentration of lots of granite like a truck full of granite
can also hide it because granite gives off radioactive isotopes all the time that are harmless. But it can give off the same kind of signature radioactive isotope. So I'm not an expert in any of this.
Can shield it from being detected, yeah.
And I have the only existing, well, I have the digital copies of all those letters between him and this guy named Dr. George Estabrooks at Colgate University who were involved and had developed a plan, which I don't think has ever been released by the government, but I found it in Dr. Estabrooks' personal effects and his files. And I'll send you a copy.
Let's Google it.
Maybe not Google.
So that was December 3rd. Is there a more recent? If you go to the top, it says incident numbers and they're in blue or event numbers. This is 57455. Yeah, what is that? There's 57456 that happened afterward. You want to go to this one? The first one? No, we're on 55 right now. How about 70?
I don't know. Sure. You've got the steering wheel.
They shot one down. NYPD did last night. Really? Yeah. If you go on Twitter right now and type in drone shot down NYPD.
Now, there's a picture of the NYPD holding it with the black beanies on and stuff. Yeah, they're shooting them down. Whoa. Keep going. See if you can find a cool picture. For like eight bucks, if you have a 12 gauge, for I think eight or nine dollars, you can get a box of shells that have a net that's designed to shoot down drones. Really? And it captures them? Yeah. Captured in the net. No way.
You can put it in the show notes if you want to. But they had a plan to hypnotize. And Dr. Esther Brooks was a classic hypnotist. But he says, I could split someone's personality in such and such amount of time and make them do anything. I could make them forget who they know. And he says, I can do it to an army officer. Here's the step-by-step guide. I'll send you all of this.
Wait, take off NJ. Just drone shot down NYPD. There it is. Which one? On the left. Far left, right there. That one?
So Amogee Incorporated is funded by BlackRock.
Steve, will you look that up?
It's just BlackRock's like in the middle of everything that's going on. Yeah, I mean, they invest in so much shit.
I don't know. It just seems like this was made for TV. Yes. Everything that's happened in the last five years. Yes. Just straight out of... What did Joe Rogan say? He said like, this season of America is... Is the wildest.
Oh, he's the... Wait. Really quick. So, Benny Hinn is an evangelical pastor. He is world-renowned for healing and using the Spirit of God to heal people and all that stuff. And...
Let me start by saying this. There is a chance and maybe a good possibility. He believes that what he's doing is the Lord's work. That he's not deliberately using hypnosis and all that kind of stuff. Because you hear him say, I don't know how this all works. I don't know what's going on. So maybe that's true. I'll just go off of that assumption. We'll assume the best about him.
So when a stage hypnosis show starts and we're talking, have you ever been to one? No. Like a comedy hypnosis? No. They are, you need to go. If you ever have a chance, they're worth it. Okay. Is this guy still in business? I don't know.
I'll even send you the step-by-step guide that he produced. Do you remember any of it? The steps? Yeah. Oh, easy. Yeah. What was it? Wait, let me finish this real quick. So the guy has this plan sent off to J. Edgar Hoover involving this other guy named Dr. Milton Erickson, who's like the grandfather of hypnotherapy. He's the reason that hypnotherapy is accepted by the American Medical Association.
No, I mean a hypnosis show, an actual hypnosis. Oh, this is not a comedy club. Oh, no, no, no. So in a comedy club or a mass group hypnosis show where you would demonstrate hypnosis, one of the first things you do is kind of get the crowd riled up. But the second thing you do is demonize the people who are not going to go into trance. Demonize those people.
And so I got a good friend of mine, Rich Guzzi. He's a stage hypnotist, comedian, hilarious dude. He starts off his act by saying – You might be one of these people, but there's always one dickhead. There's always one dickhead who won't go along with the crowd. There's always going to be one of those people. You might be that person.
If you're looking around the table and you don't see one of them, maybe you're that person. So it's always you want people to disidentify. So remember, we're talking about identity. Who am I? So there's always going to be one of those people. And so what we're going to be doing is something that's good for you. It's something that's fun. No photography is going to be allowed.
So just automatically addressing all the concerns very covertly but without anybody asking any questions.
And then some people are worried about this. So here, let me tell you what hypnosis is. It's not a coma. It's not sleep. You're not going to be deaf. You'll hear my voice the entire time. You're going to remain in complete control. You're going to be doing this voluntarily. Absolutely voluntarily. And it's going to feel absolutely fantastic. And 15 minutes of hypnosis is like a three-hour nap.
It's equal to a three-hour nap. I made all those statistics up, but it would sound something like that. Right. So- And this crowd is primed as tribal hypnosis. And you'll see people do this to convince people of facts. Like if you watch the John Oliver show, for example, it'll be a rapid fact that they want you to believe followed by immediate laughter. So you're not really criticizing it.
You're hearing a lot of other people laughing so that your brain focuses on tribe and says, okay, lots of people are laughing. It must be true. Bam, they'll throw a joke in there before you can critically analyze any of the information. Does that make sense? Yeah. And that's every episode. Many different shows, not just John.
So what's happening is... So hypnosis is a mixture of suggestibility, focus, and dissociation. Just those three things. So what creates the suggestibility is expectancy. Remember we talked about that. That was one of the things on the six things that influence human beings. So expectancy means... I know what's going to happen when I walk up on stage.
I know what's going to happen when he waves his coat. If you do a blind placebo study where he goes up to a bunch of strangers at a Yankees game and waves his coat, they're all going to be like, what is this guy doing? Because there's no expectancy that happens there. But these people know what's going to happen. Right.
But one of the ways I do it is building a lot of expectancy and compliance, expectancy and compliance. So let's say I'm doing that. Let me show you how this works in a bar. And then I want you to make the correlations yourself. So let's say, have you ever been hypnotized before? No. Okay. Well, it's actually a fun experience.
And there's different ways that some people can go deeply into hypnosis. Some people can't. If you have an IQ below 90, you can't be hypnotized. It's been proven.
I made that up. Okay. But so do you see what I'm starting to do? I'm starting to go down the, remember I told you one of the needs is intelligence. And so we call the ability to be hypnotized unconscious power. And some people have low power, some people have high power. So now I'm addressing strength and power needs, right? So some people have a better connection with their unconscious mind.
So, and this other person, Margaret Mead, who is involved right now, and they have a plan to capture and hypnotize a German submarine captain. Give him a split personality. Send him back into his own harbor where he'll torpedo all of his own ships. And this was a legit plan that they were working on. They had all these steps laid out. So they've been doing this for a long time, a very long time.
You see high-performing athletes, high-performing CEOs, they have that perfect connection with their unconscious mind. They're the easiest people to hypnotize. Now I just hit significance on that needs map. So every way that you could view yourself as needing something from another person, I've just hit them all. So actually, you know what? Stand right here. So I'll have somebody stand up.
Stand right here. So I've just given them an order. I didn't ask. And they complied. That's it. All right. Come a little closer to me. Next order. Compliance. All right. Now spread your feet just a little bit further apart. All right. Great. A little bit closer together. Great. Now put your hands out. All right. Great. Now look at me. Great. Now close your eyes just really quick.
I just want to test one thing. And I'm just going to do like five or six things. All these things I'm doing are meaningless. They've given in to you, to your will. Right. So now we haven't even started the process. I've got you just to comply with orders on command. Right. So now I'm going to start the hypnosis process.
I'm going to be like, all right, so go ahead and start taking a deep breath into your abdomen. And I follow my finger. I'm going to do this kind of little finger thing like this. I'm going to do what's called the upside-down T. It's probably the best thing to knock somebody out in public. If you follow my finger, I'm not going to do it to you.
We're going to go this way, this way, back to the center, and then all the way up. So anytime you get those eyes to roll to the center of the forehead, you can feel like if you try to look right here, there's a reflex of almost like kind of sending you back, making you kind of go into hypnosis a tiny bit.
So then I'm doing all this stuff and I'm gaining all this compliance and then I say, all right, remember when you go into hypnosis, you're going to be able to stand and maintain perfect balance. You're going to be able to maintain perfect balance even when you go very, very deep. So I just set expectancy for what's going to happen.
Now I'm saying right when I say sleep, your head's going to droop forward, your body's going to get completely loose, but I don't want that to scare you. So I'm pretending like this is a little safety briefing, but I'm telling you what to do. Does that make sense? Yeah, totally. So your head might fall down and get really loose and your eyes might close.
You're going to feel a need for those eyes closed and that's totally normal. You can just let them close because you'll get even more benefit out of this. And now if you wanted one thing out of hypnosis, I'm one of the top hypnotists in the world. What would you pick? Would you pick more discipline, more confidence, more gratitude? What would you pick?
Yeah. More discipline. Okay. So now that you've said, I want more discipline, and I'm holding the key to that, now I've got you excited. Now I'm building your expectancy using your own desires. Right. And I always ask the question, if you could wave a magic wand, what would be the one thing that you could change about yourself or that you would add to your life?
So you get people to get excited and kind of get invested in the process. Okay, now remember, as soon as I say the word sleep, everything's going to be fine. You're going to be able to stand and maintain perfect balance, even if your head and the rest of your body just starts to droop and relax. I'm going to be right here with you the entire time.
So all I've done is got you to comply a bazillion times, told you exactly what to do, and then told you what's going to happen the moment I say sleep. And the moment I say sleep, I'm going to do a tiny little thing. Are we on camera? Yes. This will be on camera? Yeah. So stand up really quick. So like I'm going to feel the back of your head. So right here is called the occipital protuberance.
Okay. So if you can imagine this feeling, like just a tiny touch, like just like that. Yeah. And right when somebody says sleep and like that one little push. right when their eyes are moving upward and that little push to sleep, that little jerk makes their psychology go, oh, shit, something's happening. Something's going on.
And then the moment their head goes down, I'm starting to count down from 10 to 1. Why do I count down from 10 to 1? Because that's a countdown. And people think, oh, shit, he's counting down. The hypnosis thing is happening. So I'm triggering their societal experiences of what hypnosis has been.
And then I do progressive muscle relaxation, all the muscles in your face completely letting go, little muscles around your eyes just finally releasing, relaxing, unwinding, completely unraveling, just feeling absolutely perfect. As you go even deeper, as you take those deep breaths, just nonstop blather like this.
So you relax all those muscles, but what you're really doing is getting the body to relax to such a state and getting that person to trust you enough to where their brain goes into theta. That's all it is. Hypnosis is just theta. I'm just getting the brain into a theta wave state. So I'm getting the body to relax. They go into theta. So that's what's happening here.
Everybody here has massive compliance, massive compliance. They've been following him for a while. They've seen thousands of people fall out on stage. So he never needs to tell anybody what's going to happen again because he has this long demonstrated history of like, bam, I knock my coat and these people go down. And now you come up on stage, there's 10,000 people.
Watching you and it's just you and me and I've got my little coat. Are you going to be the asshole? Right. Are you going down? Wow. That's a tremendous amount of social pressure.
So what are the steps of splitting somebody's personality? Steps are easy. So I'll give you the more advanced version because that was kind of rudimentary what they had back then. But I'll give you the documents to put in the PDF or whatever in the link down below. So our personalities are very fragile, right? And most people don't realize it.
But at the same time, they're desiring positive benefit from this, which makes them want to fully let go and completely participate in the entire thing. Wow. So there's many different psychological avenues that are happening at the same time. So it's a good thing. If they walk out of there and they say, that's the best day of my life, whatever they spent in this church was worth it.
It was beneficial. Yeah.
So there's people that say, oh, he's a con artist or whatever. A psychologist does tricks on you, too. Right. You know? So... Maybe people get benefit from it. He may be bilking people for lots of money. I don't know the guy. I don't know anything about this industry. But I do know brains. So that's what hypnosis really is. So what I just gave to you
Literally, someone could take what I just did and go hypnotize a stranger exactly with what I just did. All you got to do to wake them up is tell them, I'm going to wake you up. The moment I say five, you'll be awake. One, two, three, four, five. Wide awake.
And I just got into body language because I was rejected by a girl when I was like 19. And I was stationed in Pearl Harbor. So we were down in Waikiki. And basically she just says, no, thank you. Like really mean, like right to my face. And it hurt. It was like a heart impact to me. And I went home that night and typed into Google how to tell when girls like you.
Yeah. Because you're compliance, compliance, compliance, compliance. And at the beginning, I'll often say something like, I've been doing this a long time. I can tell you're in the top, maybe top 5% of hypnotizability, which we call unconscious power or unconscious connection.
and i made those words up just to just to kind of go along with what a person needs to feel and i'll say the only thing that you have to do to go into hypnosis is do every single thing that i say are you good with that and i'll be like yeah so they're subconsciously yeah yeah yeah So that does two things. Number one, it gets them to completely agree to let go.
When I say let go, they have to let go. Number two, it gets them to say, yeah, I will do everything you say. So if they say they're not going into hypnosis, then it's their fault because they're just not following instructions. Right. Yeah. The first guy who discovered a lot of this stuff was named Franz Mesmer. And that's where the term mesmerized comes from. Really? Yeah. Franz Mesmer.
So he didn't call it hypnotism. He called it animal magnetism. So he believed and he wasn't a charlatan by any means. He believed that by waving these big water magnets and stuff all around people that he would he would heal them. But these people had an expectation of being healed. So he started producing results.
Right. And the body's powerful. They did a study up in – I think it was the University of Montreal in Canada. They took this busted-ass MRI machine with a Bluetooth speaker in it that makes MRI noises, that just makes big machine noises. And they brought kids in there and told these kids up to the age of like 16 –
That this machine was special built to cure migraines or dermatitis or eczema or allergies or sleep problems. And it cured them.
It fixed all those things. Even allergies got fixed with this fake MRI with a Bluetooth speaker. Just because there's an expectation of healing.
It's a powerhouse. And that's why the one thing that pisses me off is when people use the term placebo effect to talk about someone being tricked. Like, that's not what that is. The placebo effect is how powerful your brain is, not how gullible. Right. It's a measure of power, not stupidity.
And if you have an authority figure, you can split a personality. So let's imagine that I'm a psychiatrist or a psychologist and you come to me and you say, hey, I've been having this anxiety or I've been having a little feeling of depression or loneliness or something.
We have to factor in two things. What if the first group of people had a 22-year-old pimple-faced kid go in there and explain how powerful the MRI is? And the next group had a 6'4", 60-year-old, gray-haired, perfectly well-manicured doctor in a lab coat. Yeah. They're going to get different results.
Yeah.
So they're all on the same diet as well? Yeah. Perfectly exactly the same. Same humans. Same humans. Okay. So I would say it's their level of suggestibility. Okay. Natural suggestibility. Okay. So people that had a pretty decent life that weren't mistrusting of adults, especially if we're dealing with kids.
You know, the most hypnotizable people I've ever seen are like giant NFL football players and NBA basketball player dudes. Really? Huge alpha male type guys. Yeah. Why? I don't know. I think, A, they have a superior ability to visualize. Yeah. And that's what makes – I think that's what makes it – I'm not even making this up.
That's what makes a good CEO a good leader is can they visualize outcomes that they want. So when I see my one-on-one clients, we spend seven hours – teaching them to visualize. And I'm saying, I'm going to spend an hour with you as my client with that pen right there. And you're going to spend two minutes memorizing every detail.
And then you're going to take 30 seconds to close your eyes and rebuild it in your head. Then I'm going to give you two seconds. Open your eyes, pick up a detail that you missed, close your eyes, rebuild it again. Again, again, again, again, hundreds of times. And then I'll increase the complexity with something that has more reflections, more details.
Then it will train your brain to visualize better and better and better. And that's a huge problem that most people can't visualize. Or they're visualizing negative stuff by default just because that's what mammals do.
Yeah, sort of.
This would not be a memory training tool. This would be a visualizing in the moment tool.
And I say, well, have you ever had an instance where one part of you wants to do one thing and the other part doesn't really do that? And everyone's, 100% of people are going to say yes to that. 100%. But you'll say, yeah, yeah, actually, yeah, when it comes to like cheesecake or something, I don't want to eat the cheesecake because I know it's going to make me fat, but I'll go eat the cheesecake.
I would.
I would lean towards that being a physiological connectivity issue. Yeah. But. So the reason I want them to be hyper visualizers is because when I hypnotize them, they have a wildly different experience because inside my client's head, I build a medical laboratory in their head where they can give themselves injections, do body scans. I had a client just two years ago.
We built this like an MRI machine scanner inside of her medical lab, which all my clients have these little doorways and stuff where they can do cool stuff with their head and their brain. I do this with professional athletes and boxers. We're doing F1 racers. Wow. The Formula One guys. So in the med lab, this woman was scanning her body.
And so I have everybody like you build the scanner, lay on the bed, let's turn it on with your hand. There's a control down here. And she scanned her body and said, there's like this white glow. She didn't tell me she, after she woke up after out of trance, she said, there's this white, like glowing ball down here. Ovarian teratoma, big ass tumor.
She found it on her own body scan in her head. So there's something to it, man. That's wild. I don't think we give our brains enough credit. They're really powerful. And Darren Brown, you know who he is? No. He's a British guy. He, Miracles for Sale, I think it was called.
He did a whole documentary about this where he pretended to be a religious person and he healed people using the same techniques. But he's a hypnotist. So he pretended to be religious and did kind of a tour of curing people and stuff and had similar – exact same results pretty much. Really? Yeah. That's wild, man. Truly fascinating. But that visualizing is so powerful.
And I hate to – have you ever seen the Blue Angels do a flight briefing?
This is going to change your life. Let's find it. Type in Blue Angels flight. There we go. Turn that shit up.
Astronauts will do this too.
Everyone's eyes are closed. See that throttle hand?
We'll take it as a simple thing. And I'll say, all right, so what if that part of you had a name? What would the name of that part be? And you're like, oh, I don't know, Michael. You made up a name. All right, so what? Let's say let's go back and forth. Like, what does Michael want? OK, Michael wants this. But what is what is what does Danny want?
It's fucking insane. Amazing.
Yeah. Every single muscle movement. Oh, my God.
Yeah. And they fly with a 40-pound spring. What's that mean? So your main flight stick, right, is pulled back with a 40-pound spring. So you're always at 40 pounds of pressure when you're flying only that plane, the Blue Angel planes. Right. I think the F-18s are 12-pound springs.
When you have any tier one unit, like a steel team unit, like maybe team six Delta dudes, you'll see mission rehearsals that look exactly like this. Everybody's going through that same process, man. And these are the best in the world and they are visualizing success. People say to do this and people are like, oh yeah, I like to visualize.
I have a vision board that I keep on my Walmart picture, digital picture frame on my desk. That's fucking visualizing right there. I mean, it's real. It's fucking real, man. Yeah, I was tempted to make like a huge video, a YouTube video on that and just talk about how important it is. Yeah. And my kids, I think the first time we talked on the phone, I had Miss Rachel in the background.
And you were like, oh, I know Miss Rachel. Oh, yeah, I know. So the Sticky Bubblegum song, which I'm sure... Sticky, sticky, sticky, sticky bubblegum. Yeah. So I wanted to make a video on YouTube about how important that visualization is. And my kids, I made them a checklist one time. Like, here's your perfect checklist of every day. I'm up at this time. I brush my teeth before this time.
I feed the dogs. I take care of the stuff I'm supposed to do. My assignments are turned in before 11. Blah, blah, blah. Here's all the stuff you need to do. Yeah. And they hate having a checklist. They're like, oh, we want to be treated like adults. And I was like, do you? Watch this video. Do you want to be treated like an adult?
I was like, you know who uses checklists and never goes away from a checklist? Surgeons, pilots, astronauts. Right. Checklist. Right. And I think that helped to reframe what that was. And I said, I have a checklist every day. You can look at my calendar. I have a checklist every single day of my life. I work from 4 a.m. to 8 p.m. every day. Do you really? I do.
This last two days, the first two days I've taken off in six years. And that's including Christmas, birthdays. I haven't taken a day off. But my company is finally at a place where I'm making money, making very decent money. And I can just start letting go of that steering wheel a little bit more. And I hired a CEO, which is the best decision I've ever made in my lifetime.
And then so I get you to have this dialogue about yourself in the third person, but you're not sure what camera angle you're looking at yourself from. Right. And if I ask you just a simple question, like, let me just ask you and answer this honestly. Like, if you picture, did you shower this morning or last night?
Because I'm not a business person. I'm a creator. I'm supposed to be an artist. Just making stuff, you know? And being a business person killed me. Like, it ruined me.
Yeah.
As an entrepreneur, which you are, The biggest lesson I learned in my life was that I had a tendency to look out in the crowd and find other entrepreneur-minded people to hire, which was so dumb. You got to hire people. A business person. You cannot hire an entrepreneur. You got to hire somebody that's Excel spreadsheet oriented, EBITDA oriented, earnings, all that.
But for anybody that's out there, that's an entrepreneur. That's hire a business person. Hire somebody just slightly autistic and obsessed with those spreadsheets and numbers and data.
That's it.
I enjoyed it.
Yeah, but we've got to hold it up. Hold it up. Look at that. The Behavioral Ops Manual. Amazon.com. Look at that.
It's like a little phone book. It really is like a little phone book. It's the textbook now for NCI. The system NCI. Thanks, man.
All right.
this uh last night so you just look up and to your left so you pictured yourself in the third person yeah why did you picture yourself in the third person who was observing you do you think that was michael so i start going down this path of doing this and then i say you know what i think the best way to clear this up is to give you the standard exam this is the standard psychological exam for multiple personality disorder and hold on whoa
So I give you this exam and it's totally made up. It doesn't even have to be an official document. And let's say it's got 10 or 12 questions on there. Do you feel like this sometimes? Do you feel like that sometimes? Do you feel like that sometimes? No matter what you score, I say, wow, you're in the 99th percentile. for having a multiple personality disorder.
And the best way that we can deal with this is to allow those parts of yourself to have a conversation with each other. So just a doctor misdiagnosing you creates a split. That's 30 minutes. That's not even the hypnosis yet. And then we get into hypnosis. And hypnosis is proven to work. Dr. David Spiegel at Stanford University is probably the premier researcher for hypnosis.
If I just get into the hypnosis part, I'm going to just essentially like I'm hammering a wedge down into a log to split that log apart. The hypnosis is just going to go in there and kind of push this wedge and allow those two beings to get further and further and further apart. Let's identify this person's personalities, their traits and their desires in life and what they want.
So they, they actually use this for therapy. And a friend of mine, Dr. Richard Nongard, wrote a book. I think I wrote the foreword to that book, maybe. But it's called Excellence in Parts Work and Parts Therapy. And Dr. Fritz Perls did this. Virginia Satir did a lot of this stuff with gestalt therapy.
And I printed out this big ass stack of paper. And just the more I learned about reading human behavior, the more I could see like everybody is suffering. Everybody that you meet is insecure. And you start being able to see all these hidden insecurities. And just coming to that realization of everybody that you meet is hiding some kind of insecurity in some way.
But it's just identifying these parts of yourself and getting familiar with what they want and what each one is, which is good.
But the moment you start getting into it and when I tell you it's pathological or when I tell you I'm going to – let's say if I was a hypnotist and I didn't have the psychiatric authority and stuff, I could say, you know what? What if you had a helper in your life who could do things for you? And I can install a helper inside your brain.
Yeah, my name is Chase Hughes. I did 20 years in the U.S. military, retired in 2019. Then did some behavioral stuff, wrote a few books that became bestsellers. And I have a YouTube channel where we break down people's behaviors and stuff. But most of my life I've been obsessed with how people are made to do things that are not in their best interest.
I could do a very good thing for you or I could make that helper do really bad stuff. So once we're designing that helper, we decide the morals and ethics and what that helper is willing to do under hypnosis. And this has been proven since the 40s and 50s. Oh, wow. It's pretty cool. It seems a lot easier than giving people drugs. It is. It is.
But again, you either have to have— You have to have the right person, though. It's either a shitload of skill and authority or a lot of skill in finding the right person. Yeah. So finding suggestible people is number one. And I wrote about this in a fiction book. I wrote a fictional book called Phrase 7, which is going to be a TV show pretty soon.
And in this book, I use something that's actually real. If you look at somebody who's been happy their whole life, you know, you can start seeing these little crow's feet because they smile a lot. You look at somebody who's socially driven, they raise their eyebrows a lot during conversations. You can see these little lines right here.
Yeah. And like somebody who's angry or mad, you know, that you'll have these two little lines that start developing. And this is in the teenage years, you'll start seeing this and we call it expression etching because it etches onto the face after a pattern of behavior. But what would you do if I told you to make a skeptical facial expression? There it is.
So the lower eyelid tightens up right here. Do it one more time so you can get a good zoom in. There we go. So all these wrinkles form down right here. So if you see somebody with a wrinkled lower eyelid, and this is my opinion. I've not tested this scientifically at all. But I have confirmed it with like five hypnotists who have confirmed it with thousands and thousands of subjects.
Sounds scientific enough to me. I like it. And if you look at – it's even in this book. There's photos of it. And if you look at a person's face and they have super smooth lower eyelids down here, they're – in my mind, they're exponentially more likely to be a suggestible candidate for that thing.
and so the bad guy in this fictional book goes to these like comedy hypnosis shows where like you get people get called up on stage and it's like oh the person next to you farted and it smells really bad and that kind of thing but he will take the number one subject from the hypnosis show and then he doesn't know how to select the right person so he just goes to the hypnosis show and he picks the most suggestible person and then just follows him out to the parking lot so
Yeah. And I wouldn't say it's a hard science. I wouldn't say most things dealing with behavior and psychology are not a hard science, no matter how much people want it to be. It's just, it's like asking Roger Federer where he went to college for tennis and like, what were your credentials? Where are the studies that you did to win all the tournaments?
I want to and I have to stop myself from doing it because I'll go. Really? Yeah. And I'm a very suggestible person. And I will go hard into that. And then I'll get into like the Twitter confirmation bias rabbit hole, which I'm sure you fell into many times. It's hard to escape. It is so hard.
And it didn't make me feel better than anybody else. It just made me feel like, oh, they're screwed up like I am. So I think I had social anxiety and that that kind of made behavior addictive to me because I could kind of see behind the curtain and it let me know that everybody else was kind of screwed up.
And I mean, not just exiting the app, but like the modifications I'm making to the way that I see the world. Yeah.
Well, just like, I'll be in my office. I wake up at like four 30 in the morning. So it'd be like before sunrise. And I'm like hunched over my desk, like just doing this. And I can feel like, Oh my God, my brain's changing. Like something. And I, and I just get out. So I have like app timers on all those things now. Yeah.
And I just published a video day before yesterday on on these drones that are happening right now. And like I just saw a few comments today, like a government plant on my computer. Yeah. On my channel. Right. So, and then somebody else says, it's a video talking about psyops. That is psyops. That is a psyops. So like, I'm trying to educate people on how to spot psyops. And that's also a psyops.
It's so deep. Yeah, man. So. I think there's a tendency for a lot of people to tie those – I always imagine those – like in the movies, the house of like the crazy schizophrenic who's got maps and photos all over the wall. Yeah, yeah, the always sunny guy. Yeah, yarn and stuff like that. Like I think those people have a tendency to just tie yarn as much as they can to everything that's going on.
And it's just like – Not every part. Granted, that stuff happens. Of course, that stuff happens. But I don't think every single thing that happens in the news is straight out of some Tom Clancy novel. Yeah. Where there's a million backstories to it.
I did a bunch of psychology classes when I was in the military and went to a university that was kind of like if you pay your military money, they pass you kind of a thing. Mm-hmm. But after I retired from the military, that's when I started. Education was free, essentially. So I did a postgraduate program for neuroscience at Harvard.
Oh, because there's not a lot of gamma out in the air, I guess. Right, right, right, right. Yeah. Anybody at home right now, we're two idiots talking about this. Yeah, of course.
So and it's I think there's. there's an element of PSYOP to a lot of stuff that's going on. If you look, I mean, it depends on how you define PSYOP. Like, is it a government funded thing? Because every commercial, if you watch an infomercial, that's a PSYOP. They're all just, let me find the target. Let me get them to do what I want them to do. But I think you had a guy on here.
I can't remember his name. Super smart guy talking about Havana syndrome.
Yeah, and Len was a victim of some of this stuff. And I published a paper from a science perspective a year or two ago on Havana syndrome. And I'll give you the PDF to throw in the show notes. But what I suggested in that paper was if I wanted to affect mass control, I only need to use a real weapon on 10 to 55, maybe 100 people.
And then the sound of that weapon gets replayed on the news, the cricket sound, over and over and over. And then it's so scary to a population and everyone's so familiar with the sound that I no longer need the weapon. I just need a speaker. So I can create what's called a psychogenic illness. And this is very common. So you can create, you've been trained for months and months and months.
You've been seeing all these people get injured by these weapons with brain damage and confusion, migraine headaches. You're trained to associate that sound with all of those symptoms because it's so much in the news cycle. So then at the final stage, you don't need the weapon anymore. You don't need to smuggle in some crazy weapon.
Yeah. And you make it dissociating enough where the sound's pretty loud. You can use a device like an LRAD. The civilian can buy an LRAD, a long-range acoustic device. You can buy it online for like $3,500. Yeah.
I've used LRAD many times, not for any weird psyops, but we have them on the bridge wing. So that top left photo right there, that is called the bridge wing. So that's on the, like where you control a ship. So you have like the bridge or the pilot house where the wheel is. And it's got two little outdoor sections right there. So on Navy ships, those will be on the bridge wing.
And then I did the standard neuroscience and medical neuroscience program at Duke University. Oh, wow.
And that's kind of a we don't want to shoot somebody warning system. Right. And it's got a little aiming, like a little red dot sight. And you rotate that thing down. You can use it as kind of an early warning system to tell a boat that they need to turn around. Oh, wow. There's one being used by the Navy right there. Holy shit, dude.
But it is a long-range weapon, and you can almost not even hear it from behind it. It's so quiet. And the cone is so small. And this is probably 20—this photo is probably from 20, maybe 15 years ago. I can tell just by looking at the system and that he's wearing a flak jacket instead of steel plates.
Yeah, but that's an older system. Yeah. Now they have something called a sound laser that they use for the exact same thing. But this is, I mean, it's not some crazy technology. It's just I'm sending sound through a little laser aperture. Is that what that is right there?
No. We did have laser guns that looked like an M4 that had a giant battery pack on them. And they were just kind of blinding lasers. So it would shoot out a bazillion little lights. I don't know how they work. I know how to use it. Right. But they called it a dazzler. But it wasn't very dazzling. I'm sure it did some permanent damage to people. Yeah.
It's called the quiet zone.
I'd be curious. And Lynn, if you're watching this, I mean no offense at all. But I'd be curious to have somebody who's suffering those attacks. If we took them to a place that they 100% believed was a quiet zone, if the attacks would stop. If any element of that is somehow psychogenic, which doesn't discredit them at all. They're still experiencing the symptoms. Right.
Is it – did it start with a weapon and is it continuing because of a psychogenic or a – some kind of issue like that? But I'd be curious to know.
I have no explanation for any of that stuff. So for anybody that's going through that, I'm so uneducated. So take what I just said and I'm just throwing it out there.
And that was originally... They started that in the 1950s with Dr. Jorge Delgado, I think, at Harvard University. He put it inside of a bull's head, if I remember. That's been a long time. Yeah, this is what... Jack was talking about this on the podcast where they were trying to... He did it to a little girl, too, which doesn't get a lot of media.
There are. That's the U.S. Army. So the U.S. Army is kind of subdivided. You have like the Special Operations Command and then you have a bunch of stuff under there and PSYOPs falls under the Special Operations Command. So it's mostly Army. When you think about any PSYOPs, you're going to think Army. That's when the Army is involved 100%. So that branch, I didn't start until I was a civilian.
And it was... She thought he was her dad, and they...
I don't think I'm in any danger, but do you ever start looking at some of this and feel like I might fall off of like a schizophrenia cliff looking at some of this stuff?
yeah so i had i had a mentor who was an intelligence guy psychiatrist but when i was like 20 something years old he was in his mid 70s but he one time told me something that scared the hell out of me and he said this hypothetically to me but he said if if we ever captured somebody and we want to completely discredit them
During the interview, interrogation, during whatever's happening, I'm going to have someone in a clown suit walk by and squirt water on them with a flower. I'm going to have a person dressed as a giraffe come in there and touch them on the head. I'm going to have the craziest stuff happen. mixing in with the sleep deprivation so that all of his testimony sounds schizophrenic.
And that's what I think of when I see some of this stuff, like all of these websites and I'm like, how much is just added on to make it over dramatized to where it's just too much. I do too.
No.
I got out. I'd been developing all these programs my whole life to try to improve all of our intelligence training. And I realized maybe halfway through my career, and you can imagine when somebody says like, oh, this is military grade. If you talk to somebody who was in the military, that's the opposite. Like we're thinking like, oh, that's a piece of shit.
Yeah. Fucking genius. I remember reading that. They've been doing that forever. Yeah. Let's just overdo it. Let's just make the story 10 times crazier than it should be.
And one of the things, man, like if I could slightly change this track that we're on. One of the fastest ways I've ever discovered is to get somebody off of one track of thinking and start getting them to start believing something else. You've heard of the Kubler-Ross grief model before where it's like denial, anger, bargaining, depression, and acceptance.
And it's like the five stages of grief that we all go through. It's debated maybe on Wikipedia or something, but I subscribe to it. And I've witnessed it a bunch of times. Yeah.
And conversationally, you can walk someone through those five stages of grief without them even knowing that they're going through that process and get them to relinquish control over a previously held belief or a previously held whatever you want them to get rid of. And it is so fast.
I've used it in interrogations before, and I've used it in just situations where I want to get somebody's mind to change on anything. So if I think of something like you have a belief of X, and I want to change it, like you're holding on to this belief. Let's say I'm a door-to-door sales guy, and I'm selling you solar. Mm-hmm.
And I want to get you out of the mindset that like solar is for X number of people or this type of person. All I have to do is get you to denial. I say one or two things to get you angry. Then I start talking about like the different options that you have and get you into a bargaining mindset.
And then talk about how all of your options are limited and like everything is so far out of our control and like push you into depression. And then I get you into acceptance a thousand times easier, a thousand times faster. So one of my clients owns a solar roofing company out on the West Coast. And he goes door or he owns a company that goes kind of door to door. And I gave this to him.
I didn't know if it would work in this situation, but they use this in door to door sales now and they can just wipe somebody's not wipe it, but get someone over their, their emotional ties to something that they held previously. Wow. It's a, it's a fascinating thing. Just identifying that grief cycle. And then,
But because I thought like all of this intelligence training has to be cool. It's got to be like Jason Bourne level persuasion and influence training and stuff. Come to find out taking the class, even going to like recruiting school to recruit people.
I'm not just looking at it as a psychologist or a psychiatrist and like, oh, this is what humans go through. I'm looking at it as like, oh, that's what humans go through. Why don't I just make you go through it and get you out of something that you used to be in?
I don't know. I think they do target high net worth neighborhoods.
people really i think they do those neighborhoods for sure because i know he's got a lot of those clients man he's the most interesting dude ever you should have him on the show i don't know if he would talk about aliens and stuff but he's he's a cool dude but that just that grief model was so powerful in understanding you know what shapes our behavior and what can change our behavior because all the evidence everything that you need to know is out there
There's all these studies of like, this is how humans process this. This is how humans respond to authority, like we talked about.
But even more important than that is if we could kind of get on this influence train for a second is, and this goes back to all this conspiracy stuff and how people get wrapped up in it, is everything that you look at, like if you search YouTube right now for influence training or persuasion or how to have confidence or charisma, you know, fill in the blank, whatever you want.
They're going to teach you how to change someone's thoughts and ideas. But if you can get down to the mammalian brain, now you're changing identity. So identity is what you truly want to change. You want someone to finish a conversation by in their head saying, I am the type of person who blank. Not I think blank, but I am. You want them to make an I am statement.
Robert Cialdini has done studies on this and written books about it. He wrote Pre-Suasion, which was a great book about it. But so much of what people think influences us is what influences a human brain, not what influences the mammalian part of our brain, the limbic system, this lower part of our brain.
If someone can influence that in any of us, myself included, I don't have some influence vaccine as suggestible as the next person. if I can get to how I influence a mammal, which we were talking about this before we hit record, if I can influence the mammalian part of the brain, I can get somebody to do just about anything.
And that's in that model that we talked about or that we brought up on screen.
the the training was like give people firm handshakes look them in the eye use their name when you're talking to them maybe touch them on the shoulder every once in a while it was like it was like dale carnegie right that's all it was right and i i was stunned stunned that that was the best we had to offer that was the best that we could give an intelligence operative and that was the reason that
And I had no experience, no credentials, nothing coming out of the military. So I offered a 200% money back guarantee on my fee, which I couldn't have paid. I could not have paid it. I was terrified the first case that I took. And I was up like three days in a row trying to prepare for just profiling one person. And that's kind of what put me on the radar for some of those people.
