Chris Aranzio

We had an interesting trigger in our convertible note where once we hit a certain revenue threshold, the ability for me to pay back went away.

So it was investor friendly, but I was good with it because I didn't want to be in a position where we're spending all the investor money and then I don't have the money to pay them back if they demand it.

So it was kind of like they took a flyer and they get the reward for that.

Yeah, policies, processes, procedures, best practices, like everything that the company knows collectively, we want to put that in one place so you can access it as you scale.

Now, bootstrapped or raised?

Bootstrapped.

Even today, totally bootstrapped.

So we did a convertible note round just after my last episode last year.

So December 2018, we bootstrapped the whole first year.

And then this year, the convertible notes have grown us to this point.

We did if we wanted to keep scaling our advertising so that it had, you know, scaling our ads on my credit cards, it got us to where we were and we wanted to keep it going.

So how, I mean, how aggressive are you being?

No, last month we were probably 120,000.

Oh, wow.

Okay.

So is this your main growth channel?

It has been to date, but it's starting to flip where we're getting more of our signups from organic now, just based on how much content and marketing we've done.

Is it head of HR?

It could be HR, could be operations, could be sales managers.

So it's anyone with a team that they want to train or get up to speed faster.