Chase Hughes

Um, and I think that's, that's what we all need.

Is brainwashing real?

What's true and false about that?

Brainwashing is absolutely real.

There's a four-step process, and it spells out the word fear.

It's focus, emotion, agitation, and repetitions.

So if we start with focus, this is me routinely breaking what you are predicting to be what's going to happen next over and over and over in a massive amount.

One or two times, this is what triggers a mammal brain, our mammal brain, and a dog.

You're walking down a pathway in the woods and a stick breaks behind a tree.

You're like, what was that?

You're not worried about anything else.

So the fastest way to generate human focus or mammal focus is novelty.

Some genuine thing happens that you didn't expect.

So that's the first.

That's what we generate massive amount of focus.

And then it's emotion.

And with emotion, there's an old hypnosis technique that became popular in the 50s.

This guy named Dr. Milton Erickson popularized this thing called fractionation.

So if you...

You'll be familiar with like Channel 4 and Darren Brown.