Cheyenne Roundtree

So I don't know if in the UK Ciroc was as big as it was in the US. It is, if you think of when you go out to nightclubs or if you're going to go buy a bottle of vodka for your night out, it was Ciroc. It had different kind of flavors. It was the absolute of the 2000s. And Diddy became kind of the...

influencer of it it was his he promoted it and so that is where he kind of stepped into not just you know record money music not just clothing music but this is multiple millions and I believe recently Ciroc or the brand Ciroc Diageo said over the course of that partnership with Diddy they paid him a billion dollars so that on top of all the other avenues of revenues he's coming in

influencer of it it was his he promoted it and so that is where he kind of stepped into not just you know record money music not just clothing music but this is multiple millions and I believe recently Ciroc or the brand Ciroc Diageo said over the course of that partnership with Diddy they paid him a billion dollars so that on top of all the other avenues of revenues he's coming in

influencer of it it was his he promoted it and so that is where he kind of stepped into not just you know record money music not just clothing music but this is multiple millions and I believe recently Ciroc or the brand Ciroc Diageo said over the course of that partnership with Diddy they paid him a billion dollars so that on top of all the other avenues of revenues he's coming in

That alcohol sponsorship and that partnership was so lucrative for him. And it kind of really stuffed him up into that mogul status.

That alcohol sponsorship and that partnership was so lucrative for him. And it kind of really stuffed him up into that mogul status.

That alcohol sponsorship and that partnership was so lucrative for him. And it kind of really stuffed him up into that mogul status.

Yeah, definitely. I mean, I think when you think of what Diddy represents is opportunity and legitimate opportunity where you're respected, not just by your community, but by the world and business leaders. I think, you know, he founded a media company with Revolt that's hugely successful. And he hosts, you know, black excellence brunches.

Yeah, definitely. I mean, I think when you think of what Diddy represents is opportunity and legitimate opportunity where you're respected, not just by your community, but by the world and business leaders. I think, you know, he founded a media company with Revolt that's hugely successful. And he hosts, you know, black excellence brunches.

Yeah, definitely. I mean, I think when you think of what Diddy represents is opportunity and legitimate opportunity where you're respected, not just by your community, but by the world and business leaders. I think, you know, he founded a media company with Revolt that's hugely successful. And he hosts, you know, black excellence brunches.

And so he's provided a pathway for other people to replicate and show if he could do it, I can do it as well.

And so he's provided a pathway for other people to replicate and show if he could do it, I can do it as well.

And so he's provided a pathway for other people to replicate and show if he could do it, I can do it as well.

Yeah, Cassie came out on the scene. She was a model and she wanted to be a singer. And she had this breakthrough song, Me and You, which I think we all remember. It was everywhere. she got signed to Bad Boy off of that song. And so as an artist, she is under the Bad Boy umbrella. And I think a lot of people were questioning why. She had some singles dropped.

Yeah, Cassie came out on the scene. She was a model and she wanted to be a singer. And she had this breakthrough song, Me and You, which I think we all remember. It was everywhere. she got signed to Bad Boy off of that song. And so as an artist, she is under the Bad Boy umbrella. And I think a lot of people were questioning why. She had some singles dropped.

Yeah, Cassie came out on the scene. She was a model and she wanted to be a singer. And she had this breakthrough song, Me and You, which I think we all remember. It was everywhere. she got signed to Bad Boy off of that song. And so as an artist, she is under the Bad Boy umbrella. And I think a lot of people were questioning why. She had some singles dropped.

She had some music kind of come out a little bit, but it never kind of hit that same fame with me and you. And then we kind of resigned ourselves to saying she wasn't a singer, but, you know, she's with Diddy now, and that's maybe her focus. And we would come to find out that... Her music was being suppressed is what she says.

She had some music kind of come out a little bit, but it never kind of hit that same fame with me and you. And then we kind of resigned ourselves to saying she wasn't a singer, but, you know, she's with Diddy now, and that's maybe her focus. And we would come to find out that... Her music was being suppressed is what she says.

She had some music kind of come out a little bit, but it never kind of hit that same fame with me and you. And then we kind of resigned ourselves to saying she wasn't a singer, but, you know, she's with Diddy now, and that's maybe her focus. And we would come to find out that... Her music was being suppressed is what she says.

So she was this kind of had this really white hot moment when she signed with the Off the Back of Me and You. She modeled and she just goes kind of this ever present figure in our pop culture landscape.