And once I developed this chart, it looks like the periodic table of elements. It's called the behavioral table of elements. And we can bring it up there. It's fascinating. Let me just walk you through this thing really quick. It's a map of- This thing right here. No, no, no. Oh, no. Just Google behavioral table of elements and you'll see it up there.
But essentially, it's every behavior that a human being can do rated from least deceptive to most deceptive. And it's free online. I don't charge money for it or anything. That's it. So each one of those is a little human behavior, and they're rated from least deceptive to most deceptive. Okay. And each one of those cells is some kind of thing, like SHG right there is shrug.
And if it's in blue letters, that means you're more likely to see that behavior during cold temperatures, which takes away from the meaning of it. So this is like the ultimate one-page guide to reading a human being. This is all of our behavior. Okay.
So all on here, you can see how likely it is to be deceptive, whether or not you're going to see it before, during, or after someone's statement, or the score of deception, the behaviors that are going to confirm your findings, the behaviors that are going to amplify it and give you more information. So everything on the right is the most deceptive or most stress.
There's no behavior for deception. And everything on the left is the least. They're the most comfortable. Everything in like that turquoise is facial expressions. And everything on the very bottom is what happens outside of our bodies. Like how we interact with like objects on the table and the stuff that we actually say. Like I'm rising vocal pitch, increasing speed, a non-answer statement.
So the biggest two things are going to be authority and novelty. So if we go back like, I don't know, 20,000 years, the average group of human beings was 120, 150 people in these tribal societies. Let's say you went out and fished every day, came home every day and brought the fish back to your tribe. Let's say every day you pass by almost the same pathway and you walk by this one bush.
And one day you're walking by this bush and the sun's about to set and a stick snaps behind that bush. That has all of your attention. You're not thinking about your kids. You're not worried about the food that you're holding. You're not worried about whether or not you have to go to the bathroom. Every piece of your focus.
You're not even caring about your family right now for that one or two seconds that that stick is snapping behind that bush. So- When our brain is running a program of prediction, which is what we're doing now, we have conversations. I'm going to predict that in a few seconds you're going to say something, and then you know that I'm going to say something.
You know, we had some of those terror attacks. So I started training psyops in 2019 was the first time. And that just training psyops, they soaked it up so much because they were starving for some kind of training like that for so long because they've been going off of these PowerPoints that say, like, get to know the person you're talking to. And that's it. It doesn't say how.
And if I'm driving, I have a script for that. If you can just get good at scripts, it will change your life in understanding behavioral scripts. So what is a person's script really saying? So if I'm running a script that says I'm walking back to my tribe with fish right now and that script is interrupted, that's when we generate mammalian brain focus. So we interrupt something that was expected.
So I expected nothing to happen and then something was back there. So our brain generates focus to respond to two different things, which is a potential threat or potential value.
So if you're in the car, any kind of wild movement out of the corner of your eye, even if you're like texting and driving, anything that looks different than my brain's scripted responses, it says there's a potential threat. Does that make sense? Yeah. So anything that's novelty that breaks away helps so much.
And if you watch an episode of Dog Whisperer with Cesar Millan, the way that he trains dogs is step one, let's break the script. I'm going to break the behavioral script and we're going to do something that you aren't able to predict and you can't really figure out what's going to happen next yet.
So that's the number one way to generate that focus. And focus is the gateway to the mammalian brain. And authority is number two. So if we bring up that crazy circle diagram that I airdropped to you, that center ring is everything that influences a mammal. So you think of training a dolphin. You think of training a dog. You think of like... teaching a cow to do a trick or something for a show.
It's all these four things, no matter what mammal it is. And this is focus. And then we have authority. So authority is next. And authority is comprised of five traits when it comes to human beings. And that's confidence, discipline, leadership, gratitude, and enjoyment. Those are the five things that just kind of trip wire other people's brains to say, I need to follow this person.
And then we have tribe. This is our association to what are other people doing. I'm going to go along with the crowd, what the crowd is doing. And I need to think about the people around me. And then we have emotion. And these are the repetitive behaviors and scripts and things that we follow along through our life.
So like tying your shoes is easy because your brain develops scripts for things to save you energy and time. Right. So if I can hack my way, if you look at it, so let's look at this from an infomercial standpoint. So the infomercial starts, they are like loud voice flashes on screen that, you know, they're like the black and white video of someone like struggling to like open a lid or something.
Like you're getting all this like focus that's coming up novelty that you're not expecting.
then it gets into authority how many that they've sold how many people that they've helped all the reasons that they're doing this big company they say this is blah blah incorporated or we've sold 10 million of these or whatever right then we're going to tribe i'm going to show you lots and lots of clips of all your friends people that look similar to you using this thing with a happy face on i want to show people using it when they've got friends over for the super bowl party so now i'm triggering tribe upon tribe
So now you're using the sham wow to clean up at your big barbecue that you're going to have in your backyard. So I'm triggering all these tribal emotions. And then finally at the end, I'm triggering all the scripts. So behavioral scripts of mammals. Mammals respond to several behavioral scripts, but the biggest one is scarcity. So scarcity is not a human script. It's a mammalian script.
And the scarcity might be the sale ends Sunday or let's say a pack of dogs and the water is running out or the food supply is going to run out. So that primes any mammal for action, any kind of scarcity. So you get to the end of the infomercial and there's a countdown timer. We've only got 10 of these left for the next 20 people that call. We're going to only give these.
How do you do that? How do you get them to connect to you? It just says, well, get to know them. Ask open-ended questions. Like the most basic stuff. It was like all their training would be like something chat GPT would just spit out. If you said, give me training on how to connect to somebody, it would just be the most generic thing you could imagine. So I wanted to make that better.
We only have 12 minutes left on the clock right now. So everything that that truly persuades another person at a deep level, because you could change someone's mind about an idea or win a debate. But you do that on a human level, not a mammalian level. So once you get good at understanding what influences human beings, you can do anything.
So even just looking at the Milgram experiment, they only needed three of those things on the human influence. So this outer ring right here, we have focus, compliance, suggestibility, connection, openness and expectancy. We only had three of those for the Milgram experiment. Did they have focus? Hell yeah. There's tons of novelty.
I'm in a room I've never been in, at a university I've never been to, with two people I've never met before, sitting in front of this shocking machine that I've never seen before, reading this quiz out loud into a mic I've never seen, and at the quiz I've never seen. Everything's novelty there. So there's tons of focus. Authority was there, a guy in the lab coat. Tribe was there.
whether that is confessing to a crime in an interrogation or providing some kind of intelligence, or is it maybe getting talked into a cult or something like that? So that's always fascinated me from the standpoint of in interrogations, what can a person be made to do and how long does it take to get to the desired result?
There's definitely emotion, behavioral scripts of responding to authority, continuing to go on. So they had all of those four things. And the emotion was, I need to be compliant because what is the authority figure telling him? Yeah, keep going. It's not a big deal. Right.
So that automatically triggers tribe and emotion because if I'm the authority figure and I said, yeah, go ahead, Denny, it's not a big deal. You're going to assume everyone else does the same thing you do. So my authority, even though it's just me, you're going to assume everyone else responds to me with compliance. Does that make sense? Yeah.
So I have all of the mammalian brain is involved right there in the Milgram experiment. But in the Milgram experiment, human brain on the second outer circle here, focus, I have compliance, and I have suggestibility. There is zero connection to the guy in the lab coat or the guy on the other side of the wall. There's zero openness.
That person is not opening up their heart or anything like that or becoming vulnerable in that situation. And there's zero expectancy. They have no idea to predict really what's coming next. Right. So the mammalian brain wins the show. If you get focus and that novelty is what they missed when they did the dissection of the Milgram experiment, they said it was obedience to authority.
It's a triggering of novelty and how that makes you vulnerable to authority. If there was no novelty, let's pretend that you're doing the Milgram experiment, but it's at your house.
You have script familiarity. So I haven't broken you out of a script yet. Oh, wow. So that's the biggest thing they forgot about in the memory experiment is novelty, novelty, novelty. If you break somebody out of scripts, behavioral scripts. And just as a simple way to understand this, think about the difference between, let's say you're checking out at Starbucks. And you're paying them money.
And there's so much out there. And. I just looked at, if I could go on a tangent here for a second. So you've heard of the Milgram experiment? No. Let me walk you through it. This is 1962 at Yale University. And they do a study. They put an ad in the paper and say, we're doing a study on learning and psychology.
Let's say that barista, let's say it's a woman. What does her behavioral script say is going to happen? Let's say you go, oh, yeah, how about the weather? It's beautiful weather this week. Is that triggering or is that in her script for you to say random shit like that? Yeah. Yeah.
Everybody who comes in, but you say something off the wall, you say something bizarre, like, did you see the fight that happened outside or something like that? That breaks a behavioral script and automatically generates focus because the brain does not know. I can predict what's coming up next.
So the moment we get a human brain to think, I cannot predict what's going to happen next, we generate focus instantaneously. And during that slight window of focus, even if it's a tiny window of focus, your level of authority comes through. Like, hey. And then you start doing something that...
With that confidence, discipline, leadership, gratitude, and enjoyment, those five traits, you start exhibiting those five traits during that, and then you have authority. And then tribe and emotion are really easy. Those are just behavioral scripts that you can hack into.
Yeah. Just toying with them at this drive-thru. Yeah, I did. I have a thank you email from Delta Airlines for this, but there was a guy on a flight that I was on who was jacked, jacked. Like he was probably 285, less body fat than me, and just a gigantic, scary- Just juiced out of his gills? Yeah, big time. And this guy's walking up the aisle, up and down the aisle. Things are bulging around.
He's holding his fist. I'm like, this guy's going to hurt somebody. So I told the flight attendant. Did he look mad? Yeah, he looked upset. Not mad. He looked really upset. And I told the flight attendant, I was like, hey, did you talk to this guy? Has anybody talked to him? He looks like he's violent. And she said, oh, I've already asked him if he's okay.
He said he's really depressed and he's thinking about killing himself. I'm like, can you tell somebody on the plane? Like... I said, do you mind if I, can I go talk to him? Are y'all going to tackle me or anything if I try to go talk to him? And they're like, no, no. So I went over there and I used a stage hypnosis trick to put him into hypnosis on a plane.
And we're up in the front of the plane, like where the galley is. And you know those little fold down chairs that the flight attendants would sit in?
We did. We sat right there. Because there was no, I mean, all the seats were full. So I was like, all right, go to sleep now, blah, blah, blah. Put him in a trance, sat him down in the seat and just kind of reframed all of his beliefs. But I did it through the system. I was like, all of your focus is at the wrong place. Your authority is getting the wrong place.
I don't know who you are, who your friends are, but you're hanging out with the wrong people, which is your tribe. And you're following the wrong behavioral scripts. Whatever scripts you're following right now, you take a pair of scissors, imagine those as a bunch of strings and cut them off, cut them in half. Like the guy was a new person. Went back to his seat.
And I'm paraphrasing 10 minutes of talking that I did with him.
he went back to his seat and then he found me on instagram i don't know a month or two later and wrote me a really really nice thank you letter he's a really sweet guy wow super cool guy but i don't know why i went off on that tangent well i was asking you just like oh yeah just going around everyday life and having this information like yeah you must be just so observant of just random interactions with people
Yeah, and you'd be surprised like if you break someone's script, even if you do it in a fun way, it makes somebody's day better. But you start kind of experimenting with this stuff and you see how fragile and how easily hacked into our brains are. We could be made – if you look at the Milgram experiment, that means 67% of people can be talked into murder.
And if you come in and volunteer for the study, we're going to give you like a lunch voucher or something like that. So all these people volunteered. So let's say you're doing the study and you take it and you go up in this hallway, you meet this guy, the guy in the lab coat, and there's another volunteer there and you draw straws.
Within 48 minutes, I think, is what they did the experiment in. Wow. So we can get hacked into pretty easily. And I think the way that you get out of that, the way that you avoid that is learning how vulnerable you are. Because the more you think you're like, oh, I'm immune to that stuff. That's like me buying a Windows computer and saying, oh, I don't believe in viruses.
I'm not going to download that McAfee thing. But if I believe that I'm vulnerable, then I get the antivirus. Then I'm aware of it and I'm looking out. You have to know that you're vulnerable.
I don't know if a number system would help or if that would really help that much. Maybe smooth lower eyelids is the key. I don't know.
Yeah. I would say if you find yourself... Clicking on ads on a regular basis. If you find yourself maybe buying stuff on Instagram or Facebook or whatever on a regular basis, which I do to this day. I got this watch because of an Instagram ad.
Their algorithm is so good. Yeah. Because I'll buy stuff and I'll be like, man, that ad was made for me. They made that ad for me. But if you find yourself doing that stuff or if you find yourself going down rabbit holes that don't make logical sense, once you back away from it, it doesn't make sense. That's the way that you like.
If I'm doing those things, I need to put some stuff in place, put some hurdles for me so I don't make impulsive decisions. And if you are good at influence, that's what you're really good at. Well, there's two things. You're good at weaponizing cognitive dissonance, number one. So if you're good at influence, you're using cognitive dissonance as a weapon.
Number two, you're good at identity and crafting and shaping who a person, not who they think they are, who they publicly say they are. Those are two different things. So if I can get you to publicly agree that you are one type of person, even if it's a very small commitment, then I'm starting to shape identity and who you're publicly agreed that you are, who you are as a person.
And I think at the end of the day, that's what truly matters. I'm just shaping those two things. I'm using identity as the hallway and cognitive dissonance as the wall. It's fascinating.
The other guy draws the learner straw and you draw a straw that says teacher on it. And they say, all right, you're going to sit down here and I'll summarize it. But the guy's in the room next to you with the door shut and you're going to sit down at this machine and you're going to read this quiz. And for every question that gets wrong, you're going to shock his ass.
Yeah. Yeah. But most of the ones that I did were. Just to be honest, it was wealthy people that were being sued because they owned a business and then people were suing them. So that's usually what it is. And most of them were jury trials. Interesting. And some of them were...
wealthy person with tax evasion or wealthy person with uh most of those like complaints it was people you've never heard of that maybe own a small country club or own a little medical practice or something like that or a plastic surgery clinic and they get a lawsuit and they go to a jury trial for a lot of these and we'll go in and pick the jury and or help them pick the jury Really?
We talk to them about what questions to ask, number one, and then what behavioral profile you're going to look for. Interesting. So what kind of person. Oh, wow. If I – let's say I did a case pro bono one time. Yeah, I can talk about it. A lady was suing a grocery store chain because she slipped on a – green bean or piece of watermelon or something on the floor. And so we needed a jury.
You know what locus of control is? Like an external locus or an internal locus. Okay, yeah. It's either like, I believe the world happens to me, like maybe a victim, or I believe I happen to the world. I choose my fate. So we wanted a jury with an external locus of control who would be more likely to side on a victim's side. Does that make sense so far? So-
We would ask these jury members the only question. It's just one question because the attorneys are allowed to ask several questions. I don't know the law very well, but I think it differs by state. But the question we passed around to each jury member to determine locus of control was how does a person catch a cold? That's it. So let's, and I'll let you be the trial consultant here.
So you hear one juror say, well, I didn't take my vitamins enough. I didn't take care of myself. I wasn't really washing my hands. I didn't sanitize when I should have sanitized. I have vitamin C at home, but I always forget to take it. And that's my fault. I mean, there's probably a million reasons. You hear another juror say, Well, there's a million reasons you can catch a cold.
These little kids picking their nose, wiping boogers on the stair rails. There's people coughing and not covering up their mouth. There's people that are going outside their house and they're sick. You became a trial consultant just then. You know exactly the type of person that you're dealing with in both of those cases. Because one's external and one's an internal locus.
You're going to deliver an electric shock. So you walk in there with him to begin the experiment. You watch him getting strapped down into this machine. And they even let you test the shocker on yourself.
So we come up with a bunch of questions like that. that determine what is the psychological profile that I'm looking for in a jury.
I definitely want to pick people who have an external locus of control and feel like the world happens to them.
Yes, but the thing is when you ask a jury pointed questions like that, they can do what's called a manipulative answer or a – I forget the word that we use. Countermeasure. So we call it a countermeasure answer. So let's say I ask you, do you like insurance companies or whatever? And you can know that that's about the case and you really want to be on this case. Yeah. Got it.
So you can make stuff up. So the question for this trial, it usually takes me a while to get them ready to go. Right. But the question for this trial would be, do you think large companies have our best interest at heart? And I wouldn't say yours. I would say our best interest at heart. So now they're answering for a collective instead of themselves. Right. It's harder to dodge.
I read about this somewhere. And every time they get a question wrong, you shock them. But not only that, you're going to grab that little knob and move the voltage up. So if you move the knob all the way to the far right, it says XXX danger severe shock. So you start the experiment. The guy says he's got a heart condition, and you can hear him screaming.
And it's not straight on the nose where a person knows what the right answer is and what the wrong answer is. You want to ask them the question that's ambiguous that gets them to reveal the most data without knowing it. Yeah.
I mean, there's a bunch of ways you could do it. On a scale of one to five, how much do you agree with the phrase, we reap what we sow? And then have the jury answer that way as well. Yeah, they'd have to be pretty vague. What was that model you were just telling me about? Fate. F-A-T-E. The fate model. Yeah. Focus, authority, tribe, and emotion. Okay.
And that will dictate whether or not you're successful. I mean, we have AI coming up. We've got economic stuff that's going on. But if you go back to B.C. years. This is what determined – your ability to leverage this stuff was what determined whether or not your business succeeded, whether or not you got elected in political offices. I don't think this AI will never replace having human skills.
And there's a lot of people that want – I think there's an obsession with scripts nowadays, like where they're like, what do you say exactly? Because there's even books you go on Amazon. It's like exactly what to say. There's books that are titled this, like what to say when blah, blah, blah.
Yeah. What to say. So I had so many clients that come to me because I'm anti-script. And then they get into my inner circle. I have this kind of an elite coaching group that we meet every week on Sunday. And they all secretly are like, hey, man, so what's the script? So they still get it.
They still have that obsession with scripts, which I did for a decade or two, working with influence and trying to figure out how people are convinced to do things. And everybody focuses on what do you say? What do you say? So here's the question that I would pose for any of those people that are wondering if I need some script for something.
If I have a – let's say this is a flight checklist for a Boeing 737. Me pushing this over to you and you taking possession of it does not make you a pilot. Right. Let's say I have a perfect sales script that – let's say I spent $10 million developing the most amazing sales script that's ever been invented for any company you can think of.
And then I take that perfect sales script and I give it to somebody with social anxiety. They're not going to sell. It has almost nothing to do with the words that you're saying. And that's a mistake. I train sales teams all around the world.
Yeah. So what they'll do is – and this isn't just sales teams. This is psychology research does this. And if you look at behavioral research does this. Sales teams will do the exact same thing. Who's the top salesperson? What do they say? Let's write down what they said and give it to Timmy over here.
And then Timmy's like, hey, I'm going to read the same script that John has because John's the top sales guy. None of them realizing that that person has the ability to generate focus better. They have more authority, which is that confidence, discipline, leadership, gratitude, and enjoyment. Those five things. That's what makes the sale happen.
That authority is what makes people change their mind on stuff. There are great words to say. And it's amazing to have those good words. But they don't do much without the authority. The flight checklist is helpful. A passenger might be able to land that plane safely. But it's a lot better and more effective when you have the skills that are behind that authority.
I think it's people that own businesses that want to be better leaders. And just learning all of these techniques makes you a better leader in general, especially if you have empathy and you're like a decent human being.
When you hit this little shock button through the wall, you can hear him go, ah, ah. You can hear these little screams. And every time you're moving it up, and sooner or later he says, I don't want to do this anymore. I don't want to continue. I'm out of here. I have a heart condition. I told you I had a heart condition. I want to leave. I want to stop right now.
For some people. I think we have... So there's a few different needs that we strive for in life. We have significance, which is people that strive to be significant. We have the approval people that my whole life I'm striving for some kind of recognition or approval. We have acceptance people. These are people that thrive on tribe. I need to be belonging and part of something.
Then we have the intelligence people. I need to be seen as smart. We have the power people I need to be seen as strong or powerful. You'll see a lot of this posturing kind of behavior like that. So you'll see power people and significance people both rise up into leadership positions for very different reasons, one for legacy and one for self-gratification. And finally, we have pity.
So those are the six basic and they're basic, but six basic things that we need to feel from other people. I can't feel significant unless other people confirm it. I can't feel intelligent unless other people confirm it. So those are the six needs we need from other people. And when it comes to that, like when you see significance-driven people, that's mostly what's in my mastermind.
I've got politicians in there. I've got psychotherapists and psychiatrists in there. There's people that are psychiatrists coming to learn these skills to talk people out of suicide or self-harm or get somebody to kind of walk their way out of an eating disorder. Yeah. There's a lot of different people in there.
Then again, there's some people in there that are just – I've got a guy in there that is a – I don't remember what he – he's some kind of stage performer. He does some kind of magic or something like that on stage and wants to know how to like manipulate the crowd better to make the show better. So I think when people say manipulation, it's like saying a scalpel is bad. Right.
it's only bad if I stab you with it. I can also save your life with a scalpel. So what we do with it, the same techniques that a cult recruiter uses to talk somebody into joining a cult are, and I've studied these, are the same techniques that a hostage negotiator uses to talk somebody off of a ledge or a suicide crisis hotline operator uses. Interesting.
So I need to capture this focus, get the authority in there, and just walk this person back into reality. Yes.
And all these people would kind of like turn back to the guy in the lab coat like, you know, what do I do? And the guy in the lab coat almost every time would say something as simple as it's important that you continue or the experiment requires that you continue. So they keep going and keep going and keep going. They're up to like 300 volts now. And at around 350 volts –
Yeah, I think a lot of cults work that way where they're like, here's some beneficial stuff that can change your life. And you get into that and you're like, wow, I'm starting to see some benefits.
Scientology published a series of books back in maybe the 70s called Success Through Communication. And they're little blue books. You can find them on eBay. But they're fabulous. They have great techniques in there. I don't know much about Scientology, just to put that out there. But I guess there's some point where you get all this confidence. You get more confident in your life.
You're starting to... I'm more in charge of the world around me. You kind of get that feeling. Right, right. And then they're like, okay, we're going to walk through this door and now it's time to talk about aliens. Right. Like Xenu, the galactic overlord.
So I never got that. I think so much of – there's so many techniques in Scientology that were copied by the CIA on paper. Right. L. Ron Hubbard invented this thing called the Alice in Wonderland technique. We need to bring this up on the screen.
So the, so the line to go right down to that Reddit thing.
So you don't have to read the article, but essentially what L Ron Humber does is have people read out of this book, uh, of Alison Wonderland. The, the verbiage is very confusing. Um, And L. Ron Hubbard openly wrote about this in his work. And I'll give you all of my research on it.
And then the CIA, without even attributing anything to him, copied it almost word for word in an interrogation manual. And I have that PDF, too. Oh, really? Oh, yeah. And then the grandfather of hypnotherapy, Milton Erickson, started writing about it. So being able to speak confusing phrases helps you to be more persuasive about
They discovered this in the 50s and 60s that if I can confuse your brain, your brain acts as though someone who is – it's somebody that's falling. So if you imagine when you're falling, your limbs are flailing all over the place and the first solid object that they come into contact with, it's going to like grab around it no matter what, even if it's a thorn bush or something. Okay. Right? Right.
Every sound in the room across the wall stops. No more sound. And they shock. And then he stops answering questions altogether. There's no response to these questions because he's pushing this little button that indicates like A, B, C, D. And you turn around to the guy in the lab coat again. The guy in the lab coat says, any non-answer must be treated as an incorrect answer. Please continue.
So anything that's solid in that moment of confusion is going to get grabbed onto. So the brain corollary to this is if a person is confused, the first logical piece of information they hear after being confused will be automatically accepted or more automatically accepted without being screened or scrutinized by the brain. Does this make sense? Yeah.
yeah so so how like practically how would this be used um if you spoke a a confusing phrase very confidently and then told somebody to just completely open up right afterward you're gonna you're gonna lower a whole lot of defenses for any technique you want to use afterward so that's a basic way to say that
So an example would be, and you know that this is a confusing statement, but if we're in a conversation and I'm speaking in a really confident way and I said something like, how different would it be if the same thing started looking now like it wouldn't change if nothing else really did? And you could just get completely open.
So getting good at those statements and the one that I just said out loud is very effective. And you can try this out. I've had people that are in my coaching group use this on stage in large groups of people. And I think some of them have used it to do an upsell before. But –
You can tie a logical thought at the end of a confusion statement and getting people good at being confusing is good to make them more powerful communicators. But the auditor, I think, is what they call the person that reads things to the subject across the table. is using those confusing statements and inserting those things afterward.
And it's in the textbook of, or it's in the little, it's more of a pamphlet of success through communication. I wish I could bring that up, man.
It's a GSR.
Yeah.
Yeah, it's a galvanic skin response is what it's measuring. It's the same thing you would have – it's part of a polygraph.
Yeah.
Yeah. I've loved the e-meter concept for a while. I don't think it's extremely reliable for reading human emotion. Right.
No. No. But, I mean, there are new neural networks that are 98.4% effective at detecting human risk. And they can call you on your cell phone and ask you a yes or no question, and it's 98.4% effective, proven by Carnegie Mellon, proven by the Department of Defense. Disclaimer, I am on the board of that company. But it is scary accurate. What kind of questions do they ask? You can ask anything.
We can use it to find bad guys overseas. We can use it to screen people for job interviews, insurance fraud. We're going to be using it in boxing soon just to ask people, are you doping? Are you blood doping or whatever? Can you pass the test? The system is called Asterisk. Okay. But it can just ask you for – it's an AI that calls your phone and says, here's the questions you're going to be asked.
It tells you the questions beforehand. And they're all yes or no. And it asks you four or five yes or no questions. And it's 98.4 plus is what they say in the research, 98.4 percent plus accurate in detecting risk. But it's more like a metal detector at an airport. And because calling something a lie detector is just not – I don't think it's accurate.
I don't think anything should be called a lie detector. So it's just like when you go to the airport. If the machine goes off, it's almost 100% sure that there's something big and metal on your body. Whether or not it's a belt buckle or an AK-47, it's going to be up to a human. So this AI that we're using is – directing human attention.
And they kept going. And they kept going, shocking what they assumed, which was an actor. The guy in the other room is an actor. But they assumed that this is a real person. They're suffering and maybe unconscious at this point. They wanted to stop. They asked to stop.
So it's the fastest pathway to identify risk, but it's also the fastest pathway for me to find out if I have a group of a hundred people here, who, who are the, where can I trust? Where can I invest trust the fastest way? So that's what it really is. It's the I don't know how the hell we got it. Oh, the E-meter. Yeah. So I've been obsessed with the E-meter.
Dude, I went on eBay so many times and tried to find them on eBay. You can't find them. Really? I think maybe Scientology buys them up. They probably do. But I do think L. Ron Hubbard was a genius. Hands down.
Yeah. So there's a lot of research out there that suggests he had a condition in his temporal lobe called hypergraphia.
So there's some research that says he most likely suffered from a condition called temporal lobe epilepsy, which produces a byproduct called hypergraphia, where it's this incessant, almost unsatisfiable need to write and continue writing. And Steve, you can probably bring that up. Just type in L. Ron Hubbard temporal lobe epilepsy. and it is a very compelling case.
So people with temporal lobe epilepsy, I am one of them. I have temporal lobe epilepsy. What is the function of the temporal lobe? Time and memory. Okay.
So that's where your hippocampus is down there. You've got a lot of crap going on down there. Oh, wow. I was at a point in my life where, where I was having nine seizures a day, which I know you wanted to even open this episode with that talk, and we didn't, I forgot. We were talking about this before we started, yeah.
But I was having temporal lobe seizures at nine times a day, and it is like, it is very, very adjacent to what you might experience on DMT, except scary, terrifying, and horror movie-esque. And they last about a minute. And your body just is like a rag doll. You're not shaking on the ground and doing crazy stuff. But it's like you have this weird access to another dimension for a time being.
So before this experiment started, all these psychologists got together and they said, you know, how many people are going to go through with this? And they said 0.07%, I think was the answer. They said anybody that would go through with this is a psychopath and wants to hurt other human beings. So the experiment concluded 67% of people went all the way. All the way.
And I know there's people out there that are suffering with temporal lobe epilepsy right now. And I was able to stop mine, like 100%. Stop. Zero seizures. Did it come out of nowhere? No, they think it's probably a result of genetic predisposition mixed with a bunch of deployments being around explosions and stuff like that. So getting a little tiny bit of a brain injury.
So during temporal lobe epilepsy, those seizures, you're experiencing what I would call maybe between 90 days and a year of memories in 60 seconds. So you're getting access to so much information and so much weird stuff, almost like you're living a year of someone else's life.
And then the moment the seizure is over, it takes, for one seizure, it took me like two weeks to reconcile what was real and what was fake. And then you have derealization in temporal lobe epilepsy, which is where you wonder, like, am I real? Am I sitting in – is this room real? Am I actually sitting here right now? I had a point before our daughter was born. I thought my dog was fake.
I thought my dog was artificial and not real. Not like I'm imagining it. I just thought, like, that is not a real dog. It is so weird, man. It messes with your head so much. Like a projection or something? I didn't put any logic to it.
Yeah. And I'm going to tie this back to Elrond, I promise. But as the seizure is starting, they call this an aura. You have this weird thing that goes on. Yeah. Like something's going on around me where you know that's going to happen. As it starts, the deja vu is so powerful that... and so strong that in your brain, there is no possibility that everyone around me didn't set this up.
So it's a weird feeling of like everything around me is so weirdly familiar that I know that everyone here had to set this up. So it's almost like a weird paranoia. And then you think like all of this is this can't be real. And then the moment that happens is like you're going like you jump off a building. It's like a falling feeling in your stomach. And then it's just lights out.
So it's terrifying, but it's almost like there's some weird access to something that other people don't have access to. And they call this the sacred disease, temporal lobe epilepsy. And hypergraphia, I mean, look. I wrote that while I was suffering all that. So I definitely had hypergraphia. It took me five years to write.
But this was – I wrote this book because I thought I was going to lose my whole brain and I had to dump everything. Even the super, super confidential stuff, I put everything in the book, everything. And I wanted all of my training to be in one location. And just so my wife could keep selling the book. That was the motivation to write? The motivation to write the book was my brain was dying.
And I thought I'm not going to be a good provider. I can't provide for my family anymore. So I thought if I could just write this book that has everything in it, then we'll be okay. The kids can survive. We can still feed, put food on the table and all that. Even if I'm in a wheelchair or something. Right. So that's the only reason that book exists. Wow.
But coming back to Elrond, I know how that feels. If he had temporal lobe epilepsy, I know how that feels. And that may explain a lot of those little internal components of what make up Scientology. Interesting.
At the beginning, like the aura moment at the start. When you say aura, what do you mean specifically aura? It's just a feeling when the seizure is about to start. Not like a visual thing. No, but it wasn't memories. The deja vu was, you know how it's uncanny. Yeah. Like everything around is so alien, but familiar. Like I've been here before, but times 5,000, like it's off the charts.
And then after that, that's when the memories come in. It's not your own memories. It's something else. And it's like months to maybe years of memories that happen in like 60 seconds. And I've had times right before I got married. I'm going to get emotional talking about it. Right before I got married, I had maybe one of the worst. And it was maybe two and a half minutes, three minutes long.
And 250 volts is enough to kill you based on amps. But 100% of people went up to 250 volts, 100%. And it's been replicated so many times. It's been over and over. People have replicated it in different environments and different changes. Some of the experiments, they physically made the participant hold the person's hand down on a metal plate that was shocking them.
And you lose about a million neurons a second in a seizure. It's bad. So I was thinking, like, I'm fucked, you know? So I was in my office and I was hunched over the desk and I had been in a seizure so long there was just a pool of saliva beside my desk and I was trying to scream. It's like inside the seizure, it's like all those memories flooding and having sleep paralysis at the same time.
Man, it's terrifying. It's not like DMT at all. But what I'm saying, the corollary is like you go somewhere else completely. You're gone. It's so... it's terrifying.
So I, uh, I saw a neurologist and they gave me a prescription that I won't say the name of the drug, but it's one of the most common side effects of the drug was seizures. It's like this cannot be real. This can't be real. And I'd studied neuroscience for five years at this time, six years. So I am scrolling through Instagram one day, taxiing on a runway in LA. And I see this dude on Instagram.
He sounds like some California surfer dude. And he's talking about mitochondria. And I was just because of his accent, I judged him like an idiot. But I just kind of flipped past it. Then I realized what he was talking about. And I tried to go back to the post, but I hit the swipe right on accident. You know, when like you reset your scroll and you can't go back. I did that.
And it took me like four days to find him. And his name is Dr. John Lawrence. And I'm going to introduce you to him tomorrow, which is going to be cool.
Yeah. So he's talking about methylene blue, which I know Jack Cruz has talked about here. I got some methylene blue.
Is it hard?
You want one? No. I took them this morning. Did you? I take them every day.
So for methylene blue, I think it's the one thing that truly reversed everything that was going on with my brain. Every single symptom that I was having was just gone. And- I credit everything to Methylene Blue and finally Dr. John. And I buy my Methylene Blue from Dr. John's website just because I'm so passionate about it. Wow.
And Methylene Blue acts as – just to give you like a 60-second brochure of what it does. It's a light MAOI, a monoamine oxidase inhibitor. So it helps our cells to get rid of the two things that we don't really want in our cells, a lot of, is reactive oxygen species and reactive nitrogen species. And it donates an electron. It donates a lot of electrons to mitochondria.
And the second thing that it does, well, it does a lot more than that, and it helps. Your body's main job is to take an oxygen molecule and stick some hydrogen on there and turn it into water. That's your body's job. But sometimes it doesn't do that, and an oxygen molecule gets screwed up and turns into a reactive oxygen species.
So the second thing that it does is it has an affinity to neuronal tissue. So if you take that methylene blue right now and then two hours from right now, we did an autopsy on you. Let's say you died. Your brain is blue, bright blue. Really? It gets into the brain? Steven, look up methylene blue brain autopsy. Yeah, so it's your spinal cord, all your nerves, brain stem, whole brain is all blue.
And they went back and they said, this is a study of obedience to authority because this was during the Nuremberg trials going on. And all of the former Nazis saying, I was just following orders. I was just doing what I was told to do. So Dr. Milgram, his parents were Jewish. He does this experiment. Will people just do what they're told to do? And they thought that this was all about authority.
They don't. That was probably a living person who was on methylene blue. And some of these they use to stain. Methylene blue is obviously – it's just a blue dye. Right.
Yeah. So these may be used to stain. But if you do an autopsy on a person who's on a dose of methylene blue higher than probably – Scroll up. Two milligrams per kilogram. No, up farther.
Yeah. So it has an affinity for neuronal tissue. So this guy who discovered it, it's 1894-ish, and the Industrial Revolution was kicking off, and they were like, hey, we need to dye a bunch of stuff blue. We got a huge need for that. So this scientist—
invents essentially invents or discovers this methylene blue and he's dicking around with it and he shoots it into a rat and then does an autopsy on the rat and the rat has a blue nervous system the whole thing so he's like there's something special about this it's not just for dying stuff because he was using it on slides to die microscope slides
So it has an affinity to go into just the neuronal tissue and fix that first. It'll fix the rest of your body too because it goes everywhere, especially when you take intravenous methylene blue, which I'm going to be doing tomorrow. But it is so incredible. And with the MAOI and it turning your body blue, you know, it's blue because it reflects blue light, right?
Which means that it absorbs red, right? So if I do red light therapy with methylene blue, I'm exponentially increasing. Really? Oh, yeah. You can fact check me like Uncle Jack.
So this combination is called photobiomodulation. Okay. So I'm using a red light machine and that methylene blue soaks up that red light.
There it is. Protection against neurodegeneration.
Cytochrome C. Okay. Specifically, it would be cytochrome C oxidase.
Right. So people are struggling right now all over the Internet. You can see stuff like sales training, like sales training mastery. Here's the influence mastery. If if I can in 40 minutes, I can talk a total stranger into committing murder. Wouldn't you think that that's harder than selling him a car? And those people in the Milgram experiment, there was no secret hypnotic technique.
Yeah. So in that cytochrome, just thinking of the word cytochrome, cyto means cell, chrome means color. So always think of like that's the color of light. Jack talked about this a lot, how we generate a little bit of near infrared light in our cells. So cytochrome is the important chemical there. And he talked about magnetism.
