Chase Hughes

They're speaking in a way that I can clearly understand.

They're not using academic language skills.

Which is why most presidents, the president who speaks at a lower grade level is, I think, like 35% more likely to win a debate.

So that makes them followable, right?

Confidence and literacy, like it's clear to understand them.

They're very confident.

Next is discipline.

And I don't mean that the person is like making videos of themselves waking up and like, hey, here's my morning routine.

But I mean like we can see discipline on people.

We can see somebody that has self-control and discipline and that starts coming through.

We can pick up on that.

And then leadership.

And for good or bad, there's cult leaders that have all these qualities too.

Gratitude and enjoyment.

The gratitude just being like, I'm thankful for what's happening right now in the moment.

I'm emotionally stable.

I'm easy to follow.

But we're not really going into all that.

Our brain's shortcut is that we follow someone who is

probably loudest, clearest, and has no hesitation in their behavior.