Chase Hughes

It's a long process where like the deviation escalation continues to increase over time. And it's the exact same way if you're programming some Manchurian candidate or if you're a hypnotist and you're seeing a client, you want to get them to deviate from their normal behaviors, right, to fix their behavior. So it's not all bad.

It's a long process where like the deviation escalation continues to increase over time. And it's the exact same way if you're programming some Manchurian candidate or if you're a hypnotist and you're seeing a client, you want to get them to deviate from their normal behaviors, right, to fix their behavior. So it's not all bad.

So we can use a lot of those same techniques to help somebody instead of hurt them. That's what I started discovering over the years. And I've studied, like, how to access every loophole in the human brain. And the fastest way to do that is through novelty and authority, number one. And there is nothing faster in the human brain that will give you that kind of access. Novelty and authority.

So we can use a lot of those same techniques to help somebody instead of hurt them. That's what I started discovering over the years. And I've studied, like, how to access every loophole in the human brain. And the fastest way to do that is through novelty and authority, number one. And there is nothing faster in the human brain that will give you that kind of access. Novelty and authority.

So we can use a lot of those same techniques to help somebody instead of hurt them. That's what I started discovering over the years. And I've studied, like, how to access every loophole in the human brain. And the fastest way to do that is through novelty and authority, number one. And there is nothing faster in the human brain that will give you that kind of access. Novelty and authority.

Like give me some examples of that. So let's say you and I are living 10,000 years ago, 15,000 years ago. The average tribe of people is like 150, 120. And let's say your job and my job was to go and collect fish in a bag and fish and then kind of bring it back to the tribe at the end of the day. And every day we went to the same spot. It's a great spot. We walked by this bush, this big-ass bush.

Like give me some examples of that. So let's say you and I are living 10,000 years ago, 15,000 years ago. The average tribe of people is like 150, 120. And let's say your job and my job was to go and collect fish in a bag and fish and then kind of bring it back to the tribe at the end of the day. And every day we went to the same spot. It's a great spot. We walked by this bush, this big-ass bush.

Like give me some examples of that. So let's say you and I are living 10,000 years ago, 15,000 years ago. The average tribe of people is like 150, 120. And let's say your job and my job was to go and collect fish in a bag and fish and then kind of bring it back to the tribe at the end of the day. And every day we went to the same spot. It's a great spot. We walked by this bush, this big-ass bush.

And one day we're going back and talking about the fish we got, and you hear a stick snap behind that bush that we haven't heard before. So it's an unexpected deviation from your mental script of what's going to happen. Does this make sense so far? Okay. So we're walking by the bush. The stick snaps. Now what's generated in that moment is a tremendous amount of focus. Like there could be a threat.

And one day we're going back and talking about the fish we got, and you hear a stick snap behind that bush that we haven't heard before. So it's an unexpected deviation from your mental script of what's going to happen. Does this make sense so far? Okay. So we're walking by the bush. The stick snaps. Now what's generated in that moment is a tremendous amount of focus. Like there could be a threat.

And one day we're going back and talking about the fish we got, and you hear a stick snap behind that bush that we haven't heard before. So it's an unexpected deviation from your mental script of what's going to happen. Does this make sense so far? Okay. So we're walking by the bush. The stick snaps. Now what's generated in that moment is a tremendous amount of focus. Like there could be a threat.

It could be a rabbit that we can eat, right? So a threat or a value is how our brain responds to something new and something unexpected. Is it a threat? Is it valuable socially or otherwise valuable? So the stick breaks. We're not thinking about our kids. We're not thinking about how many fish are in the bag.

It could be a rabbit that we can eat, right? So a threat or a value is how our brain responds to something new and something unexpected. Is it a threat? Is it valuable socially or otherwise valuable? So the stick breaks. We're not thinking about our kids. We're not thinking about how many fish are in the bag.

It could be a rabbit that we can eat, right? So a threat or a value is how our brain responds to something new and something unexpected. Is it a threat? Is it valuable socially or otherwise valuable? So the stick breaks. We're not thinking about our kids. We're not thinking about how many fish are in the bag.

We're only thinking about this novel new thing that interrupted my brain's script of what I thought was going to happen. Okay. You with me so far? Yeah. So in our life, when we see something that's unexpected, something that we – I guess we're not expecting. So we're driving a car. Blue lights in your rearview mirror is a tremendous amount of novelty. Threat value, right?

We're only thinking about this novel new thing that interrupted my brain's script of what I thought was going to happen. Okay. You with me so far? Yeah. So in our life, when we see something that's unexpected, something that we – I guess we're not expecting. So we're driving a car. Blue lights in your rearview mirror is a tremendous amount of novelty. Threat value, right?

We're only thinking about this novel new thing that interrupted my brain's script of what I thought was going to happen. Okay. You with me so far? Yeah. So in our life, when we see something that's unexpected, something that we – I guess we're not expecting. So we're driving a car. Blue lights in your rearview mirror is a tremendous amount of novelty. Threat value, right?

So our brain says this is how I tie my shoes. This is how I go to work. This is how I run the cash register at Starbucks. Whatever it is, we develop these apps in our head. And when something – one of those programs, our brain automatically says, this is different. This is not expected. I need all of my focus down on this one thing. And that's how novelty starts to trigger our brain.

So our brain says this is how I tie my shoes. This is how I go to work. This is how I run the cash register at Starbucks. Whatever it is, we develop these apps in our head. And when something – one of those programs, our brain automatically says, this is different. This is not expected. I need all of my focus down on this one thing. And that's how novelty starts to trigger our brain.

So our brain says this is how I tie my shoes. This is how I go to work. This is how I run the cash register at Starbucks. Whatever it is, we develop these apps in our head. And when something – one of those programs, our brain automatically says, this is different. This is not expected. I need all of my focus down on this one thing. And that's how novelty starts to trigger our brain.