We have sulfur and iron and stuff that's in the mouth of cytochrome, C oxidase. So doing that lets it absorb that. So your cells are kind of running on those photons instead of just the electrons.
Yeah, I think what it probably does is makes more ATP, which is adenosine triphosphate, which is our cell's energy. So those cells, cataracts is a degenerative disease. So we're getting less ATP. So more ATP probably means that there is more neural connectivity. Those cells have more energy to perform repairs on themselves. Right.
And the cool thing about mitochondria, which I was hoping that Jack would mention, is mitochondria is not human. It has different DNA than us. It's alien. What do you mean by that? All right, Stephen, look it up. You've got a skeptical face on you.
There's a theory now that mitochondria is –
Okay. So there's a theory that mitochondria was its own little organism and formed a relationship with little single-celled organisms like, hey, bro, I'm going to give you a bunch of energy. I'm going to help you absorb sunlight and live outside the water. So let's form this little relationship together.
So that's just a theory that somebody has on how these things started working together because it's not human.
You get better results if you're drinking water that has lower deuterium levels.
I drink it almost exclusively at home. It's expensive, isn't it? It is very expensive. I order from this company called Light Water. I have no affiliation with the company. L-I-G-H-T? No, L-I-T-E. Oh, okay. Light Water Scientific, I think, is the name of the company. And you can order it on Amazon, I think, even. Interesting. It's these little blue bottles, plastic bottles.
And even the company recommends, like, deuterium depletion is very important. So you don't have to just drink this water straight. You can pour it into your daily water intake so you're getting less deuterium than normal. So you're diluting deuterium. the water with it. So you can still drink normal water out of a Brita filter or something and then pour that stuff in there.
They didn't inject them with some LSD or something before the thing happened. They didn't have some secret handshake or they'd touch them a certain way or hypnotize them. No techniques, no methods. It was just how responsive our mammalian part of our brain is to authority. But they missed one element of that, which we can talk about later.
Have you heard the theory that you can't get a sunburn if you're not wearing sunglasses? Alexis explained that to me, yeah.
I think the closer we get to nature, like what were our bodies designed to do? Technology is outpacing our ability to adapt. Technology is outpacing our ability to adapt to it. Genetically. Yeah. And we need to go back to like what kept our ancestors alive.
And that seems to – all these studies are like discovering the stuff that like our ancestors didn't even need research for because they just lived life in nature. But I published a paper, I don't know, a month or two ago called Ancestor Confusion Theory.
that if you are spending time in a place that would confuse the shit out of your ancestor that lived 10,000 years ago, you, the more time you spend in one of those places that would confuse your ancestor, the more you have depression, anxiety, loneliness, heart disease. And like you look at cities and these are like, I just, I just did a podcast with Stephen Bartlett, a diary of CEO and,
But that's how incredible authority really is when it comes to influence and persuasion in human behavior. It's everything.
And I was staying in Brooklyn. And looking out my hotel window, I can't find a piece of nature, no matter where I looked. Every direction, there's nothing. And I'm not claiming to have some solution to solve the Earth's problems. But I'm just making that correlation of... When people are in environments that our bodies are not designed to be in, we have things that go wrong.
And this applies to fish and dolphins. And you take an octopus out of the ocean, put it in a tank. No matter how perfect the saliency of the water is and everything that you do in that tank to replicate nature perfectly, it shortens the lifespan of the octopus by years. So I think one of our modern world, our biggest problem,
I think the biggest problems in science are when we think we are special, Humans are more special than nature. And we can outsmart nature. The thing that created us or whatever created us is like we are special is one of the biggest things. This goes back to the earth being the center of the universe. And now like aliens have to look like us.
And like all of these little things that we hear, especially with science, is the root of the problems come back to humans have to be special for this thing to be true.
Yeah. And that's why there's so many people on shift work that suffer all kinds of problems. You have more obesity on shift work, people that work nights and stuff like that. You have, I think, triple the rate of obesity. I can't remember the study. But I completely agree with that. I've read some paper or maybe heard in a podcast.
Have you heard where people talk about getting sunlight on your butthole in the morning?
So the first job that I ever had was literally just scraping rust off of the ship. So if anybody's out there right now and you're thinking about joining the Navy, don't let your recruiter tell you to go undesignated because it sounds good. They're like, oh, you can go in there and then you can pick whatever job you want. You're not designated. So I did that for like two and a half years.
Can you hear Jack's voice right now? Yeah.
Can we ask Grok instead of the Google? I've never used Grok. That's the XAI? Yeah, it's good. Really? Yeah. And you can put it in fun mode.
Number five, the interest in testicle tanning. I haven't heard of the butthole tanning one, though. I just heard it was good to get your whole everything spread all out so everything can get some sun back there.
I studied medical neuroscience. And this includes radiology, reading MRIs and brain scans and studying Parkinson's, myasthenia gravis, you name it, Alzheimer's, dementia. And the more I learn about what truly helps the brain, I get so jaded and I get upset that I didn't – why don't they teach that in college? Why didn't they talk about any of this?
And I've heard many people say that a lot of these universities are – the curriculum is developed by – Big Pharma or some company with a vet. Especially Stanford. Stanford's a big one. It's a public record.
So, you're saying the Alphabet agencies became the Alphabet company.
I think most people – I've been involved with many different operations stuff going on back in the day. Most people that are involved in those things like putting Google algorithm together and all that, most of those people – that genuinely in their heart of hearts believe that they're doing something good for the country. I really believe that. I've met these people.
When they first started, they were naive enough, which I would be. Most of us would be. We don't know what's going to happen way down at the end of this pipeline. So we're putting this stuff together and you genuinely feel like a patriot at the time. And then it's embarrassing. So nobody really speaks up at the end. Like I was a big part of that. I put that together. So-
I think it probably still goes on. But I want you to – here's what a lot – the mistake a lot of those people make, and I hope I don't piss them off by saying this, but it's not about the technique. A lot of people think, oh, you need all this training. I'm going to – inject this person, I'm going to do secret messages into their brain using some machine or something like that.
I think we're assigning, I think a lot of people assign malice to people that had none. And I think there was malice maybe in some of it. But I think the overall thing was like information is going to be crazy. And we need this is going to be a war of information. It's going to be a war of ideas.
And we need to make sure we get the right ones into the hands of the American people so that they're well informed and they know the right things that are going on. So the American people won't be manipulated. And I think that was probably so many programs start out that way of like we need to protect people first, like the Patriot Act. It's like, oh, yeah, we need to protect you.
Let me just get one more billion in there. Yeah. I'm going to unplug as soon as I get this next billion out.
philosophical thought leaders in in human history or they don't maybe may not understand like all of human history and how this stuff can affect people a hundred years down the road yeah it's like it's like capitalism gone off the rails there's an old quote of uh the only way for a society i'm paraphrasing this but the only way for a society to thrive is when men plant trees whose shade they will never enjoy
So we're all just future focused on the life of the next generation instead of our own. And that's the same, when I teach people how to have discipline in their life, it's the exact same thing as a country. My present tense self places more priority over what me in the future than me right now. If I only prioritize right now, I'm going to stay up late. I'm going to drink too much.
I'm going to miss that exam in the morning. I'm going to eat too much cheesecake. Fill in the blank. I'm going to do drugs. If I prioritize my future self ahead of my present self, I will always be looking backwards with gratitude instead of regret. So my past tense self will always be someone I'm grateful for, not regretful of. And I think that's the goal in our life.
If I'm an authority in a person's life and I say, hey man, you know what you need to do? You need to go do that. You go do that thing to that person. That's all it really takes. Because it's not about the right skills, it's about the ability to select the right target or to select the right candidate to perform the action. This goes all the way back to Bobby Kennedy. Yeah.
That's the goal for a nation. There's no difference. Like do I have the ability to forego enjoying something now so that future me or maybe future me generation –
I've studied psychopathy for a very long time, and I think a lot of those positions to get to the top, there's a degree of psychopathy that you need to get up there in today's world. You've got to be – and I think maybe that's the reason we're looking at what we're looking at. Like all psychopathy starts with separation, all of it, everything.
So if you just think of ego, me having an ego means I'm separate from Danny. Me having less of that is like we're similar. Me having way less of that is like we're one. We're like the same thing. But if you take ego way to the top, that's where you get psychopathy. You have psychopath behavior there. It's just centralized. Everything is different from me. And those people will memorize everything.
like a library card catalog, human emotions and facial expressions and words and phrases and everything that they will ever need to survive in the world and to rise up to the top of leadership. And everybody talks about psychopaths as if they're bad people. I don't think they are. And none of them chose to be that way. And most psychopaths don't even know that they're psychopaths.
They just think we're all the same. They think we do what they do. And I think they just recruit a lot of this. And one of the best illustrations of this is Dr. Robert Hare, who's the number one researcher on psychopathy. He's the guy who developed the checklist, the famous psychopath checklist to diagnose a psychopath.
He said, if you could just imagine yourself in your apartment, you're wanting to go get something to eat. And you say, I'm going to walk down there to the fried chicken place. I'm gonna go get some fried chicken. So you exit your apartment, you walk down the sidewalk, And within 100 yards, you see some police lights and there's a crash scene. There's a horrible, horrible scene there.
Let's say you see a mom holding her little daughter who's passed away and bleeding. And the mom is crying and screaming and all of this. And the first thought in your head while you're looking at the scene is fried chicken. I'm going to get that fried chicken.
and then turning right to the restaurant and go pick up your food, getting back to the apartment, eating your chicken, and then after you brush your teeth that night, you're looking at yourself in the mirror going, Trying to mimic all of those faces that you saw on the street from all the grief and sadness and despair.
And I believe that that was on purpose. And I think that that was very heavily influenced. I think he was influenced. He has no memory of the entire event. I went to the prison to sit down with Searhan a few years ago.
You just look, staring at yourself, doing that in the mirror to practice those facial expressions. That's what a psychopath is.
It can start later. There's a genetic and an environmental predispositions that you can have for it. So you can have a genetic predisposition, which means your amygdala is a little bit bigger than it should be. A few of the things going on in your brain. But then you have all of those genetic factors, and you have a great childhood, and you don't grow up to be a psychopath.
Those genes decide not to express themselves. So then you have somebody else who they get into a traumatic event. Maybe they have – this can even go back to some cases they've shown the mother getting sick during the third trimester expressed those genes. I think it's a bunch of theories right now. As far as I know, I'm no expert.
But having those genes expressed means that you're born and the next thing you know, like, my kid is shoving needles into our cat or our dog just to see the dog's reaction and stuff like that. So you see that at a pretty young age. And there's no way out. There's no counseling. There's no therapy. There's no psychedelic journey that you can go on and like reverse some of that stuff.
And it's pretty similar. Narcissism is maybe, I don't think it's on that spectrum, but narcissism is like high ego, right? It's a high ego problem, but it's rooted in more insecurity. Yeah. I have seen narcissism. If you go to therapy, if you have narcissistic personality disorder, a diagnostic disorder, and you go to therapy, they're essentially teaching you how to fake stuff.
Here's how to ask people questions about themselves. Danny, how are you doing? How's your wife? How's the family going? And here's how to be open and vulnerable. Here's how to be a good person. That's just masking. They're not helping themselves. They're not really changing. I have seen psychedelics do some amazing stuff with narcissism, with people kind of stepping out of their ego.
It was a huge deal for me the first time I did it. I felt like I lost 40 pounds of ego the first time that I did psychedelics. I think maybe a bunch of deployment stuff kind of fell off with that. But it's a great thing to see. And I don't remember where I was going with it.
Or ayahuasca.
Yeah.
Did he have to kind of like hold your hand and it's okay. It's okay. Oh yeah. He was great.
thing before it i don't know what that prayer did you do yeah yeah yeah yeah we did that i love doing that i think man there's something i think the more certain somebody is that they've got life figured out and like what we're doing here on this planet the more skeptical i am of their opinions i don't think we have jack shit figured out man i don't think we know what this is because this lady was uh
Talking to Stephen Hawking one time, and this is on recording, but he said, well, what happens if you get to the end of the universe? She said, well, that's the end. And he said, okay. So you reach the end. What's on the other side of that? What's outside of that wall? They're like, we have no clue what any of this stuff is. And I think that's okay just for us to say we don't know yet.
And I think that we need more scientists that can utter the phrase, as far as we know now. Just that one phrase. You don't have to call yourself a dummy. You just have to say, we don't have everything figured out. And every generation thinks they've got it all figured out and laughs at the generation before them. And every generation will get laughed at.
So we're going to have stuff that we believe in right now that in a couple hundred years will be the equivalent of the earth is flat or we're at the center of the entire universe and everything revolves around us. Yeah. We'll be laughed at. And we just got to be okay with that. And just as far as we know right now, just that one phrase, I wish we would hear more often.
Yeah. So I saw it on... Someone ripped it off of TikTok and then stuck it on X. And I saw it on X. And I'm a behavior profiler. So I'm watching the video reactions of the people that are seeing the stuff. And then I'm watching Danny's behavior. I was so... I don't know, intrigued about what was going on.
I tracked Danny's ass down within five minutes, 10 minutes, called him and said, hey, dude, I'm gonna fly you to my house. I need you to tell me all about this. I wanna know everything that you know. It's just fascinating to me. What were you looking for?
The first thing would be performance. Am I seeing performative behavior? Someone over-exaggerating a reaction to what they're seeing on the wall? Someone zooming in the camera a little bit too much and not trying to get an authentic shot of what's going on? Any kind of over-exaggeration and them trying to over-explain it to the camera, what they're seeing, and no one tried to explain it.
They were just awestruck. They didn't try to say, oh, here's exactly what I'm seeing right away. They had that pause of awe, just being in awe for a few seconds. That's what did it for me. And then the humility of Danny's just super humble, good dude. And that comes through. That's why... You don't have to be a profiler for that. You get a gut feeling.
Like when we get those gut feelings about people, those gut feelings are produced by who that person is when we're not looking. Gut feelings are not produced by the behavior in the moment. It's produced by their behavior in the moment being incongruent with who they are off camera or when nobody's looking.
Yeah.
Well, the gut says that we're seeing something that our bodies were not meant to or not designed to, like we didn't evolve to see. It would just be like if you did DMT and then found out that you could squeeze your ear really hard and you could see the infrared light spectrum. It would be a weird, you'd be like, oh shit, I can see heat now. I can see like a snake.
And maybe we're seeing something that maybe an animal or somebody else has access to already. Maybe it's just another thing that we just don't know about yet. And it's always been there.
Yeah. I'd rather see 10,000 people experience it than some study at a university. I'd rather have a huge movement. Because that would fund the study by itself. Just so many people. And I think there's like a subreddit on it as well. But what I'd like to see is what would happen if I have like ski goggles. All right, and just humor me for a second.
And this is what I was thinking, like after I did it the first time. So what if I had ski goggles that had like white, like almost like a wax paper surface to them? So like a translucent, but not transparent, you know? So the outside of the ski goggles would look like the back of my iPhone, right? And somehow project a laser onto that entire surface from outside. So you're looking at this.
So it's like diffusing it? Yeah, so it's diffusing laser light, but you can kind of move your head and look. So now you're physically able to move where you're looking. Right. So you'd need some kind of little head apparatus to shine it down and diffuse it onto your face. And Danny said the green and blue lasers have different code. Really? Yeah. you see different type of code.
And everybody sees the same different type of code. Huh. Which I thought was fascinating.
Yeah. So, all right. I'll go deep really quick on this one. If observing something collapses wave function. Yes. And our ability to see and like interpret things is expanded by DMT. Then are we seeing something that is there, but is also that I'm a huge, I'm obsessed with Carl Jung, all of his work. Are we seeing some kind of collective code that we are all kind of co-creating?
Are we all collapsing that? So then the one time that I have done DMT, I somehow, I was shown this map of the world of gravity. Like if you could map, like Verizon has that coverage map, right? But what if you could map where the gravity centers are? And the inside of like – I could see all the smoky mountains up in the northeast.
I could see all the rocky mountains down in like the southwestern area. And they were empty because no one was observing the inside of the mountains. And the gravity was concentrated in the cities where people were collapsing wave function. I saw that on DMT. Wow. Not saying that there's some science behind it, but I just thought that was unbelievable. And you were looking at some sort of map?
Like a map of this country where you could see like New York, LA, Houston, Chicago, where all this gravity was centered right around those areas. Yeah. Wow. So ever since that day, I always thought in terms of like, maybe this is some kind of wave function, form of collapsing of a wave function.
Well, it is for the Uber drivers.
Yeah. It started on setting and I'm just worried that I'm going to go downhill and I need to dump everything that's inside of my brain that I teach to Intel people, to companies, everything all in one book.
I think it was a drive from the health scare. It was therapeutic knowing that like if I can get this done, then like I have a parachute for my kids. Right. And the third part I think is also hypergraphia. It's just that side effect of temporal lobe epilepsy. Just an impulsive need to write nonstop. I would fill like one of these up every two months. Just nonstop.
So I wrote this on paper first with like a pencil. Not word for word, but most of the book. And it took three or four of those things.
Yeah. Just going on one journey, like a mushroom journey, like a four and a half, five gram journey. That was significant to kind of start kicking everything off. Then taking a daily turkey tail. Then I mix in beetroot and then very high dose melatonin. Super high dose. Really? Melatonin? Yeah. High dose melatonin is one of the most powerful things. Absolutely powerful.
I put it up there with methylene blue. And high dose melatonin is one of the most powerful antioxidants in the world. And it's made in your brain. And most people are like, well, if I take a lot of it, my body's not going to produce. Your body, there's no rebound effect whatsoever. But the thing is that your liver will destroy 80% to 90% of melatonin when you take it orally.
So what you usually take from like Walgreens or CVS is like a 2 milligram, maybe a 4 milligram. I take 200 at sunset. And it's a suppository.
Yeah. I'll show you how to put it in. Wow, that's dedication. Yeah. So it bypasses the liver. Oh, okay. That's called the first pass effect. So when our liver – all the processes in our liver just destroy that melatonin. So when you take melatonin – Through a suppository, you're absorbing like 90% instead of destroying 90%.
Yeah. Take it for an airplane ride. I won't say that this is some, maybe it's proven in some study, but I went to Jamaica and we go to Jamaica two or three times a year. Really? Yeah. So I will take melatonin and I never, and I burn easily. I'm just like a basic white dude. I will burn pretty easily in the sun. I'll take melatonin and I will do not need sunscreen. It's unbelievable. Wow.
And then 2001, a friend of mine got killed on the USS Cole. And this was the bombing that took place in the Gulf of Yemen on September 11th. And his name is Craig Weberly. And I read all these intelligence reports that said the agents didn't develop contacts well enough. We had all these failures that took place on the ground. And I had already been studying body language.
Yeah. They're totally legal.
And that's only if you're in the city, like Kingston. Like if you're in Kingston or any of the big, big cities. There's some, but it's not that bad. I stay up in the very top of the island in the middle part, which is called Ocho Rios.
and uh it's it's unbelievable man yeah great great spot like in in western society we compete with each other just as a as a like a standard default let's compete on status and wealth and popularity and all of that stuff right and this it's almost like a national culture for the jamaican people just to kind of compete on gratitude And it's not something like they teach in school.
I booked a flight, got a hotel, had all these forms filled out, walked in the front door, handed over my driver's license to sign in and all that stuff, and they said he's sick. He's not feeling well. He's sick. So I never got a chance to talk to him, but... If you just look at it in terms of am I selecting the right person to do this, it's a thousand times easier.
It's just how it is. And it is – I've never been to – I've been to a bunch of countries. I've been all over the world. I've never been to a place where there's so little ego. Really? And so much enjoyment. Yeah. Wow. Wow. Just the most incredible human beings on earth. What is it about Jamaica that makes it like that? I don't know.
I think it's the people and the culture, just how they are, how they grew up. And the native Jamaicans were more like Mayan. They had more of a Mayan appearance. And Columbus and his crew murdered like 99% of them.
Yeah. It's a sad story. But Jamaica is like a- Yeah. But man, it's those people. It's so hard to explain. Like the people, like just the first time I got to Jamaica, here's an example. We were walking out in the main part of the town and there's a homeless guy walking past us. Like we're about to pass this guy that's very obviously either homeless or very close to being homeless.
And as he's approaching us, I'm instantly, it's this Western brain of mine. He's like, he's going to ask for money. I've got to say, oh, sorry, I don't have the cash. All he said was like, is this your first time? And we're like, yeah, it's our first time in Jamaica. He's like, I hope it's the best time ever. And he just kept on walking. Really? Yeah, didn't wait. And like...
As a Western person, I cannot process why would he stop? How does it benefit him? Because that's what was in my head. That's how we think in our society. Why would someone do something that doesn't benefit themselves? And that culture is not wired that way. So I'll give you the second time we went. We went to the same hotel.
And the guy who gets your bag at the front of the hotel, his name's Kirk.
He grabbed our bags. He tells me and my wife, hey, Chase, hey, Michelle. Then the person at the front desk said, hey, Chase, hey, Michelle. The person upstairs, the maid walking down the hallway said, hey, Chase, hey, Michelle.
People that I don't remember even talking to. So I asked later on, I asked one of the managers, like, whatever CRM you guys use to like get the employees to memorize people's names is unbelievable. And she said, we don't do that. They actually remember your name. Because that's my Western brain thinking. Why would it benefit them? But they just genuinely care.
And I can't – it's so hard for our culture to process that. Man, it's a magical place. Yeah, no.
It is. It's like you're closer to reality, like the real what reality actually is down there. I mean, there's a French philosopher named Jean Baudrillard. Have you ever heard of him?
And you don't need some giant agency who's doing this. It's often not some agency. It's usually a group of people with a special interest. Interesting. So you don't need 50 years of hypnosis experience, even though there was most likely a hypnotist involved with Sirhan Sirhan. His name is Dr. Joyland West.
Okay. He wrote this book, Simulation and Simulacra. Mm-hmm. to where everything around us nowadays is a simulation of something. Walmart is a simulation of a market. And then you look at the food, there's a picture of it that doesn't represent what the actual food looks like. So it's symbols that point to symbols that point to symbols.
You go to Disneyland, it's just like, that's the idea of what our society is. Like, can we make a hyper real and hyper perfect simulation of something that is real?
and then 90 of disneyland is a simulation of something that has no original like cinderella right or peter pan or or fill in the blank so it's a simulation of a simulation that has no original right so we continue to get this labeling and it's just arrows that point to something And most of those arrows are just kind of pointing in the circular way that don't have any origin to point back to.
So, so much of our life is a simulated thing. The lights fake. The signs are fake. You go to McDonald's, you know, you know damn well the burger is not going to look like it does on the menu. Hyper-normalization. Yeah, we prefer it. And we vote for the candidate that fakes it the best. We vote for people that just say the right words. That's all we need them to do.
And if you go look at an analysis on any news channel, all the news channels, why did this side lose or why did this side win? They said the right things. Well, we should have said this and we should have aligned with this group and said these things. It's all about artificialness.
Yeah.
It really does. And you go to these cultures that don't have that. Like when you go down there, you said Costa Rica or Jamaica, it's like you feel like 15 pounds lighter and you wonder like – What's different? You're wondering like, oh, maybe I slept well. Maybe I ate something different. No, it's just you're surrounded by real people in a real environment.
There's probably nature all around you, which is exactly what your ancestors experienced. You're just closer to not confusing the shit out of the ancestors that are kind of living in our head. And if you think about the cells in our bodies— If we're eating cells and we're eating stuff that our ancestors' cells wouldn't understand, we get sick.
That's all it is. And I think we're just seeing – it feels different because we're in a place where our bodies were designed to be. We're in with real people. We're in with a community. And we live in a town or in a city that's small enough that reputation matters. That's the biggest thing. If I'm in New York City, my reputation doesn't matter at all.
I haven't read it.
You can be rude to everyone because you'll never see them again. We don't depend on our tribe anymore. And if we stop depending on tribe, we lose empathy. And then you have things like the bystander effect.
yeah people just step over a murder victim which has happened before it's a fusion of responsibility yeah and there's a great video about this where they did a study at liverpool street station in london and this woman laid on the ground and like people were stepping over her she was holding her stomach begging for help not just kind of like laying there she was openly calling out for help and crying out in pain
And people were just stepping over her. Really? Yeah. When was this done? I don't know. Philip Zimbardo. Philip Zimbardo. The guy who ran the Stanford Prison Experiment. He has a new thing on YouTube. Oh, it's not new. The Stanford Prison Experiment? Yeah. I haven't heard of that. Oh, my gosh. Let's not do that. Am I living under a rock? Leave that door shut. Don't tell me to leave it shut.
Now I want to crack it open. So he, Dr. Zimbardo did this experiment where essentially people, we got a hundred college students and I made a fake prison inside of an academic building. And I said, you 50 are prisoners. You 50 are guards. No rules. Okay. Prisoners go get in your cell and then like, boom, just let it go.
And it talked about how fast authority, even if it's fake, authority can start corrupting and like abuse of power. So everybody got pissed off that Dr. Zimbardo did that experiment. So he started the YouTube channel. He's an older guy. He's probably 78 or so now. Yeah. called the Heroic Imagination Project. And man, is it good.
It talks about all these experiments, but then how you can not fall into those traps. How can you get out of getting your head in the bystander effect? But just looking at the bystander effect, it's a funny phenomenon. But if I explain to you, let's say I walked in here this morning, this first time we met each other was today. I said, Denny, you wouldn't believe it.
I was outside of my hotel and people were filming a woman getting stabbed. a guy was standing there and filming a woman getting stabbed to death, you would think that person was a psychopath. That is the behavior of a psychopath, but it's the collective behavior of everyone in large cities. Oh, wow. So Dr. Robert Hare, who we talked about before, said psychopaths are attracted to large cities.
I think large cities are factories for psychopathy. Whoa. All of the behaviors that we talk about with crowd psychology and how crowds behave and how they don't help each other, it's all psychopathic behavior. But it's universal because it's in a large city. Oh, everybody does it. It's not a big deal. It's psychopathy. But it's temporary. So I lived in a semi-large city.
It was in Chesapeake, Virginia. And the population of the town I live in right now is 2,000.
Yeah. And I'd say worrying about the future is just us right now making those choices. Maybe just a hundred of us right now listening or 10,000 people that are listening right now is I'm going to prioritize my kids getting in nature, getting away from that blue light and doing everything that Jack was talking about. Yeah. Just getting my kids to a place where I'll sacrifice for them.
I'll move out of the city or I'm going to get to a place where I don't need a lot of information. You know what the front page of the newspaper of the town I live in was just a week ago when it showed up? A stolen bike. Front page news. A bicycle was stolen. Wow. And me seeing that as bad news was beautiful. I want to just wake up to that as the news that I get.
What's going on around my community that I need? Our brains were not designed to handle over maybe 300, 400 people. It's just not. That's why empathy disappears. That's why psychopathy starts coming in. We can't have empathy for that many people. We just can't. We're not possible.
So for any... I'll give you a quick rule of thumb. For any weird thing that happens, I ask myself... Maybe three or four questions here. Number one, is it happening in proximity to a large political event like an election or an inauguration? Number two, am I seeing it repeated on multiple news cycles where people are using similar phrases? Like if I spot similar phrases – I'm seeing a PSYOP.
Midnight Climax.
So if I'm seeing copy-paste along seven different networks and they're all kind of saying the same thing, I'm seeing something that might be a PSYOP. And the next would be if I'm not seeing the government intervene in what's going on and they're remaining semi-silent, they put out a statement today. I don't know if you saw that. Some kind of statement. And it was just the most meaningless blather.
And there is no structure in our brain designed for language. We have one for vision, for smell, for touch, motor control, all this other stuff. There's no hierarchical structure in our brain for language. That's because it's pretty new to us as a species, and our brains haven't changed in 200,000 years. But we think, what do I need to say?
And when I get clients, the first thing that clients ask me for is, we need a better script. I need more techniques and tactics. I need to know what to say. And I immediately go back and we're 30 feet from an airport as we're sitting here right now. And I go back and I say, if I gave you a flight checklist, every single detail on it for a Cessna 172, are you a pilot now? No, no.
I mean, you can follow those little steps, but it's not going to make you fly the plane. Well, it's not going to make you do a good job. If I spent $50 million developing the most incredible sales script that's ever been written in the history of humankind. And I take that and I hand it to somebody who has social anxiety and I tell them to go make a sale. It's not going to be very effective.
So we fail to recognize as human beings that if I can influence that mammal part of the human brain, then I get results every time. And when it comes down to psyops, it's the same thing. And that mammal part of our brain has four parts or four things that influence it. And that spells out the word fate. And that's focus, authority, tribe, and emotion, right?
That's the most beautiful way I've ever heard it described. Everyone who's at the very, very top of the top does this. Tell me more.
those four things if you watch a the most brilliant way to demonstrate this is if you just watch a video of caesar milan the the dog whisperer he's training these dogs he doesn't sit down and talk to these dogs and say listen i know i know you haven't had a great life i know you were abused in the last home but this is these are new people they're great they're great folks
That's a mammalian brain that we're dealing with. And it's the same thing for human beings. And we can go into, I could show you some beautiful examples of how fast like you could talk a human being into murdering a total stranger. The average person can be talked into murder in about an hour. What do you mean? We're going to get into it if we have time. Of course.
But that's the biggest mistake, that we need to understand what influences the mammalian part of the human brain, that focus, authority, tribe, and emotion. Those four things are what truly influence human beings. It's not about language. And I spent my whole life learning, or the beginning parts, learning, like, what are the words I need to say? What's the sneaky little script that takes place?
But if we look at, and this is all going to tie back into how we're being influenced by social media, and it's not the language we're hearing, it's not the reports of all this stuff is going down, these attacks are happening. Those words are almost meaningless to us. It's the imagery.
And even like if you're thinking about just a quick sidetrack to that, if you're setting goals, just writing goals down in language doesn't do as much as you've heard of vision boards before. It doesn't do as much as that. So when I'm teaching my clients how to set goals, the first question I ask is how could you show your dog what your goals are?
If your goals are not written in a way that you could show it to a dog, you're a lot less likely to accomplish them. We have to get down to the mammalian brain because it's in charge. So for anybody who thinks like, oh, the human new part of our brain is in charge of us, try to hold your breath until you die. You can't. You can't do it. That mammalian brain is going to knock your ass out.
You're going to be laid out on the floor. So that is one of the biggest things that we really need to understand is that when we're talking about any of this influence, it comes down to that focus, authority, tribe, and emotion. Go ahead. There's an experiment that took place in the 60s. It's what I'm talking about here when you get a stranger to murder somebody else.
This is called the Milgram experiment. Are you familiar with it? No. Can we bring it up? Well, just maybe some images of it. So there is, let me just pretend like Patrick's a volunteer for this experiment.
Yeah. But I just want to put you in the scene here. You respond to an ad in the paper. It says where Yale University is doing an experimentation on learning and the power of learning.
And you take the ad in the paper. They say, we'll give you a lunch voucher or a Subway sandwich or something for participating. So you take it up there. You go into this building. You go into a hallway. There's another guy there. You're both volunteers. There's a guy in a lab coat that's running this thing. And he says, we're going to draw straws.
One of you will be the teacher and one will be the learner. So the other guy draws the learner's straw. He goes to you. You become the teacher. Unbeknownst to you, this other guy is a volunteer. He's in on it. You're the only person participating in the experiment. This guy in the lab coat walks you into this little room, which you can see like an above view right there.
Where the T is, that's teacher. The top right. So the T is the teacher, the E is you. The E is the experimenter. That's the dude in the lab coat. Okay. So Patrick is the T right there. So they sit you down at this machine and they say, this is an electric shock machine. And it goes from like 30 volts all the way to the right where it says XXX danger extreme shock.
And the goal is, so Patrick, you're going to read these little word groups to this guy in the other room. And before the experiment, they let you go into the other room right there. And you watch that guy get strapped to a shocking device. The L. Yeah, the learner.
So you watch that dude get strapped up to a learning device. And you're going to read these words out and see if he can remember them. And if he gets it wrong, you hit this button and deliver a shock. That wall right there is paper thin. It's just some drywall. So you can hear them go, ah, you can, oh, for some of those intro shocks.
But every time he gets one wrong, you have to take that little slider and move that voltage up one notch. And shock him again. So the guy keeps getting it wrong, keeps getting it wrong. Around 250 volts, he's screaming every time. Around 275, he's saying, I have a heart condition. I want to stop. I don't want to do this anymore. I want to stop. I'm done with this. Come get me out of here.
Around 400 volts, there's no more reaction. It's total silence, and he's not even answering the questions anymore. So you turn back around to this guy in the lab coat. And you're like, he's not answering these questions anymore. And the guy in the lab coat says, it's important that you continue. The experiment requires that you continue. So any non-answer must be treated as an incorrect answer.
Please continue. So you keep reading out these words into a microphone and shocking, increase, shock, increase, all the way to this 450 extreme thing. So before this experiment took place, these psychiatrists got together and they said – How many people are going to go through with this? Who's going to go all the way and kill somebody? Or so they think they're going to kill somebody.
The shocks are not real. And they thought 0.8%. You have to be a psychopath. You have to want to hurt people. And in reality, 67% of people went all the way. All the way. This is a big deal. So Stanley Milgram's trying to find out, do people just respond to orders like the Nuremberg trials were going on? And these Nazis were saying we were just following orders.
So Dr. Milgram says, let's test to see if that's true. So 250 volts is enough to kill you, right? And 100%, 100% of people went up to 250 volts, 100%. So there's a lot going on there, but none of it, there was no, the guy in the lab coat didn't have some secret hypnosis trick. He didn't have some sales script.
It was obedience to authority was the main thing. There's a tall guy in a lab coat who looks like an official, looks like a doctor, and Dr. Milgram hypothesized that they undergo something called an agentic shift where they become an agent on behalf of an authority figure. Does that make sense? Yes.
But the credibility is novelty is first. So if you go back to our ancestral roots, let's say 10,000 years ago, let's say you and I lived in a tribe together, and every day you and me go out and we fish, and that's our job to bring fish back.
And every day we pass by this giant-ass bush, and one day we're coming back to our village together, we're carrying the fish, and behind that bush we hear a stick snap. Where is both of our focus right there? We're not thinking about our kids. We're not thinking about anybody back at home. Sure. Only on that stick. So that's what we call novelty.
So when something is new or unexpected, it generates a tremendous amount of focus. And then focus leads. So focus, authority, tribe, and emotion. So focus comes first. You respond to a newspaper ad you've never done before.
into a building at Yale University you've never been to, to meet two guys you've never met, into a room you've never been in, in front of a machine that you've never seen before, reading these lists you've never seen before. Everything is brand new. So we have a tremendous amount of novelty, which generates focus. Once I have focus, you start becoming hyper-responsive to authority.
So now we have this guy in a lab coat that's saying, you need to shock this dude in the other room. And this experiment's been repeated many, many times with very similar results. And now you're Now you're all in. Once you deliver that first shock, that's an agreement. You've made an identity agreement. It's just like the foot in the door technique with sales.
Because once you've made a tiny little agreement at the beginning, now I've redefined who I am as a person. I am the person that's participating in this experiment. You've made that agreement. So it's focus, authority. And now you don't want to be seen as somebody who's disrupting everything. So now we have tribe. Does this make sense?
The people that didn't continue had a higher level of autonomy, and their locus of control was very, very internal. Oh, locus of control, meaning... Like, am I in charge of my results or is it the environment? Right. And like I, I, I train attorneys all the time. We do trials and jury selections and stuff like that.
And when we want to determine locus of control, cause you know, you're allowed to ask the jury one or two questions. Sure. And strike them if you want. We just ask them, how does somebody catch a cold? That's it. You get one group of people that says, well, uh, There's kids wiping their boogers all over the escalator handles. There's people coughing all over the place. People don't wear masks.
People are just absolutely inconsiderate. If they're sick, they get out of the house. They don't stay home. They're just inconsiderate bastards. You hear the other person say, well, I didn't take care of my health. I didn't wash my hands. I didn't sanitize. I didn't wear a mask. It's all about them. That's the perfect way to determine locus of control. Just in one little quick question.
So those people had a very strong internal locus of control. And that's like if you're a parent out there, anybody that's a parent, I know you have kids that are like 11, 12 right now. When they go to the doctor, I let them know you are in charge. That doctor is your employee. They will leave when you tell them to leave. You ask all the questions that you want to ask.
And you say, come over here, take a look at this. So you're in charge of everything. You have a rash under your arm because there's some deodorant that made a red mark. Ask him. You can do anything you want. Ask him anything you want. So you want to teach your kids to have that locus of you're not domineering.
