Chris Aranzio

And you get so much great knowledge from the cohort and the ones that are churning.

I think one of the things we've done well in the last year is we've gotten scientific about why people cancel and calling customers and having conversations.

And it's like free market study research.

They signed up, gave us a month or two or three months of revenue, covered their acquisition costs, and we learned how to get better in the future.

So I think it's healthy if the economics work.

Surprisingly, we just crested the profitability, cashflow profitable mark.

Um, the, the, and that's due to annual sales.

So annual sales coming in the cashflow from those, um, you know, keeps our, it keeps us right about break even.

Um, whether we, we start to burn, take on new debt, take on equity, it's kind of up in the air right now, but, um, that's, that's where we're at.

And I feel like it's a good place to be.

Yes.

And the reason would be if it was strategic, if they've done the small business scaling path before, if they've got connections for us, if they've got... There's, I think, more reasons to take equity than beyond just the financial side of it.

So I'm open to anything.

The...

The one with the best terms.

Let's wrap up, Chris, with the famous five.

Number one, favorite business book.

I just read Radical Candor and I would listen to it.

I listened twice and it was so helpful for where we're at in our team size.

I'm in a, I'm in this group called SAS Academy with 75 other CEOs.