Chase Hughes

Make sense so far? And authority is the second piece.

Make sense so far? And authority is the second piece.

Make sense so far? And authority is the second piece.

Give me any scenario and I'll tell you.

Give me any scenario and I'll tell you.

Give me any scenario and I'll tell you.

Yeah. So the novelty right away is I'm going to approach you and say something or ask you a question that you've never been asked before. And there's no possible way that your brain could have gotten ready for that scenario. And it could be something ridiculously stupid. It'd be like, hey, did you see these guys fighting outside here last week?

Yeah. So the novelty right away is I'm going to approach you and say something or ask you a question that you've never been asked before. And there's no possible way that your brain could have gotten ready for that scenario. And it could be something ridiculously stupid. It'd be like, hey, did you see these guys fighting outside here last week?

Yeah. So the novelty right away is I'm going to approach you and say something or ask you a question that you've never been asked before. And there's no possible way that your brain could have gotten ready for that scenario. And it could be something ridiculously stupid. It'd be like, hey, did you see these guys fighting outside here last week?

Or you're walking up and you say, hey, I'm going to ask you three questions, but you only have 12 seconds to answer. No one's ever said something like that.

Or you're walking up and you say, hey, I'm going to ask you three questions, but you only have 12 seconds to answer. No one's ever said something like that.

Or you're walking up and you say, hey, I'm going to ask you three questions, but you only have 12 seconds to answer. No one's ever said something like that.

Yeah, we're breaking a pattern. So we're all running on patterns all the time. The moment a pattern is broken, we have tremendous focus. So focus is the first step to hacking the mammalian brain. Authority is next. And authority is like if you look at the Milgram experiment. Have you heard of this?

Yeah, we're breaking a pattern. So we're all running on patterns all the time. The moment a pattern is broken, we have tremendous focus. So focus is the first step to hacking the mammalian brain. Authority is next. And authority is like if you look at the Milgram experiment. Have you heard of this?

Yeah, we're breaking a pattern. So we're all running on patterns all the time. The moment a pattern is broken, we have tremendous focus. So focus is the first step to hacking the mammalian brain. Authority is next. And authority is like if you look at the Milgram experiment. Have you heard of this?

Jamie, can we bring up a picture of the box, the shocking box from this experiment?

Jamie, can we bring up a picture of the box, the shocking box from this experiment?

Jamie, can we bring up a picture of the box, the shocking box from this experiment?

Yeah. What year was this? 1962, 1962 at Yale University. This is a variation of the experiment. Just go to the third one. Right there. So that's Stanley Milgram standing over that machine right there. So you'll notice on the bottom right it says danger severe shock right there. Yeah. So you're essentially told the guy's on the other side of a drywall wall.

Yeah. What year was this? 1962, 1962 at Yale University. This is a variation of the experiment. Just go to the third one. Right there. So that's Stanley Milgram standing over that machine right there. So you'll notice on the bottom right it says danger severe shock right there. Yeah. So you're essentially told the guy's on the other side of a drywall wall.