You're not ordering the doctor around, but you are understanding like he's there for you. And you're in charge of the situation. You can dictate what happens. So giving them that agency of you can determine your outcomes in life is so important. And that's where we have things like white coat syndrome. There are people that get misdiagnosed from doctors and still suffer the symptoms.
So they get a diagnosis of something they don't have and start developing symptoms right away.
The number one thing that I would say anybody could teach their kid, and I wish I could go back, and I did nine deployments over my career. I missed out on like half my kid's life. It's the biggest trauma for me is not having been there. You've seen The Ultimate Gift? Of course.
Yeah. It's better than the movie, if anybody out there. I agree. The book's better than the movie. It's one of those books that, yeah, if you're a successful person, you buy multiple copies because you know I'm going to give this to as many people as I can. But getting your kids to a point where they no longer see the world through hierarchy.
So I'm in a position, and I teach people to have confidence and authority. We can definitely get into this if you want to, like the elements of what tricks a human brain into seeing an authority figure. What is it that tricks that mammalian brain? But the biggest mistake that most people make is,
In order for me to have confidence, in order for me to have authority, I need to have some understanding of hierarchy. I need to be above other people. If I'm an authority, I have to be above Patrick on this podcast. I've got to be better or higher. Like seeing the world through hierarchy will ruin your life.
So when we're talking about that doctor example, they're working for you and they're your partner. They're your partner in this. So all the ways that people mess up in business, and I'm sure you've learned this lesson many times. I'm still having to learn it. But I see the world through hierarchy, which automatically means I'm going to see competition instead of collaboration.
So it becomes a competitive instead of a collaborative environment, which is not very good for life. It's not good for kids. But getting out of that mindset of seeing hierarchy. So if you have true authority, you have true confidence, it's no longer about me being better than anybody else.
If there's anything that we're comparing ourselves with somebody else's, can I be more comfortable than the other person in the room? And that's it. Just can you be more comfortable? So if you have an 8-, 9-, 10-year-old, I want to challenge you to move slower than every other kid in your class today. Just can you do that for one day?
So you're going to teach them to kind of get control over their body and just slow down and be more in control. So you kind of get the physiological part moving first, if that makes any sense. What else? And those are the building blocks of authority.
It helps to relax your body. So we can dig into hypnosis as much as you want to, but when a hypnotist is talking to you and they're like, oh, yes, all your muscles are relaxing, yes, those little muscles around the eyes, the scalp relaxing, it's making your body, it's forcing your physiology to get to a place where your brain starts releasing safety chemicals.
And our number one safety chemical in our brain is called GABA. And GABA is just basically what hypnosis is. GABA chemicals going into the brain and then getting our brain into something called a theta brainwave state. Bring it up. So it's gamma-immunobutyric acid. So it's an inhibitory neurotransmitter.
It's kind of like the RA in the college dorm that tells everybody to turn the music down, just calm down, you know, it lights out. That's kind of what it does. It just inhibits excitement in the brain. So if you're doing that, if I'm teaching my child to get control, and this is what I would teach my clients.
This is what I teach clients that are 20 years older than me, that are big business owners and stuff. If I can get you to get control over your physiology, your psychology is going to follow next.
The benefit is gaining control over self, getting control over yourself. So you're not bringing them home and saying, all right, I want you to sit down here and meditate on this yoga mat for 45 minutes. Kids aren't going to do that. But you are saying you're getting the slow little steps of evolving, so increasing and evolving levels of self-control. And it starts with those bodily movements.
And you're not telling some kid, especially a young boy, you're not saying sit still. That's very different. But you are saying just move a little slower. And it's not a P.E. P.E., that's your job to move fast. But every other time throughout the day, move slower than the other people. Just gaining some dominion over your body.
Oh, yeah. And it's good.
Those teachings in Scientology are actually pretty good.
Here's the ultimate answer. They are at a point where they are so in control of themselves that no matter what their behavior is, they still exude authority. Makes sense. Because there's five elements to what makes authority in a human being, according to me anyway, and that is confidence, discipline, And discipline is not something other people can really see right away.
But if you and I were sitting at an airport or something and I said, Pat, just find somebody who's super disciplined, you could do it within a few minutes.
So discipline is something that we don't profile consciously, but we process it in a gut feeling way where we've had a conversation with somebody where they've read those articles on LinkedIn of 15 ways to exude powerful body language, like a CEO article. Stand taller. Give a firm handshake. Make better eye contact. All of that kind of stuff.
But you and I both met people that have all those traits, but something was off. Like after that conversation, it was like something was not right about this conversation because all of the gut feelings didn't line up. And all of us are in the business of giving other people gut feelings, whether you want to be or not. It's am I doing it right?
So that's confidence, discipline, leadership, gratitude, and enjoyment. Those are the five things that trigger the human brain to think this person is an authority figure.
So it's a gut feeling. It's not a conscious decision.
Overall or just the enjoyment? Just the enjoyment. Specific the last one you shared. Number one, it's the most magnetic human trait. It draws people to you. So you're way more likely to be a leader if you have not enjoyment as in you're celebrating shooting out confetti cans all day long. Right, right, right.
But just enjoyment is I'm enjoying the present moment, and I think the future looks bright. Like I have a generalized expectation that things are going to be all right in the future.
I think there's always going to be a break, but it won't be physical. Like you're not going to, it's not going to be super obvious, but there's going to be an over time. There's going to be gut feelings that people get. Something is not right. And we, we call that incongruency, right?
So when somebody's, what I, what I tell every one of my clients is the way that you're behaving off camera, when nobody's looking is going to affect every conversation that you have. So if you're, if I'm out there saying you need to be up at four 30 in the morning, I better damn well be doing that. And if I'm saying you need to do this with your life, I should be doing those things.
And that's where you have any sales team I've trained. I just finished a BMW training. And the number one thing that we took away, we have an assessment. It's an authority assessment to tell how much authority you have in your life and exact points of where you're lacking. I'll even give it to you. You can put it in a PDF in the show notes or whatever. But it's an authority assessment.
And that was the biggest problem. Everybody that had low sales numbers had different behavior off camera. They weren't being themselves. And it sounds so stupid, just like you hear in elementary school. Well, just be yourself, honey. Just go out there and just be yourself. But it goes a little deeper than that. And it's just like you be yourself, but what kind of self are you?
You need to become something that is okay with you showing up in public.
It was my intro. My grandmother had that book.
I know it. I had a hardback first edition that my grandmother had. It was amazing.
Maybe. Maybe a pretty big influence. And her husband, my grandfather, was a senator. So there was a lot of kind of that slow movement and master your mind mindset will dictate your outcome.
So when we're young, especially you and I are both in the military. We're almost the same age. I'm 43. When I was in the military, I joined when I was 17. And... I was in a state of I need to be pumped up. And I saw the world through hierarchy. And that was just kind of a default mode for me. It had just come out of high school and all this.
So if we draw a pendulum, and on the far end, on the far right side, we have something called posturing. And on the far left, we have collapse. And if I'm young enough to where I don't know the world yet, I will lean into collapse every once in a while. Even if I'm big, even if I have confidence, I'm going to start collapsing.
But what's attractive to me at a young age are people that posture because that looks like it's the opposite of where I am. It's not the middle of that pendulum because we haven't talked about the middle of the pendulum yet. But it looks, I'm over here on this side of the pendulum. The opposite looks like the solution.
And that's a huge problem that a lot of people have is I'm going to go to the opposite of where I am. The center of that between posturing and collapse is composure. And the more we kind of start drifting there, we see that that's the answer. And we're more attracted to people that have that level of composure that we're seeking. We're no longer seeking that posturing thing anymore.
And the best example I could ever think of for this is Andy Griffith. He's like the ultimate example of what authority is, the confidence, the leadership, discipline, gratitude, enjoyment. and living in composure. And you have guests on here every once in a while that are very high energy, very, very high, and they're a little bit out of composure.
And you've had arguments on the show, which I've seen a couple of times. Man, you had Alex Jones on here, I think, last year.
So I think... When it comes down to composure, Andy Griffith is such a great example. And you are as well. And I'm not saying this to just blow smoke up your ass. But when those people, you can see it in many different episodes of yours, that when people are here and they're freaking out, you're the one that says, all right, hold on. Hold on a second. And you kind of bring a little composure.
Your composure is contagious, right? So that's when you tell leadership is, is this person's behavior contagious to the people around them? That's the measure of leadership.
Yeah.
All right. So I love that you asked this. So I get hired by companies a lot to do kind of employee screenings and all this kind of stuff. And there's a company out there, I can't say the name, but it's a medical company. They make medical instruments. Employee screening? Yeah, for C-suite. They want to find people that, you know, they're hiring for C-suite and it's a big deal.
I mean, it could be a billion dollar mistake. So- They say we want to screen out these guys that have extremely high narcissism, sociopathy, psychopathy. So I developed this like five-page checklist that they could kind of have somebody take this assessment that would trick someone into revealing some of those traits.
And then this took me months, and then I gave it to them, and they're like, no, no, no, we mean just what's one question we can ask? So, of course, we want instant, immediate results, like there's some kind of Harry Potter wizard spell that they can do that's going to reveal this person. So it took me a while, but we came up with the question.
And the question is, what's the biggest thing you learned about yourself in that stressful time, that experience, that past relationship? Fill in the blank. I mean, this would work on a speed date. What's one of the biggest things you learned about yourself?
Specific to a difficult time or a stressful time. So for some people, they're going to say, well, I learned that I have a tendency to overdo things or I lost my temper or I did something wrong. And you'll get genuine lessons from most people. And this is not some definitive test. So anybody listening, this is not some crazy perfect test.
But with the other people, you're a lot more likely to hear things like, And I learned that I shouldn't trust companies right away. I should be a little more skeptical about what I'm getting myself into. I learned that I shouldn't make business deals unless I fully know somebody's background because people aren't very trustworthy. Most people aren't trustworthy.
So you're going to hear like all kinds of blame shifting, even in the relationship question. Like, well, I learned that I shouldn't open myself up to a partner right away because they're going to cheat on me. They're going to lie to me. So it's always somebody else's fault. And that became, to this day, that's the first thing that they ask in interviews.
Man, that's a good question. I think the average person just looking at what's going on is we're always involved in psyops all the time. And when I say psyops, there's a part of the U.S. Army that's special operations, that's psyops. And when we say psyops here, we won't be referring to like this is the U.S. Army. We're talking about just general psychological operations here.
Yeah, she was at CAFFEY, I think. Can you bring up an image to make sure we got the right one that Patrick's talking about?
Terrifying.
Yeah. Truly. So this is psychopathy. That's pure psychopathy. And one thing I've noticed, this is my opinion, and other people may see something very similar. If you see somebody who's been happy their whole life... you're going to see little crow's feet form right here, even around the age of 19 or 20. This is not like later in life.
You're going to see them start to etch on the face because that's a very common expression they make all day throughout the day, very regularly.
Right there. There? The crow's feet on the outer edge of the eye right here. Yeah. And you'll see what? You'll see little wrinkles from very frequent smiling.
Yeah, or they smile a lot. Interesting.
So one of our things is our emotional billboard is our forehead. And we do this.
So I got, uh, we, there's this behavior we have called an eyebrow flash. Okay. Which about 80% of people will return an eyebrow flash behavior without even knowing that they did it. That's how socially responsive we are. And notice we're, I mean, this is everything we're talking about with authority and leadership and all this, none of that has anything to do with language.
So it's who we are, not what we say. Right. And so when it comes down to this eyebrow flash, it's this. When we raise our eyebrows while we're talking to somebody, maybe for emphasis, and we're kind of bringing our eyebrows up like this. So you'll see somebody who's very social. They'll have those lines on the middle of their forehead. Does this make sense so far? All right.
But if you're seeing large-scale things happen, the first thing you want to look at is what's the timing of this event and what's the context of what's going on. And then right away, what is the information that's being suppressed and what's being forced out into the public? Like these passports that happened and the ID card that was found in this guy who burned in a Tesla.
So what if I told you to make a skeptical facial expression? Like you're really skeptical about some information. Somebody's selling you some bullshit. There it is. So the lower part of the eye wrinkles up. Right. And what about when you're hearing information that you really want to pay close attention to? Your eyebrows will come down and squeeze together, which is yours.
So you have those wrinkles. And this muscle right here is called the glabella. So that thing squeezes together. And you'll see people over time, yours is etched in there more than your forehead, more than anything else. So you're analytical, like taking in data, making sure you get it all, process everything perfectly.
With our forehead being such an emotional billboard for connecting with other people, when we do this little eyebrow flash thing, you won't see those forehead wrinkles in psychopaths. I still haven't seen deep forehead wrinkles in a psychopath. That little connection, that emotional connection that we make to other people and how we express ourselves, the eyebrows coming up. And if I could...
I'll tell you a story from Dr. Robert Hare. He's the number one researcher in psychopaths. And this is from his book on psychopathy. Dr. Hare is the one who wrote the checklist, the official, like, you're a psychopath checklist. So if you imagine, he says, I think Dr. Hare is only slightly wrong about one thing.
He says that psychopaths are attracted to cities, and I think cities are more likely to manufacture psychopathy. Tell me more. So our brains are not designed. They haven't changed in 200,000 years. They're not designed for a gigantic tribe of people. So in order for us to survive in a city, empathy has to completely disappear.
This is why we have things like the bystander effect, which maybe you've heard of it. So if there's people around a large crowd and you get stabbed or shot or anything, The more people around you, if you need help, the less likely you are to get help. So if I told you, I was like, Patrick, on the way down here, I saw a guy that was getting robbed and somebody was stabbing him.
And a guy was filming the whole thing with his phone. He was just standing there filming the whole entire thing happening. Would you think that guy's probably a psychopath? The one filming it.
No expression. It's just him and the other guy. Him and the guy getting killed and he's filming the whole thing.
Yeah. That might've been different because of the authority of the police officer and nobody wanting to get in a fight with a cop.
Yeah.
The death of empathy. So, and the second part of that, a slight extension of that is, Social media is an artificial tribe. So we go back to focus, authority, tribe, and emotion. So now I'm tricking that mammal part of your brain into thinking that your tribe is bigger than it is. Those aren't real people. They're way out there. They're not in your community. You don't have to worry about them.
Like somehow this thing mysteriously survived.
But I can trick your brain to believe whatever I want just by making you think that your tribal members believe in that thing. I can manipulate your mammalian brain just by showing you things. I can, A, and we go back to the drones, I can normalize something just by overexposing it in front of lots of people, which goes back to the tribe again.
But social media is an artificial tribe inside of our brain. that even still is bigger than our brains are made to handle. They're made to handle small towns, small environment, tribe of people. So when it comes down to the behavior of a psychopath, this story from Dr. Hare is the perfect way to describe what's going on inside of a psychopath's mind.
So he talks about this psychopath, and he's in his apartment in a city one day, and he decides, you know, I'm going to go get some tacos. So he leaves his apartment, he walks down the street, he's walking to a nearby place. As he's walking down at this taco place, he sees a car accident and a mom is screaming and crying and holding her baby that has passed away, maybe a two year old.
And there's people on looking and crying and screaming with her. The police are there trying to help her and stuff like that. And as he's staring at this incident unfolding inside of his head, here's what you're hearing. I think I want lettuce. I'm going to put lettuce on the tacos this time. Maybe some sour cream. And then he turns and goes to get his tacos.
So like what is information suppression and availability and what's the timing of what's going on? Like is there something else happening? So like is a political candidate about to transfer power or is something going on somewhere else that this could be some kind of distraction for?
And then walks back by the scene again, looks at it again, comes back home and eats. And then that night before he's going to bed, he's getting ready for bed. He's looking in his bathroom mirror going like this. Just trying to mimic all of those facial expressions of people grieving and being sad by the car accident. just rehearsing those facial expressions. It's terrifying.
It's terrifying to understand that there's no, there's no empathy in that person. That's a pure psychopath.
That's the most beautiful way I've ever heard it described. Absolutely. So you can have tons of genetic markers that are just loaded up, ready to go, in the gun, but they never get triggered because of life experiences. You're not going through any trauma. There's no huge stress whatsoever. And stress is not just psychological. You can have physical stress like getting sick as a kid.
Getting sick as a baby can make those genes start to express themselves. It can really make our genes do weird stuff. We have babies that are born in the winter are more likely to have those genes express themselves because the mom might be sick during the childbirth, the baby might be sick in the younger days.
So we just go back to like if you learn magic and you get a magic kit when you're a kid and they teach you like, well, shake your hand over here. Let me just do this thing. It's very basic. I'm just going to do a big thing over here to draw people's attention away.
That's not some guarantee or anything, but it's definitely well-researched that winter-born babies can have genetic disadvantages when it comes to the brain.
So when a psychopath goes to therapy, what the therapist works with them on? is here's how to ask better questions. Here's how to make a face like you look like you're interested in something someone's saying. It's all just let me teach you how to fake your way in normal life.
All February?
So I call this fogging, and I use the acronym FOG. That's fear, obligation, and guilt are the three master tools of these people. And this is psychopaths. This is extreme high-end narcissists, sociopaths, some people with borderline stuff. But if you're seeing a pattern of... Fear, obligation, and guilt.
So there's no – we tend to think like there's some highly advanced technology going on to harness the power of a SCIA, but it's usually pretty simple. So for you, Chase, the average person sees the drones.
I did a whole video on my YouTube channel about this, like how to deal with a narcissist, what to say. But you have to recognize that I either, I'm going to consciously choose to stay in this relationship or I'm out.
I wouldn't even say it's CIA. I would say the agency that I've seen do a lot more internationally is DIA. Okay. But when it comes to MKUltra, this was a scare. MKUltra was a result of people being terrified. This happened in Korea when these American prisoners would go on videotape and say, I hate the United States. It's a bad country. I've renounced citizenship and all this kind of stuff.
The first thing I'm looking at is what's the incentive here? Is there somebody that's going to gain from this being public or this being exposed to the public? And if you just look at the last few years... Anything that we want to normalize to the public, we start out small. So we start out with these little, these Freedom of Information Act releases like UAPs, drones, UFOs, all of this stuff.
And it was terrifying. And that became MK Ultra was the beginning of a psychological arms race is what it was. So they started all these experiments to find a truth serum. So they used hypnosis and LSD and all kinds of other drugs. And it was just bizarre, some of this stuff. I want you to see the description of this. Can you bring up Project Midnight Climax? You heard of this?
So Sidney Gottlieb, who's the director at the time, is getting prostitutes to drug random dudes with LSD. And the scientists are behind a one-way mirror watching them in a hotel room. This was in, I think it was in San Francisco.
And I don't, that's a lot of what we know is just right there. And they're trying to do all these experiments and then they're using hypnosis. And then this guy named George Estabrooks comes on the scene. He's a professor at this university called Colgate University in New York. And he wrote a few books about some of this stuff. Yeah, that's him.
So I got access to this guy's, Dr. Estabrook's personal files that were never deleted or part of the, there was what's called a destruction order from the agency. Right before all these secrets were about to come out, there's something called the church committee that was going to take all this stuff out.
But right here, this guy had a plan with J. Edgar Hoover to hypnotize and split the personality of a German submarine captain and send this guy back into his port and torpedo the entire German fleet. Incredible plan. So they were experimenting with this personality modification, splitting people.
And I can send you all these documents if you're interested in it or if you want to just throw them in a link for the show.
Yeah. Splitting. Personality splitting. So there's two versions of a person that can be kind of turned on or turned off. So he does it to army officers called this guy that he named Jones. And there was a Jones A and a Jones B. So he could send major Jones through enemy territory, but the other personality had all these national secrets. So if Jones A was ever captured, Jones B...
Won't ever come out because the code word and the little activation technique is not being done to bring out that B personality. Does that make sense? So that's a lot of the stuff that was going on. And a lot of MKUltra led into this new era of propaganda. And this guy comes onto the scene. His name is Edward Bernays. You're familiar? Okay. So he invents... propaganda in the United States.
He's the reason that we eat, we think bacon is part of breakfast. He's the reason that margarine is yellow. He was the reason women smoked Virginia Slims in the 60s, 70s, 80s. There's a million things. He's the reason that the Department of War changed to the Department of Defense. So all of these tiny little things got made.
And then these whistleblowers will come forward and Start going on podcasts and start going on. They've been on Joe Rogan. They've been all over the place. So it's starting like this massive amount of information flux.
Yeah, big time. So he also invented the term public relations so propaganda didn't confuse people. Very interesting guy, probably a bad dude. He's also Sigmund Freud's nephew in a weird turn of events. And you don't really see that very often when you read about him. So it gets into this, it gets, it kind of evolves and the CIA is going crazy on this mind control stuff. Can we program assassins?
This is the end result of this. So I'll tell you what's on record now is they were doing experiments to see if a person could be programmed to kill on command with one of these alter ego identities. Edward Bernays.
Yeah. No, he's not. This is CIA and George Estabrooks. And these are actually in official documents that were Freedom of Information Act released. So they're doing this huge experiment and they want to see, can I get a person to go into a room, pull out a loaded gun or one that they think is loaded during these experiments and just fire it at another person? So-
They start these experiments and they're successful. And this – they officially, quote, ended these experiments just a few years before Bobby Kennedy got killed in San Francisco by Sirhan Sirhan.
And Sirhan Sirhan has no memory of the event. He was – And if you look at where Bobby Kennedy was shot, he was shot under the armpit and kind of from behind. All the bullet holes are actually listed out there. This is from our own government's investigation. It just kind of doesn't really match up very well. But Sirhan has no memory of the event. To this day, he says he has no memory.
And if you talk, have you had Bobby on?
Okay. If you talk to him about this, he believes that Sirhan should be released.
Yeah. I did a documentary about it on my YouTube channel and talked about the hypnosis and how it can be done step by step, how somebody could have done this I got some of the top hypnotists in the world to come on to that little documentary. It's a micro documentary. But talking about what are the steps that could be taken to get someone to a place where they can do this.
So this brings us into PCP, not the drug. But PCP stands for a three-step process that if I can modify three things in your life, I can get you to do anything. if I can modify perception, context, and permission, PCP. And if I just look at that, I'm going to... Say that again. Perception. Perception.
And who was the guy that you just had on? I watched it on the plane on the way over here. Dr. What was his name? Stephen Greer? Stephen Greer. Most believable guy I've ever seen from a body language perspective. He is very believable. There's some guys that I think are less credible.
I change the way that you're seeing what's going on right now, which means kind of a domino effect that now I can modify the context and how you see the situation. Okay. And then I get... Context. Context. So how are you seeing this? Like... Everybody who is, let's say if we're in a business meeting, nobody's going to strip their clothes off and get naked, right?
You've not been in enough business meetings. I haven't been in yours. Give me the last P. Permission. Permission, okay. So it's perception, context, and permission. So the moment that we get home from that business meeting and we're standing in our bathroom, the context is different. So of course I'm going to take my clothes off because I'm getting in the shower.
So any behavior is tolerable under some circumstances. And the only thing I've got to manipulate in your life is the context. So if I can hypnotize you, I can get you to have another personality, I change your perception of what's going on, I modify context, and I can get you to do whatever I want.
There's an attorney in Washington State who did this to his clients for women to get naked into his office. And people say, oh, you can't be made to do anything against your will under hypnosis. it is within their will because it's within that context.
So he would hypnotize these women in his office and say, you just got home from a long day at work, you throw your keys in the bowl, you walk into the bathroom, you've got a glass of wine, and now it's time to get into the shower. So now that we get naked because the context changed. If I can modify perception and context, I can justify anything. I can get you to do anything that I want.
Yeah. But just this is a perfect reflection back to the Milgram experiment. None of all those were good, decent people. They were school teachers and doctors and all that. And they committed murder in under an hour. Just because the perception of what's going on changed. The context is way different. And there's permission from an authority figure to do it.
But if you just look at this release of information, when I see the drones as a behavioral expert, I'm seeing this is a logical expansion of that narrative. This is just the next logical step in a normalization process. So we're normalizing these drones and we're normalizing the aerial phenomenon. And then all of this stuff happening, we don't know what the end goal is.
Maybe this Tesla thing that's going on. This Tesla bombing that happened. Oh, but that's Matt Liversberger. So you think he could be... Could be a victim of something like that. Could be a victim of MKUltra. Yeah, but I've worked on deployments with dudes like this, spec ops dudes, and I was in Expeditionary Combat Command for the last half of my career.
No one, no one, absolutely no one that would make it to that community... if they were going to want to cause a bunch of damage, he's going to throw a bunch of gas and fireworks in the back of a solid steel vehicle and think that they're going to do a bunch of damage. Nobody. His training is a thousand times above that. he could have done a lot more damage.
Anybody that's been in Special Operations Command or anything like that has tons of education in that stuff.
Yeah. I do know that teslas can be summoned they can't be driven without someone with their eyes open you know because they'll like i don't have you ever driven one so they'll like they'll kind of ping you if you are looking away if your eyes are closed but they can be summoned without anyone in the car or they can be summoned to a a place
And I think if this guy was dead before the vehicle pulled up, that's the only way that it could have been done. And it's the only vehicle, maybe, a Tesla might be the only vehicle that you can summon. I'm not very well educated on which vehicles can do that, but it definitely looks like that.
And if you've ever, have you ever fired a 50 Cal, not the big boy, but like a 50 Cal pistol, that's like a three foot fireball that would have shown up in a video. That's a giant fireball. Huge.
That would have shown up. So like if he did it right then, that would have definitely been in a video where you could see it through the windows. That's a massive, that's a big round.
This is, now we're talking at the level of like state craft stuff and not really psyops. I just don't, I don't really trust. If I hear multiple media outlets using the exact same messaging, instantaneously I don't trust it. So that's my go-to. Number one. Number one.
So if you're looking at a PSYOP, the end goal of all PSYOPs is to modify or shape
If I'm hearing the same exact reporting from multiple different sources, it's automatic that something is being forced into the news instead of the news is reporting. So that's what I teach my kids. Are you hearing repeating or are you hearing reporting? Those are two different things. And have you seen that one? Have you seen that compilation of all those news?
Terrifying.
behavior of a crowd of people a group of people so what would be the end result or the desired end result for somebody to shape a behavior of a country or a populace so we want to normalize it but then you got to go into and i'm not going to speculate on this but the next step is why why would this need to be normalized what would the next step after that be
All right, so do me a favor. just mute it and keep it on kind of a repeat. So some of these behaviors, just so I can show you what some of these things are. So the first thing here we have mouth covering and adapting.
So when someone is taking control of things in their environment, so like if I sat down here and I was like scooting these things back and kind of pushing them over, aligning them, it's unnecessary movement. So we're seeing a lot of unnecessary movement. Mouth covering is one of the first behaviors that we learn.
when we are feeling the need to withhold information, not saying deceptive, but withholding information. So what do you think when, have you ever seen a kid drop the F-bomb the first time in front of their parents or something? They're instinctively reaching up to cover their mouth. So it's built into us. That behavior is built into us.
So right after that little movement towards the beginning, you're going to see him pushing into his face. This is called facial denting. And this is a pacification gesture. And it's meant to kind of burn off excess adrenaline from a high stress question or a high stress scenario. And we see a lot more hand to head, hand to head, hand to head.
And so all of those will factor up to a potentially very deceptive statement, but there's no deception when somebody's just saying, oh, I don't want to talk about that. You didn't ask me any direct question. I didn't give you any, or you asked a direct question. I gave you a nonsense answer or a non-answer. That looks a lot more avoidant than deceptive because deceptive would be absolutely not.
I had nothing to do with it, right? So the avoidant, Look at that. My video was on the recommended right there at the end.
There's one more thing here. What's that? Towards the end, this is called rapid reaction. So like if I'm looking this way and then you started talking and the moment you started talking, my head jerks over to you. So this is an orientation. It happens right at the three-quarter mark. So right when he started speaking. So he's kind of jerking his head back towards him.
So that fear increases the speed of our body. So if you think about the difference between... Increases the speed of our body. The difference between a chihuahua hearing a noise in the house and a Rottweiler hearing a noise in the house, how fast their heads come up and orient toward what's going on. A chihuahua is a lot faster, way faster, because they have to be more scared.
So fear speeds up our bodies.
Yes.
So there's a fear response in our brain. Yeah. So there were probably 10 or 12 little indicators there of high stress and high fear.
It looks extremely avoidant. It looks like there is information there that it is what's called guilty knowledge. A person may be involved with a crime, may have committed a crime, may have witnessed a crime, but they have some kind of knowledge about the guilt of a crime. But that's what we look for, for a guilty knowledge.
Yeah. And it's only some of the people apparently got these envelopes. Right. And you're seeing a lockdown reaction. None of them are showing any curiosity or interest in it. And it's an immediate bodily lockdown afterwards. You've noticed that? Except for Jeb. Jeb had some fear. So Jeb's breathing shifted in from his abdomen, which is comfort, to his chest, which is a high-stress pain.
So typically when you see this lip compression, which I think we saw it in Hillary. lip compression is almost always indicative of withholding. So withholding an opinion, withholding information. So you ask somebody like, oh, how do you like your new job? And they go, oh, it's great. So you see this withholding. Something else needs to come out.
Maybe there's information being withheld. So withheld opinions about something just like this. But when you see it with the chin, when the chin comes up a lot into the motion, that's usually grief. And the cool study that was done here after 9-11 in New York,
new yorkers who would normally not communicate in any way shared this facial expression and this well-documented it's fascinating to me and they would look at each other and go so they renamed this downward frown with the chin movement this muscle right here is called our chin boss and is as what's called a shared grief expression So we may be seeing some grief there because this was downturned.
And I think we see some pretty tight lips on Hillary while she's looking at it. Is it supposedly some kind of threat from the Skull and Bones Society or secret organization?
Yeah, it can't be a lot of words at all. Or it's boring. And then maybe everybody got an envelope and this is some cherry-picked thing.
But let's always think of context. When we're looking at human behavior, we always want to think of clusters and context. I want to look for multiple signs. And in the context, we're seeing, I think his dad's coffin is going by. So we are seeing a high stress. We're seeing him breathe into his chest. So some of this may be on the bush side, some stress about the funeral.
Yeah. Hers is like, I don't know what to do about this. There's an immediate postural shift back, like showing that to Jeb there and then turning back to George.
How do you learn that? I think the first thing, there's two ways. Number one is I don't think you get to that position without being able to lock your shit down.
Yeah. That's right. You don't make it. Right. Number two, they give them prescription drugs that are non-psychoactive to lock their behavior down and make their behavior more smooth and slow. A great example would be something like metoprolol, which is a beta blocker. So like a 100 milligram extended release metoprolol. They also call it the stage fright drug or the public speaking drug.
But it's just a heart and blood pressure medication. Propanolol is great. Beta blockers is what you give CEOs and stuff when they have a big speech to go make. This is what you give to Steve Jobs when he's got to release the new iPhone on stage and that kind of thing. What is it called? Propanolol or metoprolol, they're all different classes of beta blockers.
Definitely possible. And I'm always, and I'm not, I'm not, casting aspersions on anybody, but I'm always suspicious if someone's coming out as a whistleblower when they have a list of what I'm allowed to talk about and what I'm not. And when a whistleblower comes out with, oh, I can't talk about that, I'm limited to speak on that, then they have a list of speaking points.
They regulate heart rate and blood pressure. So they're non-psychoactive. So not only you don't need them for the rest of your life, they help you to memorize those behaviors without being dependent on the drug like a Xanax that does have to be present for you to be calm.
Yeah.
Yeah. How did it work for you? I've given it to my clients. Well, I've had the clients get it from a doctor, but they are fantastic. So it lowers your natural fear response rate. So your heart's not beating fast, so your brain is calming down a little bit more. And the second drug that they give them on top of this is something called methocarbamol, which is a non-drowsy muscle relaxer
And it just kind of relaxes the overall physiology of the body. So after a month or two, these people, their bodies are learning these new behavioral pathways. Rob is already ordering 48 tablets.
A funny thing is if you study pharmacology, the interesting thing about the methylcarbamol is that we don't know how it works yet. We know that it works, but we don't really know how, but we know it's not a psychoactive drug. So your brain's not dependent on that to learn how to be comfortable. So when I have a lot of clients that are high stress, they have high social anxiety,
I will have them talk to their psychiatrist or their doctor and get that propanolol or metoprolol and the methylcarbamol, which is the muscle relaxer, non-drowsy. It's good stuff. Robaxin is like the brand name.
We're always involved in psyops, all the time. MKUltra was the beginning of a psychological arms race. What do we not know about CIA and their capabilities? Number one, it's the most magnetic human trait. It draws people to you. The highest performing individuals on planet Earth are doing this. Can you give some of the most successful PSYOP government has used?
Nope. Interesting. And it helps with that stage fright and stuff. And the thing that, this is going to sound really cheesy if we have time. Do we have like five minutes? Yeah, go for it. visualizing is the biggest mistake most people make. It's because we're visualizing and predicting the future all day, every day, all the time. And most people are visualizing things going bad.
And getting better at visualizing, number one, and getting some training in how to do that better. And number two, deliberately visualizing results that you want is proven for Olympic athletes. It's proven for Formula One race drivers everywhere. The most incredible thing you'll ever see when it comes to visualizing is... Can we bring up one more video? Look up Blue Angels flight briefing.
And that makes me a little suspicious.
Have you seen this?
Go for it. Is he one of them? You just need to kind of pull to about the halfway... Oh, I guess that second video had it. It said chair flying or something, but...
Yeah. I'm not going to mention any names, but you'll probably know who I'm talking about. You see somebody that comes out as a whistleblower, and they start talking about all these programs, and a podcast host is going, okay, well, tell me more about are we doing this? Are we doing surgeries on these guys? Do we have these little alien creatures locked in a jar somewhere?
Unbelievable, man. Sick.
So I was showing this to my kids. Because I kept telling them, you need to visualize what you want. And they're like, well, that's for babies. That's for babies. They're like, no. The highest performing individuals on planet Earth are doing this.
Your SEAL teams, your Blue Angels, your top surgeons who are about to go through a surgical procedure that's going to be 10, 15 hours long replacing some vital organs or spinal cord fragments and stuff. Everyone who's at the very, very top of the top does this, does this visualization. Everybody's doing the visualization. They do it on purpose.
If you're visualizing yourself failing on stage 50 times the night before and then you take these drugs, it's not a magic pill if you've been visualizing yourself acting like shit and having bad results. So this visualizing has to come with it. It's got to be part of the package.
I want to have lots of facial movement while I'm speaking.
I try. You know, when we go through. Stop.
I thought I was a little more expressive.
They're like, oh, I can't mention that. That's the end of the road of what I'm allowed to talk about. They're people with speaking points is what it is.
What do you think about the CEOs that you've talked to who built a company? I'm basically just getting some free advice from you right now. I'm a CEO. I started a company. I don't want to be a business person. I hate being a business person. I want to go back to creative. I want to go back to writing and creating things and making cool stuff and
Now I'm at 90% business, 10% creative work, which is my passion right now.
Yeah.
going through email numbers, what's our open rate on this email? Here's our upsell and a cross-sell thing, and here's how these products are doing. We need to make these little tweaks. A business person could do all of those things.
Checking homework. What else? Versus like the syllabus and stuff like that.
Hated that.
I believe Stephen Greer. Absolutely. You believe him? Yeah, and I just watched it yesterday when I was flying down here. And I watched the whole entire episode. You've never met Stephen? Never met him. But every time I've seen him talk... He's okay with ambiguity. He's okay saying, I don't know that. We see so many people that are certain about everything. They know the reason. They know the why.
Yeah. But at the end of the day, figure out what I can outsource. That isn't, hey, can you tell my wife I love her every night? No. And read a book to my kids. But figure out what can be in the first.
He's in a meeting right now. He's in a meeting right now. He says hi.
They know maybe the star system that some kind of craft came from. They're certain. And I see the more certainty that I see in somebody... the less credible I tend to see them. I'm a little more suspicious, let's just say that. And he is okay with ambiguity and saying, like, I don't know what this is or what it's for, but this is the fact.
If you go to nci.university, so NCI is our main website. And right on the bottom, there's a podcast link somewhere on the very, very bottom. And it's every single thing that we've talked about plus, plus, plus other stuff like that.
Dude, this one will keep you up at night. Can we type something in on the screen? Yeah, of course. So type in PSYOP Vietnam Ghosts. So this is Operation Wandering Soul. So they learned that the Vietnamese believe that the ghosts of people stay around, and you can communicate with them sometimes. You can hear from them sometimes.
So we found a way to kind of hack into the North Korean radio systems and had – dozens of voices of ghosts that would play like phantoms over the radio and say, I can't believe what I did. I should have surrendered. I could still be with my family if I just surrendered. And this is like, you can hear the, Oh, there's the tape is right there, but. It's haunting. And it was a really good program.
