Chase Hughes

That is – that's a problem. So if you believe you can't be persuaded by these things, if you believe that social media can't persuade me … Doesn't work on me, bro. You are the suggestible person.

Like your brain versus a $1 trillion computer, you're going to lose. I'm going to lose. And I can spot all of the things and I'm still going to lose.

Like your brain versus a $1 trillion computer, you're going to lose. I'm going to lose. And I can spot all of the things and I'm still going to lose.

Like your brain versus a $1 trillion computer, you're going to lose. I'm going to lose. And I can spot all of the things and I'm still going to lose.

Tribal confusion. So I get to automatically – I don't have to hack your brain. I don't have to convince you of anything. All I have to do is tell you a whole shitload of people believe this one thing. And all that is, it may not get you to keel over right away, but it gets you to say, wow, it's starting to become a pretty popular idea. I'm going to start to entertain.

Tribal confusion. So I get to automatically – I don't have to hack your brain. I don't have to convince you of anything. All I have to do is tell you a whole shitload of people believe this one thing. And all that is, it may not get you to keel over right away, but it gets you to say, wow, it's starting to become a pretty popular idea. I'm going to start to entertain.

Tribal confusion. So I get to automatically – I don't have to hack your brain. I don't have to convince you of anything. All I have to do is tell you a whole shitload of people believe this one thing. And all that is, it may not get you to keel over right away, but it gets you to say, wow, it's starting to become a pretty popular idea. I'm going to start to entertain.

It might start entertaining that. So technology has outpaced our brain's ability to adapt, period. We cannot adapt. Our brains haven't changed in 200,000 years. If I can trick the mammal part of your brain that doesn't even speak English, not even English,

It might start entertaining that. So technology has outpaced our brain's ability to adapt, period. We cannot adapt. Our brains haven't changed in 200,000 years. If I can trick the mammal part of your brain that doesn't even speak English, not even English,

It might start entertaining that. So technology has outpaced our brain's ability to adapt, period. We cannot adapt. Our brains haven't changed in 200,000 years. If I can trick the mammal part of your brain that doesn't even speak English, not even English,

So all I have to do is get the human part of your brain to translate what I'm seeing, what you're seeing on the phone, into an image in your mammalian brain and think that there is. It's brand new something weird that you haven't seen before. Does that sound familiar on social media? Sure. Weird, unusual. Oh, yeah. Novelty generates focus. Then there's an authority because you're thinking a lot.

So all I have to do is get the human part of your brain to translate what I'm seeing, what you're seeing on the phone, into an image in your mammalian brain and think that there is. It's brand new something weird that you haven't seen before. Does that sound familiar on social media? Sure. Weird, unusual. Oh, yeah. Novelty generates focus. Then there's an authority because you're thinking a lot.

So all I have to do is get the human part of your brain to translate what I'm seeing, what you're seeing on the phone, into an image in your mammalian brain and think that there is. It's brand new something weird that you haven't seen before. Does that sound familiar on social media? Sure. Weird, unusual. Oh, yeah. Novelty generates focus. Then there's an authority because you're thinking a lot.

This thing has 97,000 likes in the last hour or whatever. Authority. Tribe. Tribe is there.

This thing has 97,000 likes in the last hour or whatever. Authority. Tribe. Tribe is there.

This thing has 97,000 likes in the last hour or whatever. Authority. Tribe. Tribe is there.

I've got a hold – I've put a leash around your mammalian brain and people don't realize how fast it happens, how fast that stuff can happen. What do you think – like if I'm doing – if I'm having you on social media for 16 hours a day, which is like – I think 11 hours is like a common number for people, kids especially.

I've got a hold – I've put a leash around your mammalian brain and people don't realize how fast it happens, how fast that stuff can happen. What do you think – like if I'm doing – if I'm having you on social media for 16 hours a day, which is like – I think 11 hours is like a common number for people, kids especially.

I've got a hold – I've put a leash around your mammalian brain and people don't realize how fast it happens, how fast that stuff can happen. What do you think – like if I'm doing – if I'm having you on social media for 16 hours a day, which is like – I think 11 hours is like a common number for people, kids especially.

If I've got you for 16 hours with advanced algorithms and technology designed to manipulate you specifically – And in 1972, they could talk someone into murder in 45 minutes. If you just imagine what's possible.