Dude, this one will keep you up at night. This guy had a plan with J. Edgar Hoover to hypnotize a German submarine captain. and send this guy back into his port and torpedo the entire German fleet. The average person can be talked into murder in about an hour.
What are we listening to? So just some ceremonial music, but then the voices come in and it's fast forward a little bit. So now it's, it sounds like a haunted house. Remember when you buy a cassette tape of Halloween noises? Yes. That's kind of what it sounds like. And what did this do? How successful was this operation? I think it was very successful.
I think a lot of people either chose to return home so they could be buried at the right place or to surrender so that they didn't get killed and they could make it back to their family. So this is a great example of it. But when it comes to behavior change, Here's one of the biggest things. If I could divert really quick.
The biggest thing that you can ever understand about human behavior is that human beings tend to overvalue language.
Yeah. So I teach persuasion and influence for a living. I don't teach psyops all the time. I train psyops maybe once a year. And And that's at Fort Bragg. So when it comes down to, let's just take a basic example of sales, a sales team. Somebody says, well, I need a better script. I need a better thing for the phone. What do I say?
Or somebody, let's say the top sales guy at a company has this record number of sales. What does the management do? They're like, okay, what is he saying? Not who is he? It's what is he saying? And that's the biggest mistake. It took me 15 years to learn this mistake that our species makes is we value language so much. And I've studied neuroscience for the past seven years.
And the guy in the lab coat says, any non-answer has to be treated as if it were an incorrect answer. Please continue. And they keep going and going and going. And you can watch some of these on video, and you just watch their faces toward the end. These psychiatrists at the beginning of this predicted less than 1% would go all the way. 67% of people go all the way.
And 250 volts is enough to kill you. 100% went up to 250. The presence of novelty and authority did everything. It made a person commit murder. And that's, I would say, I would argue, that's more difficult than selling someone a car.
There are. Slowness of movement is one of the most common. So we have slowness of movement. So the right side of that authority triangle has five letters on it, and that stands for movement. appearance, confidence, connection, and intent. Is our intent visible? That outward sign of authority is what a lot of people tend to look for. What does authority look like?
But what we're really doing is I want to look up the symptoms of authority, not the cause. Because all these LinkedIn articles, YouTube videos that are saying how to have more confidence, how to do X, Y, and Z are how to have the symptoms instead of the cause of authority. So people with authority tend to sit up straight, but they don't sit up straight because they read an article.
They sit up straight because they see the world a certain way. And that's so much of a difference between changing my worldview versus changing my posture. It's very different outcomes. And we're still generating those gut feelings in people. Interesting.
Many. Hundreds.
My favorite example was a big CEO. He's in Los Angeles. And he asked me for skills. He starts off, I need the flight checklist. I don't need to learn to fly. I just need the checklist. But it takes me a while to kind of walk people back and say, like, let's get to the root of this. Because you can't just openly say you have an authority and comfort problem.
And his employees would like openly make fun of him in board meetings and stuff like that. And he didn't like it. And his company was going downhill so fast. And I took him through this process of gaining, let's build up your confidence, discipline, leadership, gratitude, and enjoyment, all of those things. And let's find where your lowest point is of those five.
If I could just find your lowest point on that five list, then I know the highest leverage thing that I can do. So if the highest leverage that he can do would be confidence, That's the number one thing I'm going to start working on. And the moment we took him through that process, it was only a couple of months, and we used a lot of hypnosis. I literally used brainwashing techniques to help him.
So it's the same techniques. And you know what? Cognitive behavioral therapy was also a form of brainwashing back in the day and aversion therapy. But within just a few months, he went from around, I think, $600,000 to $800,000 per month to like $4 million a month. All of his employees were on board. He had this huge shift.
The problem comes when you're a coach and you make someone's life change that fast. They have to have an excuse. They can't go back to the office and like they're different, right? So they have to say this thing happened to me. I had this thing.
So that's the first thing I work out with every client is like you're going to have to go back and tell them something happened that changed your life because you have to have a reason that you're going back different. So watching that transformation is so, so rewarding and incredible. But the confidence is usually what you have to change first with people.
You change what's going on inside their head. So you've gone on stage before, probably 1,000 or 2,000 people. You were on TV for a while. Even after you've been successful,
Yeah. And they never go away. So the difference between a person who's confident and a person who doesn't have confidence is that they hear those voices as truth. And I hear them or somebody with confidence hears them as fiction. They're both listening to the same thing. So imagine like as a quick story, if you and I were going to lunch and I said, Stephen, I'm going to come pick you up.
Chase Hughes, who are you and what is your mission? I'm a behavior guy, behavior expert, and I... I think I've just set out to teach people that there is an entire world that other people can't really see, don't have access to. And I think for the last... 10,000 years of recorded history.
I pull up in front of your house. You jump in the passenger side. We're heading off. And I'm listening to an audio book about a nuclear bomb going off. But it's inside the audio book. There's a fake news report about a nuclear bomb going off. Let's say it's a pretend BBC broadcast or something that's going on. That it's in the audio book. We start driving. I'm relaxed. I'm focused on the road.
I'm enjoying what I'm doing. Your heart rate's increased. You're fearful. Your amygdala's firing off. You're in this horrible state of like, oh my God, what's going to happen to my family? We're both hearing the exact same broadcast. We're listening to the same speakers at the same time. But I know that I'm hearing fiction and you are worried that it's truth.
I don't mean to use you as that example, but it's... That's the easiest way to describe it. And then just fundamentally changing how you hear that voice. And nine times, I think 10 times out of 10, that voice was developed when you were eight or nine. What did that kid do? And this is what I would ask any of the clients. What did that kid do to make friends or keep them? So friends, to feel safe.
Now we're in the safety. Like, how did I get to feel safe? And what did I do to earn rewards? And for some people, that might be recognition. For other kids who had a bad start in life, that might be water or food might have been a reward for those kids.
So the way that we keep or earn friends, the way that we get rewards as a child, and the way that we feel what we have to do to feel safe, those develop as little apps in our brain that run in the background of our adult lives all the time. And we typically, as a kid, they're great. They might have kept us safe. They might have kept us alive.
They might have held us inside of these social circles, but... I'm going to be a dick to people so that they don't get close to me. Or I'm going to kiss up to authority figures like mom and dad so I'll get some recognition and praise. And that becomes an app that we carry into adulthood without knowing it, without our consent, without our awareness.
That little kid brings these things into adulthood. And they just modify. So I go from having to kiss up to a narcissistic mother to I'm going to kiss the boss's ass every single day. And everybody knows me as the office kiss ass. So they just translate from child to adult behavior.
And if I can start understanding that, then I can start getting that person to understand the fundamental way to change their life. And I make them put those phrases out in the open to where it's so, I want them to be pissed off. So I will make them get a desktop wallpaper that says, I don't deserve money. Money is for other people.
Just to make their brain see how stupid it is on a regular basis and put it on a motivational poster. And the second part of that is anybody who's confident has a generalized expectation of positive outcomes. Not specific, but things are going to be fine. Things are going to be fine. So if I can do that, you can fundamentally change someone's life.
So the final point of that, which leads into discipline, is I need to get you to form a relationship with your future self. Because everything that goes on in our life has to do with our mammalian brain, this lower part of our brain here, and it doesn't speak English. There's no affirmation that's going to penetrate that barrier.
You can look at any event or any leader of any country and everything that dictates the outcomes of situations comes down to human factors every time. No matter if there's economic turmoil, there's people getting pissed off about an economy, there's AI or technology innovations that are happening.
There's no, like, I'm going to read a quote on a wall or a PowerPoint slide that's going to fundamentally change behavior. You have to change the animal, the mammalian part of the brain. So the question I ask everybody that I'm training is, how would I teach it to a dog? How would I show my goals if I'm setting goals for next year? How would I show that to a dog?
Because I have to get it down to a mammal. So the fastest way to do that is through visual means. So I have all of my clients download this app. I can't remember the name of it. There's probably 100. But it makes you look like 95. And you're just covered in wrinkles. It makes a lot of your hair kind of go away. And I make them print it out and put it everywhere just for a couple of weeks.
And now we start developing a mental mammalian relationship with our future self, which changes how I eat, changes how I spend money. It changes maybe what time I go to bed, how much alcohol I drink, and mostly where I'm getting my dopamine from.
If I draw a map of everywhere I'm getting my dopamine from and more than 50% of it is on alcohol or porn or all of these things that I don't want, you have to be very, very honest with yourself at that point of where do I need to get dopamine from in my life? And successful people, every single successful person that I've ever met has a good dopamine map.
So they get dopamine from good sources instead of bad ones.
I think so very much. It's like if you and I were sitting in an airport together, let's say we're sitting in Atlanta Airport, and I just asked you, and you're not a behavior profiler as far as I know, but I said, Stephen, look around and find somebody that's disciplined. It would take you five seconds because we don't need to profile people.
That's a natural thing that you picked up on it on purpose, but we pick up on it unconsciously all the time.
So having that level of discipline elevates our level of confidence automatically because we know that other people are going to pick up on it, but we also know I'm moving up and I'm probably more in control of myself than the person that I'm talking to or the people that I'm dealing with regularly. So how we live off camera
is coming through in our confidence that's the exact thing that we were talking about that environment time appearance and if i can live off camera the same way that i want to be perceived by everybody in my life my confidence already starts to grow and you said enjoyment as well was one of the five yeah why is enjoyment important I added it on there.
Everything comes down to human interactions and whether or not you can manage yourself, you're a good leader, who the good leaders are and who can persuade the people to feel a certain way.
It took a while, but I walked through everybody I've ever trained. And if you look at everyone who is a natural leader and has that level of authority and They're not just partying in the moment, but just in calmly enjoying what is happening now. So maybe you could call it mindfulness, but I think in just the trait of enjoyment and being in enjoyment is the most magnetic human trait that there is.
Yeah.
Okay, so if you're reading like a public area, let's go back to the airport, maybe. If I'm in a public area, I really want to pay attention to the slowest moving person in the room. I want to pay attention to who is more confident than the other person. And that's typically going back to speed. And if I'm reading other people well, I'm also making a lot of eye contact with them.
So that's also one of the fastest ways to get a read on another human being is how often they're blinking. And if a person is blinking fast, it's a sign of high stress. If they're blinking really slow, it's a sign of focus. So it's not always relaxation.
So if I talk to a psychopath in an interrogation room or in a business negotiation, and they're very focused on prey, so we call that a prey focus, because they're going to manipulate somebody, their blink rate will almost be a zero. If I talk to somebody who's being deceptive, their blink rate can go up to like a 75, 80 without us even knowing it.
I think I do it for people that have gone through a period in their life realizing that there's an invisible advantage that some other people have, the people that got successful maybe have some kind of advantage that they're not able to tangibly see.
So one of the reasons that blink rate is so reliable is that it's unconscious. We don't realize the shifts in blink rate and we don't manually control it very well. And if all that I would ever need to teach somebody, you don't have to count or know how many times per minute it's going on, is if I'm in a conversation, I'm going to start the conversation and say, is the blink rate normal?
Does it look fast? Does it look slow? So what I'm really looking for in human behavior are changes. Changes. So if I'm on stage, let's say I'm doing a keynote. And across the room, I'm making eye contact with all these people. And I start seeing an increase in audience blink rate. I know I need to change the subject or change the topic right away.
No. So generally? Yeah. So I would look at all of these eyes and pretend like I'm looking at one human.
Does that make sense?
Yeah. So as I'm looking around, how many blinks do I see? And I'm going to pretend as if that was one human eye.
Yeah, you're doing a great job. And I go to these pitch meetings where these entrepreneurs will go up and pitch these angel investors and stuff like that up in Washington. And you can measure who will pitch based on blink rate. You see a blink rate drop, that is the most interested person in the room. We do the same thing with jury selection. It's so reliable. And
You read these articles about like someone breathing into their chest. It takes a while to get good at that with your peripheral vision because I've taught it to people and they would spend a conversation with someone staring at their chest. And especially if you're talking to a woman, it's a bad idea. So blink rate is incredibly reliable. So to recap that skill, I start a conversation.
Does it look pretty normal? Is it pretty fast or kind of slow? Then I'm going to look for changes. And that's all I'm looking for in a room of people is what's changing.
deceptive and zero is psychopath 70 is stress not always deception okay and zero is psychopath basically zero might be psychopath context is the second letter c there's five c's that we talk about in behavior profiling
And I think showing them that this is one of the biggest levers that you could ever pull in your life is the most rewarding and fascinating thing to see. Someone go through this transition to realize that this human behavior stuff dictates outcomes in life.
It is delicate. And it's so hard for people to do peer-reviewed research on it because there's a million variables. It's like saying, well, why should Roger Federer win a tennis match when he doesn't have any peer-reviewed studies to back up what he's doing? It's the same thing with body language because they're doing interrogation research.
So they're saying that a college kid who gets a lunch voucher and walks in and pretends to lie about a duck is exactly the same as someone who's been captured in combat, sleep deprived for a few days, has a black hood over their head, and they're drug into an interrogation room. They're saying those behaviors are identical. then there's the peer-reviewed research on lying and not lying.
You cannot replicate human behavior that well. And people treat it like it's a pharmaceutical, like I can put a Tylenol in somebody and I can measure all these responses. And it doesn't really go into a spreadsheet like that. And there's a lot of great research out there. But I'd say it's just so incredibly hard to replicate everything with perfection like that.
First C is change. I want to look for a change.
That would be clusters.
So then you read articles that say someone looks a certain way or does a certain thing that might be deceptive. Like the most common one I hear is someone touches their nose. So someone touching their nose might be being deceptive. If you're just seeing one thing, I would say that almost never means anything. You want to look for a cluster of behavior.
So they started getting nervous, which is a change. It's because I'm asking about where they were on Wednesday night. There's the context. And while they were getting nervous, they also started protecting their genitals with their hands and licking their lips, which is a hygienic gesture that we do. So now I have a change within the context that's appropriate, and there's a cluster of behavior.
After that, I screen through culture. Is there some part of this person's culture or background that makes them do that. Like I was with a young person, we were watching a Pakistani person get interrogated. And you know how you commonly see that kind of head shake in that region of the world. And he said, oh, he's shaking his head while he's saying yes.
I'm like, now we get down to that C, this is culture, which rules out that behavior or gets rid of it. And finally, the least important thing on that list is the checklist. And by checklist, I mean there is a list of known behaviors that are likely to be deception. And if you're in body language, you deal in likelihood. That's all we deal in.
Yeah.
Some people say they're 100% sure on stuff, and I'm skeptical. But we deal in likelihood. So we should always process in that. So someone licking their lips or moving a certain way, if it's on a checklist, does not mean that it's deceptive. Because what if they do it all the time? Then we don't have a change. Does that make sense?
But that wouldn't be a change if I was meeting you. And you were on the Dragon's Den for a while. Still am, yeah. And people pitch you all kinds of ideas. Just having somebody on the show or just having those skills with you, you could see through a lot of those people. And whether or not they're being honest about what they're pitching, they're confident about what they're pitching.
And you could look at a show like Shark Tank, and I can watch any episode of Shark Tank and look who's blinking the least. They're going to be the first to make an offer 99% of the time because they're the most focused on what's going on. They're personally invested. So that's fascinating is that you could just look at one or two things and predict stress or focus.
When I say human behavior, I mean that when a person becomes successful or they become a failure, you can look at three factors every single time to determine why someone was successful or why they failed. That is their level of self-mastery, their level of observation, like can they read the room? Can they read the person that they're actually talking to? And their level of communication.
And just being able to do that, if you just took that one thing away from this, that would be a superpower.
So it can also be dangerous. It can. And it can give us these like, oh, I saw this one thing. I'm never doing business with that guy. And like he scratched his nose three times while he was talking about that. Well, he's looking at his briefcase. He's got allergy medication in there. He's scratching his nose. The season just changed. It's springtime. His nose is red when he came in.
So he's been scratching it for 30 minutes before he walked in the door. So now we start to realize I'm not seeing a change. I'm seeing something that was repetitive.
Yeah.
Absolutely. Nope. When it comes to communication, A, being a good storyteller is great. And there's a million podcasts out there that can teach somebody that. But it comes down to whether or not you can speak to the person that you are in front of and understanding what kind of person that is. And there's a few ways that I identify. I segregate people into six groups.
And that's through what do they need from other people? So what kind of things do I need socially? And these are significance, acceptance, approval, intelligence, pity, and strength slash power. And in every conversation, if you ask somebody about themselves, they're going to come across different. and reveal one of those things to you.
So if I know that you are a significance-driven person and I'm selling you on how smart of an idea this is and how intelligent you are for making this choice, I'm communicating the way opposite in what you need to hear.
So the moment that I hear you talk about yourself, your accomplishments, what you like in life, what happened for you this week, what's a great memory that you have, every conversation you're going to hear this stuff starting to get revealed. So you hear somebody within, and these are things you could hear in a conversation pretty quickly.
You start talking to somebody and they said, yeah, I'm actually the CEO at that company. I've got 490 people that work for me and I'm probably going to be making an exit sometime next year. So you hear that. There's significance, right? Then you listen for approval. And this is when you hear people say, well, I've got to go up on stage tomorrow, but I suck at public speaking.
I'm going to really bomb at it. I'm just really nervous trying to get you to say, no, you don't suck. You're great. You did great last time. You're going to rock this. You got this. Then you have the acceptance people. They'll always use the terms like we, us, our, and just team.
So acceptance people are all about like, I'm a member of some kind of group, and that'll come across in their communication. So you ask a significance person about a vacation, and they say, yeah, I went down to Miami. It was fantastic. I had a great time. And I just got back last night. Ask an acceptance person. They'll say, we went down there. All of us went to this thing, and we did this.
Can they speak influentially? Can they talk about outcomes in a way that inspire people and motivate people? And can they communicate in a persuasive way that moves people?
So you hear a lot of this language that talks about groups and membership. You get into the intelligence side. How often do you hear people go, yeah, I actually got my MBA from this person. Oh, I did my master's thesis on that. Do you hear this intelligence stuff come out of people? And the pity is you can identify a pity person pretty well. And those are the hardest people to communicate to.
And the pity person always, like, I want to give you the ideal thing to say to each one of these people. The pity person wants to hear, I can't believe all the stuff that you've been through and you've got to this point. Because I don't think many people would have. Pity wants recognition of suffering. And finally, we have the strength and power person.
And this isn't always Biff from Back to the Future. So it can be somebody who's a leader in a company, but they want control. So significance is do I make a difference? Strength and power is do I have control over other people?
These are the everybody from like the leader who kind of forces his way into the top to the guy with the ridiculous jacked up pickup truck that has like the plastic testicles hanging off of the back of it.
Yeah. So there's a few other types that we teach intelligence people to identify. There's the six ways we make decisions and then six ways that we have values, which is our end goal that we want. But I want to speak in a way that says this decision is going to increase your level of significance. And I want to compliment them on their level of significance right before I ask them for something.
So I could say, Stephen, this is a great podcast. You've got millions of subscribers, and it's obvious you make a difference in so many people's lives. And you are a significant person. So that would be effective for you because I know that you want to make the biggest difference that you can.
And I want to speak in a way that, A, speaks to their needs and lets them know that I am a source for that. But, B, that making this decision, whatever we're talking about, selling a car, whatever, is going to increase your ability to get that same need from other people.
lots of government agencies. Notably, I've worked with intelligence agencies. I've worked with the Psychological Operations Department, the U.S. Army, which is the Special Operations Command. I've trained a lot of the U.S. Navy leaders nowadays. And a lot of civilians are my main base of clients right now.
So I think if we did this together, I think the number one thing that's going to happen right away is you're going to be able to impact twice as many people. You're going to leave a much deeper footprint on the world. So I'm giving you, we're going to double your subscribers or your listeners, but not just that. You're going to make a bigger impact and legacy on the world.
So every time I'm thinking about needs, always think in terms of neurotransmitters. So if I can compliment someone on their need, that's what we need from other people. So I'm giving them like 500 million neurotransmitters being released when they hear this. So it's not just that we're kind of suffering and insecure and all these things that we talked about a minute ago.
We're also drug addicts, everybody. We just need to identify the drug that that person's addicted to.
Yeah.
You know, I think there's a lot of people in the world out there. And I think most people just do what other people do. And I'm sure you would agree. There's so many idiots out there that just get with the basic thing. I'm going to do this basic thing. And they don't really go outside the box very often. And Every once in a while, you meet somebody who knows higher quality things.
And you meet somebody who is able to see things at a level different than other people. And I would talk about that intelligence while subconsciously I'm associating all of that with this. This is different. It's unique. It's a pencil. Um, but it's, it's not like other pencils. It's not the basic run of the mill thing.
So I want to present that in a way, and I'm going to start with a negative comment. And this is one of the most effective persuasion strategies is to, I'm going to negatively associate something I don't want you to have. So let's say, uh, we're starting our podcast and I'm, I'm afraid Steven's not going to connect with me. And I know that your significance driven.
As we started out, imagine if I said something at the very beginning of this podcast and I said, Stephen, thanks for having me, man. And there's so many people out there. And anytime I say something negative in a conversation, I never want to gesture in between you and me. I always want to gesture away. So we're talking about other people.
There's so many people out there who just don't really give back to the world. And they don't really have an interest in helping other people. And it's like every time you meet one of those people, you sit down with them. It's like all of them have the same thing in common. They can't just stop and connect when they sit down with somebody.
So I'm demonizing a trait using your needs that I don't want you to have. Like the inability to connect.
Right, until I said the word connect. And then I gestured between you and me, back and forth between both of us. And that word stop is a very powerful word in the English language. So when I said, it's like all of them have the same quality to them. They can't just stop and fully connect with somebody else. That's a very subtle thing.
But I've used your neurotransmitters, I've used your needs, and I've got you to agree. You nodded your head if... agree that those people don't really connect well with other people. So that's how powerful that stuff can be. And you can use the same thing in reverse. And I could say a positive thing. I could say, you know, Stephen, what's fascinating to me I've gone around the world.
I've met several entrepreneurs. I've met people who are on TV. And it's like you think that they are just dismissive offhand before you meet them. And it's incredible when you meet these people. It's like all of them have this ability to just tune everything out and just completely connect with somebody. And that would have the same effect.
So when we talk to intelligence agents, the number one thing that we train them in is recognizing human behavior. And we also teach interrogation. And we tend to teach, like if I'm doing an interrogation, it's kind of the same as if I'm an intelligence officer somewhere trying to talk somebody into spying on their own country for us.
be that person because it's positive we want to live up to that expectation set right so what i've done is i've got you to say um as chris voss would put it that's right okay but i've got you to say that about who you are as a person okay so now i'm not changing your ideas i'm changing your identity
changing my identity or yeah because you've made an agreement about who you are you've nodded your head okay and if i wanted to take that further i would i would make an admission first and i'd say you know what i've had social anxiety growing up and i'm curious what is it that have you always been able to just connect with everybody you talk to or is this something that you had to work on
But the moment that you start to answer that question, you've made an agreement about who you are as a person. So if I wanted somebody to be less closed off, I might say, you know, I've spent my whole life just worried about what other people think. And I was 25 before I got to a point where I was able to open up. Have you always been this open with people or did you have to work on that?
So just any answer. And no one's going to give you an answer of like, actually, I'm just closed off. I'm very closed minded. And that's maybe a 0.1% of people. So small agreements. And none of these are designed for people to take word for word. I guess they can. But it's about the idea of getting someone to comment on their own identity, who they are as a person.
They want the flight checklist.
You can look at three factors every single time to determine why someone was successful or why they failed. The first is self-mastery, where we look at confidence, body language, discipline, and authority. And we know that people are hyper-responsive to authority.
Yeah. And listening means I can identify who you are and what the needs that are driving you and the social needs and the way that you make decisions.
Yes, absolutely. Just listening to that means that now I have the right words to use for the communication and the right understanding of what motivates you as a person. So if I'm a therapist, that makes me a better therapist. If I'm a hostage negotiator, that makes me a better hostage negotiator.
And if I'm a suicide hotline operator, that makes me way better at my job because I'm understanding exactly who I'm talking to. And my goal is to talk someone into doing something that they normally would not do.
Yeah.
It is. It originally came up by this guy named John Nolan, and his book is no longer for sale. You have to get it on eBay. It's hard to find. But the book is called Confidential.
Both of those things are about talking someone into doing something that's not really in their best interest. So when it comes down to that, that's really where we
I think that he just kind of pulled it off the shelf. I'm not sure. So elicitation is about using statements instead of questions. And I'll give you an example. Let's say you and I walk into Whole Foods, which is, we're in New York, so it's probably a block away somewhere. And we walk in there and there's, let's say there's a young lady stocking produce.
And you get in there and I say, all right, Stephen, your goal is to go figure out how much she makes in 60 seconds. And you're not allowed to ask any questions or be awkward. And that's tough, right? It sounds really tough. So if you went over to her, and this is a generalization just to get you to understand what elicitation is, and said, hey, I'm trying to find the baby carrots.
And she walks you over there. But while you're walking, you say, I just read this article online that says all Whole Foods employees just got bumped up to $26 an hour. That's fantastic. And she turns around and goes, what? No, I make 17. So now she doesn't feel like she's been pressed or questioned about how much she makes. She's correcting you.
Or let's say you got into an Uber tonight and you said, I just read this article that Uber drivers were one of the top most highly satisfied employees in the country. You're going to get a correction. And you're going to be like, where did you read that? So triggering a need to correct the record is one of the easiest ways to use elicitation, but it's only one.
get to the point the rubber meets the road can you talk someone into doing something that they a normally wouldn't do which is maybe sales because they normally they wouldn't have otherwise done that or b in the interrogation world can i talk you into something that you wouldn't want to do because it's not your best interest like confessing to a crime or providing intelligence or something like that and that's where we really do a lot of the training for police and government
Another one is just making a statement afterwards and saying, I bet you had some interesting experiences doing that, or I can imagine that was challenging. Statements are always going to be better than asking pointed questions because a person feels like they're volunteering information. The third layer of that is disbelief.
So let's say I wanted to ask if you just got back from vacation, and I didn't want to use any questions. Let's say we meet up for dinner or something, and I said, see, you look like you just got back from a vacation. That's a statement. And you're like, no, actually, I've been doing this, this, this, and this. So now you've given me more than if I just asked if you were on vacation.
And I said, wow, that had to be interesting. I can't imagine. There's got to be a lot of stuff going on there. And you start talking more and more and more. And then, like, that sounds great. There was no challenges to that entire trip. I love when everything is 100% flawless. And you're like, no, actually. And then you start going into that, and I'm like, no way.
Now we have disbelief that comes in. And I haven't asked a single question yet. So that's one thing that I challenge everybody that I train to get really good at is that elicitation piece. How many layers can I get into a person or a conversation just using these statements? And that's why I wrote, there's a whole chapter about it in this book here. But that elicitation is so powerful because
We're not being asked questions, so our brain doesn't set off little security alarms. And this is how Soviet spies would get information from a 19-year-old U.S. Navy sailor in the early days of the Cold War. A ship would pull into Thailand or a submarine would pull into Thailand or Singapore, and a Russian would go up and these sailors would be drinking at the bar. Russian would sit there.
He's got a Aloha shirt on or something. And strike up a conversation. They say, I know that the German submarines could outrun you because their propellers are 22 and all of your submarine propellers are 18 feet in diameter. And the sailor, slightly drunk, turns around and says, no, they're not. And starts giving up all this information just to correct the record.
And that's all they did back then was just correcting the record. I'm triggering this need to offer some kind of correction to information that's inaccurate. And even with business intelligence, Let's say a company is moving and they have to get business intelligence.
Somebody at that company will get approached at a bar and somebody will say, yeah, I heard you guys are moving between March and April. And they'll get corrected and they'll say, no, it's actually February, but we're not really supposed to talk about it. It's like, there's no way you're going to move in February. It's too cold. And the interest rates are up too high.
There's no possible way that the CEO would ever do that. It's like, yeah. And then you're going to get more information out because of the disbelief. So that was correcting the record. A second technique called bracketing, where I'm giving you a series like between March and May. or between 39 and 59. And the third is the disbelief that starts getting this information out of people.
So if you want to think about like, how do I start a conversation or continue one using elicitation? Think of the words, so, and then do a recap. So you've been doing this for three years or so. This is not the best job, but it's getting things done for you. Or I bet. So I bet that was interesting. I bet there were still some challenges there. I bet you overcame a whole lot to get to this point.
So, or I bet is the best way to do that.
Yeah.
Yeah.
And you could even go on with that. Like, I bet you hate that coffee. And somebody says, yeah, well, I do kind of hate it. But I can imagine you're the kind of person who likes coffee a very specific way. Well, yeah, here's how I like it a lot. And say, that's extremely interesting. No creamer, no sugar. And I'm just recapping.
Well, if we're just talking about coffee, it's not sensitive information. So I wouldn't say that was better.
Yeah.
Yeah. So the rule of thumb is the more sensitive the information is that you need, the less questions you need to be asking.
Yeah.
Yeah. And that's the best way to not be pushy is to use the elicitation stuff.
Yeah. So the PCP model looks like it's three steps, but I want you to view it as kind of dominoes. So one step starts the progress of coming down the other. And once that comes down, the next domino starts going down. So if I change your perception about something, then I change the context that you're viewing that in, which changes the way that you feel permission to do it.
So I'll give you an example. Would you want a weird example or a boring one? We'll go with, let's go with weird. Okay. So let's go with an attorney in Washington state was charged with assault of a woman using hypnosis. And he would have her get naked in his office, which is something she would not normally do. And the attorney was studying this hypnosis and stuff like that.
That book right there is my entire life. So probably 30,000 to 40,000 hours of research on this stuff, every technique that I've ever learned or taught, every method that we've ever used for interrogations or persuasion or influence, all that stuff is inside of the Behavior Ops Manual. And I wrote that book, and we can get into that if you want to right now. I received a brain diagnosis where –
As far as I know, he was not even good. But he would hypnotize her and then tell her, At the end of the day, you come home from work, and this is just like that time. I want you to picture yourself. It's the end of the day. You're coming home from work. You drop your keys in the bowl. You make your way to the bathroom. You turn on a hot shower.
And now you're here getting ready to get into that shower. So he's changed her perception of where she is. He changed the context of neither one of you or me right now would like get naked on a podcast, but both of us are going to later tonight when we go to shower. But because that's a different context.
So he modified the context, which gave her permission to remove clothing or do something that we otherwise wouldn't do in a social setting. One of the ways I studied this and It was fascinating, is cult recruiters. I spent a long time, well, six weeks, working with these cult recruiters. And I was back and forth between cult recruiters and door-to-door salespeople.
And these are hard-hitting people, man. It's a hard job, door-to-door sales. But they talked people into doing things they probably wouldn't. otherwise have done, installing a $95,000 solar system on their roof, or buying a vacuum cleaner, or joining a cult. That's probably harmful. But all of them started off the conversation by changing the perception of what's going on.
So instead of me saying, hey, let me talk to you about this thing, that's from a needy perspective, they come out with a survey. And they say it's an anonymous survey, which automatically makes the people more open. So it's an anonymous survey. I've changed permission. So now the context has shifted slightly.
And if I could change your perception again, would you rather be in a group of people who feel like family or people who are related to you? So I start asking all these little questions about family. How would you rather live your life in a way that's like just kind of nudging you down into this cult mindset of like, do you want to be around people that enjoy your company?
Like those kind of questions. So more perception changes. Now the context shifts to where I've just made 25 agreements about who I am as a human being. So now my context is way off, which shifts my permission. It's like I have permission to do this because that's the kind of person I've just agreed to be, and that's who I've said that I am.
I have to do this because that's cognitive dissonance like crazy. And one thing I teach about any persuasion, whether you're doing a psyop on an entire country or you're just manipulating one person or – Doing therapy on one person. Your main weapon as a person who is persuasive or influential is cognitive dissonance.
I'm getting you to be uncomfortable because the way that I've got you to see the world doesn't match up with what you're doing. So the easiest thing for you to change is what you're doing. Instead of changing your mind about something or calling yourself dumb, I just get you to do something different. And that's weaponized cognitive dissonance.
We're seeing a lot of that with the extreme left, extreme right politics on both of those extremes. Once I get a person to make even one or two or three statements about their identity, I have drastically altered how they're going to behave in the future. Robert Cialdini, who wrote Influence and Persuasion, a wonderful human being, wrote about this where a few weeks later,
Before they go ask somebody to put a giant ugly sign in their yard that says drive safe, huge ugly sign. Two weeks before that, they go back door to door and say, do you support safe driving? Yes or no? Who's going to say no? It's like 91% said, yeah, yeah, I support safe driving. They said, good.
I thought I was going to lose my brain and I was desperate. I'm just wondering, how's my brain? family going to feed itself. So I wanted to put every single piece of knowledge that I've ever created or I've ever come up with for any government agent, everything all on the table. And that's what this book was. It's just the culmination of everything. And you served in the military yourself?
Well, you put this tiny sticker in your front window, tiny little sticker, and just to let us know that you're supporting safe driving. That's all we ask you to do. Two weeks later, they come back to the neighborhood. like 89% of people are sticking these signs in their yard. The other neighborhood they did the test on didn't have this little survey, do you support safe driving first?
And it was like 6% stuck the sign in their yard. So making one agreement about who I am and then taking action on it. So if I can get you to take action on something, not just between you and me, now I got you to put a sticker on your window. I got you to do something that alters the way other people see you.
So if I can get you to make something that I've got you to believe public, I get you to make a Twitter post, I get you to make a Facebook post, now I've captured identity. So most persuasion and influence training in the world is about capturing ideas. Identity is where you truly get to change behavior.
So I'm getting you to agree that you are a certain type of person before I want you to do anything.
Okay, so let's say I wanted to lose weight. The first thing is realizing that all of our lives are about habits, not goals. The second aspect of this is one of the most effective strategies to brainwash yourself to form these new habits. And that is... Chase Hughes is a former military veteran turned world-renowned expert in behavioral analysis and human influence.
Yeah, and just going back to the Milgram experiment... Right away, I got you to say, do you fully volunteer to participate in this? Do you accept the role of teacher? Would you sit down in this chair? Would you shock him with this low voltage? I've got you to agree that I'm the kind of person that's willing to shock someone for an experiment within the first two minutes.
And they don't talk about that. They kind of tend to say the whole experiment's about authority. But I don't think it's all authority. I think a lot of it is novelty. And they don't talk about that ever in these recaps of the study.
But if you volunteer for that experiment, you're driving on a campus you've probably not been on, going into a building you've never been to, meeting a guy in a lab coat that you've never met, and another guy you've never met, in a room that you've never met, sat in front of a machine you've never seen, reading a quiz that you've never read in your entire life. All of these things, brand new.
The number one thing that generates focus in the mammalian brain, and this is dog, you name it, is novelty. So our ancestors, they're walking past a bush every day of their life. And one day, sun's about to set, and a stick snaps behind that bush. That's novelty. That's an unexpected piece of information.
Yeah.
Novelty is my brain is expecting certain things to happen. I'm going to walk past this bush, just like I've done before. I have kind of a script for running things. And something happens that breaks that script of what I am predicting about the world. Does that make sense? Yeah. Any kind of novelty generates focus.
I did for 20 years.
So the four things that we can manipulate inside of a human brain spells out the word fate. So the four ways to manipulate or... influence a mammal and this is human dog you name it is through focus authority tribe and emotion those are the four things that a dog can feel if you're looking at a dog training video you're watching
Let's say you're binge watching three seasons of Dog Whisperer with Cesar Millan. You're seeing him redirect focus, establish authority, show contact with the tribe, and praise the dog when the dog's doing well. Focus, authority, tribe, and emotion. That's how we train animals. It's also how an infomercial gets you to buy something. They grab your focus. They show you, here's a
A million people who've already bought it so far, and they all have these five-star reviews. Everybody in your neighborhood's doing it, or all these people across the United States are doing it. They're getting success. And all of their friends love them because of that success. Now we get emotion. And they show it visually. They don't just say it.
They're showing those visual images to show the mammal brain, the focus, authority, tribe, and emotion that spells fate.
I think the authority would be the onscreen presence or brand recognition.
It would be a person that is lacking some degree of control in some aspect of their life. And it's typically they think they need skills. Most of my clients come to me saying, I want the technique. I want the skill. Teach me the recipe to do X, Y, and Z. What do I say on the phone? Give me a new sales script. So I have this model called the ACSS model that I train to my entire staff.
Yeah. And this is coming from a tribal leader. Because if our ancestors didn't listen to a tribal leader, you don't live very long.
Calling out little points. that any kind of incorrect information, we wait until the end. We save it. So if I'm in an argument with someone and they're calling me out for doing something I clearly didn't do, I'll wait. I want to wait.
Because they get diffused. Now, we want them to get that out first. But right away, as soon as possible, in any argument like this, I want to establish like, do we have a similar common ground? Do we have, what common ground do we share? And do we want a similar outcome? And I might even ask that question and be like, really quick, do we both want the same thing from this discussion?
I would never call it an argument. So the moment that we redirect on, this is the outcome I want, instead of I need to win an argument. Because when we're in a fight, we tend to think, I intellectually need to conquer this conversation. And I need to be right. And if I can be right, that means I was right. Not winning an argument doesn't mean you were right before or right after.
But it's like, what is the ideal outcome for both of us? And I would stop in a business negotiation or whatever. What's ideal for both of us? We both want this same thing. And the ideal outcome for you is this. The ideal outcome for me is this. And I think there's some middle ground here. And that would be the same thing in a relationship.
If anything started spinning out of control, the first thing I'm going to think is I'm going to hear what's not being said. So if my wife was saying, you don't even need to call me. You don't call me anyway when you're on these business trips. I never get phone calls. Do you think she is worried that her phone isn't ringing or she's worried that she's not being appreciated and not feeling loved?
Men especially will tend to say, well, let's open these facts really quick. Pull your phone out. I'm going to show you some missed calls right now. It's not about the calls. I need to hear what's underneath the statements that someone is saying. You need to hear between the lines, just like a behavior profiler. So what's the emotion that's starting here? Is it anger? Is it loneliness?
Is it feeling unappreciated? I need to understand what the emotion is behind what someone's saying and address that and never address exactly what people are saying to try to win an argument. I just posted a video on YouTube three days ago. It was called The Narcissist Off Switch. And it was how to disarm any narcissist. And there were these very specific methods.
But the biggest method of all was to always think about what they are using to get out of you. So if I'm in an argument, is someone using fear, obligation, or guilt? And that acronym spells FOG. So am I going to get in trouble? Or can I recognize when somebody is using fear, obligation, and guilt? And if someone is doing any of those things, I want to call it out in a non-confrontational way.
So let's say you give me some line about like, if you don't do this, I'm going to have to work 19 hours next week. So it's never about the hours and it's now it's guilt, right? I could say, Stephen, it, Maybe you didn't mean to, but it sounded like you wanted me to feel guilty about me working next week. And I know that you're a good person. I don't think you meant it that way.
So I will absolutely call out any fear, obligation, or guilt, always. But I'll call it out in a way that says, maybe you didn't mean this. But it sounded like this is what you were saying right here. And I always want to use that word where it's non-confrontational and I want to give them an out. So in interrogation training, we always call this the golden bridge.
In the art of war, they say, give your opponent a golden bridge on which they can retreat. So they can retreat across this golden bridge.
Authority is made up of five things, and that's... Number two is their level of observation. And there's five C's that we talk about in behavior profiling, which we get into. But my favorite example, and one of the fastest ways to get a read on another human being, is how often they're blinking. If I start seeing an increase in someone's blink rate, I know I need to change the subject right away.
And that ACSS model stands for authority, comfort, social skills, and then skills. 90% of people say they need more skills, but what they need is authority or comfort. and they can't be comfortable in a conversation.
Yeah. So we give them an out that's beautiful. So maybe you didn't mean this. And I always want to think about going back to that. What is the hidden feeling or fear that's behind what they're saying? They're scared of something. They're scared of losing a deal. They're scared of losing money. They're scared of looking a certain way.
They're scared of what the people in the room are going to think. So where is the hidden fear in someone's argument? Anytime you're in an argument, there's a level of concealed fear. And just 30, 40 seconds, you can find that. And a lot of people teach this as a tactic, but just stopping and looking at a person after they do that in an argument is so incredibly powerful.
Yeah. So let's say you made that statement to me about, I'm going to have to work 19 hours next week. The moment that I stop, it lessens the power of that statement because I'm not stopping as a tactic. I'm choosing to stop because I want to process what you were saying. And that helps people to do that because it feels less awkward as if I'm doing a tactic. I'm doing that thing.
But I'm just pausing because I'm going to actually reflect on what you just said. And I'm going to use that time for just a minute. I might look away. I might, as soon as you're done talking, I might say, And I might just take a moment and say, Stephen, maybe I heard this wrong and go right into that.
So that long pause is so effective in conversation, especially when it's meaningful and it's not a tactic.
Well, what is one thing that no one's ever asked you on a podcast?
Well, who are you and what is your mission?
I'm not doing something unless you were doing something to me. I would love to know. And why don't you answer that and I'll break down the hidden statements that you're going to reveal about your personality.
So I could give you, like I would talk to these clients and I would say, I could spend $10 million, write the best persuasion script for whatever your ideal outcome is, hand you this thing on a silver platter, and if you're not comfortable in that conversation, you're not gonna be successful. So I could give it to somebody with social anxiety and have them go read this out loud.
All right.
So... That's a great answer. But you went deeply into who you are as a person. So the first thing you did is look up and to your right. Yeah. Then you looked up and to your left, then up and to the center. So that, when your eyes are moving in multiple directions, is called a trans-derivational search. So looking in different file cabinets that are inside of my head.
And then you talked about some of the labels that you wore.
And podcaster was first. But you mentioned boyfriend. So I know what's important to you. So like the podcast, you don't say I'm a TV star. But most people would identify you as a TV star. But it wasn't important to you.
So you could hear what's important to people.
And then the mission was not about other people. It was about, like, how can I make myself better? You may be doing that to enrich other people's lives. But you didn't say, I have a podcast so I can benefit 10 million. Are you about to hit 10 million?
Yeah, you started something and you were passionate about the thing itself.
Yeah.
I love that. That was elicitation.
Three. I think I did three layers.
But it's very, very genuine. And a lot of people get to the subscriber thing. I think I'll hit a million in a week or two, which is a huge milestone for me. I never thought I would have a million, but. That was never important. On your main channel? On the behavior panel. That's me and three other behavior profilers.
Yeah, it's amazing. That was elicitation. Good job. So we just record Zooms. Don't edit them at all. I've seen it. I was just trying to elicit. It's a little sloppy. Yeah.
Yeah. I see what happens. So potential curiosity, what would I see there? So I'm a podcaster. I did this for passion. I want to fulfill my potential. Am I seeing, I'm not seeing acceptance. I'm not saying that you need approval from me to do anything. So it's about your personal level of significance. Like, do I make a difference? But not to other people.
But you still want people to acknowledge that you are reaching your potential. You are doing what you say you're going to do. You're relying on your girlfriend. So we're talking about a little bit of a group, but... All of what you're saying is about significance.
It's not Harry Potter. We're not reading spells. It's not a spell. So a lot of people's problems come from comfort, a lack of being able to be comfortable in a conversation and the level of authority that they might have. And I don't mean hierarchical authority. I just mean personal authority. But they don't know it. They think it's, I need more social skills.
So when I say like you make a tremendous difference in people's lives and you're really enriching other people, you're doing exactly what you're born to do. it hits harder than if I said, lots of people appreciate you and you're in so many great social circles and you're like the center of attention in room. Yeah. See that little grimace. Yeah.
But other people who are like the more approval group focused people, when I say like, I can tell like you're the center of all your groups of friends and everybody comes to you for advice. You seem like one of those people, which is an elicitation statement by itself as well. Yeah. So you can tell that if I used anything that didn't fit your psychology, it feels weird.
And if a salesperson is doing that, they do it by accident. And they say, oh, this is a numbers game because I use this script that I have. I kind of follow the script pretty loosely, and I close at 41% or whatever it is. In reality, if you changed how you communicate based on the sub parts of that person's psychology, which are on public display, they're private thoughts, but they're very public.
If you know how to listen to what people are saying and understand what people are saying, you can put that out and it changes how you speak. It changes how you communicate, how you close a sale, how you get somebody to do something. Everything changes the moment you're able to profile a human being. And understand who they are a little bit deeper.
And if you know the needs, if I know your need is significance, I automatically know what one of your fears and some of your biggest fears are. Feeling insignificant, feeling like you could have made a difference, but you didn't make any difference. Like you didn't leave any footprint in the world. Like you didn't fulfill what you meant, what you wanted to.
And any need that I can identify automatically reveals some fears. And if I understand fears, I can also lead behavior that way as well.
Then you go back to the fate model. So one of the sales teams I recently trained. I'm not on a confidentiality agreement, but one of the things when they call people up out of the blue is they pretend like their dog just knocked a drink over on their computer right as that person answers the phone. They're like, oh my God, I'm so sorry. Hold on one second.
And they're cleaning this up and they're explaining like, we just got this new dog and she knocked this coffee over. I'm really sorry. The person doesn't even know who they are yet.
I need to learn small talk or I need this little technique. So every time, the one thing I tell every client is, if I give you a flight checklist right now for a small plane, a Cessna 172, Are you a pilot? No. Having this little checklist of what to do does not give you the skill. So a lot of that, so much of that comes from comfort.
But it's so novel and interesting that they stay on the phone 70% longer just because of the spilled coffee and the person saying, I'm so sorry, this is embarrassing, making this admission of I'm a little bit embarrassed on the phone. They stay on the phone longer because novelty captured that mammalian focus.
And then when you're saying, I'm so sorry, this is really embarrassing, the other person, most people are going to be like, no, it's fine. It's fine. I don't even know who you are. We haven't even got to know each other yet.
There's a few, but slowness is a big one. Authority is lacking in confidence in what that person is selling. And going off of a script, and this is the biggest one, any kind of script Automatically tells our brain. So like, when's the last time you got, you get telemarketer calls to your phone every once in a while? Once in a while, yeah. Yeah. I do too. And I'll answer it.
And the moment that it sounds like somebody going, oh, hi, Mr. Hughes, this is blank from blank company. My brain knows what a sales call sounds like and instantly checks out of the conversation. Instantaneously. Even if I didn't want to do it, my brain's already starting to shut this guy out of my life because it sounds like everything else I've ever heard.
So since our brain is so good at making apps, I know... because of just knowing neuroscience, if I'm calling and I sound like a salesperson or I sound like something you've heard before, you're done. You're going to get off the phone as fast as possible. If something happens that makes you think, whoa, this is different, your brain is going to pay more attention.
And I don't mean knocking a Starbucks over across your laptop. I mean, how can I make my sales calls not sound like every other call that exists?
Oh, that was their introduction email to you.
And the problem that a lot of people have is they're competing with other people on height, on looks, on social status, money, hierarchy, confidence, all this other stuff. The number one thing you need to compare yourself with other people on is comfort. That's it. Can I be more comfortable than the other person in this conversation? Because our brains are naturally wired to compete.
It is. I've increased our open rate with emails by not capitalizing the first word of the subject line because it looks like it's overly edited. And we've switched from here's a list of 13 words
uh ways that we might have failed in 2013 with this ad campaign or whatever this uh marketing campaign and i just changed the subject line to this sucked and it just it did so much better because it looks like something a friend would send you it looks like something you'd get from a relative or something and that's the habituation filter at play just trying to
But I think he defeats the habituation filter for a certain type of viewer.
Because I see any video that looks like that, I'm off within the first second. I'm done. Because they all look the same now. Yeah.
So I think the type of viewer is very important. Because during this video, when people are watching this conversation, you're not going to have 10 seconds of B-roll of people walking in slow motion through an airport. You're not over-designing stuff. And the people who listen to this show are way different. than the people who are watching Mr. Beast drop a Ferrari onto a mattress and blow it up.
They're very, very different. So I think that habituation filters change based on what we consume and what we appreciate.
Shortcuts, yeah. I'm going to develop as many shortcuts as I can to save cognitive load, brain power.
We can't turn competition off, but we can change what they're focused on. And if they're focused on comfort, we win a lot more conversations.
I think one of the most common in there is, how can I change my discipline? That's the number one thing that I get from people. How do I level up discipline on this authority checklist? And getting to a point where they're modifying their discipline changes their confidence. Because I always talk about discipline as kind of the gateway drug to everything else in authority.
Yeah.
And it's the gateway to composure, for sure. But getting your discipline modified is one of the fastest ways to make everything else change.
Understanding what discipline is is the most critical element. And I define this differently than most people. So I define discipline as... Your ability to prioritize the needs of your future self ahead of your own present self. And that's it. That's all that discipline is. I'm prioritizing the needs of future me. You're trying to think of an exception.
Yeah, it would be physical comfort. So one of the challenges I give to people is for your first week, all the only thing I want you to focus on, I'm not going to give you this long list to go look into your phone and have to read it before every meeting. The one thing I want you to focus on this week is can you move slower than than the other people in the room. That's it.
Yeah.
I think they would both be discipline. Okay. So... The moment that we start understanding that, if I could just make decisions that are prioritizing future me, then we go back to where am I getting my dopamine from? And I want past tense me to be a source of dopamine for present tense me. Because most of us look back with regret. I shouldn't have drank that much.
I shouldn't have mouthed off at the family reunion. You know, whatever it is. I shouldn't have overslept. If I can start looking backwards with gratitude, that's the fastest way to make discipline dopamine generating. So the tricks are to start small. So like when I go to bed at night, I will pop open the little Keurig coffee thing and stick the thing in there, put a cup under there.
Everything's like ready to go. So when I wake up in the morning, I just go, bam, and everything's ready. I'll get my clothes out, everything kind of lined up, ready to put on for the next day. So I'm lowering the threshold of how much attention I'm spending. So I'm going to set my life up in every single way that I possibly can as if I were a butler for future me.
So when I wake up in the morning, all this stuff set out, my laundry's laid out, my checklist for what I need to do for the day, all the stuff I've got to get on a plane is all laid out by the back door. I can grab it and jump in the car. Everything that I could possibly do to make my future self go, oh, man, that's awesome, and look backwards with gratitude, I'm going to do it.
I'll take a $100 bill or maybe a few $100 bills, every spring or summer, and I'll stick them in a jacket pocket that I'm not going to use until the winter. And I'll forget about it. And in the winter, I'm looking, and now I become a source of dopamine. Past tense me is becoming a source of dopamine for present tense me.
that forces me to look in the future, along with like printing that old me photo and putting it all over the house. But everything that I can possibly do to make myself look backwards with gratitude is what I'm going to start doing. But you have to start small. It's like just going overboard is going to be crazy.
And even writing a little post-it note to yourself and sticking it in a jacket or maybe a dress shoe that you're not going to wear for a few months, it means so much to find that. And it's from you. It's not from a loved one. You did it. So you're looking backwards with like, wow, that's amazing.
So you're now getting in love and sending gratitude backwards, which automatically means that what's going forwards is concern. and care the moment i'm always looking back with gratitude the concern is always going forward in the future and the concern for present goes away and i'm gonna i'm gonna push that concern to the right out in the future
Just adjusting the speed limit on your body. So if you were standing in a swimming pool, how fast would your arms and legs move if you were underwater? And make that the speed limit for this entire week. That's all I want you to focus on. And that makes so many changes in people's mind because we change our bodies and we change how our emotions are feeling.
It's starting small and realizing that all of our lives are about habits, not goals. But what are the habits that make my goal a byproduct? Everything is about byproducts in your whole life, whether you know it or not. So instead of setting goals, set like the byproduct. What are the byproducts I want to have for this year? And then what are the habits that make that up?
So the big mistake most people make is they see somebody like you. You go to the gym very often. You probably eat really clean. I know you don't drink alcohol because I brought you a flask and gave it to your team. No. They took it. They did. So somebody who doesn't live a very disciplined life would look at you and say, God, I want to be like Stephen. He's got all this discipline.
He's going to the gym. But they don't understand that you going to the gym isn't discipline. It's a habit. So you're not like forcing yourself to go do something. You're doing something that's a habit for you. The discipline only is necessary. You only need like a teaspoon of it at the very beginning to get this habit started. So start micro habits first and then bigger habits.
So the discipline is not something that you should be seeing if you're seeing someone eat healthy and go to the gym, do all the stuff you want to do. Those are habits. And that person, you're not seeing a discipline at work right there. You're seeing a habit. The discipline was just at the beginning. And I think if more people knew that,
that you're just exercising a little discipline at the very beginning, and then that's just what you do. It's like somebody who sees someone brushing their teeth every day. Like, wow, that's so much discipline. It's just what we do. It's a habit.
And there's one thing that fear does, it speeds our body up. So if you see someone doing these rapid jerky movements, you're seeing mostly fear or stress in their body.
Yeah, and how much why? Like how big is the why?
Because if the why is I need enjoyment in the present moment, then no other why will be bigger. No discipline why will ever be larger. The only why will be why am I eating these Cheetos right now or why am I drinking 20 beers every night? Because that's the only why.
So I think once the why starts edging its way into the future, that's the moment where you break the discipline spiral and you get out of that because your whys are extending into time that hasn't happened yet. Does that equation stack up for you, saying this?
Yeah.
I would say it would be divided by the cost of inaction. The cost of inaction would either... add to it but it's always going to be your perception of the why your perception of the cost and your perception of the cost of an action and all of that is going to be about can I use can I leverage my focus the mammalian brain's focus to
Can I leverage authority over myself in some way, over that mammalian part of my brain, force myself out of bed, force these habits to start developing? And then tribe. Are my friends involved? Have I made a public agreement about something? And then the emotion, which I think would be the why. And that's the emotional driver. That animal can understand that.
you visualizing yourself better, like looking with a six pack or whatever it is, but printing it on a vision board. This is why I think vision boards are so important. Not because we're manifesting something out of the universe. Maybe it is, but we're definitely showing something that a dog can understand. It's imagery and dog, dog can understand images.
Yes, on the phone, it would be speaking at a normal composed pace.
So we're routinely exposing ourselves to these vision boards on a very regular basis. And if you follow the brainwashing formula, which is focus, emotion, agitation, and repetition, it spells fear. And that is the best way to brainwash yourself to form these new habits and goals. So how can I get myself to focus? How can I build the emotion, which is the why?
recurring emotion, not just one at the very beginning. How can I continue to make it emotional? Or maybe I can make the cost of inaction emotional. Maybe I can buy the app that makes me look fat or one of those things.
And then agitation is if I'm waking up habituation, which you just talked about, if I'm waking up at the same house every day that I've been fat in, let's say I wanted to lose weight or whatever, the same house every day that I've lived X way in, I'm seeing the same hallway, same rug, same couch, everything looks the same. My brain says, oh, I'm here.
And then, so step two is composure. Can I get you into a place where you have some composure? And the left and right side of composure, we have collapse and we have posturing. So I have a person that makes themselves small so other people can be comfortable, or I make myself big so other people can get away from me. And we see that with every aspect of our lives.
I'm going to follow that script because our brain writes scripts for us to save us time. So agitation means I'm going to disrupt my environment so much and so often that my brain has no chance to default to an older script. So I have clients that repaint their house. They rearrange their furniture. They change up their wardrobe a whole lot.
They get a completely new haircut, so they're not even looking at the same person in the mirror anymore. They do everything you can to disrupt that rhythm. It's exactly what we would do with a detainee if we were trying to brainwash someone who is in an intelligence interrogation. So I'm disrupting environment like crazy. And what would we do with a dog?
Are we going to let it do everything it's always done? Are we going to change that environment? Are we going to change the behavior, change the leash, change the collar so it's not everything exactly the same? And then repetition.
repetition which is just repeating the same thing over and over so like if even just coming to the vision board uh the last client i had i had him go to best buy and get a 70 inch tv and then get one of those cheap tablets those 300 200 tablets and just duct tape it to the back of the tv
and put his vision board on that thing, it's like 900 slides of just nonstop photos, but it runs 24 hours a day in his office. Even if he's not there, he walks in the morning, it's on nonstop repetition. Because him having to turn it off at night means he's got another point of discipline. I've got to turn that TV on, start that little PowerPoint thing.
But that's nonstop, and it's just nonstop exposure. So can I generate focus? That's a lot of focus on the goals. Then there's emotion. You're seeing all of that. Agitation, which is disrupting my life patterns, and repetition, which is just over and over and over. How can I re-expose you to the same stimuli or re-expose myself to the same stimuli?
I think, always think with your goals. Like, how would I show these goals to my dog?
And how would I let my dog know shit's going to change around here? I'm going to move stuff around.
And the third, their level of communication. And if you want to learn how to start a conversation or continue one, this is for you. It comes down to understanding the type of person that you are in front of. Now, segregate people into six groups, and that'll influence the best way to talk to those people, which we can get into if you want. Please. Okay, number one.
I will give anybody listening one big piece of advice that I've passed down to my kids, and maybe just make this a final piece of advice, is if you are exposed to a product that can't tell you the problem that they're solving, you need to be terrified, absolutely terrified. So, like, if I look at DoorDash or Uber Eats, they get food to me faster than I don't have to leave my house.
I don't have to do anything. I can continue writing my book or doing something on my computer, and the food just shows up. They tell you the problem that they're solving, right? Look at Amazon. They can tell you all the problems they're solving. But you look at something like Apple Vision Pro. They can't tell you. You will never see it. You see all the problems that a MacBook solves.
This camera does all this, does all these things. It helps you get this done faster. And you look at Facebook meta, these AR goggles, none of them will ever tell you the problems that they're trying to solve because it's loneliness and people needing to anesthetize themselves from being in their own life. And we are in a loneliness epidemic right now. In the midst of
we've never been more connected, but we've never had more loneliness than is in the world right now. And there's so many products that are out there that seem great, but they can't articulate what they're really solving. And it's usually loneliness, boredom, or a need to anesthetize myself so I don't have to think about my life, I don't have to be in my life. And
Like when I first started my business, Or when I first got out of the military, these people called me for a keynote. So this guy calls me and he's like, what's your hourly rate? And I said, 6K. And I said, that's including travel and all that. And the only thing he did, he didn't say anything on the phone. He just goes, that's it. He just made that noise.
That should be one thing if I could just program into everyone's head. I did this to my kids. Just be so, so scared and so cautious when I see a product or an app or anything that's not openly advertising the problem that they're solving.
Which is fine for boredom.
Right. So that might be solving loneliness instead of boredom. And I think TikTok does not talk about solving any problem.
Yeah, it's so bad. And they use a hypnosis technique, not just TikTok, this is everybody, called fractionation. which is where you bring somebody up. So like you'll see one of those videos of a grandpa holding his grandbaby, you know, like that, that makes you almost cry. Have you ever cried just watching like a 60-second Instagram reel? Yeah. I have too, man. And I feel stupid.
I'm by myself watching a 60-second video. But like they'll pull you down into that. Then they'll punch you back up like two videos later, and you'll start to notice this. Two videos later, it'll be a riot, someone robbing a store, fist fight, a car going way too fast, flipping off the road, an airplane almost crashing. So they get you up and down and up and down.
And the more I can do that, this is proven that that ramps up suggestibility. Dr. Milton Erickson did studies on this in the 1960s. And that increases your level of suggestibility like tenfold. The more I can get you up and down, up and down. And what happens after you get like four or five cycles of up and down? You get an ad. And it's so reliable.
And I didn't realize it was happening until my wife said, why are you buying shit off Instagram as like once a week now? And I was working on me. So I was buying stupid shit that was on Instagram ads. And then I finally set time limits on those apps.
Yes. Yes. My wife has the passcode to unlock the whatever it's called. Screen time. The iPhone screen time. But I'm a brainwashing expert. And I am personally terrified of short-form social media like that. And I'm not immune. And I'm one of the best in the world, and I am not immune to it. And I think that should be a stark warning for a lot of people.
And right away I said, oh, yeah, but we could do a discount. I could probably do like 5K. We could even take some off 50%. I could even take 75% since you're here, here, and I have to do this. It just made up excuses. And I almost got to the point where I was like, let me pay you. I'll give you some money if you come let me speak on stage for you. And that's collapse.
Yeah, I think the cost is increased loneliness. And these apps, any app that sells ads has two main goals. Number one, and all advertising shares these two main goals. Number one, make you compare yourself to other people in unhealthy ways. Number two, make you think I am not enough. And we see that everywhere. I'm not enough. I'm comparing myself to other people.
And it gets us into an us versus them. Then it traps you into a corner of confirmation bias. Whatever you think, I'm going to show you this group of 150 people that agree with you, no matter how stupid, how radical, how absolutely bizarre your ideas are. Let me show you all of these people. And then you start thinking the whole world's like that. So really quickly,
What happens when we conglomerate people together? Like I've only been to New York once in my life, but we're in New York right now. I'm looking at my hotel. I was like struggling to find a piece of nature. Like I think I have more trees on my property than they're in the whole city here. So on the whole, when you squeeze people together, have you heard of the bystander effect?
So there's a very good experiment that was led by Dr. Philip Zimbardo that they did at Liverpool Street Station. In London? In London, yeah. So right at Liverpool Street, there's a video on YouTube, and it's fair use if you want to overlay like an image of what this looks like, but... At Liverpool Street Station, there's three or four steps to get up to the main.
So from the street, there's a curb and then there's three or four steps. They had this woman laid out on the ground wearing like a normal skirt and top. And I think 395 people either walked by her or stepped over her. And then they did it with a guy. Then they did it with a guy who's holding a beer and he's asking for help. And it changed all these variables, but...
It's happened in New York City before. There's a woman named Kitty Genovese in the 60s, I think just two blocks from here, who was stabbed to death in front of like 55 witnesses. Don't quote me on that number. And no one called the police until much, much later, mostly because everyone thought somebody else would act. But if I describe to you saying, I watched a person get stabbed in
and three people just watched, and they watched it happen, would you say that that's psychopathy? That's a psychopath? So these large cities and stuff, and the apps that are messing with the social part of our brain that makes us think the tribe is way bigger than our brains are made to handle, causes this almost psychopathic behavior, which the bystander effect has been proven
hundreds of times as an experiment.
So I'm in collapse in some areas of my life. I might posture in some areas of my life. And our goal is to get out of that swing. But the problem most people have, if I'm living in collapse, the solution looks like posturing. And we see this in guys that learn pickup. I'm going to learn how to posture because it's the opposite of what I'm doing. It's not the center where I need to be.
So you are getting desensitized to it, but your brain is made to hold small tribes of a couple hundred people. And the moment that tribe expands into something your brain can't imagine, you are no longer relying on reputation from anyone. You don't care what other people are thinking about you.
And the moment that stops, your brain says, I don't have the capacity to worry about everyone that I see. So empathy disappears. Like you walk down these streets here in New York, their empathy is zero for you. No matter what's happening, you walk through a country town, it's like 1,500 people. The population of the town I live in is 2,200.
And if you get cut on the arm or like you stumbled, four cars will stop. People get out of their cars to figure out what's going on because our brains can handle smaller tribes. The moment we get flooded with all of these things, all of these people that we can't possibly care about everybody, empathy disappears.
The second aspect of this is if we're surrounded by environments that our ancestors would be absolutely scared of and confused by, we start developing problems in our brain, depression, loneliness, suicide, through the roof in large cities every time. There's no exception. And I think the same thing happens when we put stuff our cells, our ancestor cells don't recognize.
You had the glucose queen on here recently talking about some of this. We're putting unnatural stuff into our bodies. You had a toxicologist on here, I think, talking about this too. It goes into our bodies. Our ancestors don't know what that is, and our bodies can't process it. It turns into disease. It turns into mental disease when our bodies can't process everything that's going on around us.
So in my theory, and this is just my theory, the further we're separated from nature, we find disease, mental and physical.
Yeah. I think if... Mindfulness has become a trope. Now it's just kind of become overused on the internet. And it's one of the, I think it's a superpower, just learning present tense mindfulness of just being in this moment. And I think one of the fastest ways to get good at just enjoying the moment is to be so self-forgiving that it's almost delusional.
That's the best advice that I could give somebody. Be delusionally self-forgiving about everything.
Most people look back with regret and shame. I shouldn't have done that or I should have done that. I can't believe I embarrassed myself. I can't believe I, you know, did that thing in front of those people. Get so forgiving of everything that you've ever done of yourself that it is like delusional to the point where it's just crazy. And you're thinking, I shouldn't forgive myself for that.
You get to a point where everything is fine and it's just hilarious. If you get to that point, your ability to stay in the present and not stuck in the past will 10x overnight. Just the ability to be delusionally self-forgiving.
Thinking about the future is great, especially once we follow that discipline practice and we're putting concern forward and gratitude backwards.
That would be composure. And I would say composure is the combination of the things that make up authority. And authority is made up of five things. And that's confidence, discipline, leadership, gratitude, and enjoyment. So I have an authority inventory. This is day one, the first thing that I give to intelligence people, or I've got a guy that owns a car dealership, whoever the client is.
We're hopeful.
It is a fictional book about mind control, hypnosis, brainwashing, and how those things are being used on our population, but also about how you can recognize it and even how you can use some of those techniques in your everyday life. But it's kind of like a mix between 24. And suits.
Just our homepage, which is NCI, which is our Neurocognitive Intelligence, nci.university.
nci.university yeah and right at the very bottom of that page i'll put a link that says ceo that has anything that i talked about here as well that people can download and this book here is that available on the website the paperback version of that is yes okay the paperback version the same but it's the same stuff right yes exactly cool chase thank you it's so unbelievably fascinating i i get the impression that i could talk to you probably for
Thanks, Stephen.
And it's the authority assessment. It assesses you on those things. And wherever your lowest point is, that's what's keeping you from being successful in most conversations when you need to persuade somebody. And it pinpoints it very quickly. And if I could go into this a little further, the way that we live our lives off camera, I'm sure you would agree. You just had Vanessa Van Edwards on.
it bleeds out in our body language. It bleeds out in not just body language, but how we breathe, how we talk, how we come across. So even if I read that article on LinkedIn of 19 ways to look more confident, and it says, well, have better posture, sit up straighter, shake hands, make better eye contact. I did all of that, and I look really presentable.
But back home, I've got an eight-foot pile of laundry sitting in the bedroom. My bed's nasty. I've got dishes all piled up in the sink. There's a part of our brain that's somehow dedicated to reminding us, I'm faking it right now. And that comes across. So whether we're doing it consciously or unconsciously, we're manufacturing gut feelings in other people.
What about how to win an argument? What are the things I should definitely not do? So the big mistake most people make is don't do that.
So our job is to manufacture better gut feelings. And the five most common ways that those bleed out in our everyday life is how we manage five areas of our life. And that is our environment, like do I take care of my environment, my time, appearance, my social life, and my financial life.
Because those are the five things we worry about in the back of our head that start bleeding out these gut feelings. Because we've all had a conversation where everything on the surface looked great. But afterwards, we were like, something was off. I don't know what it was, but something just didn't feel right about that guy. And we've all had that little experience. And
getting a hold of your those five qualities that make up authority are the fastest way to get success in your life and just drastically start changing your life so it's really that the controllable element it's our environment our time our appearance our social life and our finances that's the like controllable foundation to all these other things um that we talked about
Yeah, so that would be the bottom foundation of that little pyramid. And the far left side of that triangle would be confidence, discipline, leadership, gratitude, and enjoyment.
And those elements alone produce feelings in other people that make them see an authority figure. And you've heard of the Milgram experiment.
Probably did.
Yeah.
All right. Let me give you a quick recap. It's Yale University. I think it's 1962. And Yale runs an ad in the paper. It says, come help us with this study on learning and we'll give you 20 bucks or lunch voucher or something like that. So all these volunteers come out. and there's a tall guy in a lab coat, an official clipboard there, and there's one other volunteer, and you draw straws.
One of you is the teacher. One of you is the learner. So you're led into this room. You watch this learner guy get strapped up. He's on this table getting strapped up to – this electric shock machine. And every time he gets a question on this quiz wrong, you've got to shock him. You have to hit the button.
And every progressive question, you increase the voltage on this machine that goes all the way up on the far right to XXX danger, severe shock is what it says on there. But the whole time you're shocking him, you can hear the guy screaming on the other side of the wall. He's screaming. And midway through the process, the guy's banging on the wall. He's like, I have a heart condition.
I don't want to do this anymore. I'm out. I quit. I don't want to do the experiment. And 90% of these people will turn around to the guy in the lab coat. And the guy in the lab coat is like, please continue. It's important that you continue the experiment. So they keep going and going. And almost to the end, no more response. It's just silence. The guy doesn't even respond to questions.
Everything's like ready to go. So when I wake up in the morning, I just go, bam, and everything's ready. I'll get my clothes out, everything kind of lined up, ready to put on for the next day. So I'm lowering the threshold of how much attention I'm spending. So I'm going to set my life up in every single way that I possibly can as if I were a butler for future me.
So when I wake up in the morning, all this stuff set out, my laundry's laid out, my checklist for what I need to do for the day, all the stuff I've got to get on a plane is all laid out by the back door. I can grab it and jump in the car. Everything that I could possibly do to make my future self go, oh, man, that's awesome, and look backwards with gratitude, I'm going to do it.
I'll take a $100 bill or maybe a few $100 bills, every spring or summer, and I'll stick them in a jacket pocket that I'm not going to use until the winter. And I'll forget about it. And in the winter, I'm looking, and now I become a source of dopamine. Past tense me is becoming a source of dopamine for present tense me.
that forces me to look in the future, along with like printing that old me photo and putting it all over the house. But everything that I can possibly do to make myself look backwards with gratitude is what I'm gonna start doing. But you have to start small. It's like just going overboard is gonna be crazy.
And even writing a little post-it note to yourself and sticking it in a jacket or maybe a dress shoe that you're not going to wear for a few months, it means so much to find that. And it's from you. It's not from a loved one. You did it. So you're looking backwards with like, wow, that's amazing.
So you're now getting in love and sending gratitude backwards, which automatically means that what's going forwards is concern. and care. The moment I'm always looking back with gratitude, the concern is always going forward in the future. And the concern for present goes away. And I'm going to push that concern to the right out in the future.
Yeah.
It's starting small and realizing that all of our lives are about habits, not goals. But what are the habits that make my goal a byproduct? Everything is about byproducts in your whole life, whether you know it or not. So instead of setting goals, set like the byproduct. What are the byproducts I want to have for this year? And then what are the habits that make that up?
So what the big mistake most people make is they see somebody like you. You go to the gym very often. You probably eat really clean. I know you don't drink alcohol because I brought you a flask and gave it to your team. But... They took it. They did. So somebody who doesn't live a very disciplined life would look at you and say, God, I want to be like Steven. He's got all this discipline.
He's going to the gym. But they don't understand that you going to the gym isn't discipline. It's a habit. So you're not like forcing yourself to go do something. You're doing something that's a habit for you. The discipline only is necessary. You only need like a teaspoon of it at the very beginning to get this habit started. So start micro habits first and then bigger habits.
So the discipline is not something that you should be seeing if you're seeing someone eat healthy and go to the gym, do all the stuff you want to do. Those are habits. And that person, you're not seeing a discipline at work right there. You're seeing a habit. The discipline was just at the beginning. And I think if more people knew that,
that you're just exercising a little discipline at the very beginning. And then it's just, that's just what you do. It's like somebody who sees someone brushing their teeth every day. Like, wow, that's so much discipline. It's just what we do. It's a habit.
I think they would both be discipline. Okay. So... The moment that we start understanding that, if I could just make decisions that are prioritizing future me, then we go back to where am I getting my dopamine from? And I want past tense me to be a source of dopamine for present tense me. Because most of us look back with regret. I shouldn't have drank that much.
If the why is I need enjoyment in the present moment, then no other why will be bigger. No discipline why will ever be larger. The only why will be why am I eating these Cheetos right now? Or why am I drinking 20 beers every night? Because that's the only why.
Understanding what discipline is, is the most critical element. And I define this differently than most people. So I define discipline as your ability to prioritize the needs of your future self ahead of your own present self. And that's it. That's all that discipline is. I'm prioritizing the needs of future me. You're trying to think of an exception.
So I think once the why starts edging its way into the future, that's the moment where you break the discipline spiral and you get out of that because your whys are extending into time that hasn't happened yet. Does that equation stack up for you, saying this?
Yeah.
I would say it would be divided by the cost of inaction. The cost of inaction would either... add to it but it's always going to be your perception of the why your perception of the cost and your perception of the cost of an action and all of that is going to be about can I use can I leverage my focus the mammalian brain's focus to
Can I leverage authority over myself in some way, over that mammalian part of my brain, force myself out of bed, force these habits to start developing? And then tribe. Are my friends involved? Have I made a public agreement about something? And then the emotion, which I think would be the why. And that's the emotional driver. That animal can understand that.
you visualizing yourself better, like looking with a six pack or whatever it is, but printing it on a vision board. This is why I think vision boards are so important. Not because we're manifesting something out of the universe. Maybe it is, but we're definitely showing something that a dog can understand. It's imagery and dog, dog can understand images.
So we're routinely exposing ourselves to these vision boards on a very regular basis. And if you follow the brainwashing formula, which is focus, emotion, agitation, and repetition, it spells fear. And that is the best way to brainwash yourself to form these new habits and goals. So how can I get myself to focus? How can I build the emotion, which is the why?
recurring emotion, not just one at the very beginning. How can I continue to make it emotional? Or maybe I can make the cost of inaction emotional. Maybe I can buy the app that makes me look fat or one of those things.
And then agitation is if I'm waking up habituation, which you just talked about, if I'm waking up in the same house every day that I've been fat in, let's say I wanted to lose weight or whatever, the same house every day that I've lived X way in, I'm seeing the same hallway, same rug, same couch, everything looks the same. My brain says, oh, I'm here. I'm going to follow that script.
because our brain writes scripts for us to save us time. So agitation means I'm gonna disrupt my environment so much and so often that my brain has no chance to default to an older script.
So I have clients that repaint their house, they rearrange their furniture, they change up their wardrobe a whole lot, they get a completely new haircut so they're not even looking at the same person in the mirror anymore. They do everything you can to disrupt that rhythm. It's exactly what we would do with a detainee if we were trying to brainwash someone who is in an intelligence interrogation.
I shouldn't have mouthed off at the family reunion. You know, whatever it is. I shouldn't have overslept. If I can start looking backwards with gratitude, that's the fastest way to make discipline dopamine generating. So the tricks are to start small. So like when I go to bed at night, I will pop open the little Keurig coffee thing and stick the thing in there, put a cup under there.
So I'm disrupting environment like crazy. And what would we do with a dog? Are we going to let it do everything it's always done? Are we going to change that environment? Are we going to change the behavior, change the lease, change the collar so it's not everything exactly the same? And then repetition.
Over and over. So like if even just coming to the vision board, the last client I had, I had him go to Best Buy and get a 70-inch TV and then get one of those cheap tablets, those $300, $200 tablets, and just duct tape it to the back of the TV. and put his vision board on that thing, it's like 900 slides of just nonstop photos, but it runs 24 hours a day in his office, even if he's not there.
He walks in the morning, it's on, nonstop repetition. Because him having to turn it off at night means he's got another point of discipline. I've got to turn that TV on, start that little PowerPoint thing. But that's nonstop and it's just nonstop exposure. So can I generate focus? That's a lot of focus on the goals. Then there's emotion. You're seeing all of that.
Agitation, which is disrupting my life patterns. And repetition, which is just over and over and over. How can I re-expose you to the same stimuli or re-expose myself to the same stimuli?
Tribal confusion. So I get to automatically – I don't have to hack your brain. I don't have to convince you of anything. All I have to do is tell you a whole shitload of people believe this one thing. And all that is, it may not get you to keel over right away, but it gets you to say, wow, it's starting to become a pretty popular idea. I'm going to start to entertain.
It might start entertaining that. So technology has outpaced our brain's ability to adapt, period. We cannot adapt. Our brains haven't changed in 200,000 years. If I can trick the mammal part of your brain that doesn't even speak English, not even English,
So all I have to do is get the human part of your brain to translate what I'm seeing, what you're seeing on the phone, into an image in your mammalian brain and think that there is. It's brand new something weird that you haven't seen before. Does that sound familiar on social media? Sure. Weird, unusual. Oh, yeah. Novelty generates focus. Then there's an authority because you're thinking a lot.
This thing has 97,000 likes in the last hour or whatever. Authority. Tribe. Tribe is there.
I've got a hold – I've put a leash around your mammalian brain and people don't realize how fast it happens, how fast that stuff can happen. What do you think – like if I'm doing – if I'm having you on social media for 16 hours a day, which is like – I think 11 hours is like a common number for people, kids especially.
If I've got you for 16 hours with advanced algorithms and technology designed to manipulate you specifically – And in 1972, they could talk someone into murder in 45 minutes. If you just imagine what's possible.
Yeah. And if you're thinking it's a left and a right issue... That's also – you may be a victim.
And, I mean, JFK got killed for saying stuff like that. Like it's not left. It's not right. Let's bring this together. Let's end corruption. All of these plans. We're going to release all these files, all these documents. I'm not – you probably – you've had experts on here about that stuff. Mm-hmm.
So let me tell you, when it comes to all these beliefs formation, I'll tell you the formula for hypnosis. Okay. And I don't think anybody's ever said this. I've never said it out loud, not even in my training. It's enhanced level of focus and then micro-compliances.
So I start getting that behavior out of a person very quickly. So we're just activating a script in that person's mind that goes from I'm with a client to I'm with a friend. And that's that first level deviation of behavior right there.
So like if I'm – have you seen the street performers that would hypnotize somebody in a bar or like to do something silly or maybe they're helping them? So the first step is like if I'm hypnotizing you and it's in a social setting, the first couple of steps are, all right, come over here. Now stand to the left. Now move your legs just a little bit further.
Now spread them further apart so you have some balance. All right. Just make sure you have some range of motion. Go ahead and put your arms out. None of those are meaningful.
They're all meaningless. All I'm doing is get you to comply, comply, comply, comply. And that's just the first like 30 seconds. I've got you to comply with me 15 times. We haven't even started the hypnosis thing yet. So it's just you're not aware that you're becoming compliant. You just think I'm going through some motions.
Yeah. So it's compliance, compliance, compliance. And then it's just like go ahead and stare over there. I want you to look at that light up there. I want you to just focus on that light up there and just – Let everything go. So it's just a lot of focus, right? And I'll say something like, I can already tell. I've been doing this for 20 years.
You're going to be really good at this, and everything's going to be just fine. You'll be able to hear my voice the whole time. It's not a coma. You'll be able to stand and maintain perfect balance. You'll be completely okay. Authority. Yeah. And no matter what happens, you're going to walk out of this a better person. Everybody's going to respect you more.
And I'll frame it as like us hypnotists call the ability to go into hypnosis unconscious intelligence. But I'll only say that if you're an intelligence person. So if you're a significance driven person, I'll say we call this unconscious power. This ability to go into hypnosis. So I'll make it about your identity right away. Yeah. And then there's an increase in dissociation.
Like there's one part of you doing this, one part of you doing that. So that's like the induction where they're saying, oh, all the way down. That kind of stuff.
But that's if you look at social media, the final step of hypnosis is fractionation. A slightly out of trance, back in. And every time you go back down into that trance, you go deeper. If you put an EEG on someone's head, and I think you've had Dr. David Spiegel on here before. Or you've at least had Darren Brown. Yeah, I've had Darren Brown on. They've done studies on this.
Like this fractionation process increases the amount of theta waves that are going on in your brain, which is the theta waves of hypnosis. So from the ages of 1 to 8, give or take, your brain is in theta like 80% of the day. That's why we learn so fast and we can do all that stuff. So up and down, up and down.
And once you get the script activated, you can start leading them in other directions. So the second step usually – and this goes into Manchurian candidate stuff and if you want to talk about Sirhan Sirhan and all that kind of stuff, we can.
And if you go back the next time, for anybody watching this, the next time you start scrolling through social media, I want you to watch how it's going to peak a positive experience for two or three videos in a row, and it's going to start going downhill. And it's going to go back up, and it's going to go downhill. And every ad that you see, the algorithm doesn't do this on purpose.
They're not going to spike you up and have you feel good like with that guy putting on the color glasses that was colorblind and he can see and he's crying and all that. They're not going to show you an ad after that. They'll show you an ad at the bottom. It's every time. And I don't think that's programmed into the algorithm.
I think the algorithm adapted because that is the effective way to do it. Jesus.
Yeah, Amazon and my website.
But to get them to start making a little bit of an identity agreement. Are you this type of person? So in reality – And if I wanted you to, let's say, join a cult, like are you the type of person? And I'll just have an A, B question. Okay. So, you know, in my life I've discovered there's two types of people.
There's people that take action when they know something's right and there's people that wait and wait and wait. And I'm sure you know people that wait and wait and wait. But I've got you to agree that you're type one.
Because I said I'm sure you know people. And even your head nodded. Right. Right? Right. So I've got this little agreement of identity. I am a type of person who blank.
Right, yes. Okay. And the moment you get to identity, then you're guaranteeing that you can predict future behavior. And this goes really deep. We can get into hypnosis and all that stuff if you want to. Once I get identity agreement, this is the same thing with politics. You see the exact same thing. Identity gets hijacked and then I can do anything I want because your identity is involved here.
It's not you're agreeing with my ideas. You're agreeing because that's who you are.
At the very beginning, yes. But the moment your identity is involved, they can lead it further and further and further. And then, so one of the third steps, there's a million, but there's an experiment, if Jamie could pull it up, called the Lines Experiment with Dr. Solomon Asch. Lion, like the animal, or L-I-N-E? Line. Lines? Line, L-I-N-E.
So where this guy is at a table kind of like this, but you're a volunteer at an experiment. There's like 15 people in the room. Everybody else but you is in on the experiment. You're the only volunteer in the room. So they show you these lines that are three lines on one page, and they show one page that has one line on it. So which line on this page is equal to this line over here?
So obviously, over here on the target line, you're going to pick C. Right. Right? I mean, that's glaringly obvious. Mm-hmm. So in this experiment, Dr. Ash is doing this conformity experiment. So these other people in the room all go before you. And everybody in the room one at a time says, A, A, A, A, A, A. And it gets around to the person. And this was almost 100%.
Who the fuck drank it first? Yeah.
100% of people in the experiment would say, A. And it's right in front of their face. The truth is right in front of their face. And they would go with the group because the group did it. The group did it. is telling them what to choose.
No. And they ran the experiment.
What would you do? Yeah. And I worry. Do you? No. I think in reality, everybody that's listening right now would say, not me. 100% of people would say, I wouldn't do that.
So that's one of the things they did. They replicated the experiment on college campuses. People are highly suggestible. They're young. They're still trying to figure out who they are. And it's a lot more suggestible. And this is – if you think of the way that social media manipulates our brain, it falsifies tribal agreement and it makes us say A. Right.
Yeah. What if I drink it every day if it affects my health? It tastes like chewing an aspen. I'd take it. Okay. Yeah. I'd take it every day as well.
So we're willing to ignore everything that we see because we're seeing a tribe – say that something else is happening. So it'll override our brain. And if there's one thing, like if you just, one thing that matters a lot is that our brains are not capable of overcoming this technology. We don't have a firewall. And technology has outpaced our brain's ability to adapt to it.
So I can falsify a tribe around you that says, oh, this is all happening right now. And Dr. Phil, you and I both are friends with Dr. Phil, calls this the tyranny of the fringe, where this fringe pretends to be a group of a million people when it's just a small group that gets over a lot of attention. It's really inflated. So it looks like it's more popular than it actually is.
And if your identity is already there, then that automatically makes sense and we'll ignore just basic facts. And it's not about the right or the left. It's both of those sides have been doing this stuff for a long time. But if I can get you to think that most of your tribal members agree to X. then most people, like 90% of people will say, okay, X is true.
Yeah, man, it's fantastic. And so this guy's injecting, in 1890, injects these rats with it and then does an autopsy on these things. And their brain, the brainstem, every single nerve is blue. So he discovered this methylene blue has an affinity for neuronal tissue. So he says, well, it's sucking into neurons. What's it doing?
I saw that. I love that so much, man.
Yeah, said you believe in dragons. Yeah, it's hilarious. And the next day, I think I checked your Twitter, and it just said Joe Rogan, dragon believer.
And what you were doing is not just – I mean it was funny. It was really funny. But it helped to shine a light on the absurdity, the absurdity that some of these people will go to to just give people misinformation, like the most obvious misinformation.
And it's identity instead of ideas. Yes. Is what it is.
And it will reverse rationalize a lot of those decisions.
So they're emotionally made and logically rationalized in our head. But we think that it's a logical decision. It's so easy to weaponize a human being from a Manchurian candidate to just to getting someone to like something on Twitter because it makes them feel morally or intellectually superior because they shared it.
So we could talk about, if you want to, but how it's working and working in the body. So he started putting it in humans. And we found out it's an MAOI, which is just— Monoamine oxide inhibitor. Yeah. Yeah. Which helps with depression and anxiety and all kinds of life stress and stuff.
They lean maybe a little too hard.
They're just started by really sex-obsessed dudes. Like, you know what? I need a bunch of 20-year-olds in here.
Yeah. You look at it from the outside. You're like, wow, they're barefoot, walking on grass. They're eating natural stuff, organic stuff. Having such a good time. They sing together.
And then they take you into the room. Yeah. And they say, you know what, Joe? You've reached the level. Aliens live in your butthole.
There are some studies that have been recalled that said you can't take it with SSRIs because you could develop serotonin syndrome.
And I think for people that are asking questions, which may be the type of people that are joining these cults. They're questioning things in their life. Our brains are naturally attracted to certainty and authority. And we can talk about men. Authority is what we probably should talk about. But we're attracted to that.
And our brains, the mammalian part of our brain, will simply follow somebody that is easily followed. Like what is the clearest signal? It's not the smartest person in the room, not the best idea. What's the clearest signal that's pointing in a direction that I can follow?
And our brains will just default to once we trust that authority figure, we're automatically going to assign good traits to them. We're going to think that they're a good person. We're a good person because we're aligning with this person just because they were followable. So it's a clear message.
I signed a ridiculous nondisclosure agreement with each one of them individually.
The main organization did not know I was there.
But they did recall the study as far as I'm aware. It is so incredible that it acts as an electron donor to mitochondria, especially your neuronal mitochondria. So it helps you produce more ATP and it helps you get rid of the stuff called reactive oxygen species. So you have an oxygen molecule. It should have two hydrogens on it.
And it was mostly they would go around the mall. They spend time around these shopping mall areas and talk to people. Yeah. And it was like – it was all kind of very basic at the beginning. So cults indoctrination is a longer process. It's not like, hey, let me talk to you for five minutes and you're like, yeah, I'll join your cults and we'll worship aliens and stuff together.
It's a long process where like the deviation escalation continues to increase over time. And it's the exact same way if you're programming some Manchurian candidate or if you're a hypnotist and you're seeing a client, you want to get them to deviate from their normal behaviors, right, to fix their behavior. So it's not all bad.
So we can use a lot of those same techniques to help somebody instead of hurt them. That's what I started discovering over the years. And I've studied, like, how to access every loophole in the human brain. And the fastest way to do that is through novelty and authority, number one. And there is nothing faster in the human brain that will give you that kind of access. Novelty and authority.
Like give me some examples of that. So let's say you and I are living 10,000 years ago, 15,000 years ago. The average tribe of people is like 150, 120. And let's say your job and my job was to go and collect fish in a bag and fish and then kind of bring it back to the tribe at the end of the day. And every day we went to the same spot. It's a great spot. We walked by this bush, this big-ass bush.
And one day we're going back and talking about the fish we got, and you hear a stick snap behind that bush that we haven't heard before. So it's an unexpected deviation from your mental script of what's going to happen. Does this make sense so far? Okay. So we're walking by the bush. The stick snaps. Now what's generated in that moment is a tremendous amount of focus. Like there could be a threat.
It could be a rabbit that we can eat, right? So a threat or a value is how our brain responds to something new and something unexpected. Is it a threat? Is it valuable socially or otherwise valuable? So the stick breaks. We're not thinking about our kids. We're not thinking about how many fish are in the bag.
We're only thinking about this novel new thing that interrupted my brain's script of what I thought was going to happen. Okay. You with me so far? Yeah. So in our life, when we see something that's unexpected, something that we – I guess we're not expecting. So we're driving a car. Blue lights in your rearview mirror is a tremendous amount of novelty. Threat value, right?
So our brain says this is how I tie my shoes. This is how I go to work. This is how I run the cash register at Starbucks. Whatever it is, we develop these apps in our head. And when something – one of those programs, our brain automatically says, this is different. This is not expected. I need all of my focus down on this one thing. And that's how novelty starts to trigger our brain.
Make sense so far? And authority is the second piece.
Give me any scenario and I'll tell you.
Yeah. So the novelty right away is I'm going to approach you and say something or ask you a question that you've never been asked before. And there's no possible way that your brain could have gotten ready for that scenario. And it could be something ridiculously stupid. It'd be like, hey, did you see these guys fighting outside here last week?
Or you're walking up and you say, hey, I'm going to ask you three questions, but you only have 12 seconds to answer. No one's ever said something like that.
Yeah, we're breaking a pattern. So we're all running on patterns all the time. The moment a pattern is broken, we have tremendous focus. So focus is the first step to hacking the mammalian brain. Authority is next. And authority is like if you look at the Milgram experiment. Have you heard of this?
And like your body's job is to convert stuff into water so you can pee it out. So if you get an oxygen molecule, it's got four, five, one. It's a reactive oxygen, which we call free radicals. So methylene blue goes in there and balances a lot of those things out in your brain and your nervous system. So it is a miracle. And it's been proven for 100 years.
Jamie, can we bring up a picture of the box, the shocking box from this experiment?
Yeah. What year was this? 1962, 1962 at Yale University. This is a variation of the experiment. Just go to the third one. Right there. So that's Stanley Milgram standing over that machine right there. So you'll notice on the bottom right it says danger severe shock right there. Yeah. So you're essentially told the guy's on the other side of a drywall wall.
He's in another room, but you can hear him yelling every time you shock. And every time you're asking him these questions and he gets the answer wrong, he's acting like a dumbass. He's obviously in on the experiment.
But these people think they're shocking this guy. And in real life – Man, I had that in airplane mode. In real life, this guy is just, he's running a script. He's a participant in the experiment. He's in on it. But as the person's getting shocked, you hear him scream. You hear him say, I want to get out of here. I don't want to do this anymore. I have a heart condition. He's banging around.
And then at around 300 volts, and it goes up to 450 on this machine, 300 volts, no more sound. He stops answering questions. And these people are sitting there at the machine kind of turning around this guy in the lab coat that's running this experiment. And the guy in the lab coat is saying, well, it's important that you continue. The experiment requires that you continue. And they keep going.
They keep delivering electric shocks to this guy that was screaming before and is now silent. He's not even answering these questions on the test anymore.
So before the experiment started, these bunch of psychologists got together and they said, all right, who's going to go all the way through? Who's going to do everything? And they thought 0.4%, something like that. It would have to be a psychopath. It would have to be somebody that was malicious or wanted to hurt people. And after the experiment was conducted, 67% of people went all the way.
And 250 volts is enough to kill you. Would you agree? If you have the right amps.
Yeah. And I train sales teams all the time. They're like, oh, we have – it's hard to sell this product or this thing. And I'm like – I show them this thing. I'm like, where's the sales script these guys use at Yale University? There wasn't a script. It's not like, oh, let me get the perfect words on the phone for this telemarketing company. There's no script. There's no hypnosis.
There's no like NLP stuff going on where I have to say these little magic words. And I kind of view that aspect of persuasion like the guys that are obsessed with sales scripts. It's like Harry Potter. Like there's no magic words that are going to make someone take action. We take action based on the mammalian brain.
And what was present there at Yale University, if you're the volunteer there, you respond to an ad in the paper you've never responded to before. Novelty. At a university you've never been to. At a building you've never been in. With two people you've never met. In a room you've never been in. Sitting in front of a machine that's absolutely foreign to you. It's alien.
It's one of the most well-proven drugs out there. What's the side effects of it? Are there any? Not a bunch. I would imagine if you're taking an MAOI, there's wild shit going on there.
Every single step of the way was novelty. And then the guy in the lab coat, they made him like, I think he was 6'7". And he's running the experiment. And we have this stuff called white coat syndrome where we respond to doctors. And there's even research where people were given diagnoses for things they didn't have and they developed the symptoms because a doctor has told them this.
And that's how powerful novelty plus authority is. People talk into murder in under an hour. And there's no magic recipe to do it. It's authority and novelty. And authority has five components if you want to just go into them. So that's confidence. Obviously, somebody's got to be really confident to be an authority figure.
And this is just a conviction in my belief and a generalized belief in my head that everything's going to be fine. Everything's going to be okay. Discipline is number two. And discipline – I don't say discipline is part of authority because like if everybody – like when you were younger, you ever like go to a party and like put a really nice suit on and all that stuff?
And like you had a seven-foot pile of laundry back at home, like shit all over your bathroom counter. Like you were not put together. I was there. But like there's a part of our brain that reminds us that we don't have everything together. So when we go out, we're not – other people aren't saying, oh, this guy is not disciplined. No one is saying that.
But they are getting a gut feeling that something is off because there's something disharmonic. There's something incongruent about our behavior because we know there's a part of our brain that says, you know, I'm faking this right now. I'm not this put together. So having discipline off camera when nobody's looking makes gut feelings in people.
It was one of those things where we have this ancient brain that's judging whether or not everything's congruent. So confidence, discipline, leadership – and leadership just means – If I brought you back a thousand years, could you still – would people still follow you? Like your behavior is confident and certain enough and all of that that people would follow you, not language and all that.
Like if you mix it with anything that has metyramine in it, like aged cheeses, red wine, you're not supposed to mix it. If you're on a high dose though, but you're probably taking one milligram per kilogram and you weigh probably 75 kilograms. What's that weight? What's 75 kilograms? You're probably 189, 190. Close. Okay. Yeah, pretty close. A little heavier than that. Okay.
Do you say the right things and do you give people compliments? What I mean is tribal leadership from the mammalian perspective, not human. So, confidence, discipline, leadership, gratitude, and enjoyment are the final two. Gratitude, just not saying like I'm keeping this gratitude journal every day or anything like that, but just I'm a grateful person.
And I have perspective and gratitude, so I'm able to zoom out and think of like the larger picture when I'm thinking of gratitude. Not just like, oh, I'm thankful for my health today, but I'm thankful like we didn't have a nuclear war yesterday. We didn't have all this stuff happen.
And what the reason these things are effective is because they produce having them when nobody's looking produces the precise gut feelings in another person that make them say that's an authority figure. So when you have authority, you can get away with anything you want. And I go to these companies. I train companies and people all over in how to increase sales and all that.
And they're all like, well, we have a good script. We've got this piece of paper right here that's really great. We spent $10 million developing the sales script. I'm like, give the script to somebody out here with social anxiety and have them get on the phone. They're going to bomb. They'll be the worst freaking salesman out there because the script is meaningless.
But everybody puts so much value in these words. It's who you are first, then what you say. And people just ignore the first part. I mean if you think of – if I go off on a small rant here, I could tell a question bubble in your head. No, go ahead. There's too many times people obsess over symptoms instead of causes. So you go on LinkedIn or whatever and it says how to be confident.
Here are the 15 ways to be confident. Here's the 12 things that confident people do. They have great posture. They make good eye contact. There's a firm handshake. They use your name. They pat you on the shoulder, all this kind of shit. Those are symptoms. of being confident. It's not confidence. So our culture today is obsessed with symptoms of things. Let me get symptoms of wealth.
I'm going to get this Porsche. I'm going to get this yacht. I'm going to get this plane. Post it all over Instagram and show people that I have these symptoms. So what we're really looking at is like when I'm trying to – somebody is trying to learn sales. Let me teach you the symptoms of what a good salesperson has instead of the cause of what makes them a good salesperson.
I'll switch. I don't want to dirty that one up.
Yeah, we get those gut feelings.
Yeah, and we've all had that experience. Everything looked right on the surface. Anybody who's watching it from a distance is like, wow, that guy's really confident. But in your gut, you're like, something's off.
Because, I mean, if you have confidence, that means I'm living in front of my eyes. Right. I'm not just stuck back here the whole time.
And so you take maybe 40 milligrams a day to 80 milligrams a day. And you put it in water? Is that what you do? No, I have these little trokes. It's like the consistency of a starburst. Oh, okay. And you just cut them up and they're 40 milligrams each. You obviously got to swallow them really quick or your teeth are going to be blue for an entire day. Yeah. Yeah. It's a pretty potent dye.
And there's five areas of your life that I've identified. These are not this is not some self-help program or anything, but. There's five areas of your life that create gut feelings in other people, and that's your environment, how you handle all these things, your environment, your time, your appearance, your social skills, and your financial life.
It's like if I've got unpaid bills, I've got creditors knocking on my door all the time, and then I go out and try to look like I've got my shit together, I'm going to send those signals that something's not right. To people that are aware, not to people that are willing to join cults.
Yeah. Yeah. So and a lot of that is the even with these cult recruiters, these people have an unconscious knack to spot suggestible people. So your level of suggestibility is how much will you think a person's an authority figure even if they're faking confidence? That's basically what that is. Will you accept a suggestion and act on it?
And we've got guys like Sirhan Sirhan who killed RFK in San Francisco.
I don't doubt you at all.
Oh, I did a whole video on this on my channel.
Yeah. Was it was that the reason they filmed there?
I mean, I may be the number one guy in the country on the mind control stuff. I think I probably am. And I definitely believe that was influenced by a guy named Dr. Joy Lynn West. Jolly West.
Yeah. So and it's not about skill. It's something like if you're doing something like this, it's not much about skill level. It's can you find a good target that's highly suggestible? And it almost you have some basic skills in this. I give you like three or four days worth of training in how to do covert hypnosis and all of this other stuff and how to create amnesia in a person.
I see it in my pee. Yeah. Well, I had to change the toilets in my house to black toilets because my kids take it. My wife takes it. Jesus. Everybody takes it. But like if you go to a party and you forget to flush, everybody just thinks that there's blue stuff in there.
So where you can just tell them to forget something and they'll willingly forget it. It's – I could train you in three days how to do something like that. It's terrifying how our brains do not have a firewall. And the moment that our conscious filter – that filters like is this information good for me? Should I accept this information?
If I can bypass that filter, which is very easy to do, you can kind of just jam in whatever you want into somebody's head.
There's not a lot. It's a lot of anecdotal stuff. But he met with this guy regularly. And I'm not an expert on the case. I wouldn't consider myself an expert. But he met with this guy at the shooting range on a regular basis. And this guy would talk to him privately, whisper in his ear in the shooting range. We all know this is from testimony.
And later, when he was arrested after the shooting happened, he said, I thought I was at the shooting range. I thought I was shooting at a target, at a paper target. And he was on record saying this. And he has no memory of that actual event happening. To this day, he went up for parole I think a year or two ago.
And RFK believes it too.
Nobody really knows. Nobody fully knows. But the guy was involved and connected to Joy Lon. And they called him Radio Man. That's the only name that people have used to identify this guy. And he met Sirhan at a range and expressed, like, we're both interested in shortwave radio stuff and all that kind of ham radio. And they connected over that initially.
And then this guy somehow looped him into the situation he was in.
Yeah. And there's a lot of people – I'm not a researcher on this topic. I'm a researcher on the techniques. Yeah. But there's guys like – Sidney Gottlieb was crazy. He was running the CIA. It was called OSS back then, Office of Special Services. Yeah. And it was crazy. They called him a cowboy, but they brought in all this LSD.
In Canada, they were running – I think this was – I think it was in Montreal. No, it was in Toronto. Montauk Institute. Is that right? They were doing things called psychic driving. They would keep people awake. And it was like clockwork orange. And they would hold their eyes open and just play these videos to kind of like entrain them and really just drive their brains.
And these were people that checked into the hospital with like postpartum depression. And they started doing this shit on them.
Yeah. And I mean the Canadian government admitted it so much that they paid these people for damages. So just one woman's case that I can remember, I don't remember her name, but she went in for postpartum I think. And she did this psychic driving. When she came out, she had no real memories anymore. She wet herself. She had to relearn how to walk and communicate socially again.
She had to relearn how to hold her pee in. How long was she there for? I think it was like a month and a half. Unbelievable.
And we had just got the videos from the Korean War where the Korean prisoners were making these videos like, I realize now that America is a horrible country. I renounce everything. I hate America. These are all the bad things they've done. And the guys in the United States are watching this shit going, holy shit. They've got some secret technology and we're behind.
So it was like a psychological arms race.
they just went berserk on this stuff so they they figured out or they figured that there's some kind of secret chemical or secret technique or recipe that these people are using that we haven't figured out yet and it was it was a madhouse race to figure out what was going on with these prisoners in north korea what was going on what were they doing at the prisoners depriving them of sleep.
It was super basic stuff. They were depriving them of sleep, treating them really well. They're using these interrogation techniques that were developed by this German guy named Hans Scharf. And every interrogation system nowadays that's taught is a derivative of Hans Scharf's work. And funny enough, he's the most famous interrogator in history.
And he was like the first guy that said, hey, what if we're not assholes? What if we're not just total assholes to these people and take them out on walks, maybe give them a sandwich every once in a while and the whole time pretend like every piece of intelligence they give us, we pretend like we already knew it. And that was kind of his premise, like let's not be a dick.
So anything that's blue means that it absorbs red and reflects blue light. So if you're in a red light therapy machine, all your neurons are soaking up way more red light than they otherwise would without methylene. So it's fantastic. It's like 600x the effectiveness of red light therapy. Really? I'm making that up, but it is a significant increase.
And he got famous for that. So everything is based on his work now. And funny enough, you ever been to Disneyland? Sure. You know the huge mosaic that you walk through? It's a huge like tile mosaic thing at the very entrance of Disneyland. Yeah.
If there was a competition where I said, Joe, I'll give me a million dollars if you can figure out what this Nazi interrogator did on the side.
And it's almost bizarre. Yeah, it's like a DMT kind of visual going on.
But, you know, this guy named, I don't remember his first name, Church, got really pissed off about all the CIA stuff. The Church Committee. Church Committee. He said, we're going to get it all. And then the CIA launched a destruction order and said we need to destroy. It was like Enron at the CIA then. Papers getting shredded and all this stuff.
And some of the documents survived the destruction order because they were in a dude's attic. Yeah. This guy's name – he was a professor in New York at Colgate University and his name was Dr. George Estabrooks and not many people talk about him. But he was big into it.
Him and Edgar Hoover had a plan to hypnotize a German submarine captain, split his personality, which is not hard to do, and send him back home and have him torpedo his entire fleet inside of his own harbor. Wow. And I have all of those documents.
Yeah. I mean they were at the bottom of Maslow's Pyramid. You'll do anything. Our country is going to go down.
So they thought he would be like the vaccine for Timothy Leary and all the people.
No, I didn't know he did music.
It was horrifying. Because I know where this is going to go. Your hippocampus, your memory center of your brain, is eating itself. And during a seizure, you can lose up to about a million neurons a second. And the seizures were like a minute and a half long. And they're not like shaking on the floor. A temporal lobe seizure, you're just kind of like, you're just out. Like you're unconscious.
It's better than a third of guys that play at the bar.
And art goes to zero. Yeah, art goes into the toilet. All art starts disappearing.
And it gets deeper. Like there are step-by-step programs they have for creating a Manchurian candidate.
So, like, you're a very social guy. Okay. And you've got lines in your forehead here from raising your eyebrows a lot. There's people that are your age that are not very socially connected to people that have the smooth foreheads. Oh, interesting. So if you're smiling a lot your whole life, you're going to develop these little crow's feet. And you'll do it by the age of 19.
If you're a social, happy person, you'll see the crow's feet. If you're angry all the time, you're going to see this little muscle right here, the glabella. I got that thing. Yeah, but yours is not that pronounced. But whatever emotion we experience on a very, very regular basis etches itself onto the face as a rule of thumb, saying that this is science. It's not. This is my observation.
There's no study that I can send you. But we can see that. I mean, you can see somebody who's lived a super happy life. They have these little smile lines around their eyes. Somebody who's raised their eyebrows a lot. Our forehead is a social billboard. Right. So you're going to see those lines start coming on the face. But what if I told you to make a skeptical facial expression?
Yeah, like you turn into a little zombie, your head falls down. At the end of the day, I tried so many different things to fix it and stop these seizures. I was at a point of nine seizures a day. Jesus. And I was desperate.
Okay. So like somebody's trying to feed you something, most people will kind of – these lower eyelids are going to tighten up.
What? Yeah. If I have somebody who is not skeptical ever in their life, they have the smoothest lower eyelids in the world. So to test this out, and this is anecdotal, but I gave it to five guys who are stage hypnotists. They're out of these comedy clubs every night knocking people out and all that stuff. And I told them, test this theory over the course of five years.
They all said it's 100% accurate. Because, you know, they bring people up and some guy doesn't go all the way in. His hands are stuck together. He's like, all right, sir, thanks for coming.
It was the weirdest thing I've ever experienced in my life. So I'm a hypnotist, certified hypnotist, and I've learned it just because of my brain obsession. And I didn't believe in it either. I had zero belief that it was real. And I went to my first comedy hypnosis show like five years ago. This guy's name is Rich Guzzi. And it's real. Like I saw this. I'm like, oh, my God.
These people aren't just like performing.
Damn, what were we talking about? Hypnosis.
I don't think they have to have something that's off. You can pick a totally healthy person that's very highly suggestible. So I have a TV show coming out. It's fiction. Fiction. And the bad guy in the book gets access to some of these techniques and he doesn't know how to – they're not working. So he goes to these comedy hypnosis shows and he just picks people that were called up on stage. Yeah.
And he wrecks their life. Pre-select.
So he gets someone else to figure out who's suggestive. Oh, that's smart. And those people are highly suggestible. And they're always more open to fun. They're always better. They live in front of their eyes a lot more. And so suggestibility doesn't mean stupid. It means that you're just more open to the things that are around you. Right. And they're typically happier people.
Yeah, I mean it depends on if they're suggestible and addicted to like Instagram, horrifying stuff on Instagram and they're watching that all the time. So they can get programmed easily for all these things. So this guy, George Esther Brooks, makes this formula to split the personality of an army officer and they call him Smith. Smith.
And they're going to split this guy, give his alter ego a bunch of secrets to take across enemy lines and then deliver these secrets that are in his head to this person that's on the other side of this thing. And in this paper, it's a hypothetical. It's written as a hypothetical. So they're going to split this guy.
With the goal being he gets captured, somebody tortures him, they put a drill in his knee or something. This other personality won't come out because there's a secret word and an anchor. Like they'll squeeze his arm and say moonlight or something like that and it'll turn this other guy on.
Really? Yeah. It's not a partition. I mean there's no physical modification.
I don't know. If you're getting seizures. And I don't know why they're – I mean you hear so much about these medical schools getting paid off by companies and stuff that don't really have our best interests at heart. And I think that methylene blue, it's – you shouldn't have to tell a doctor about methylene blue. I think everybody should know about it. And you can get it on Amazon.
Yeah. And I'll tell you something scary when it comes to multiple personality stuff. If a slightly suggestible – not even high. Slightly suggestible person goes to a psychiatrist. And let's say I wanted to split somebody. I could make up a piece of paper that's got 10 questions on it. It's like, do you ever feel like you're at war with yourself?
Like one person wants to eat cake and the other one wants to eat broccoli. That's 100%. That's everybody. Right. And then the next one is, do you ever feel like you're arguing with yourself about whether or not you should relax or worry about something? That's everybody. But it has a lot of these questions that talked about you having different parts.
And then the psychiatrist takes this exam and he says, you know what? I'm looking at all these numbers and you scored in the 99th percentile for multiple personality disorder. Have you ever felt like you're at war with a part of yourself? That's everybody. But now he says, like, well, what does that part want? If I could just talk to that part directly.
So now he starts having a conversation with this part. And then he says, well, it's not really nice for us to do that. Why don't we make a name for this part? They're almost done. That's almost the full creation. So they researched this in the 70s. It's called iatrogenic creation of dissociative identities.
Well, they tested it with hundreds of people first and they would all use colors. So like Mrs. White was a subject or Mrs. Red or whatever. And they would hypnotize a woman while she's – and then split all this personality stuff and develop that partition. And then with her eyes open in one personality, she witnesses a – what she thinks is a real bomb.
getting put into a briefcase with a little timer thing on it, like an old movie dynamite thing that you'd see in a cartoon or something like put into a briefcase, zip that thing up and she's holding it and they're telling her it's going to explode. And then they change her personality. The other one, And she's on heart rate monitors and all this other stuff.
And this is a CIA document they released. And she's called Mrs. White in this document. There's many, many more. But the other personality's job is to not look in the briefcase because that personality doesn't know what's in it and sit in this waiting room with this briefcase beside you. Heart rate doesn't go up. And then another time they give somebody what they watch a gun being loaded.
They split the personality and like do some kind of sleight of hand to unload the firearm. And then they're told to like pull this firearm out and go shoot this person in the face. And when the trigger is given to you, like a guy tapping his pencil or something and they do it.
Wow. It's easier than you think. For some people, right? High authority on one end of the person doing the program and high suggestibility on the other, then your skills don't need to be that good. You don't need to manufacture suggestibility. If they say, here's this guy, I need to split this guy, and he's not very suggestible, then your skills have to be high.
You can get it – I get mine from this company called Mitozen and it's fantastic. And it's changed my life. I would have been gone by now. What's the root cause of this disease? Do they know? Do they know what's going on? So there's one, there's two factors. You have a genetic predisposition. So you have this thing in your genes called the APOE4LL.
But if I have high suggestibility in the target, high authority in the person doing the programming, I have ultimate results. And it's not just this. If I'm a psychiatrist and I have high authority and I have a highly suggestible client, I can change their life for the better with the exact same things. So it's not just Manchurian stuff.
It's anybody trying to change another person needs that level of authority and I need to – My goal as a doctor, psychiatrist, coach, whatever, is to raise that person's suggestibility so that my suggestions can change their life.
Yeah. That's got to be a mind fuck for them. You know Roy Jones? Junior? The boxer? Of course. He's a friend of mine. Oh, I love that dude. Yeah, me too. And, man, he's been through a rough year. I don't know if you've heard or anything.
He's been through a lot this year. What happened? He lost his son.
Yeah, I think he was 21. Oh, that's terrible. But Roy called me one day. I went down there to train Roy at Roy's house. And he called me one day and he's like, hey, man, can you do this split personality thing on a fighter? And I said, oh, yeah. And as I'm telling him, yeah, I was like, I've never done this. I didn't know if I could. But I was like, yeah, I'll get it done.
He's like, I've got this guy going into a fight in two days. It's in Vegas. Can you fly out and do your work on this guy? So I essentially give him an alter ego. But it's not like created through massive trauma or anything like that. It's kind of a fabricated – we use a little bit of like – A little bit of simulated trauma to make this thing happen.
The dissociation part to where I kind of separate from myself. And this guy had like the best fight of his life. And this alter ego, you can ask Roy. I told him not to get gassed out where you're not going to get gassed out or run out of air. Like you're going to always feel like you're satiated. Even if you're not, you're going to stay up and keep going.
And the second is you're not going to feel any pain. And you're going to be pure aggression and strategy and all this. Roy gave me this list of stuff. So this guy is a young fighter. He's like 28. I programmed him. It took me 48 hours total. Not with him, but like two days. Over the course of two days, I programmed him.
It's temporal lobe epilepsy with mesial temporal sclerosis. And when did you develop this? We don't know, but I started having seizures like a few years ago. And everybody in my family knows I'm a neuroscientist. I'd say with a lowercase n, not a Ph.D. neuroscientist. But you studied neuroscience. Yeah. I had postgrad at Harvard and Duke.
And then he goes up – what's the thing where they take a picture looking at each other, whatever that's called?
Yeah. So they go to do that and his wife is off camera and somehow this being near the opponent turned on this thing. And he just looks over at his wife like just like a glance at his wife. And she picked their kid up like there was a murderer in their house. And they moved to another hotel temporarily. She's like, that's not my husband. But we we fix it to where we can turn it on and off anytime.
But it scared her because it's like that little altar part of that guy came on and looked at his wife and she did not recognize him. You know, Roy Jones Jr. had an alter ego.
I remember him showing me, because I'm ignorant about the fighting world and all that. But he showed me how those punches look from a receiving end. Those like that one, two, and then a couple more after that. It was terrifying.
And then I did 20 years in the military. So being around explosions and all kinds of gunfire and all that kind of stuff, they said this probably caused some kind of concussive syndrome.
He was so good, man. And one of the nicest people I've ever met. Great guy.
I mean, you're still getting your formative identity and beliefs about the world.
So it was proximity. It was everything. He got proximity and exposure to all that and nobody else had access.
Does he credit psychedelics for this transformation that he's made? He does talk about it.
I mean he's got to be – I mean just fighting for that long, your brain is going through so much and you've got to come back to earth. It's like a dude coming off a five-year deployment or something over the Middle East. Like you've got to reestablish yourself back to a normal –
And I've heard him just talk about it once where he talked about, I think it was just psilocybin. But that saved me from a lot of really crazy stuff as well. But I think he is just a guy who knows. I would be terrified. Like if I was a cop and pulled him over and he said, go ahead and get back in your car, I'd be like, okay.
That makes sense. Our brain is floating. It's neutrally buoyant inside of liquid, so that makes sense. It's just smashing around inside your skull.
I bet he won so many fights just psychologically.
Just standing across the ring looking at that guy, even if I was a good fighter. Yeah. I'm like, man.
You're standing there like, why am I doing this? Uh-huh.
I think the visualization is so powerful. Because he's winning 50, 100 times. He's winning that fight before it starts. And he's winning it so many times. And just going in the ring, you're programming that mammalian brain with the smells and the sounds and just the feel of everything. And it's such a great practice to establish for anybody.
And I think that's it. It's about rehearsal. And it's the way that top CEOs do it and everybody is they're rehearsing all of the good things happening in their head all the time. They have just this general belief that things are going to be great. And the guy that's psyching himself out before a fight, maybe it only takes a second, but he's rehearsing a loss.
He's rehearsing these little bad things happening. And the brain, the mammalian brain doesn't speak English at all. So it's saying, okay, this is like we were preparing for this. I'm going to try to make this happen. It's the same thing when you're like searching for a car on the internet and you finally go buy it after a month and you see it all over the place.
You're telling your brain what to search for and seek out. It's so true. And that's our reticular formation inside of our brain. So with these fighters, if I'm rehearsing on purpose – then I'm more likely to win. If I'm rehearsing on accident by worrying, worrying is rehearsal. And that's one of the things I talk to Roy about with his guys that he trains. If I worry once, that's rehearsal.
That's one rehearsal practice checked off the box. And I've got to do one more to cancel that out. It's mental rehearsal.
It's the same thing in the military. Like if you're getting into a gunfight or something, there's fear before and not during. And that's the same thing. I would imagine there'd be fear during as well though, no? I mean, I don't want to speak for myself. I've talked to a lot of dudes that just kind of everything – It was quiet.
It's a mental stillness because we go through a lot of training that gets you ready for a lot of those scenarios. Man, I could show you a video after this. That'll be fun. But they have this program where like they put a black bag over your head. And there's a bunch of dudes that are mostly like retired operators, dudes. And every few minutes, this black bag that you can't see through.
And it's not like a plastic bag. It's just like a hood. And you're sitting there just holding your gun. And they rip this bag off your head. There's a circle on the ground that's like five feet wide. And you can't step out of it. You can't take a knee. Those are the only rules. And for these, there's a scenario playing out in front of you.
Every time the bag comes off and these guys are wearing like Arabic-style clothes and Middle Eastern-style clothes, they're blaring crazy music and explosions in your head while the hood is on. The hood gets ripped off. It's like 40 seconds long. You don't know what to expect. You have no idea what's going to happen. And these guys, they're wearing little masks and you have simulated ammunition.
Some will try to kill you. Some might run up to you really fast and ask for directions. And you never know what's going to happen. And for these dudes to go down, they're all going to try to shoot you first. If they shoot you first, you start the day over. And it's like 11 hours. It's a grueling process. Huh. So they keep – This is – what is the purpose of this?
Like what are they trying to achieve? There's a few things. Your aim, like I need to get better at target acquisition. So like – I do something here and I know something over here and I'm going to rotate over to this next thing that I have to deal with. And after days and days and days of this, you get very good.
Like it's nowhere near that level, but you walk out of there feeling like, yeah, I'm John Wick now. But they get you to a level. And the instructors don't go down unless you hit them twice in the base of the nose. So like you can shoot them in the chest and they'll slow down or they'll take a knee. But – What happened? My headphones stopped working.
Yeah, they're good now. Okay. So they'll slow down, but you hit them twice in the base of the nose and they go down. They'll drop. And that's like the brain stem. You have to sever the brain stem. And it's days and days and days of this, and you can't step out of the circle. What is the simulated ammunition? What are they using? It's a real bullet.
inside of a real gun so it's like the beretta i deployed with but you take the barrel out and you put in this smaller barrel and it's it's a real bullet but the tip of it's like wax and it's filled with like hot pink laundry detergent essentially like a little paintball but it's inside of a bullet inside of a real bullet you're gonna have a problem with that fucking watch i know
Yeah. I mean, the guys are wearing masks and stuff like that.
And then it's a lot of critical judgment and decision making. There might be a guy that walks up to you and he's holding an axe over his shoulder, but it's just like a farmer because maybe the younger guys are like, oh, there's a dude. There's a weapon. He needs to die. Right. But he has no intent. Right. So you can't just shoot people because they have a weapon over there.
So, it's a really good training for judgment and just that fast decision making.
Yeah. And they may say this in other parts of the world, but they say you're going to default to the lowest level of your training. The lowest level that you've repeated thousands of times. Right. That'll be your default.
Two other guys I've worked with just through Roy. I mostly work with CEOs that need a break from a bunch of limiting crap that's holding them back or business people. But two other fighters that I've worked with. And you can watch this guy's fight. He's not gassed out. He's sitting in the corner. The other guy is just heaving. And his chest is still –
And you could see the announcers even say it in the fight that he's not making any facial expressions. Man, I can't remember. Hold on. I'll find it. Okay. But it's on YouTube. The fight is on YouTube. I'll bring it up. Bryant Perella. Bryant Perella is his name.
And the announcers are even saying he's not making facial expressions when he's getting hit. It's like Terminator. His face was just completely straight.
That would be terrifying to me.
I bet it was what you were talking about earlier. Well, like, you don't exist. You don't exist. And it was what I'm teaching to these fighters and what I'm programming these fighters to do is essentially the same thing. You don't exist. There's another part of you that's going to take over for this entire experience.
So what did Roy tell you? Roy said that the three most important things are I don't want him to get gassed out too fast, which is like when maybe that's a common term.
And feeling like you're running out of air. Yeah.
And I want him to be immune to pain, which is obviously not not completely possible. We can get close like to him feeling as so confident that the pain doesn't matter. And he wanted him to be completely hell bent on destroying this other guy. Those are like Roy's three things. And he said you add in whatever you want. So I added in some because a couple of those things are symptoms.
So I wanted to figure out what's the root cause of this. Like if I'm just hell bent on taking this guy out, the root cause of that might be anger and just being extremely mad and angry at somebody. Yeah.
Tiger Woods had an on-call hypnotist. Did he?
An on-call hypnotist? Yeah, like a guy that I think traveled with them many, many times. So he had a regular hypnotist that he saw. And I think it's a tremendous advantage. And if you can get it to a point – so like I had been training all these CEOs – A couple of politicians that I've worked with that needed this breakthrough of confidence and authority and all this other stuff.
So I always had this way to like turn this thing on. It was like an on switch to activate this little alter ego thing. And for all the fighters, I had to figure out something else because they couldn't use their hands. Their hands are all gloved up and taped up and all that kind of stuff.
It's a story – I mean I was 19 years old stationed in Pearl Harbor. I got turned down by a girl one night and I went home and I typed in how to tell when girls like you on the internet. I printed out like a two-foot stack of shit just to read through because I didn't want to be rejected again. That's hilarious. I got into this body language stuff and then it was just –
But I figured out with the fighter like there was so much It was almost like a little psychopath when this thing came on and you can see it in Bryant's face on this fight and Get footage of him Jamie
Oh, you found who it was?
That's like having your corner man, your hypnotist.
Every time in the corner, all right, and sleep.
And it's so different. It's so similar, though, to fighting. It's a very mental game. Like, can I stay here? Can I be present? Can I figure out what's going on? And keep in mind, I know nothing about fighting. But I know a whole lot about the brain and how people work.
I've never thought about that before, but that's it. You're bypassing your own critical factor where I'm not criticizing this information because it's funny. I want to hear it.
I mean one big part of hypnosis is something called fractionation. Are you familiar with this? No. So it's – fractionation is where like I would put you into a trance and that would bring you almost all the way out to where your eyes are kind of opening again and then send you back down again and you go deeper.
So in comedy – and in conversations you can do this to people where it's like a super fun thing, then really depressing or scary thing, fun thing, scary thing. Scroll through your social media feed.
It's fractionation as well. But it increases suggestibility. And one of the only – One of the best guys I've seen is like Mitch Hedberg could pull people in.
Man, he was such an awesome dude when it came to that stuff.
And the more I could kind of see somebody's insecurities and when somebody was stressed and the little fears that are hiding behind behaviors, like it made them human to me. So I think I had some social anxiety and me being able to kind of see behind that mask. I wasn't judging anybody, but it was like, wow, they're they're messed up, too. So I kind of got addicted to that.
Because he's kind of like a Stephen Wright guy.
Wow. I would have never considered that.
Yeah. So what I teach, and I want to see if you can relate this to comedy somehow. I teach, you know, we talked about what influences the mammalian brain. Focus, authority, tribe, and emotion. Those four things. And no language involved whatsoever. Right. And then the human brain has six things. And it seems like expectancy is one of those things.
So it's focus, openness, connection, suggestibility, compliance, and expectancy. And I think you only need three. If you get three, you can get compliance from anybody. Like the Milgram experiment, there's no openness, there's no connection, and there's no expectancy. They don't know what to expect is next. So the Milgram experiment only got three and made people murderers. Only three.
So as a comic, if you're on stage, you have to generate that focus. You want to create some level of openness with the people in the crowd so they're open to receiving and suggestibility, I guess, would have to be in there. Right. And connection would be a huge one.
But there's so much that goes into planning a show that I never thought about until just when you said that. You have to keep the energy level at the right balance.
That happened to me yesterday. What happened? Because you've got the biggest show, I think, in the world, biggest podcast in the world. And for the first time in a year and a half, I had seizures yesterday. Oh, my God. Just yesterday.
And I just rode this line down this behavior path. And I got obsessed with studying all this behavior. And a friend of mine was killed on USS Cole during the terrorist attack in 2001. September 11th, Cole got attacked in the Gulf of Yemen. And I was like reading these intelligence reports afterward that said – There's failures on the ground. We didn't develop assets in the country.
I forgot to take methylene blue for three days straight.
And the seizures came back.
They were like a minute and a half. But one of them, we were on the way to a restaurant. I was like holding our daughter who's like 13 months old. Oh, Jesus. And it was just – but it's not like a crazy seizure. It's just like your head falls down. But I thought like, yeah, this is – I'm going to have a seizure on Rogan.
I've published papers on it. So doctors are backing it up. There's tons and tons of studies. And these are major universities. It's not like Jimbo's College down in Mexico City or something. Right. These are major universities, neurodegenerative disorders like Parkinson's, myasthenia gravis, ALS, and epileptic disorders. So anybody that's got epilepsy, this is neuroprotective disorders.
But they assumed, you know, Chase has studied all this stuff. He's going to know if he's having seizures. But these seizures come with amnesia. So I didn't remember that I was having any of them. And this was like three years ago. I had retired from the military and then started having these seizures. So then I found a neurologist.
And then it's also neurogenerative. It helps you to get to a point where you can make new neurons. And it helps your mitochondria so much, your neuron mitochondria.
And like mitochondria make up 6% of your body weight. It's like we got a lot. Really? Yeah. We have a ton. And they don't have human DNA. I thought you might like that. What does mitochondria have? It's its own DNA. They think it was like original from bacteria and then formed a relationship with single-celled organisms and then became human or became animals, mammals.
And mitochondria do not share DNA with humans. Whoa. And they power our cells. It's pretty cool. And methylene blue helps them. Yes. There's a whole lot. And the reason red light is effective is because of this chemical called cytochrome C oxidase. And it's absorbing so much of that red light to where there's photons going down into the mitochondria helping to generate ATP. It is...
I'm not like saying click the link down below or anything like that.
I'm not a doctor. But taking too much of it can be toxic. I mean taking too much aspirin will do the same thing. Right. So it's hormesis is what they call this, where I'm like at the right amount, it's helpful. So that's a hormetic effect. And what's the effective dose again per body weight?
My dose, I can't tell anybody what to do, but the dose I take is about one to two milligrams per kilogram per day. And then I'll take one day off like once a week, maybe. Sometimes I'll just keep going. So if I'm 70 kilograms and I'm taking two milligrams per kilogram, I'm going to take 140 milligrams per day all at one time, usually just in the morning. And it is so cool.
I've heard people say that they feel a cognitive benefit from it as well. Oh, yeah.
I think it's just generating a lot more energy in your brain because there's ATP just going out everywhere.
We didn't take the actions that we needed to take to get this intelligence. And I was like, man, they need this behavior stuff. So I got more and more obsessed with it. And I started training people in the government probably around the age of 30 or so. And that was like just a few years before I retired at 38. And the novelty still hasn't worn off for me.
And it's like the most important thing in our bodies is mitochondria. So we get inflammation and we have all these disorders. It starts with some kind of dysfunction with mitochondria most of the time, as I understand it. So the doctor that got me on this mitochondrial health regimen, which is methylene blue plus high-dose melatonin. And this is like 200 milligrams.
And do you take it during the day? Oh, no. Melatonin at night? Right around sunset where my body's kind of naturally wanting to get some.
Yeah. What I'm saying is it's correct for me because it's it's solving the problem of me. Like when my daughter was born, my daughter was born on Christmas Eve, 2023, when I was driving my wife to the hospital at that time, I didn't know who she was.
No, I mean... Something was wrong. My hippocampus was like eating itself at that time. I knew that she was a friend. I knew that she was important to me. What? You literally didn't know she was your wife? Didn't know she was my wife. I took selfies with her going into the hospital. She's pregnant, going into labor and delivery. But I knew that if I could fake it,
for 10 or 15 minutes when this thing wears off, because I'd have these weird phases that my brain went through, if I could fake it for 10 or 15 minutes, then it'll come back to me.
It's terrifying in that you're losing everything. You lose everything without losing your life.
Yeah. And he had that Polaroid camera that he carried around.
It's a good movie. Great movie. But it's scary in that, like... You're not there. It's like it's kind of like an Alzheimer's thing.
But it was different in that, like I spent with this hippocampal problem, sclerosis and this temporal epilepsy. I thought my dog was fake.
Like I saw somebody like planted this animal here and it's not a real thing.
There is paranoia like we were before a temporal lobe seizure happens. There's so much deja vu that it feels like you're going down a roller coaster, like you're falling off a building, that kind of pit of your stomach feeling. So you look around and you're like, there's no way that all of this is not set up. Someone set this up.
I'm still obsessed with that field of study.
So there is paranoia there like right as a seizure starts because everything starts looking like I've seen every single detail right here before. Someone's setting me up and then boom, seizure starts. Jesus. It's horrible, man. But mine stopped. If I stop taking methylene, then seizures start. Now, I'm not saying anybody's got to go to the same website as me. You can get it on Amazon.
If I eat a lot of carbs, definitely. So like a low-carb keto diet is what they recommend for Alzheimer's and all kinds of brain disorders. Cancer as well. Yeah. Yeah. It's so helpful for your body. So I have a low-carb, super low-carb diet and try to remember that methylene blue every day. And I do red light therapy at home. I have a huge helmet thing that goes down.
It's a red light laser system that's supposed to penetrate your skull and your body like four inches. So I do that about once a day for about 20 minutes. It's badass. It's cool. It looks like one of those hair dryers from like an old hair salon.
Have you had Jack Cruz? Have you heard of him?
Yeah, I know he is. Yeah. I've heard so much of what he said. It looks like I've stopped using... Have you ever heard him break down SV40? Horrifying. That is very interesting. Yeah. Very interesting.
It was me. The first group of people I trained was a car dealership just to see if I could do it. I said I'm going to go in there and do it for free. And then I started training people in the military. And these are U.S. Navy and other branches. And I'm training them in like these – I got obsessed with this interrogation stuff and –
I hope someone looks into it.
Yeah. And it's just like I'm so – I'm not educated on medicine. So like I don't know like is that a common thing? Have they done it with a whole bunch of other stuff and we're just looking at this one thing? I don't think I'm educated enough on that to know a lot about it. But hearing Jack describe that was terrifying, just terrifying. Yeah. Yeah.
And there's so many other things that are coming out just one after the other with this stuff that was going on with the vaccines and all that. I can't even say that word.
So we teach the government guys, like psyops guys, a lot. And we teach them a system called neurocognitive intelligence. It's essentially how do I identify in a population or one person some behavioral patterns? And if I can identify behavioral patterns, then I can predict future behavior. And if I can predict it, I can influence it to another direction.
And it's pretty easy if you kind of get these basics down. And like the first thing that we teach is this thing called the childhood triangle. And this is, what did I do around the age of eight for safety, friends, and rewards? So what did I do to feel safe? What did I do to make or keep friends? And what did I do to get some kind of reward?
For some kids, a reward was like their parents complimenting them. For some kids, a reward was like water or food. depending on your life, how you were brought up.
But if you look at adult behavior, when you see these patterns of how adults deal with conflict, you're seeing most of the time how they dealt with conflict as a kid because we're carrying all these childhood patterns into adulthood all the time. It is so common. So when we have a habit of dealing with conflict, even in a relationship, not even a work thing,
We're spotting these little childhood patterns of safety, friends, and rewards almost all the time. And if I can spot that, that's like a step one of developing a pretty deep behavior profile of a human being. Does that make any sense? Yeah, it does. Okay. And then step two is identify social needs. And this is like what do we need from other people? And there's six of these.
And this is like significance, acceptance, approval, intelligence, pity, and strength. And, of course, that's not all human needs. But those are the six that you can spot pretty easily and that you can leverage pretty easily when it's persuasion and influence.
If I'm training an intelligence guy to go recruit somebody overseas, right, he's got to be able to spot these things because he – we're spotting what this person needs. So if I'm in a conversation and somebody says, well, I've been a CEO for 20 years. I manage – 9,000 people at this company, there's a significance statement, right?
So we hear these statements in conversation all the time, but we hear them just kind of passively instead of understanding what's being revealed in a conversation. So if I hear a person speak, you'll hear one of those six in almost every conversation. Even if it's a two-minute conversation with an Uber driver, you're going to hear some of these statements come out.
how the brain works and and i got mostly got obsessed with if i'm an intelligence officer my job is to convince somebody to do something that's not in their best interest like i need to convince you to spy for your own country and give us intelligence or if i'm an interrogator i need to convince you to confess to a crime so i spent time hanging out with people that do cult recruiting out in california there's like official people
And the acceptance would be like I need to be part of groups. I need to be – I'm a member of things. They use a lot of words like we did this, we did that. And the approval people are like, well, I'm going on – I've got this thing tomorrow. I've got to speak on stage. I never do a good job and I need you to tell me like, no, Chase, you're great. You're going to be OK.
You're going to do a great job. Those are the approval-seeking, the intelligence-seeking people. We're talking about the universities they went to, the grades that they got. They'll display their intellect in all these ways. And pity people is pretty obvious. And the way that we deal that – the pity person is essentially asking do other people realize how bad I've had it or what I've been through?
And if I can spot that, then I can start recognizing that and making this person see me as their type of person because now I'm not just a person or a friend. They're getting neuropeptides from all of this. So I'm kind of a drug dealer if I can spot which of these six this person is and these behavioral patterns. So this is like in the first two minutes of an interaction.
You can spot these things. In the strength and power person, there's one that's leader and one that's like I need to, if I bark loud enough, if I act tough enough, then nobody's going to hurt me. So there's one that's kind of the natural leader and there's one that's like the chihuahua.
I've trained many times U.S. Army PSYOPs branch and how to do these. Do they have a name? Is it just called PSYOPs branch? It's just called PSYOPs.
We're American. Do you know who Edward Bernays is? I know the name. He was the guy who invented public brainwashing, large-scale brainwashing. And he was the guy who changed the Department of War to the Department of Defense. He was the guy who invented the Torches of Freedom campaign to get women to smoke Virginia Slims.
Like human resources for cult recruiting? Yeah. What do you mean? Do cults hire them? No, I think they join the cult and the cult says, oh, this guy's really charismatic. Or he was, I think half of these dudes were like ex-club promoters. That makes sense. They got that vibe, you know, like, I wish you'd come by tonight. Right.
Anybody wanting to be in control of stuff? Yeah. This would be just so, like, okay.
I bet it will. I don't know if that's good or bad. So these – if you know how to speak to a person and you can get them into an identity agreement early on in that conversation, you can do anything. Yeah. And if you just look at Milgram, all they use – so remember we talked about those six things that influence a person? Look at that Milgram experiment. There's only three.
If you look at the lines experiment, a person guessing which line is the longer or which line matches, there's only a few in there and you get absolute compliance from that. So if you can do that and then get somebody to make an identity agreement, like what kind of person are you? So just to put this in practical terms, like I'm training a real estate person one-on-one.
They're like, well, how do I get these clients to behave like this at the end? So you get them to agree at the beginning. And like so one of these lines would be like, you know, when I first started learning real estate, they told me that I'm only ever going to deal with three types of clients. They're going to be like the first ones are the doubters.
And these are the people that doubt everything because maybe they had a hard childhood or they got screwed over so many times that they doubt just everything, which leads them to never taking action. The next ones are the delayers. These people just push everything off in their life and blah, blah, blah. And then we have the deciders.
And these people get all the information that they possibly need and they make a decision. So without me even – if I'm the real estate person, without me even telling you or you agreeing or saying what you are, I've got you to subconsciously or to privately make an agreement in your head that you're probably in category three. And that's within the first like 10 minutes of meeting somebody.
So I've started to compromise identity in just a few minutes. And if I also know that you have these behavioral patterns and I also know that you seek significance – Right before I say that, I might say, you know, Joe, it's obvious you make a tremendous difference around here. I know a lot of these people really look up to you.
And I looked up to my mentor who taught me this stuff, real estate, and he said there's only three types of clients. So now I've got your dopamine levels up. I've got your neurotransmitter levels up as a little verbal drug dealer. to get you kind of addicted to what's going on here. Then I pull you into this identity trap.
That's like 45 seconds where I've got you into, I've got you hooked into identity. And it's just a small piece, but I've got you hooked in to begin with. And I've got you to agree that you are a certain type of person. That's the key. Am I the type of person who blank?
And I spent time in San Bernardino with a couple of people, three or four people, three people. that talked people, women, into doing adult films, like young girls that were 19, 20 years old, just starting college. And I talked and I asked them, what are the methods that you use? What are the steps that you follow?
And the tribe will get you. Yeah. Especially that artificially simulated tribe where there's millions of people that are going to be angry with you, people you don't even know. And a lot of them are bots. So the first time I ever went on Dr. Phil, he was a great guy. He came to my wedding. He's a close friend now, but I've never met him before. I'm some ex-military guy.
It's like a tobacco-chewing dude in the military. And now I'm going on Dr. Phil. And I'm like, man, how do I act? What do I do if I'm nervous? And he's like, man, you have a horrible disease. And this is what Phil said. Chase, you've got a horrible disease. You have a need for love from strangers. Whoa. And that changed me, man. Yeah. That's some harsh truth. Yeah.
And I think that got me over that. But if you look at all of this, everything that was going on, what we talked about manipulating the mammalian brain, it's Cesar Millan. It's every step that Cesar Malone does. Does with dogs. Focus, authority, tribe, and emotion. So if I hack your focus using novelty, if you remember we talked about like something breaks our expectation.
And I watched several of these interactions and then spent time with interrogators and people who do like timeshare sales and stuff like that, which I don't know if you've ever been at a timeshare sales.
I'm not expecting to see mocking and all that kind of stuff, mocking anti-vaxxers. Focus. Authority is just LA Times. Right. Tribe. People must agree with this because it's published and it's up there. And then the emotion. Mocking the deaths might be ghoulish. So make me feel a little bit of emotion. That helps me feel like a good person maybe. Maybe necessary to be ghoulish.
Oh, yes. I would bet my career because it was executed following textbook protocol. And there are these – I made a YouTube video on my channel of like how to spot psyops and there's like 20 different little things. You only need one. One thing – and you can spot whether or not you're standing in the middle of a psyop.
That one thing is if the opinion that's coming out needs people to be silenced, it's a psyop. There are psychological operations in play.
Yeah, and if people have to be silenced or publicly shamed because of their information – and they're not telling people the sky is falling. They're not saying crazy shit. They're just saying basic stuff and they need to be silenced. That is a PSYOP. No matter what, you can go back in any time in history during a PSYOP of our country –
They're hardcore. So I spent time with all these people and I wanted to figure out what are the elements that make somebody willing to do something that is maybe not in their best interest. And that transformed everything for me. And then I said, we could use all of this stuff
And if people needed to be silenced or shamed publicly, which is like the tribe, right? That's why public speaking is our number one fear for humans. It's not a fear of speaking. It's a fear of judgment. So I'm just putting the threat of judgment out there. That is a psyop.
So if people have to be silenced – and there were Harvard doctors kicked off of the internet or kicked off of Twitter for this stuff.
Didn't you have Mark Zuckerberg on?
Yeah, and one thing I could say, like if you want to know whether or not you have been lied to, if you can't see anything wrong with the side you agree with and you can't see anything right with the side that you disagree with, you have been manipulated.
Yeah. Yeah, or I mean this – You're assuming someone is objective, right? Because some people are just not objective. Right. But that lack of objectivity can come from manipulation a lot.
So I'm deleting your objectivity through psyops. That's what I want to do. That's what psyops typically aim to do.
Way more. Way more. Yeah. And that's like if you think of back to that childhood triangle again, friends, safety, and rewards. What did I do to get friends? I listened to them and I agreed with them. What did I do to feel safe? Because my dad was a dickhead or an alcoholic or something. I just went along with everything they said. I'm just going to go along with it.
So you may – and I'm not saying that's the recipe for suggestibility. But that may be – The reason someone grows up that way, that's just how I lived as a child. Those were my little scripts to survive as a kid, an innocent little kid. And there's so many psyops that are happening all the time. Some of them, when you say psyops, a really, really good infomercial is a psyop. Right.
So what we're talking about is large scale.
from Manchurian candidates, which we can get into if you want to, to whatever to help people instead of to do the opposite. So I could use the same technique to help a person instead of get them to confess to a crime because it's just a brain. I'm not learning about interrogation or cult recruiting or anything. I'm just learning where are these little loopholes in the brain? Does that make sense?
And this, dude, this is how everything is. Like, oh, yeah, they drugged everybody with LSD. Oh, yeah, we gave Indians smallpox. Fill in the blank. Oh, yeah, yeah, yeah. We did that for this year and this decade and this decade and this decade. And it continued on. But not now. Not now. We don't do that anymore. Come on, Chase.
And he thinks it's going to benefit him somewhere.
Yeah. I wonder if someone asked him to do the video.
Yeah. So it was encouraged enough to the point where you got a little reward emotionally. Good job, Keith. But they're leveraging that authority and the tribe.
Like I'm not going to – nobody celebrity is going to talk like that on TV unless lots of people agree.
I've got a friend of mine that was kicked out of the military for not getting it. And it broke my heart. He was in for 19 years. He was about to retire and get pension and all that kind of stuff.
And I tell you what, man, at 19 years, I probably would have done it. I think I would have done it. Because that's like, that's pay for the rest of your life. And kids are covered with medical insurance.
Yeah, I call them. I would call them cults.
Maybe that's because of your horse paste.
Let's do it. And these guys were just – they had that little Bill Clinton energy. You know what I mean? They just kind of captivated the person they were talking to in this little bubble. They were all about you. They were really interested in you.
The day that I saw – I was on Twitter or something and I saw someone did a side-by-side original versus aired version when you were like greened.
The drug that they gave me, the number one side effect was seizures. From this pharmaceutical company. So I kind of looked around and I found this guy. He's a functional medicine guy. And he got me on methylene blue to start off. And I know Mel Gibson was on here talking about it. And that instantly stopped everything. And some other stuff. It was a fabric dye, right? Yeah, in 1890. How weird.
Yeah, you became the medium that they used for the PSYOP.
What the fuck is going on? I will tell you, man, I have a YouTube video on my channel that is anti-psyops, like how to spot psyops in action, and I copied that video that they made. I made a very, very similar intro. But the moment that I saw one doctor on YouTube – had to not use ... This was at the very beginning. He had to not use that word.
He couldn't say certain words on YouTube, like vaccine and all that stuff. I was like, 100%, this is insane.
Yeah. And that's the one thing. Is someone credible being suppressed? Is a credible person being suppressed? And then when you see it tenfold, 100 people, all of these people that are being suppressed, if your idea is good – Nobody has to be quiet.
Tell me more. Tell me about your mom. And you get that – they all had that quality to them. But one of the things that all of them had, the one trait that I think all of those guys had was they could get you to deviate off of your baseline really quick. And so if you're – they can get you to curse. That's step one. They get you to say something that's a little bit outside of a social norm.
Yeah. And the big thing there was when I can make fun of Joe Rogan and like I can shame Joe Rogan. If I could do that to you, one of the more popular guys in the country, especially when it comes to media, then I can just make that a trickle-down compliance effect where I can get millions of people to comply because if they're going to do that to Rogan, that might happen to me.
Yeah. They gave their hand. I don't know who said this quote, man, but I think it's the best quote about society. It's like a society that grows is when men, and it's an old quote, but men plant trees whose shade they will never enjoy. Thinking about the future and not this one little spike in profit. And that's when a society flourishes and when we're doing that kind of stuff.
I can't do that with my psoriasis.
They would all do that as step one every single time.
Yeah. And it's effective. It's very effective. They've been doing this for a long time and they've got a playbook written by Edward Bernays, of all people, wrote this book. And the book's called Crystallizing Public Opinion. And he and you can see it in every one of these operations. And it's a short book. You can read it in like two hours.
Every one of these things follows that playbook of psyops.
Yeah. Like it's way more palatable. Yeah. He's also the reason that bacon became part of American breakfast.
Funny, he was Sigmund Freud's nephew.
The father of propaganda is Sigmund Freud's relative, nephew.
Sigmund Freud helped raise this guy.
So essentially it's capturing mass public attention and making the desired outcome about identity, belonging, and being part of a tribe. So to give you an example, Virginia Slims hired him to say like, hey, it's just men that are smoking our cigarettes. And he's like, yeah, well, women need to smoke. You want women to smoke? I'm like, yeah, let's do it.
So he launches this thing called Torches of Freedom. Are you familiar with this? Yeah, you were telling me about it. Oh, my God. Just bring a photo of this if you can because I'm getting excited about this. Just these people were compromised in such a crazy way. So he says women are told not to smoke. So he goes against all of this stuff at the beginning. Women are told not to smoke.
Everybody tells you you can't smoke in public. This is about women's rights. It has nothing to do with cigarettes. So he organized this massive women's right movement.
So their goal was to get you to agree to join the cult. So if I can get you to do something that's outside of your norm, so I use something called elicitation. So instead of me asking questions, let's say we get into the back of an Uber and I want to ask the Uber driver to complain about his job.
I'm sorry. Yeah, it wasn't just Virginia Slims. It was big tobacco. There's a picture of the Torches of Freedom campaign.
Yeah. It's tricky. And that's the thing. Like everybody wants to regulate or deregulate things. Like let's make this diet illegal. But you can't regulate health any more than you can regulate morality. It's like when they made alcohol illegal. Everybody just went into it.
So instead of making – you have to inform the public instead of restrict them. Like you're not going to regulate morality and good decisions and it just won't happen. Right. You have to get – like we have to stand on freedom and then educate. Like maybe there needs to be a cigarette warning label on like whatever is put in these dye and stuff like – which I'm not educated on.
Instead of using questions, which are weird, right? So I'm like, hey, do you like your job?
All this like chemicals and stuff in the foods may need a label instead of a regulation. Right. So maybe that's the ticket. I don't think there's a right answer. It's like so many of these issues. There's no right answer about everything.
No, but it made a... It may have, but it made a better informed public. Like, at least you knew it.
You're doing... You're willingly now taking the poison.
It's weird. It's like saying, hey, how much do you guys make? You say, hey, I just read this article the other day. It said Uber drivers are the most highest respected people out there and they love their job. They have the highest job satisfaction rating. That's incredible. And the guy turns around like, what? What?
The only thing that's going to happen if you make it illegal is they'll just slap a label on it that says, for external use only. Yeah.
Did you see the second paragraph of that?
It said there's a peppery stuff in other tobaccos that stays in your throat.
how psychological manipulation is used they'll be less vulnerable yeah to it and i think one of the things that the first things that we teach people is called the firewall illusion so like if you went to best buy today and like picked up a laptop and i was like joe you should get the antiviral or whatever software there and he's like no i don't believe in viruses i'm immune to it
Right. So that's called triggering a need to correct the record. It's one of the methods. But I very quickly get your brain to associate a mental script of friend mode. Because he doesn't talk about that with other writers. He bitches about his job to his friends. Right. So I'm getting your brain to start shifting into this. I'm behaving as if I'm with a friend. Right.
That is – that's a problem. So if you believe you can't be persuaded by these things, if you believe that social media can't persuade me … Doesn't work on me, bro. You are the suggestible person.
Like your brain versus a $1 trillion computer, you're going to lose. I'm going to lose. And I can spot all of the things and I'm still going to lose.